#7-case-studies-stories
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Thanks Emily!!!
You can see it in all its glory here!
@Emily Coleman Hi! I'm new to this slack. I love this experiment you did. Do you have an image of the demo request form with the quote? I'd love to have a visual!
They were all named quotes for this one.
Very cool. Did you use named + anonymous quotes, or all named?
it was all about teaching them how to tell stories. Not just wear to find them or why they’re important. It was the way in which to create your own personal story matrix to have a host of them in your back pocket, how to tell the perfect story, then how to make sure you have follow up that brings it all together. We talked a lot about story structure and delivery. Sales leaders absolutely loved this
the use-case vs industry data is really interesting - makes sense intuitively but have never seen data to back it up - thx for sharing!
This is awesome! Please keep us updated as this inevitably matures!!
Love this! Thanks for sharing the experiment and results!
We did something similar at our SKO.
It was really tied to renewed value props. As part of practicing those value props, we were given scenarios (new logo & expansion). We had to determine which value prop was tied to the scenario and introduce a customer proof point that helped to tell the story. Then we had to give a short 5-minute pitch to the whole room, as if we were talking to that customer.
Now, what wasn't helpful was that our team really did not have a lot of familiarity with our customer stories. So this event highlighted a need to train our rep on "back pocket stories." We're working with a "if you hear this, then reference this" framework. So looking at the top use cases or things that are going to come up, then equipping reps with the talking points. So if we're talking about ease of admin (you don't need a whole team of admins thanks to automation), tech stack consolidation (bringing multiple education programs into one platform to increase efficiency), etc., there's ONE customer story we can reference that's a great example of that.
I'll admit that we are still working on making sure reps have these down pat (we are also still working on having the value props down pat 😅 ).
@Ari Hoffman talked about this topic on the Peerbound Podcast in April - here's the link to the relevant section of the podcast:
I thought the whole episode was awesome!
Does anyone have recommendations for an EMEA-based production company for video case studies? Looking for a higher quality video, with animated branding.
hey @Megan Ferenz, so my favorite ever customer story page is the one from Intercom, which is here:
It's always been a dream to and a role model for me to achieve a page that visually looks as nice as this one. WDYT? thanks.
We're looking to revamp our customer stories page on our website. Does anyone have any examples of really strong pages?
Had a small win and wanted to share with this group bc I thought you'd appreciate -- and it may be of use to folks here as well!
We launched an A/B test on our Request a Demo page where we had one variant that was just the form and one that included a customer story blurb and logos. Obviously we know that social proof is crucial but honestly, even I was surprised by the vast discrepancy in performance. The variant with the customer story drove 2x the demo requests from Enterprise accounts and 20% more demo requests in Commercial accounts. It's a great reminder for us internally how much of a difference customer stories make -- and a good justification for investing in customer marketing & advocacy!
Would appreciate the collective wisdom of the group on this potentially sticky situation. We are working on a case study with a customer, and he returned a rewritten draft that is not in our brand voice or tone. Much of the sentence structure and phrasing (not verbatim quotes) is written in an Indian English dialect. Which would be fine for a blog post, but it diverges significantly from our typical case study style.
WWYD? I don't want to drag this draft on forever, and I want to be sensitive to the time he took to revise it. He's an engineer, so he doesn't have the same perspective as a copywriter/copyeditor would.
Some great examples in this thread, but always remember with regard to the content and visual appearance it's not what you want but what your target audience is seeking and will respond too...
<@U08F66RT0UD> I love "What advice do you have for your peers in this space?"
Hi crew! We still have our case studies behind a CTA "read the full story" linking to a pdf (how 2012 of us!). Our brand team has asked me to put together some compelling formats to bring this part of our website up to date and have the entire story on a webpage in a skimmable manner.
Thanks to this channel, I already have a few great examples:
What am I missing? Are there any other beautiful, compelling, and entertaining customer stories/case studies out there that I need to see?
Our went live today, and I'm really proud of it. Our web and design teams spent a lot of time making this look good, and I'm hoping we see some good results from it!
Wanted to share this post on from a friend of mine over at that I thought was really interesting!
Not sure if this would be of interest, but posted an exec writer 'storyteller' job at ServiceNow today
I figure everything has increased, you know, the price of eggs LOL so stories must have increased too. 🥚
In my experience, the fee was roughly $2/word with the freelancers I used. However, that was a couple years ago, so as Mary suggests, could have taken a jump.