#7-case-studies-stories
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Some great examples in this thread, but always remember with regard to the content and visual appearance it's not what you want but what your target audience is seeking and will respond too...
<@U08F66RT0UD> I love "What advice do you have for your peers in this space?"
Hi crew! We still have our case studies behind a CTA "read the full story" linking to a pdf (how 2012 of us!). Our brand team has asked me to put together some compelling formats to bring this part of our website up to date and have the entire story on a webpage in a skimmable manner.
Thanks to this channel, I already have a few great examples:
What am I missing? Are there any other beautiful, compelling, and entertaining customer stories/case studies out there that I need to see?
Our went live today, and I'm really proud of it. Our web and design teams spent a lot of time making this look good, and I'm hoping we see some good results from it!
Wanted to share this post on from a friend of mine over at that I thought was really interesting!
Not sure if this would be of interest, but posted an exec writer 'storyteller' job at ServiceNow today
I figure everything has increased, you know, the price of eggs LOL so stories must have increased too. 🥚
In my experience, the fee was roughly $2/word with the freelancers I used. However, that was a couple years ago, so as Mary suggests, could have taken a jump.
Happy Monday everyone! Has anyone successfully incentivized CSMs/AEs/customer facing teams to gather more case studies, customer advocates, be on the CAB, possible speakers? I meet with every CSM each month (all of whom are helpful) to help determine accounts that would be open to customer advocacy but would love it if I could get these suggestions in a more proactive way. Thank you!
Does anyone have examples of what they send to their customers to post on their own channels when a story/video is launched? We want to have some kind of creative package to send to them to make it easy for them to share content, but would love to see what y'all have!
Happy almost Friday, CMA friends! I'm revamping our customer case study interview guide/template and I would love to hear some of your favorite customer interview questions that generate better stories + quotes. Our previous model is very product focused and I want to shift more towards celebrating the customer + their innovation, rather than promoting our products.
@Katlin Hess inspired me
Does anyone have a slide deck they're able/willing to share that you use when you present co-marketing opportunities to a customer?
Hi all - question, my manager wants me to create a library of "pocket stories", quotes or metrics to reference - really anything that sellers can quote or reference in a sales convo about other customers, even anonymously, that haven't necessary gone through all approvals for a public-facing case study. Has anyone worked on something like this? Any format that sellers like?