#7-case-studies-stories
Thread
Peerbound and UserEvidence recently released two really good pieces of content on the state of customer evidence. We are in the wild world of ever changing AI, AEO, GEO, and all things Reddit, and I was wondering if anyone would be interested in talking about customer content and the changes they are seeing.
Also, shoutout to the teams who helped bring these insights to life. These reports take a lot of time, coordination, and effort, and I wanted to give them some props doing this research!
Such a good shoutout and an important topic!
What I'm seeing right now is that most CMA functions are in reaction mode versus strategic mode with the switch from focusing on SEO to AEO. Aka everyone is being called to ensure that their third-party review performance is good.
What I'm really interested in hearing more about is how folks are trying to be strategic and proactive in these areas though (beyond reviews)!
Case studies that are easy to digest on mobile (no more 4 page case studies) and MORE video. π₯
I have a few recent articles about performance metrics for video and can post those links if interested.
yes @Amy can you share?
Are people changing the formats of case studies or public customer proof to make them more AEO-friendly?
If so, wanna share for us all to discuss π
I'm building an AI agent currently to be optimized for the humans and the AIs π
We are planning a webinar on this topic for December, will let you know when it's open for registration. We will esp. discuss how G2 reviews affect your AEO. But aside from that, I have been drafting & editing content in Claude with prompts to make it optimized for SEO and AEO and that has been working really well.
What prompts have you been using to help with AEO formatting/type of content for it, <@U09GAJ0K12T>?
@Joel Primack I use Claude, and I tell it who I am targeting, what keywords I am looking to rank for, and any other sample content. Here are some quick guidelines though.
β’ Include direct answers to questions in your content
β’ Structure clearly: use headers, lists, and citations (even to your own internal data)
β’ Make your pages link-worthy and fact-rich - Perplexity favors utility over flash
β’ Use Q&A formats, structured summaries, and helpful visuals
β’ Provide real value - the AI is looking for substance over SEO hacks
β’ Use structured data to help AI crawlers understand your content better: FAQ, HowTo, Article, Organization, etc.
β’ Include short, clear summaries high on the page (intro or TL;DR)
β’ Cover related questions and entities - AI surfaces answers, not just keywords
β’ Build topical authority/dominance: donβt write one article - own the category