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<@U07V02XU2CB> I am excited to read this! 💫
If you’re heading to the Customer Marketing Summit in San Francisco, a bunch of us will be gathering after day one to keep the conversations going over drinks.
📍 Hyatt 3Sixty Bar
📅 Sept 10 · 5–7pm
It’s a great chance to connect with fellow customer marketers outside the sessions. If you’d like to join, you can RSVP here:
Hi folks - there was a question about video collection tools, and @Rachel Bonistalli and @Karen Thomas mentioned Vocal Video. I wanted to share the link to sign up for a free plan in case others were interested in exploring it
Just posted an article in LinkedIn: .
Key finding: 60% are responsible for multiple disciplines and departments. Most prevalent being VP of Customer Marketing and Product.
Before you read it, guess how many there are.
Wings4U is launching a new service that combines CMA and tech expertise to help Customer Marketers implement and integrate the great tools available on the market to create a perfect advostack. We aim to remove the technical headaches, so Customer Marketer's focus stays on customers and their stories.
Q&A I did with the folks at big sky discussing the future of CMA:
A recent study on the state of AI. Some super interesting information here
New with Porter Consulting is live.
If your best customer wins are scribbled in notebooks/Google docs, do they even exist?
Inside: how to set up a #customer-love channel, a story template, light AI + Zapier to automate, and a simple way to track where stories get reused in deals and QBRs.
After a Sales VP called me the encyclopedia of customers, I realized I needed a quick way to promote all of the customer love I was receiving out to the company. I’ve used this setup at past companies to give visibility to customer interviews. case studies, customer webinars, and ship fast proof updates sellers can grab in seconds.
Most importantly, it is a great way to build a culture of celebrating and sharing customer wins ❤️
Hello Lovely Folks, I am looking for input on how to make the CAP Awards party (where we announce CAP Award winners) something you would legit want to take time out of your day to attend. I’d love any and all feedack.
Big congrats to the team (@, @Brandon Jakobson, <@U08FRCCMM8Q>) - we're super stoked to have you as part of the team at ! Bringing advocate engagement + reference management together with customer evidence/content is game changing for customer marketers. Read more about the acquisition announcement and our funding round here and -
Thanks to this community for always being supportive of us, and here's to continuing to elevate the customer marketing function! Happy to answer any questions here or on LinkedIn.
Tomorrow we are going to go over live what our partnership with AWS Marketplace means to sellers & buyers. Really informative and will cover a ton of material like competencies/getting more reviews.
So excited!!
some big customer marketing+advocacy news coming from UserEvidence this week that will def shake things up a bit - link to register for the announcement webinar here this Weds at 9 AM PT/12 ET - [Highline](
Also thanks to everyone in this community that came to our <) event in Jackson Hole, WY last week - it was pretty epic, and some great conversations (not just from customer marketers - from some bigtime CMOs) on the increasingly criticality of customer advocacy and building trust/credibility via your customers in this noisy world! Hope to see you all next year!
New article up on post-sales campaigns (featuring the latest Mixology with @Kristine Kukich):
Happy Friday! Many of you might relate to this topic ... I made a quick 15-min podcast about what it’s really like to inherit a “dead” advocacy program (because let’s face it, we’ve all stumbled into one at some point).
I also attached what I call my CPR Framework... my way of reviving programs that look flatlined and I’ve attached a simple checklist with the episode in case it helps a fellow marketer.
Here’s the Spotify link to listen in + grab it:
Just dropping a reminder that the CAP Awards deadline is THIS Friday. This means you have just 64 HOURS to hit that submit button. Get them in before you forget!
Hello everyone! New here 🙂 My name is Chino from Toronto, Canada. I just wanted to share my very fun chat with @Alexie Glover this morning! 🙌 She invited me to join this Slack group. 😄
You can find more of my coffee chats at !
Apropos of nothing customer marketing, one of the outside of work things I do is help make our family wine. And yesterday was bottling day as we bottled our 2023 vintage.
If anyone is coming to the CMA summit in sf and wants to try a bottle, that lineup is everything we have in stock at the moment.
I saw this in the Vanilla Success community, I haven't watched, but it looks interesting.
New webinar about our AWS partnership -