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I had an amazing first visit to HQ to meet my manager and vp, among others. While on the visit, I learned a colleague passed away. It’s wild that everyone asked if I knew her and there wasn’t a single person in our office who didn’t know her.
I wanted to share a post about my visit but it felt weird not including her.
I tried to do both in a way that was respectful.
Certainly, a week filled with mixed emotions.
And just a reminder your impact is far greater than you know. 💛
A new episode of The Peerbound Podcast has dropped, this time featuring @Chris Dalton from Clari. Chris discusses how to increase customer proof usage, measure success, and how to be proactive in creating proof. Enjoy!
In case you all missed my pitch for unscalable human connection as our new AI opportunity, thought I'd share , as well! I'd say it's becoming a differentiator for our advocacy program
Hey team 👋
I’m trying to get more consistent with posting on LinkedIn, especially now that I’m getting my footing in Customer Marketing!
Does anyone have a good class, course, or even a favorite creator who shares tips on building your presence or creating great content for LinkedIn? I’d love to learn how to do it well and keep it authentic. 💡
Aw ty ladies :)
@Mary Green (Owner CMAweekly)’s the BEST. We love you Mary! Thank you for ALL you do for each of us.
Round up of some of my top LinkedIn posts for reference:
Hi everyone!! I did a podcast with Peerbound... talking about Customer Marketing & Advocacy, how CMAweekly started and lots of other topics. If you could listen, I'd be honored.
🎉 Huge congrats to all the incredible nominees for It’s amazing to see so many familiar faces (and friends!) being recognized for the amazing work they do: @Daniel Palay, Kara Manfredi, @Dave Hansen, @Natalie Gullatt, Kristen Smith
Now for a shameless plug 👀…
A special shoutout to everybody’s favorite Grafana Customer Marketer (and all-around wonderful human) @Daniel Palay! Daniel brings a refreshing perspective to customer marketing (apparent to his Bay Area preso earlier this year), leading with heart, creativity, and strategy. He gives our team the autonomy to chase bold ideas and backs us every step of the way.
A true cross-functional powerhouse, Daniel supports teams across Grafana, always finding ways to connect people, ideas, and opportunities. He’s also a big contributor to our vibrant culture, from his daily birthday and anniversary shoutouts on Slack to the genuine care he shows everyone around him.
I’m so proud to be on his team and to learn from him every day 🥹 You can cast your vote for Daniel (and the other amazing marketers!) .
. The Fed may be shut down, but we are still working. 50 new job postings with a few key trends.
continuing my highly irregular LinkedIn posting with some thoughts about collecting customer reviews:
My Dreamforce 2025 post:
Sharing some tea and insights on community:
Hiiiii - I haven't posted on LinkedIn in ages, but finally shared about my "first case study" experience. If you'd like to check it out:
Happy Halloween week from your favorite Robot dinosaur…
We dropped some fresh content this week, a comprehensive guide into "What is Customer Proof?". Would love to hear any hot tips we missed! Enjoy the read.
Inside, you'll find:
→ A shoutout to the CMAweekly community! ❤️
→ Why customer proof matters in B2B SaaS
→ The 7 types of proof and when to use each
→ What sales teams actually ask for (based on 6,500+ real queries)
→ How to collect proof at scale & activate it across sales and marketing
→ Common mistakes to avoid
→ Tools and platforms that make it easier
Starting Monday on a light note... For everyone attending customer events, coming back from them or heading for a few more... This one's for you 😂 Happy Monday
about a disturbing ChurnZero report that says companies with customer marketing went from 61-38% over the past 3 years. I'm predicting it will get better in 2026.
Here’s the latest episode of Mixology:
🎥 S3-E3 | Fall Spritz & Funnel Fixes: Scaling Expansion with Customer Ed + Customer Marketing
Kristine and @Shannon Howard shake up a fall-style Apple-Role Spritz and dive into how customer education and marketing can drive expansion—without burning out CS teams. From use case breadcrumbs to webinar-fueled funnel building, this one’s packed with practical riffs and strategic sparkle.
Watch here:
CustomerEducation #CustomerMarketing #Expansion #CrossSell #MixologyInCEdCM #CEd
TIL there is a way to track your influence on linkedIn:
The first feature of the Show Me Your Stack series is live 🙌 I’m currently sick in bed with some sort if virus (‘tis the season) but NEEDED to share so y’all can see how Gemma Brown made every CMA pro’s dreams come true by kissing spreadsheets goodbye with Orca 😘
Please let us know your thoughts!
is here. If you are looking or hiring, there are some datapoints of interest with more to come.
107 new postings in Q3. If the pattern continues, about 65 will be filled by the end of the year.
Someone asked me if CMA jobs are expanding or contracting? That's super hard to track on LinkedIn. Earlier this year, it felt like we were losing more jobs than gaining, and now it seems to be the opposite. That said, by this point in the year, companies tend to wait till Dec-Jan to announce layoffs. I'm optimistic it won't be a repeat of last year.
Who is going to be there???