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My fy25 year in review
Look at you go with content <@U09PWBDBGMP>!
One more thing - 35 creative customer marketing plays from Season 5 of the Building With Buyers podcast :
Our very own @Kevin Lau 🎈talks about how he’s reimagining customer marketing into 2026
@Daniel Palay a friend who is the President at Expedient, Jonathan Rosenson, is an active member of the synagogue in Pittsburgh!
It's been a very sad few years for those of us who are Jewish. I know victims of the Oct 7 massacre who were killed at Kibbutz Nir Oz. I still have family in Israel and have a relative who served in the Knesset 1977-2002.
Hopefully the remaining nights of Hanukkah will be uneventful Chag Sameach ☮️
I am grateful that my Dad is gone and my mom has dementia so they do not have to relive the horrors, as both Sydney and Pittsburgh had Holocaust survivors murdered.
That's beautiful @Daniel Palay
❤️ @Charlotte Weiss I know this feeling as though I don't live there any more, my parents were married at the Tree of Live Synagogue in Pittsburgh and my aunt and uncle are still members there. Tonight and for always, we light for you and for those who cannot
Im so sorry @Charlotte Weiss
Thank you. I'm Jewish and in Sydney. Our community is shattered.
As the sun sets on night two...a very happy Hanukkah to my fellow tribe members.
This is one of the most commonly discussed topics during my 1:1 convos with CM practitioners:
Hey everyone! A lot of the members here have been curious about how my internal AI projects have been going...
Finally got to posting about my latest vibe coding adventure in turning every customer marketer's favorite question “I need a customer who…” into something more scalable.
I finally pulled this latest experiment into a — including what I actually built, what works in the prototype, the limitations I'm running into with data access + deployment, & because I like to stay optimistic what the future version could look like if the foundations come together.
Sharing it here in case you’re also experimenting with internal AI tools or trying to centralize customer insights. It definitely makes me feel less alone hearing others are facing similar roadblocks, so hoping this breakdown does the same for someone else!!
TrustRadius published an interesting report that may influence companies to take a harder look at their investment in customer marketing.
Relevant to a recent LinkedIn post from @Irwin Hipsman about peer reviews.
New Mixology episode is live! 🎉
Shannon, Roberto and I covered:
• Winter Sangria 🍊🍷
• Real talk on AI adoption challenges + favorite tools
• Future trends in learning + data storytelling
Check it out here:
Let’s keep the convo rolling—what’s your take on AI right now?
CEd #AIinCE #customereducation #customermarketing
Y’all know I am all about having “we’re customer centric” actually mean something. Here’s a quick test to see if your company actually walks the walk or is just doing customer centricity cosplay:
Important Update: Customer marketing is now a game 🎮😅
Check out Champion’s latest to enter the jungle!
If you're up for it, drop a screenshot of your score in the the comments - Highest score gets a gift! 🏆🎁
Big AI fan - but let's be judicious w/it -
Interesting factoid - we actually had a feature at TechValidate where the marketer could draft/write a full quote themselves, and then just have the customer respondent check a box to "agree" (or they could modify) so that they got approval on the exact quote they wanted. Sounded cool in theory and somewhat useful if you did need that exact thing, but then you just had a bunch of the same quote and when you put them all next to each other they looked ridiculous. And even the best marketing-scripted quote still always sound like corporate PR fluff - and would never compare to the best real quotes from customers that had detail, humor, some negative/constructive feedback to make it more credible, and actual stories.
It's kinda like the AI-generated stuff you see from your colleagues at work, it's not that it's bad - it just clearly lacks the crazy/messy/unpredictable diction and organic substance of the real thing.
In case you missed it, @Alexie Glover had the most comedic moment on yesterday’s Peerbound webinar. Shout out for keeping a straight face! 🐕 🚿
How to turn customer marketing into your strategic advantage in 2026, with our very own <@U09AYDHAG1L> (Gainsight) This one is SO good and SO relevant rn, plz take a listen when you get a chance. Really nice vulnerable question from Melanie at the end as well >>
Sharing in the right space 😇 plz take a look, I am very curious 👀
Hope everyone had a great weekend! @Irwin Hipsman's blog about online reviews (see <#C05EBLPU3FZ|>) inspired me to do a little research on reviews, AI "vendor bake-offs" and B2B buyers. Attached. Enjoy!