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If anyone has a free minute, we are doing a contest internally on who can get the most impressions to help drive registration to our event coming up in Seattle, would love the views:
Also, I will be in Seattle / Portland from June 26 to July 13 if anyone is local and wants to meet for happy hour or a coffee chat!
Had a bit of a rant/vent after speaking to a few CS leaders recently about how they never get any support from marketing to run post-sale engagement programs, and I'm just surprised not to see more stories of these teams working more closely together. Thought I would share the result of said rant/vent here 😉
i can't believe i've never heard feed 2 birds with 1 scone, that's brilliant (birds are cool)
Hi Friends,
I'm Francisco from Led by Community, and we are running a special event with Brian Oblinger about Advocacy, probably interesting for many of you.
See you there?
5 things I love about the DailyPay Pioneer program page:
Hey @Irwin Hipsman I moved your post to this channel where it's best to share links. TY.
In the just released report, the two most impactful ways to improve the overall customer contact database health score are:
- Have a cross-functional group that thinks about and coordinates 1-many customer communications
- Improve your customer contact segmentation maturity beyond titles and start looking at roles vis a vis your product For more ways customer marketers can shine, download the report.
It's not too late to register for Summer Session of our CAP Certification! It's our most comprehensive session yet, with all three modules available, including our new Advocate Experience module! Here's a quick breakdown of each module:
Here’s a quick peek at what’s in store:
• Business Impact: We’ll explore how to measure and showcase the value of your advocacy program. Think practical tips on metrics, reporting, and making your impact shine for stakeholders.
• Program Execution: This is where we get tactical! We’ll share frameworks, real-world examples, and actionable plans for launching, managing, and scaling your advocacy initiatives.
• Advocate Experience (Brand New!): Be among the first to check out our newest module, all about designing and delivering standout journeys for your advocates. From onboarding to ongoing engagement, you’ll learn strategies you can use right away.
Read more about them and get signed up!
Shared some thoughts on AI and Community after attending a roundtable convo with some EMEA Khoros customers a few days ago, which is interesting given the news 🙃
when you're trying to finish 987345987342 SOP and turnover docs before your last day 😂
Thanks so much for having me! It was a great conversation ❤️
The actual best gpt feature to launch in months!! Finally being able to edit just one sentence or paragraph instead of hitting regenerate for the 5th time and hoping for the best
lots of DMs about scheduled tasks that I've mentioned a few times in the last week or two so I put some more details 👀👀👀
“Why don’t we have more recognizable logos on our website?”
Just hit publish on my of my IYKYK series, where I break down the stuff customer marketers hear all the time—and how to turn those moments of frustration into influence.
It sounds simple, but this question usually kicks off a much bigger conversation.
Like... how do we actually turn customers into public advocates? and what does it really take to earn a logo?
This post walks through how I answer that question—and how I use it as a chance to get support for the work behind the scenes.
P.S. realizing there’s way more I want to say than what fits in a post, so I’m thinking about turning this series into a resource guide where I can dive deeper!
New article about (rather than a parroted brand rep)
👋 Hi CMAers — just published a that might hit close to home.
It’s the start of a new series called IYKYK: Customer Marketing Edition.
It’s about all the moments where leadership asks for something wild—like a case study before the product has launched, or 30 new reviews by Friday—and we’re left trying scrambling to explain how advocacy actually works.
if you’ve ever been on the receiving end of something like that, this one’s for you
I’ll be sharing how I try to navigate these moments and turn them into something useful—like a chance to educate and advocate for what it really takes to do customer marketing (the right way).
if you’ve got your own IYKYK moment, please drop it in the comments!
Little post on AI in Customer marketing + Advocacy. Here's how I've been using Ai just this week:
• Drafted and edited our customer newsletter
• Summarized our newest case study and created content for our reps to easily share (Including a video script for Linkedin promotion)
• Made a GPT to create a template for our web team to share our customer stories on our new site
• and most fun: Created naming strategies for swag kits to avoid revealing tiered levels, with playful cybersecurity-themed alternatives.
Reply in the 🧵 if you have any new use cases!
Thoughts on starting a customer community:
Having a dedicated table with swag at events for GPI reviews is a game changer, recommend everyone do this if you're needing more reviews!
Just posted sharing the customer video I just produced with our customer Mars! This was my first time working with a team to make a somewhat high production video (branded animations, etc.) and I'm super proud of the results. Mars has a really thoughtful team so I couldn't have had a better group to work with for my first video like this.
The one where the golden grots were presented. And yes they actually get a Golden Grot statue that I had to wear gloves or use the packaging to handle in order to not leave fingerprints on.
Woot woot