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Here’s the latest episode of Mixology:
🎥 S3-E3 | Fall Spritz & Funnel Fixes: Scaling Expansion with Customer Ed + Customer Marketing
Kristine and @Shannon Howard shake up a fall-style Apple-Role Spritz and dive into how customer education and marketing can drive expansion—without burning out CS teams. From use case breadcrumbs to webinar-fueled funnel building, this one’s packed with practical riffs and strategic sparkle.
Watch here:
CustomerEducation #CustomerMarketing #Expansion #CrossSell #MixologyInCEdCM #CEd
TIL there is a way to track your influence on linkedIn:
The first feature of the Show Me Your Stack series is live 🙌 I’m currently sick in bed with some sort if virus (‘tis the season) but NEEDED to share so y’all can see how Gemma Brown made every CMA pro’s dreams come true by kissing spreadsheets goodbye with Orca 😘
Please let us know your thoughts!
is here. If you are looking or hiring, there are some datapoints of interest with more to come.
107 new postings in Q3. If the pattern continues, about 65 will be filled by the end of the year.
Someone asked me if CMA jobs are expanding or contracting? That's super hard to track on LinkedIn. Earlier this year, it felt like we were losing more jobs than gaining, and now it seems to be the opposite. That said, by this point in the year, companies tend to wait till Dec-Jan to announce layoffs. I'm optimistic it won't be a repeat of last year.
Who is going to be there???
starting learn more about ~Gamification~ Rewards and Recognition as I have more Zealot/UE Advocacy conversations. @Lauren Turner has had some great posts on this before and I think it's an interesting topic -
Just shared a post on — the UE report came just in time as my new role I’m experimenting how tell stories in new ways (I just created a POC for a new format I'm really hoping to get some customer interest to turn into a series).
One thing I’ve been thinking about: reports like this drive so much more reach when practitioners share them. Curious — has anyone found good ways to encourage customers to share research?
Hello everyone! Several weeks ago, I had a very fun chat with @Alexie Glover where I got to know more about her career, life as a Founder, and what Customer Marketing is through her lens. The feature is now published! 🙌
Hope you guys can give it some love by engaging / reacting / commenting on it? 🙏
check out the new Evidence Gap report survey of 800+ B2B buyers, sellers, and marketers -
some pretty interesting implications around how to prioritize customer evidence creation, references, how to manage review sites + analyst investment. would love to hear your thoughts in the comments on LI - thanks!
Link to download here:
Not my post, but an interesting reflection on logo use and sharing competitor information:
: what to do when you're starting an advocacy community, and your baseline customers aren't particularly singing your praises
Thank you! @Laura Adams
Great work! And very interesting. Love your background. Now I am craving Whataburger (we have none here 😞 )
^^ and let me know if you've taken it I'll make sure it's sent over!
If anyones interested in an easy gift card grab - our team is testing an AI agent and looking for CM survey takers. We're using it with customers but have run into some big issues while testing it. I created one to gather insights on marketing teams so we can create a report. Really need advice and help testing the agent so if you have 2 extra minutes today I would really appreciate it!!!
Aw. I love that this collab happened with one of your advocates! Will give it a listen.
@Irwin Hipsman has a new share:
Just posted an article in LinkedIn: .
Key finding: 60% are responsible for multiple disciplines and departments. Most prevalent being VP of Customer Marketing and Product.
Before you read it, guess how many VP's of CMA there are.
Latest post on .
<@U07V02XU2CB> I am excited to read this! 💫
If you’re heading to the Customer Marketing Summit in San Francisco, a bunch of us will be gathering after day one to keep the conversations going over drinks.
📍 Hyatt 3Sixty Bar
📅 Sept 10 · 5–7pm
It’s a great chance to connect with fellow customer marketers outside the sessions. If you’d like to join, you can RSVP here:
Hi folks - there was a question about video collection tools, and @Rachel Bonistalli and @Karen Thomas mentioned Vocal Video. I wanted to share the link to sign up for a free plan in case others were interested in exploring it
Just posted an article in LinkedIn: .
Key finding: 60% are responsible for multiple disciplines and departments. Most prevalent being VP of Customer Marketing and Product.
Before you read it, guess how many there are.
Wings4U is launching a new service that combines CMA and tech expertise to help Customer Marketers implement and integrate the great tools available on the market to create a perfect advostack. We aim to remove the technical headaches, so Customer Marketer's focus stays on customers and their stories.