#open-share
All Messages
@Kristin Blye <<<rockstar!>>> Grateful for your contribution to the newsletter!
I sat down with @Irene Yam to chat about CABs - specifically how empathetic, intentional communication—and unapologetically over-communicating value, commitment, and expectations helped onboard a group of well-prepared and engaging virtual CAB members. It was a wonderful full-circle experience for me, first being introduced to Irene through this community, reading her book, practicing what she preached, and then getting to collab on a newsletter article. Much appreciated to Irene and @Mary Green (Owner CMAweekly) ❤️
A very timely podcast episode from the lovely @Aparna Sharon Isa Dass, who let me spill the tea on lessons learned from evaluating software, plus a few best practices I’ve carried from role to role on how to think about vendor evaluations.
I shared a high-level of our convo 💜🍵
I'm on a little bit of a LinkedIn posting streak. : hijacking revenue enablement tools (or really anything your company already has) for customer marketing purposes. Oftentimes it can be easier to get a license for a tool your organization already has and uses than going through the procurement process for something new.
ICYMI @Janelle Glover and I are sending snail mail with our Customer Marketing Cutie and Customer Marketing Cowboy stickers. No catch, just good energy to start the new year off right! All you have to do is drop your shipping info in our form. We promise not to ever send you anything else 😘 (unless it's also fun and free)
COPIED
HOW TO SUPPORT MINNESOTA
practical ways you can help:
1) Give
A great resource is Stand With Minnesota ( - it lists organizations, GoFundMes, and groups supporting impacted families, workers, and neighbors. Find a cause you care about. If you're not sure where to start, ask a friend in Minnesota for a local favorite business or a school fundraiser making a difference.
2) Advocate
Reach out to your elected officials and urge them to support policies that protect civil rights and prioritize community safety. Tools like <) can help you find contact info for your reps and what issues are at stake.
3) Stay informed & listen
Talk to people in the state and especially the twin cities and hear their stories about walking kids to school for protection, US citizens feeling scared to leave their homes because of their skin color and schools on lockdown. And follow local news - I recommend the The Minnesota Star Tribune who has made its coverage free
⛄ Thinking of everyone going through the brutal winter weather today. I heard from a Nashville friend (below). Guess I don't have to worry about them 🔥
I posted today about a new technique I am testing to on the sales cycle. One of the cool outcomes is that reps who view the proof points in our Highspot spot were 1.7x more likely to discuss customer evidence in a sales call.
I could use a push on this post for Tomorrow's Demo
TY @Cheryl Draper I likely wont be able to make it, but I appreciate the discount. I will be checking it out though. 🙂
This is going to be a great conference and with a super relevant track of expanding. Anybody with customer lifecycle responsibilities should seriously think of attending.
Hey there most fabulous CMA Weekly Community!
💌 I wanted to personally invite you to the Demand & Expand Conference in San Francisco on May 19&20, 2026.
Join 600+ B2B Marketers for some of the biggest conversations shaping the future of modern B2B marketing. D&E2026 features two days of impactful sessions and meaningful connections.
👉 If you're in Customer Marketing, Lifecycle, Expansion, Growth, Demand Gen, Product Marketing, MOPs, RevOPs or GTM Ops this conference is for you!
Use the coupon code CMAWEEKLY20 to save 20% off the price of a 1-day or 2-day ticket. Learn more and register at
Hope to see you in May in SF! ✨
Recent customer podcast we did, has some great advice on building your personal brand at work:
For everyone in Minneapolis. It's heartbreaking to watch from afar. I can't imagine how difficult being there can be.
@Irwin Hipsman Here's your post 🙂 promos go in this channel ❤️
Remember how excited we all were in 2022, when LinkedIn ranked Customer Marketing Managers the 3rd fastest-growing job in the US.
You can pre-order the 2025-26 CMA Employment Report to see how market has changed since then. In addition to the data there are special sections on
• Which roles are emerging
• Eight Things to Do While Employed
• The view from job seekers
Thanks to the sponsors for making this report available to the community.
Pre-order your copy at
.png)
I love these. I will def listen soon. TY for sharing <@U07V02XU2CB>
I made a list of 7 predictions for customer marketing in 2026:
The Peerbound team is hosting a Customer Marketing Masterclass on January 28 where @Sunny Manivannan and @Kerry Wheeler from Lattice are going to share how to address the pressure to report on advocate counts while your leadership asks "but what's the business impact?"
They'll walk through how to surface more authentic customer value statements that actually win deals, turn customer intelligence into the channel your whole company rallies around, and build advocate programs that impact revenue and not just vanity metrics.
🙂
SHE IS ADORABLE!! What a great pic! Congrats great auntie!
