#open-share
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@Sunny Manivannan was kind enough to invite me to be a guest on the Peerbound Podcast. It's my first ever podcast interview (👼) and I would love some community support on the ep.
It’s SPEED DATING day! It’s not too late to join in on the fun today and tomorrow - Wild West Version. Come and go as you like to see the CMA vendors of your choice in customer content generation, advocacy activation, storytelling, reference database and management and community.
17 ten-minute vendor speed dates so you can play the field
Giveaways throughout - just a ton of prizes, y’all
High energy, community event (come hang it and fill your love bucket)
A look at how other orgs are using platforms to increase customer engagement and business impact
Was featured in <@U08DCKND20M>'s newsletter today. We chatted about the community journey at Grammarly and how community helps with bottom-up advocacy, whereas customer marketing focuses on top-down.
Proud moment over here and I wanted to share -- I spent about a month getting 6 customers featured on ads outside a major industry conference, including a couple where rights for names/logos are challenging. So proud of them. They've been sending photos next to their ads and I'm over here like 🥹🥹🥹🥹
another for anyone that has session/webinar/event details you want to make easier for your customer-facing teams to promote!
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Time really does fly! Advocacy Vendor Speed Dating from Captivate Collective is already here and we're kicking off Day 1 on Tuesday, April 29 at 9am PT/12pm ET.
There really are so many options for your tech stack these days, it’s hard to know which functionality is right for you. If you want some help navigating the wild west of customer advocacy technology (and have some fun while doing it) then you should register! Or, if you just want a chance to win some pretty sweet prizes, there's no shame in that either 😉 Our vendors have some good giveaways this year, not to mention our Ultimate Frontier Experience giveaway that you're automatically entered into just for registering. (You can check out all the prizes available .)
If you , this event is also a great opportunity for you to evaluate some of those vendors, as 9 of the 14 vendors reviewed in the report are presenting at Speed Dating! So register today, takes two minutes, you can't lose.
Hi All! New newsletter episode on Asana use cases for Customer Marketing. Hope it's useful -
Happy Friday y'all!
Anyone going to CMX in a couple of weeks?!
Would love to meet up if so and...
Champion and Gainsight are hosting a happy hour on the first day of the conference- ! It's a 4 min walk from Fox Theater!
TFW your customer comms don't actually look at the data you have available to you before hitting send...Gee health insurance of mine who knows I have a 9 month old, do you think i don't already know about sleep deprivation?!?!
Super proud of my team for driving two major launches in the same week:
Aw Ty
Go Mary!! We are all so proud of you!❤️
Congrats @Mary Green (Owner CMAweekly)!
Some funnies on a Tuesday, we’ve all been there!!
Final call for Influitive users on the Influitive Migration webinar happening tomorrow and featuring @Amy Ng @Jeni Asaba @Jenni Adair and @Huw Wigley. Should be a great convo.
I love this post by @Katlin Hess where she is using ai to help write an editorial guide for stories.
185 CMA practitioners ranked and rated their customer marketing tech stacks. Here's how everybody stacked up ⤵️
We just published the alongside Captivate Collective. It’s designed specifically to help you see how your tech choices measure up against other CMA marketers, transparently.
Inside, you’ll find:
• Unfiltered ratings and reviews from CMA marketers
• Real-world budgeting, buying, and ROI advice from people who actually use this tech daily
• Insights into AI’s real-world impact (helpful, not replacing humans)
• Actual tech stack examples from companies like Databricks, Amplitude, Freshworks, and more
Check it out here to see how your stack compares: .
For all my fellow data nerds who love digging into decision making metrics this one totally caught my eye: time to first response. Such a cool insight! Now I’m curious… how does this play out in customer support across different orgs?-
Fun webinar alert! Anyone a Survivor fan here? Personally, I never watched it. Don't come for me. 🫣 But, I'm here for this webinar!
We've got our own Survivor-style deep dive coming up next week on the risks, rewards, and realities of making a move away from Influitive. We even have our own Tribal Council, comprised of @Jeni Asaba, Jenni Adair, @Huw Wigley and our own @Amy Ng (who was the former VP of Client Strategy at Influitive)! Having survived and thrived their own migrations, they'll share some of their own insights on all the things you should consider with a migration along with some tips to make it as smooth as possible. We'll be doing live Q&A at the end too! Open to all, even if you're not an Influitive user and just looking for a fun time 😉 We do like to have fun at Captivate. Hope to see ya'll on the island! 🏝️
Fun tips for boosting LI engagement. It’s subjective so grain of salt