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Customer of ours has a daughter at Oregon State majoring in marketing who is looking for a summer internship - let me know if anyone wants an intro -
Loved this take on whether brands today really need email marketing or not :
I love the approach here for Customer interviews with @Patricia Bautista ty for sharing on LinkedIn
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Have you heard of ? We are starting in less than 3 days!
Richard Millington, Brian Oblinger, Carrie Melissa Jones, Christina Garnett, and so many top community professionalss sharing goodness for a whole week 😎
Join the Hub - It’s free!
7 Questions to ask while collecting customer feedback -
if anyone knows any great product designers - we're hiring! Thanks!
Just wrote a 2-page take on the 2025 State of RevOps Survey written by RevOps Coop and published by OpenPrise. Lots of food for thought for customer marketers about the way RevOps think, challenges and where they are headed. The full report is available thru the 2-pager.
Has anyone had experience using Testimonial Hero for videos?
TY Joel, I'm super interested!!
How I’d create a merit-based awards program:
We are having a big snow storm week here. I just took these pics of the sun coming through our frozen trees.
Hey everyone! Deeto is hosting an exclusive customer marketing networking dinner in NYC on March 11th, and we’d love for you to join us! Expect great company, delicious Mexican food, and drinks—all while connecting with fellow peers. Space is limited, so be sure to save your spot here: . Hope to see you there! 🌮🍹
Looking for customer marketers to share insights!
Hey everyone, I recently spoke with , Head of Marketing at , about the evolving role of customer marketing and the challenges/opportunities in advocacy programs. Planhat is investing in customer marketing use cases and wants to learn directly from practitioners to shape its product roadmap.
Amberā is looking to interview more customer marketers to better understand:
• What success looks like in your role (metrics, impact, strategy)
• Challenges in running advocacy programs and tracking engagement
• Gaps in the current tech stack for customer marketing
• How customer marketing collaborates with CS, Sales, and Product
• Where customer marketing is headed in the next 2-3 years
If you're open to sharing your experiences, let me know, and I’ll connect you with Amberā!
Hey, all! 👋
We just put out 3 worksheets that help you interview key GTM teammates (CMO, CRO, and sellers) to identify what customer evidence your team needs in order to keep deals moving. These worksheets guide you through convos that not only give you a roadmap to what customer stories you can prioritize for big impact this year, but also give you an opportunity at some suuuuper tactical facetime with company leaders. A win/win!!
📝 📝
Each editable worksheet includes:
• Questions to help guide your conversation with each person based on their role/function
• Space for taking notes
• Prompts to help you identify the gaps you may find in your existing customer evidence
• Prompts (and examples) to help you put together an action plan to prioritize what customer evidence you need to prioritize capturing this year
Helpful? Let me know!
🚨 Hi Bay Area folks, a couple of great learning and networking options coming your way!
♦️If you’ve been hearing about Lifecycle Advocacy and are wanting to dig in, join the on Thursday, February 27th at 9am in San Mateo. A 3-hour interactive session around the evolution of B2B advocacy, lifecycle advocacy design, and hands-on exercises to hone your learning.
♦️If you’re newer to customer advocacy or appreciate a good refresher, there’s an session on Wednesday, February 26th at 9:00am as well. All the elements of B2B customer advocacy practice for those who want to strengthen their foundational knowledge of advocacy and for the advo-curious in Sale, CS and leadership as well.
Customer marketing is evolving beyond engagement and pivoting to a driver of pipeline and revenue growth. Check out this webinar on Feb 13, where we will take a deep dive into leveraging data to boost sales.
Sharing 4 of my favorite ambassador and champions program pages 🏆
CMA Community: I need your help! I am launching the first of its kind research into the health of customer contact databases. Everybody I talk to says it's bad, but how bad is it? It takes 5 minutes to answer 20 questions, and the report is coming in March.
You may not be able to answer all of the questions and that's OK. Plus, you can aggregate your experience at multiple companies and be anonymous. The first 20 who do the survey and reach out to me will receive a free live workshop on "Transforming your customer contact database into an advantage."
A little late to the game, but if there are any Londoners here, we are in town and hosting an advocacy essentials two hour learning session this afternoon in Central London. It’s not too late to join us!