Joel Primack's Profile
Joel Primack
Recent Messages
#welcome - January 17, 2025 at 04:08 PM
Welcome to CMAweekly, <@U089548S1EE> — excited to learn from you!
#jobs - January 16, 2025 at 11:41 PM
#jobs - January 14, 2025 at 04:34 PM
#general - January 13, 2025 at 09:08 PM
Anyone know/have B2B tech/SaaS ideally or B2B more generally CSAT score data to benchmark externally?
#jobs - January 13, 2025 at 03:42 PM
#general - January 13, 2025 at 02:32 PM
Unfortunately, companies aren’t always clear or aligned on what they’re looking for vague is the best you get during an interview process. I’ve definitely walked away from some opportunities because of a lack of clarity.
#general - January 13, 2025 at 01:53 PM
I think we’re seeing a lot of Customer Demand Gen and CMA roles needing folks to think about how some, not all, of their work will directly impact revenue.
#general - January 13, 2025 at 12:08 AM
#general - January 13, 2025 at 12:03 AM
#general - January 12, 2025 at 11:57 PM
Would you like my thoughts on it from a Community consulting perspective, @Aylin Siu?
#general - January 09, 2025 at 11:05 PM
Love your thinking on it, <@U0806J8HHHR>! Thanks for sharing 😊
#general - January 09, 2025 at 10:11 PM
How did you get buy-in from the VP of CS to add it to the goals of CSMs, <@U0806J8HHHR>?
#general - January 09, 2025 at 04:06 PM
Everyone safe in the LA area? Sending lots support & love to folks there and those directly impacted by the fires ❤️
If you need anything, let me know — happy to do my best to help you/your family/your friends there!
#jobs - January 09, 2025 at 04:04 PM
#jobs - January 09, 2025 at 04:04 PM
#jobs - January 09, 2025 at 04:04 PM
#general - January 09, 2025 at 12:56 PM
@Aunalisa Arellano
#general - January 08, 2025 at 04:15 PM
Keep us posted, @Sarah Miller, & hope it goes well for you 😊
#general - January 08, 2025 at 04:13 PM
@Cara Peterson — Can you share the doc 🫣
And, those are great topics! I’d like to hear Kevin’s thoughts on them too.
#general - January 07, 2025 at 10:17 PM
If I were betting on the only way an Advocacy program would benefit from Showpad to support a Sales org, then I’d bet on the Showpad Content product offering to support asset organization and in the place salespeople work out of already.
#general - January 07, 2025 at 12:15 AM
@Bree Bunzel — This is 100% for you!
#general - January 06, 2025 at 09:48 PM
Got you!!
#general - January 06, 2025 at 09:45 PM
Love tomorrow’s topic, @Kevin Lau 👏 👏
Other topics that come to mind:
• Platforms used to support which programs (+ why) and how you measure the ROI of the tech
• Program types and ROI/business goals
• Convergence of the CMA and Community spaces from your perspective across roles
• What excites you about the CMA space
• What programs/operational things do the top 1% of CMA programs do that the rest don’t, from your perspective
#jobs - January 03, 2025 at 10:52 PM
#general - January 02, 2025 at 10:35 PM
@Allison Able — Any ideas?
#open-share - January 02, 2025 at 12:53 PM
#jobs - January 01, 2025 at 07:36 PM
#jobs - December 26, 2024 at 01:38 PM
#jobs - December 19, 2024 at 12:57 PM
#open-share - December 18, 2024 at 03:56 PM
Shared why I ❤️ the monthly Canva Pro lifecycle emails:
#jobs - December 16, 2024 at 04:05 PM
Thought you would, @Evan Huck 😉
#welcome - December 15, 2024 at 04:56 PM
Welcome, Aviva 👋
Depending on the exact programs you own in your role, of course, it’ll depend on how one tries to scale it.
In terms of cybersecurity specifically, I’m aware of these things that help scale programs:
• Testimonials & Case Studies — Might need to anonymize them to a degree to get them approved for public use
• I’m fairly certain that UserEvidence has seen success working with Customer Marketing & Advocacy programs in the cybersecurity space
• Peers like to learn from peers ➡️ Community, Virtual Roundtables, CABs, etc. are widely used
Hope these are helpful!
#jobs - December 14, 2024 at 03:37 PM
Lifecycle Marketing Manager at GitLab:
#general - December 10, 2024 at 07:12 PM
If you moved your gamification to Slack, then you could use either or a combo of Common Room (a current client of mine) + Tightknit for the program, @Maura Frost 😊
Hope it’s helpful to you!
#jobs - December 10, 2024 at 06:46 PM
#general - December 10, 2024 at 05:39 PM
Jumping on for the Grammarly CMO fireside chat later!
#general - December 10, 2024 at 05:18 PM
I’m a member of the advocacy community @Emma Hanevelt leads at Grammarly — top notch and highly engaged group of users
#general - December 06, 2024 at 02:14 AM
Are you able to share a bit more about what sort of projects to helps folks raise their hands or recommend folks for it, @Valeria Gomez?
#discussions - December 04, 2024 at 08:51 PM
I’m generally flexible, so I’d say set the call when the most folks can 100% attend and I’ll likely be able to make it work for me 😊
Thanks for including me, @Shelly Ryder!!
#general - December 04, 2024 at 06:06 PM
At Lattice, the newsletter was owned by our Community team and was focused on value-add content, events, etc. to help subscribers improve their skills and connect with peers.
Not sure what it is now tho!
#discussions - December 04, 2024 at 04:28 PM
Love the “random folder idea” of snippets that are noteworthy but just don’t fit into a bucket, @Heather Quitos!
#jobs - December 04, 2024 at 04:26 PM
If needed, I’m here 😊
#jobs - December 04, 2024 at 04:25 PM
I’ll let Evan take it then
#jobs - December 04, 2024 at 04:21 PM
I think so given that they’re hiring in 3 locations from what I’ve seen. If you’re interested in it, I can check with a member of team and report back.
#discussions - December 04, 2024 at 04:02 PM
A couple of other use cases of Gong for CMA:
• Keyword functionality and tracking to support expansion or upsell/cross-sell motions
• Identify Product Advisory Council (PAC) members based on the feedback shared, priority segments for your business, etc.
#welcome - December 03, 2024 at 05:05 PM
Hey, <@U08451U7656> 👋
#general - November 28, 2024 at 04:56 PM
Thank you for all that you do for us, @Mary Green (Owner CMAweekly) ❤️
#discussions - November 26, 2024 at 03:55 PM
Here are pics I took from the section in case they’re helpful for you, @Kathleen Connelly 😊