#general

General Discussions & Topics

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Mary Green (Owner CMAweekly) November 21, 2025 at 11:05 PM

I should check it out!

Cheyenne Robinson November 21, 2025 at 11:05 PM

Just signed up for the Captivate Collective certification classes in December! Hope to see others from CMAWeekly there!

Kyra Hennessey November 21, 2025 at 06:20 PM

@Marisela Parra do you want to join this call? ^^^

Mary Green (Owner CMAweekly) November 21, 2025 at 06:20 PM

If you use Champion or Deeto could you come to our call today? No vendors please. This will likely not be recorded. @channel 2PM EST https://us06web.zoom.us/j/4029861639

Amy November 21, 2025 at 05:09 PM

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Amy November 21, 2025 at 05:00 PM

❓Barbara Thomas conducted a fairly in-depth research study a few years ago and came up with a "value" scale for reference activities. Has anyone seen anything similar more recently they can share?

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Mary Green (Owner CMAweekly) November 21, 2025 at 04:58 PM

Mary Green (Owner CMAweekly) November 21, 2025 at 03:06 PM

I've seen others use this. @Joel Primack do you know anything about it?

Irwin Hipsman November 21, 2025 at 02:59 PM

Has anybody used 1-1 peer matching with their advocates. There are tools that are based on interests, role, and availability that will match people for 1-1 networking. The one I am familiar with is Orbiit.

Maria Braune November 21, 2025 at 02:21 PM

OH I would love to see that also @Amy Ng!

Rachel Bonistalli November 21, 2025 at 02:06 PM

@Amy Ng - would love it as well - thank you in advance!

Mason Sokana November 21, 2025 at 01:39 PM

+1 please @Amy Ng!

Lisa Wilberding November 21, 2025 at 02:38 AM

Me too please 🙂

Amy Ng November 21, 2025 at 01:50 AM

You betcha Jenni!

Jenni Adair November 21, 2025 at 01:47 AM

Please share with me as well, Amy. Thank you!

Cheryl Draper November 21, 2025 at 01:42 AM

Hey all 👋, my company is co-hosting the Demand & Expand B2B Marketing conference in May 2026 in SF and we just opened the call for speakers -- I would love to see some fellow CMA'ers apply. ✨
Form to submit a talk is here and more about the conference is here. Let's goooo!! 🫶

Amy Ng November 21, 2025 at 12:57 AM

Hi Mara, I'll DM you 🙂

Irwin Hipsman November 21, 2025 at 12:30 AM

@Mara Schoeppner That’s my granddaughters name. Does this image work. I can send you a better one and just black out the middle

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Amanda Peacock November 20, 2025 at 06:57 PM

is anyone going to reinvent in a couple of weeks 👀

Kevin Lau November 20, 2025 at 05:50 PM

Anddd if anyone wants to join my discussion with the UE team we start in 10: https://userevidence.com/how-to-evaluate-customer-advocacy-platforms-without-getting-burned

Kevin Lau November 20, 2025 at 05:16 PM

Just launched our global customer awards program todayyyyy https://www.freshworks.com/global-customer-awards/

Irwin Hipsman November 20, 2025 at 04:42 PM

Wings4U and Repetitos Announce AdvoSync at Customer Xcon in Boston.

Running a Customer Marketing and Advocacy program is tough. Resources are limited, expectations are high, and every year, 20% of your advocates will leave their company, and many others will change titles or relocate.

With so many things to do and nobody else owning customer contact database health, how can you keep your advocate database alive, accurate, and actionable to:

• Identify and nurture new advocates
• Generate sales leads
• Drive personalization thru segmentation
• Boost event participation
• Celebrate success
How does it work?
1. You generate a .csv list (with name, company, title, location, unique identifier)
2. Using AI and human-informed oversight, AdvoSync updates, enriches, and highlights changed data (including LinkedIn profile URL’s)
3. You upload the changes into a CRM or advocate management platform
4. AdvoSync team meets with you to share insights and recommendations
The best part is AdvoSync does not force you into annual contracts. You can even update and enrich once. Initial update costs $1.00 per name. If you choose to update and enrich on an ongoing basis, it’s as low as $.25 per name.

As Steve Jobs used to say, "there's one more thing." The impact of bad contact data goes beyond customer marketing and advocacy. If you want to be a hero, consider adding 1-2 key customer contacts for all or a subset of accounts. Sales, legal, customer success, field marketing and more will thank you.

AdvoSync is a service of Repetitos, the experts in customer contact databases, and Wings4U, a global B2B customer marketing agency. For more information go to AdvoSync or contact
Mauro Perez Gaona maurop@wings4u.com|maurop@wings4u.com
Irwin Hipsman ihipsman@repetitos.com|ihipsman@repetitos.com

Aparna Sharon Isa Dass November 20, 2025 at 02:59 AM

Has anyone here used Kajabi to build courses??!! I am looking for an honest review on whether it is a good tool to invest in

Justina Wu November 20, 2025 at 12:09 AM

Hi! Has anyone built a GPT for their sales team to use as an SME for customer stories/evidence? I'm looking to trade notes/insights on best practices, ensuring accuracy, and driving rep adoption

Mary Green (Owner CMAweekly) November 16, 2025 at 11:37 PM

If you are at the <#C05NKTJSBTM|> customer x conference, join the channel.

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