#general
General Discussions & Topics
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Looking forward to seeing some of you tomorrow for @Mary Green (Owner CMAweekly) weekly sync at 11 AM where we'll discussing building a center of excellence in CMA. I won't have a super formal preso but I'll cover the mechanics and share examples - please come with questions you want to ask so I can tailor it to what you need - link to join is under <#C04B57HN9D3|>
Calendar holds with all the info (link to file, copy for them to post, any links to share)
Our clients incentivize their customers (with redeemable tokens) to provide video/image testimonials. They get a ton of images and quotes this way. Here's an example of their playlist on youtube:
tagging is important, tag the companies, the products, tag the people...that will result in a much higher level of amplification
I'm looking for someone I can have a nitty-gritty, brass tacks, ropes, [insert other idiom/phrase] discussion with about attributing customer advocacy content in marketing campaigns specifically. I have a kind of vision for how I'd like it to work, but marketing operations is just not my area of expertise. Our MOps team is open to helping me make the attribution happen, but we're all a little unsure on how to actually execute it using our existing stack. If you're willing to have a call with me and my MOps colleague, I'd love to know what the actual workflow looks like (is it SFDC custom objects, UTM parameter tags, spreadsheets, or something else?).
You can find Amy here
@Amy what are these resources? I'd love to check them out!
Is anyone using PeerSpot? Can you offer some insight into them and their team? We have someone asking in the <#C04KPMMKQSF|> channel.
If someone wants to host at any of these times I’m happy to offer my zoom. Tell me how often and when and I’ll promote to the newsletter and slack @Charlotte Weiss @Amanda Peacock
<@U08DT63E0N5> welcome, send me a LinkedIn connection. I can send you a few resources
would love this too! like 3 pm PT for us west coasters!
Hiya, I know there's a weekly zoom call that happens. Would people be open to it being during an APAC-friendly time sometime? 😬 Would love to join!
Hi! Customer Appreciation Day is quickly approaching! What is everyone planning and when?
@Kendra Walsh I spent 2 years deep in this world and am am available to talk 1-1 about ideas and challenges. LMK. If you are interested
Hello everyone - Who has experience building/managing customer review programs like G2, Trust Radius, and Google? Also, looking for people who have created Customer Referral programs. Looking to exchange some ideas and learn some best practices. Thanks!
Recap from the recent Gartner Peer Insights annual webinar. (link to the recorded webinar )
Hi all! Curious to know if anyone has adopted a customer video strategy with a good, better, best approach with accompanying tools and vendors. For example:
• Good: non strategic, small customer but still a good story to capture. Approach: remote video capture for the interview with something better quality than Zoom. Use stock video footage or existing corporate videos from customer for b-roll. Any suggestions for remote video capture tools or low cost agencies?
• Better: strategic customer and great story. Approach: on site filming with our internal video and creative team, and local videographer. Budget $10k-$15k
• Best: big brand, good or great story. Approach: video production agency, full day shoot. Budget $25-$30k. Any suggestions for agencies?
What customer proof do you need? These worksheets from should help you figure it out and direct your path to getting that evidence in place.
A question for the hive mind. I’m in discussions with a prospect about establishing a customer advocacy service that they can offer to their clients.
I’m using the phrase customer advocacy (CA) as a general umbrella term, for the purpose of my discussion with the prospect, to embrace everything from building and managing a community to success and revenue marketing.
My question is twofold. First - what is the absolute minimum set of activities required to start and build a CA offering that can win over clients and encourage them to invest further into this discipline?
Secondly (& I know this is a how long is a pice of string type question) how can the service elements be best priced?
Clients will want one figure however I want to ensure that figure reflects the true nature of the service components - ie community building should cost this amount whilst the technical & operational aspects would cost that much.
Ball park figures welcome. The prospect‘s clients may feel they have a good relationship with their customers however I want to show and showcase how CA can support retention alongside growth (upsell, cross sell and net new).
Looking forward to your thoughts and suggestions.
Ajay
Don't forget to share your LinkedIn URL below so we can include it in the bookmarks folder!!
Hello All - does anyone have any info on Deeto? I would love to hear any feedback on this program. I've already viewed the youtube demo
Congrats to all who were nominated for the CMA awards!!
