#general
General Discussions & Topics
All Messages
Anyone willing to share your MSA contract language to have customer agreement for participation in advocacy activities and logo use on website? Have you had success or do you find it redlined out more often than not? Our legal wants to eliminate all together as they say it causes delay in deal signing, our language is pretty vague and not a clear ask. I’d like to offer improved language. TY
Anyone have access to on buying Customer Advocacy tech?
Has anybody ever tried a program to let platform users know when they hit product utilization milestones. For example, top 10% of users that log in, or 100th time using a feature. If so, did you tie the message to ROI or outcomes or notice any impact. For example upsell, becoming an advocate….
Hey everyone! We’re considering adding customer quotes and stats throughout our website.
How do you all feel about using anonymized data from our sales team or quotes from customer calls that haven’t been explicitly approved by the customer?
I worked a lot with freelancers who conducted the interviews and wrote the case studies according to template/style/etc. We were in the ~2k range, as well.
Happy Monday!!!
Dropping a happy Monday here cause you’re a rockstar and that’s the vibe this week 🎉 🎉
We are on with Irwin ie: Customer Data, but TY @Amanda Peacock for sharing on Ai with us. I hope you can share your notes with us again.
It fascinates me to see how people are using Ai to extend their work ability, ty for being so open to sharing all of your experience with us 🙂
Morning & Happy Friday! Not sure if this is the right place to post to say hi 👋 and introduce myself here. (Apologies if it is, and thank you for indulging me if it isn't ;))
🌍 Location: South London 🇬🇧 (and originally from )
💻 Role: CX/Post Sale Marketing Leader (Former Sr. Director of Customer Experience Marketing at Blue Prism & more recently Former Community Marketing Programs Lead at Reddit)
💪 Intro: I've spent my career at the crossroads between community management, CX and marketing, and I truly believe that B2B marketing needs a good shake-up and get closer to customer functions. Working hand-in-hand and breaking silos with Customer Education, Support & CS was a complete game changer for us at Blue Prism. I am currently between jobs (first time in 8 years) and doing some freelance work until I find my next ✨ dream job ✨
🫶 Love: My tiny human, Pixel 🐾 and my other half. I am an unapologetic nerd, and have enjoyed spending time catching up on some classic RPGs on my handheld gaming PC when I'm not reading some trashy romantasy.
😆 Fun fact: I found my career calling from being the president of a fan-club for a Dutch heavy metal band in my early 20s
🔗 LinkedIn:
Does anyone have a playbook or an outline of how they manage logo usage? How do you track logo usage? Our logo usage situation is a MESS, and I'm trying to put together an outline of the current state vs the desired state.
FYI that I've been having issues with Luma events + my calendar. Turns out a lot of the events I have registered for are not showing up in my calendar. I've had to go into Luma and manually add each of them to my calendar. Some others might be having similar issues and I'd hate for anyone to miss out on the awesome insights @Amanda Peacock will inevitably be sharing tomorrow!!
Hey, not sure exactly which channel to put this in, but I'm scoping out building a Creators (user-generated content) program instead of a named advocates program. Anyone built one of these before that might be willing to share their tips or lessons learned?
Has anyone defined and implemented an NPS program? Any best practices to share?
I may be doing some consulting with a global IT outsourcer. They are working on website and update. In terms of review sites they feature they’re only using Clutch AI and Goodfirm, which are specific to outsourced tech. Should they also add G2, Gartner, PeerSpot and TrustRadius to their efforts? What would you recommend?
What are you working on this week?
I'm coordinating across several teams to get ready for a community launch. 😄
Are you a Lifecyle Marketer or thinking of making the pivot?
In a few weeks the first of its kind report on the State of B2B Customer Contact Databases will be published. It's not a pretty picture! In addition to the key findings, we will look at why customer advocacy practitioners should care about the health of the customer contact database. Attend, and you will be the first one on your block to get the report.
Friday May 9 at 2PM (ET):
interesting!
Hi all. We're thinking about adding an invitation to review us on G2 to our software's sign in page. Is anyone else doing this, and have a screenshot example?
Hi everyone! For those of who use contractors / agencies to augment your teams, what types of projects or initiatives have you found most successful or impactful?
Agree @Lisa Wilberding!
Amanda Peacock is hosting session #2 on ai next Friday - who's coming?
Hi all~I'm exploring the cadence for our customer newsletter & wanted to get your input. Have you found success with sending it once a quarter, or have you seen better engagement with a bi-quarterly cadence? Would love to know what's worked well in your experience.
Curious to hear from folks who work at larger companies (1000+ or 5000+ employees). Which department or role owns the customer "win/loss" program at your company? We use Clozd for interviews and surveys to find out why we win, why we lose, and top competitors. My team inherited the program through some org changes and have been babysitting it for awhile...but it seems better suited for our Competitive team or another dept.