#general

Instead of a discount, I would think about offering access to VIP training, an ROI analysis or something that the customer would consider valuable. Discounts can be tricky especially when it comes to renewals and contracts.

Happy Friday, y’all! Curious to hear your thoughts - how do you feel about offering a discount to beta users of a new product or feature?

Personally, I’m for it if it’s packaged thoughtfully and framed as part of the beta benefits. My team, though, is concerned it could send the wrong message and potentially dilute the quality of feedback.

I think those risks can be managed if we:
• Recruit the right-fit customers
• Provide clear exercises or use cases for them to test
• Ask targeted questions to guide the feedback

What do you all think? If you are a part of a beta program, have you tried this approach, or seen it work (or backfire)? Would love to hear your perspectives!

5 minutes until our weekly call, Bring Your Topics https://us06web.zoom.us/j/4029861639 @here

Is anyone using ChurnZero for lifecycle plays or customer comms?

Hi! Has anyone done custom lego sets as swag before? I'd love some vendor recommendations (or anyone to avoid). Thanks!

Hi all! For those with annual Customer Awards, do you have a page on your website to celebrate the winners? If so, where in your site nav does it appear? Or maybe it's a page that is only linked to from the following year's award nomination page to see last year's winners, or in social media or press releases celebrating the winners. Thanks for sharing! 🙏

Hi @channel, I know we all have various political opinions and such, but many people are struggling with the shootings from yesterday. If anyone needs to chat, I'll make myself available.

Additionally, we have an open discussion tomorrow (check the <#C04B57HN9D3|> channel) and I'm happy to discuss there as well.

Otherwise, it will be another "Bring Your Topics" call.

Hey all, I am joining Megan Bowen from Refine Labs, if you don't know her, she has incredible knowledge and experience to drop. Our topic is driving GTM in today's landscape: Brand, Demand, Expand

Next Tuesday!
🔗 Register here: https://lnkd.in/edXRvGGS

@Elise Woodard The most important part of setting up user groups is figuring out how to segment your customers. You can do it by product, use case, geography, expertise level, industry, or any number of variables--it depends on what is most important to your company (and customers!) and which cohorts will drive the most engagement and value.

boston meet up next week? monday around 6 pm - staying at the newbury so somewhere near there - chime in in thread and ill get a resy

Hello everyone! Does anyone have tips/best practices for starting user groups? I run corporate comms at a data startup so this is out of my wheelhouse but was given to me to manage. Would love ALL the advice 🙂

Good morning and happy Monday everyone. I am working on trying to track influence, recurring revenue for case studies on our website as well as seismic.

Now I have some thoughts because we use WordPress, Google analytics tableau, seismic, Marketo and salesforce but I am not 100% certain how to implement it since I am not on the web and content team, marketing, ops team or sales ops team.

I have seen attribution of case study adoption tracked at HubSpot using HubSpot and Looker when I was was at HubSpot but since my current org does not use HubSpot, I wanted to ask if anyone has successfully tracked influence, revenue, and attribution for case study adoption in their organization, using the tools I mentioned.

Thanks!

Hi! Checking to see if we have a channel on Customer Education? I am kicking some programs off the ground, so would love to chat 1 on 1/or with folks that have been successful at setting and marketing these programs.

On for Open Discussion @channel https://us06web.zoom.us/j/4029861639

HAPPY BIRTHDAY @Ciana Abdollahian I hope it's awesome!

Hey all, does anyone use Descript for gathering customer testimonial videos?

Or do you prefer another tool for doing this, on a small scale for now.

Hi, all! I'm new to this group and advocacy as a dedicated role. I've done some amount of it as part of a more general strategic stack, but I'm really excited to go deeper into this topic and learn from you all!

You’ve probably seen the news - Salesforce is cutting 4000 customer service/support roles. Do we think any of these people might trickle in to the CM, Community, and Advocacy world?
https://www.youtube.com/watch?v=B5IgfCAscjA
https://www.youtube.com/watch?v=fFS0xBBvDRE

Hi Everyone, does anyone here manage, own, or support a beta or early adopter program at your organization? I’d love to hear:
• What activities and responsibilities fall under your purview
• How you define and drive success for these programs
• Which teams do you collaborate with and on what topics

Looking to learn from your experiences and share best practices! Thank you!

Hi friends, I'm looking for good examples of integrated/collaborative Customer Advocacy & Community programs. Would love to hear from anyone who is doing this or knows of a community/Customer Marketing program that is bringing these together.

It wouldn’t be a customer community if we didn’t celebrate our own! Huge shoutout to @Emily Gover from Dropbox, who’ll be sharing how they’re modernizing customer advocacy at the Customer Marketing Summit in San Francisco on Sept 10 at 9:45am.
If you’re attending, come cheer her on during her session – and then join us afterward from 5–7pm at the Hyatt’s 3Sixty bar as we raise a toast to what will be an amazing session. Soooo excited for this one, Emily – you're going to rock it!

@Chris Dalton would you recall any of the questions asked. Would love to see the survey!

Interested in a quick $75?

Someone conducting market research on customer marketers sent me a short survey for a $75 Amazon gift card. It took me less than 10 minutes to complete. They asked me to share it with other customer marketers, and I'm sharing it here for anyone who may be interested as well.

Requirements:
• Must be a Director, VP or C-Level and
• Have more than 10,000 users for your company product.
Comment in thread or DM and I'll share the link.

Hi everyone, I have a bit of an update on using Tightknit:
We do not have a recurring event option, so I'll post the events in Tightknit (it's an app in the sidebar) under Events. And you can use this handy Google calendar link to add every Friday to your calendar. https://calendar.google.com/calendar/u/0/r/eventedit?dates=20250905T180000Z/20250905T1[…]ecur=RRULE:FREQ%3DDAILY;INTERVAL%3D7&text=CMAweekly+Fridays

Also... Our tightknit community is a full archive (except private channels like no-vendors) and it is searchable. https://cmaweekly.tightknit.community/ You should be specific though as it is only returning 10 results each search, it's a WIP.

I'll be there @Gianna Scorsone