#general

Hi All - hoping to get some creative ideas to get sales to fill out a win story form (its only 7 questions 😛). I am struggling to get my sales teams to fill them out, and I really need this to build out a new Advocacy program from the ground up. I don't want to incentivize, because this will only take them 10 mins to fill out. Open to all suggestions from this talented group

hi everyone + happy new year! has anyone created unique customer awards/trophies that they've sent or received? we're trying to think outside the box for this years award - would love to see some cool/unique ideas!

Hey all! Wondering which advocacy tools you all are using / passionate about (good or bad) these days. We are currently looking into tools for the year

If you need some help with getting budget support from your leadership - I'm writing a series of predictions for 2026 that may help you - the first one beign churn gets the budget it deserves because of 10 specific reasons that are not specific to this year but how the broader b2b saas world is evolving. If you'd like to read the post it's in <#C04CVDQD4JZ|>

Hi everyone
wishing you all the best for 2026!
As a solo Customer Marketing Manager in a SaaS company, I'd like to put in place systems (indeed we currently have no way to flag, identify, or segment key participants in our programs (such as CAB members, Top Account Program members, or customer advocates) inside Salesforce or any central system. Lists are managed manually on Excel by different teams, leading to inefficiency and data gaps)
Do you have any experience in setting this? (I doubt I'll get budget for a specific tool - so I've reached out to CRM team and listed all the needs & challenges)
If yes, what would be your advice to approach that, how did you build advocacy systems, what are the criteria to pondere advocacy acts, etc?
thanks in advance :)

Happy Monday Jan 5. Are there any PLG people in this community. Am curious as to the differences of doing CMA between a sales led vs a product led growth organization.

Good morning ☀️ I am interested in any examples of how you have successfully launched a new platform (UserEvidence, Deeto, etc) with the sales team - like a kickstart program to get them excited and quickly up-to-speed on the new software - what it is, how it will benefit sales in closing deals, etc? Some examples might be a kickstart incentive, a live and recorded webinar, and office hours. Thanks!

Hi all, due to most people being OOO still, I'm canceling today's call. See you next Friday for a live demo of Tightknit.

If you are looking for podcasts to check out over the holidays. I just appeared on The Advocast by Wings4U. Topic is "The Importance of Customer Contact Data Quality in an Ai Driven World.'

It's a good way to get your feet wet on the foundation of post-sales lifecycle marketing.

Other lifecycle related podcasts on my play list: OpsCast, Topline, Marketing Against the Grain, and Dave Gerhardt Show. Anybody have other suggestions?

Hey all! Hope that everyone’s almost ready for the holidays and new year. A quick question for this group. Has anyone worked with B2B influencers as part of their role? If so, I would love to connect and hear about your experience and learnings, as this is something that is part of my role now.

Thanks for letting me know and talk soon!

No Call today! 😞

See you Jan 2nd for our next Tech Talk

Totally random question: 1) how common is it to use GitHub for customer marketing/advocacy/evidence programs? 2) how long does it take to learn the relevant aspects of GitHub?

Haha. I joined in 2008! That sounds like 17 years ago.

Shoutout to Hood for being my first ever LinkedIn connection. I'm not even sure how we know each other

I have to find out what that is.

Oh no hahaha, sorry folks! I think I just experienced my first Yubikey sneeze @Emily Gover (still love my Yubikey though!)

I'd say kid or cat

Oh man, that looks like either a Yubikey sneeze or a beloved pet got on the keyboard 😉

Agreed!! foundational practices there @Amy Ng

Well said, Amy!

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Hi all! Is anyone trying out G2's new Custom Research service?

@channel Happy Holidays - I know many of you are going out soon to celebrate holidays! 🎅 🎄 ✡️

I just want to thank you all for letting me be your Community Manager, making me feel loved, being my friends, and my professional teammates.

I hope you have awesome holidays!! And I can't wait to see what your new years resolutions are. 🎉 🥳

And to those mourning recent attacks; my thoughts and prayers are with your friends, families, and extended families. I know this makes the holiday season much heavier. I'm sorry.

omg stop! That's incredible!