#general

Very timely post https://www.forbes.com/councils/forbescommunicationscouncil/2025/11/07/customer-marketing-is-the-growth-engine-most-cmos-are-overlooking/

New Mixology Drop! 🍸
@Shannon Howard and I mix up a Spiced Apple Fizz and dive into multi-threading personas – from learner segmentation to executive engagement.
If you’ve ever worried about losing a champion or scaling education across thousands of users, this one’s got you covered.
Watch now: S3-E4 | Multi-Threading Personas & Spiced Apple Fizz

Today at 2PM EDT Advocacy Tech Talk, I hope you'll join us. (While this is recorded, it will not be public on Youtube, it will only be available in the no-vendors channel). RSVP Here: https://cmaweekly.slack.com/archives/C04B57HN9D3/p1759856339764199

👋- curious to know what certificates you all are working on or have completed that you would highly endorse. I would like to have a few to look at and plan to discuss with my boss for a goal in 2026.

If anyone has worked with Loop & Tie, please check into the No-Vendors channel and help a member 😄

Survey results to date:
Deeto - 9.9 avg rating ~ 15 submissions
Champion — 9.7 avg rating ~ 3 submissions
Peerbound — 9.7 avg rating ~ 3 submissions
UserEvidence 9.1 avg rating ~ 25 submissions
Reference Edge 8.1 avg rating ~ 23 submissions
Orca — 8 avg rating ~ 2 submissions
Base - 5.5 avg rating ~ 4 submissions
SlapFive - 4.2 avg rating ~ 5 submissions
Influitive - 3.2 avg rating ~ 5 submissions

We need more submissions, so hop in an leave your thoughts https://tally.so/r/nrxx9L
<@U09GAJ0K12T> @Evan Huck @Andru Creighton @Jeff Reekers @Gianna Scorsone <@U09D50SGMV0> @Sunny Manivannan @

I try to keep this channel clear or links. Can we move these to <#C04CVDQD4JZ|> <@U09GAJ0K12T> and @Irwin Hipsman

are there any good customer marketing/experience conferences coming up?

Wonder what ChatGPT would recommend. Agree with @Joel Primack that something that is connected to the company makes it feel special.

Also!!! We have 46 submissions in the Advocacy Vendor Ratings Survey - please come share your experiences https://tally.so/r/nrxx9L

We now have 201 people in our No-Vendors channel - TY to all of the members who go out of their way to help others in our space find a good fit!! @channel

We appreciate you (privately, of course)!! ❤️

Let me know if you want an invite (you will have to agree to keep discussions from that channel confidential).

Hi all, I'm starting to research software platforms to manage our awards program (handling nominations, judges, etc.).
Has anyone used a platform for this in the past or have any recommendations? Appreciate any insights!

Hi all, I'm curious to hear the community's thoughts on this: do you think it is better to have one program that engages, recognizes, and rewards customers for speaking, stories, sales references, posting on social, being a top contributor in the community, etc. OR to have separate customer advocacy, sales reference, and community contributor programs?

A lot depends on the types of feedback, who owns it, how it's labeled (by customer? industry? use case? size? etc), what the next steps are (on roadmap? communicated back to customers? Launched a new in-depth interview or survey? etc.) . Each company is going to have its own priorities and hierarchies, so it's hard to recommend a one-size-fits-all.

hey all! what is your system for filing customer feedback from across different touchopoints?

Do a carousel! I can share my canva template. I never ended up using it because I was in late stage interviews when I finally put it together. Here's my template, if you want to take that approach: https://www.canva.com/design/DAGq6O5avxM/vcsRwV--EwQ7it55iFtLOg/edit?utm_content=DA[…]m_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Popping this event here in case it's of interest: https://www.qualified.com/the-agentic-marketing-summit

<@U09M6M4ECFK>, that sounds like a great system but totally understand the frustrations of scheduling interviews. Have you considered using a tool that lets you capture answers in a self-serve way? I know there are tools (like Slapfive which has prompts), that allow you to send the questions and even now there's AI tools that do voice to text so you can get more details

You are with Uscreen, correct? And your customers are video creators, correct? I am making some assumptions about your customer base, but I think your instincts are spot on.

We did this when I was in HubSpot some years ago. I’ll dm you more

We are chicken banana

No halloween costume posts?! Olivia made her trick or treating debut as a minion.