#general

Fixed it, the call is at https://us06web.zoom.us/j/4029861639 NO additional Vendors please! @channel

I can’t get into the call

Anyone else fried this week? Between christmas shopping, schedules, taking some classes this week, and work (plus 3 snowdays for kids), I'm dragging.

I hope your December is much more merry 🙂 🎄 🎁

@channel Are you joining us tomorrow?

👀 We'll take a look at Zealot, an advocacy and reference platform recently purchased by UserEvidence.

Come, see what's new and ask questions!

Please, RSVP https://luma.com/42pjalh4

Hello to the community-

I am looking for 20 current CMA Managers and Specialists to participate in a skunkworks project I am working on. I promise it will be interesting but can't go into details. DM or just reply here if you are curious...Irwin

Just tried LinkedIn’s new AI interview feature and it’s legitimately awesome. Smart questions, instant feedback, and super easy to use. Highly recommend if you’re prepping for interviews.

Does anyone have ideas on campaigns demand gen can implement to go after the security team at a customer site where they have a champion already at the networking level but want to move up and over to the CISO level?

I am very curious 👀 https://www.linkedin.com/posts/annafurmanov_im-very-very-very-very-very-curious-how-activity-7404173038042157060-Hl3i?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADgd5wBQJtqKlunYDmjmcxCaHJieH8X18s

Does anyone have documentation/playbooks around advocacy entering new verticals and geos?
We're expanding into both next year and I want to proactively have a GTM plan so that leadership isn't asking us to reactively spin groups/communities/stories etc up.

Ai Study Group update:
4 of us met today and decided to hold 45 min calls every other Tuesday, starting January 6th, 2026 at 12PM EST for our new Ai Study Group.

Ai Homework assignment, if you want to follow along with us:
• Identify ONE problem you'd like to solve with Ai
• Map out the problem and solution (What would you like Ai to do, at what step, what is your preferred solution?)
• Ask your preferred Ai tool how it can help
If enough people are interested in following along with assignments, results from our calls, etc, I'll expand this into a new channel.
Comment below if you'd like to be on calls, just do the homework, etc.

PS: Our Friday call this week is 1st in our new Community Demos series with UserEvidence's new Advocacy platform: Zealot. RSVP here.

Hi all, I'm running a webinar this Friday for marketers across Australia who want to learn more about customer marketing. Would love love some feedback on this slide in particular, which outlines three pillars of customer marketing.

Is there another pillar missing? Or examples that I've left out? Thanks for your help! Customer marketing as a function is moving pretty slowly in APJ, so trying to do what I can to grow it out here!

Thank you @Mary Green (Owner CMAweekly) I listened to the November call today, very helpful!

TY <@U09E7QN7R27>, <@U0A283E9FJM> we did discuss Reference platforms today in the Tech Talk call, the recording is in the canvas at the top of the window in the No Vendors channel

Welcome <@U0A283E9FJM>! This group has a ton of collective knowledge on all the reference management vendors. @Mary Green (Owner CMAweekly) can get you added to the "no vendors" channel for you to ask for recommendations/feedback!

For vetting of customer brand, reputation and risk analysis before engaging in co-marketing activities- what do folks typically do in terms of process? In terms of vetting the customer as well as their brand/business?

Wow! So cool!

@Shannon Howard I do pop music, and that’s exactly why I did go that path, too competitive 😂

Great shares, thank you all!! I like ChatGPT a lot, and our business recently granted us access to M365Copilot GPT-5 which i found very useful when it comes to organizing work files, creating meeting summaries, etc. Our sales team uses gong, and i’ve been trying to explore the opportunities there in terms of analyzing frequent raised customer use cases and pain points to support some advocacy initiatives. Would love to learn more from you @Vera Flores on how you use it to help build customer stories.

<@U0A1C7ESBFV> what do you sing?

thats a career shift for sure, welcome!
most recently i have created an agent in Glean to "glean" customer info from slack, email, gong and other sources to build a customer story brief that I will then pop into chattyG to create an interview guide OR a straight up story draft.