#general

Community Updates

I've struggled to find the best option for a Companion site for CMAweekly. I decided to go with Circle.so as a content site, it seemed easier than WordPress. I had several volunteers offer to help me with testing. But almost immediately Zach from Tightknit reached out and we are going to work with his Slack focused app instead 😄

Tightknit will be a sponsor and we will hopefully have a much better process for Events (finally... sigh of relief).

I'll be adding our community to the Tightknit companion site this week. Please share questions, ideas, etc here.

Hi all, I'm looking to talk to Customer Marketers and/or Community Managers who are collaborating on customer advocacy and integrating or working cross functionally between those departments. LMK if this is you, or if you know of a company that is doing a great job of bringing Customer Marketing and Community closer together

Hi <@U07T66D33QW> wondering what you’ve learned from other Bettermode users subsequent to this post.

A vendor just asked me for a testimonial. He used https://testimonial.to/. Incredibly easy to send text or a video. Might be worth looking at for testimonials right after a customer interacts with you, e.g a support call or user group.

Has anyone heard of this site: https://www.featuredcustomers.com/ or using it in anyway? A colleague of my wants to find out how helpful this site is as a tool?

Also, to join the community channel, simply just browse channels and type in community and you can join

Share your company website for more context. Having built sustainable and business impactful communities in b2b and b2c, further context about your company will help.

There is a whole channel dedicated to community discussions, which may be the best suited place for these types of questions.

From experience working for tech vendors for most of my career: you have to invest in onboarding and adoption. It's less about the platform features and functionalities, and more about the change management side of things. It doesn't have to be hands on professional services, but there has to be SOMETHING.

My previous company built a full framework/operating model that was basically the best practices for organisation to be successful, and every single customer I'd then encounter at the advocacy phase had leveraged elements of it.

Community building is HARD, it takes time, there needs to be a compelling reason for new members to engage and stay.

✨💼❓Random-ish question for recruiters, hiring managers, and, well everyone - what are your thoughts about jobs that ask you this:

"This employer may use an artificial intelligence algorithm to provide an initial comparison of an applicant’s education, experience, and skills against the education, experience and skill requirements in the job description. This analysis produces a Profile Relevancy score, which is intended to be one of many factors that a potential employer will review in making its interview decisions; there are no cut off scores and all applications are visible to employers. Read more about how these tools collect, store, and retain information and the results of the most recent impartial evaluations. The Profile Relevancy score for applicants who opt out will be listed as “Not Available.”"

Is it more beneficial for a job seeker (me!) to opt in or not? Does it negatively impact someone's candidacy if they opt out, OR does it improve your chances of getting that elusive call back if you opt in? All thoughts welcome!

Thinking about topics to write about in the coming months - would something aorund org design and principles around hiring and expansion be of interest?

I'm sorry I lost this thread. For those who have Gong smart trackers set up for references to case studies and customer stories, what keywords did you use/how did you train the smart tracker? We are hoping to set this up not only to see how often case studies are referenced, but also look at the difference in deals where existing customers are mentioned vs. not.

Hi I am looking for some case study inspo. Our have gotten very rinse and repeat and they are starting to feel dull and text heavy. Anyone have any examples they would love to share?

I'm part of a London-based marketing leadership networking group, and someone has shared some initial research they've done analyzing 2.5 million LinkedIn job titles to get a sense of the landscape. A few interesting findings, so thought I would share!

The trends show that there is movement towards specialisation, but at a slower pace than overall market growth (generalists shrunk by 2.8%, but the overall marketing talent pool grew by 11.8% since June 2020)

Most careers plateau at manager level, with the conversion rate to Director and above decreasing by 23% since June 2020, with again generalist titles being favoured for leadership roles.

As someone that's on the job market with a hyper specialized profile and relatively senior background, I can really feel this double-edged sword right now.

Keen to get some thoughts and gut reactions on this?

I do!! But maybe @Emma Hanevelt too

Hi! Does anyone have tips (or better yet, a playbook) on how to find, nurture, mobilize customers in an already existing Slack community?

Hi everyone! 👋

I’m building an internal customer story database and would love to hear how others are approaching this.

I’m specifically looking to capture non-public stories( things like product use cases, customer impact, and utilization) to give our team a more complete view of what customers are doing with us. Ideally, this would be updated quarterly or bi-annually and feed into an LM system like ChatGPT or NotebookLM, making it easy for teams like sales to search, e.g., “Which customer is doing XYZ with us?” or “Which customer has seen XYZ results?” From there, I’d surface the most compelling stories to develop into public-facing assets.

Right now, I’m exploring having CSMs share their QBRs with me so I can extract key insights and build the database.

How are you capturing and organizing this kind of info at scale? Are you using any software? Would love to hear what’s working (or not!) for your team.

Thanks in advance! 🙏

does anyone have a one pager about Case Studies like .. what to expect .. number of calls, process/timeline that you've shared with Sales/Customers so everyone is aligned on expectations of the actual process?

For those interested, I'm reopening applications for my mentorship program for the 2H of this year which will run from Aug-Nov. If anyone is interested in joining, you can fill out the application here. For any of my mentees that are open to sharing their experience, feel free to chime in if it helped you.

Hey Holly! I don’t have any certification tips from experience, but I was looking into these. I found CMA has a certification program. Chatty G also suggested ABM certifications via DemandBase. Personally, I would look at recent performance review notes and any areas recommended for improvement. Then, explore certifications or courses that would help with developing skills in those areas. Hope that helps!

We are getting on live now https://us06web.zoom.us/j/4029861639

Oooh, I didn't know about that @Kevin Lau, awesome.

This is last minute but wanted to extend it to the community here - I’m hosting my last AMA today at 12PM PT if anyone is interested in joining. I hosted 3 of these as a thank you for those that applied for my mentor program. Zoom link here: https://freshworks.zoom.us/j/98907294430?pwd=8Fpn14a2WiOIj5SaPx1gDn6tirR6Bu.1&jst=2

For folks using anonymous case studies, do you have these on your website? If so, how are you showcasing them?

@channel ⬆️ 2PM EDT lu.ma/cmaweekly to rsvp

We will still be discussing Reviews today!! Join us at 2PM EDT with questions, insights, and ideas. (How fitting that we can discuss the new acquisition of TrustRadius, too).