Irwin Hipsman's Profile
Irwin Hipsman
Recent Messages
#general - December 03, 2025 at 06:04 PM
<@U09MDKT5ML3> Here is a survey of advocates I am working on having 35 companies participate in. It's fully customizable and you will receive a benchmark for your program. We ask some of the obvious questions and others that go deeper than a typical survey.
#jobs - December 02, 2025 at 01:30 PM
<@U09CMC4HSAZ> I am going to look at the companies that had postings and see if there are any habitual posters that do not hire,
#jobs - December 02, 2025 at 02:55 AM
I am working on a report on the 2025 job openings. Lots of insights when you look at 450 openings over the course of the year. It will be out in mid-Jan.
Lots of digging Into linkedin sales navigator finds that about 30% don’t get filled within 4 months of being posted
For the folks that read this. What’s your take
1-do the jobs get pulled
2- do they get delayed by months
3- do the people who get hired don’t update LinkedIn (especially promotions)
4- something else
5- all of the above
Appreciate your thoughts.
#jobs - December 02, 2025 at 02:48 AM
@Talal S Did they decide to not fill the position.
#jobs - December 01, 2025 at 08:05 PM
@Mary Green (Owner CMAweekly) I went into sales navigator and had zero results. Would you have the title or link to the job posting.
#general - December 01, 2025 at 05:09 PM
November’s Customer Marketing and Advocacy Jobs Report.
November saw the predicted dip in openings with 35 (down about 30% from October). A few things jumped out at me.
--Director roles increased. I predicted this would happen in January, and let's see what December looks like.
--20% of openings were international (outside of North America). I will dig deeper into this trend in the 2025 annual report.
What happened to the 17 openings in July??
88% were filled within 4 months, of which 25% were promotions. This was better than June, when 65% of openings were filled. Hopefully, this trend will continue.
The CMA Jobs Report is brought to you by , a joint venture of Repetitos and Wings4U. AdvoSync keeps your advocate database alive-accurate-actionable by updating and enriching contact data.
Thanks to for posting CMA openings. Follow the Frank Advocacy LinkedIn page for their Friday updates.
#general - November 25, 2025 at 04:59 PM
<@U08CTJ60796> I am looking for 35 companies to participate in a survey of their advocates that will result in the first of its kind benchmark for advocacy programs. We ask some of the obvious questions and also not so obvious ones.
If anybody want to see the survey, DM me. It’s free, fully customizable and open to small and large programs.
#general - November 25, 2025 at 12:31 PM
Charlotte- have you tried chat gpt. #2 is the most action oriented
#9-lifecycle-expansion - November 24, 2025 at 06:38 PM
@Mary Green (Owner CMAweekly) <@U08U4PV81KP>
Yes, hot topic. I just recorded a podcast with @Aparna Sharon Isa Dass This was a topic we discussed. It comes out Jan 15. Till then, I have a post in the queue that also touches on this. It will be posted after Thanksgiving.
I would be open to doing a 2-4 part workshop for those interested in this topic, but would have to either have a vendor sponsor, charge participants, or offer it for free to any advocacy program that participates in the advocate experience research project I am getting going.
#general - November 22, 2025 at 04:41 PM
Never heard of curated connections and they seem to be a good fit...thx
#general - November 21, 2025 at 02:59 PM
Has anybody used 1-1 peer matching with their advocates. There are tools that are based on interests, role, and availability that will match people for 1-1 networking. The one I am familiar with is Orbiit.
#general - November 21, 2025 at 12:30 AM
@Mara Schoeppner That’s my granddaughters name. Does this image work. I can send you a better one and just black out the middle
#general - November 20, 2025 at 04:42 PM
Wings4U and Repetitos Announce AdvoSync at Customer Xcon in Boston.
Running a Customer Marketing and Advocacy program is tough. Resources are limited, expectations are high, and every year, 20% of your advocates will leave their company, and many others will change titles or relocate.
With so many things to do and nobody else owning customer contact database health, how can you keep your advocate database alive, accurate, and actionable to:
• Identify and nurture new advocates
• Generate sales leads
• Drive personalization thru segmentation
• Boost event participation
• Celebrate success
How does it work?
1. You generate a .csv list (with name, company, title, location, unique identifier)
2. Using AI and human-informed oversight, AdvoSync updates, enriches, and highlights changed data (including LinkedIn profile URL’s)
3. You upload the changes into a CRM or advocate management platform
4. AdvoSync team meets with you to share insights and recommendations
The best part is AdvoSync does not force you into annual contracts. You can even update and enrich once. Initial update costs $1.00 per name. If you choose to update and enrich on an ongoing basis, it’s as low as $.25 per name.
As Steve Jobs used to say, "there's one more thing." The impact of bad contact data goes beyond customer marketing and advocacy. If you want to be a hero, consider adding 1-2 key customer contacts for all or a subset of accounts. Sales, legal, customer success, field marketing and more will thank you.
AdvoSync is a service of Repetitos, the experts in customer contact databases, and Wings4U, a global B2B customer marketing agency. For more information go to or contact
Mauro Perez Gaona
Irwin Hipsman
#9-lifecycle-expansion - November 20, 2025 at 01:21 AM
<@U08D5AWBTEU>
A quick win might be to look at every email and inapp message. Does the look and feel, actual content need to be refreshed. Also look at open rates for each email/in app message.
#general - November 14, 2025 at 11:28 PM
Here it is. My guess is they will release one in Q1 as it generates lots of content for them State of Customer Marketing Report | 2024
#general - November 14, 2025 at 10:52 PM
Doesn't Customer Marketing Alliance do this annual report? Hope I am not opening up a can of worms!
#jobs - November 13, 2025 at 09:39 PM
Hi @Ari Hoffman was wondering what you was up to. I think the idea of helping companies with gong or the other similar platforms is a really good idea. Would be nice to get a segmented ICP gong customer list(haha) and cross check using sales navigator to identify prospects.
Gong is so mature with customer marketing and get it, you might be able to develop a partnership with them which will make your job much easier.
If you want to chat 1-1, LMK,
#general - November 12, 2025 at 06:38 PM
I am writing an article on the disconnect between customer marketing and the peer review sitesa and will add this to it. Do the other peer review sites allow for replies???
#9-lifecycle-expansion - November 10, 2025 at 09:17 PM
In October, there were 4 Customer lifecycle job postings, and just last week, there were 2 more. Is it Boom or Bust for Customer Lifecycle Marketers?
There are about 350 B2B CLM's and this role is quietly becoming one of the most strategic and misunderstood jobs in B2B marketing. With about 10% of customer marketing and advocacy openings in customer lifecycle marketing, the challenge will be finding the people to fill these roles and keeping them close to customers (not moving them into ops).
Once all about retention emails and customer newsletters, it’s now a revenue-driving growth engine that connects marketing, sales, and customer success.
After reviewing the recent surge in CLM openings, here’s what stood out:
1️⃣ It’s About Revenue, Not Just Retention
Lifecycle marketing is no longer a “post-sale nurture or engagement” function. Every description tied the role directly to:
✅Pipeline and revenue goals
✅Influence and accelerate cross-sell and up-sell
2️⃣ They Own the Customer Journey
Think beyond email. Expect CLM's to design full-funnel experiences — from onboarding → adoption → renewal → advocacy. They’re building connected, multi-channel journeys and working across:
✨ Customer Success
✨ Product
✨ Sales
3️⃣ Data and Experimentation Drive Everything
Every description emphasized analytics and optimization. CLM's are expected to:
✅Run A/B tests and funnel analyses
✅Use churn and health scores to focus effort
✅Data literacy is no longer “nice to have” — it’s the job.
4️⃣ AI and Personalization Are Emerging Must-Haves
CLMs are expected to:
✨ Use AI to identify expansion opportunities
✨ Automate campaigns and workflows
✨ Use AI to drive personalization and segmentation
5️⃣ Collaboration Is the Core Skill
CLM's don’t operate in silos. They work cross-functionally. Soft skills like empathy, curiosity, and creativity are as important as campaign skills.
6️⃣ Customer-Centricity Still Wins
Despite all the data and automation, one theme remains constant: Start with the customer!
The best CLM's look for the gaps nobody is paying attention to (think about the health of the customer contact database), and translate insights into experiences that build trust and advocacy.
#open-share - November 06, 2025 at 01:18 AM
. The Fed may be shut down, but we are still working. 50 new job postings with a few key trends.
#general - November 06, 2025 at 01:12 AM
. The Feds may be shut down, but we're still working!
#general - November 05, 2025 at 02:18 AM
Wonder what ChatGPT would recommend. Agree with @Joel Primack that something that is connected to the company makes it feel special.
#9-lifecycle-expansion - November 05, 2025 at 02:10 AM
I’m in and have some new data to share.
#jobs - November 05, 2025 at 02:07 AM
B2C is pretty far ahead of B2B in customer lifecycle. I think there is 1 VP of CMA LIfecycle
#open-share - October 30, 2025 at 09:31 PM
October jobs report will be out next week and seeing some new trends. Starting in January, I will be able to compare 2026 to 2025.
#general - October 30, 2025 at 05:56 PM
<@U09KF5EPD62> when you say new user, do you mean new users at existing accounts or new customers? And if new users at existing accounts does that translate into new revenue or the customer generating value from the existing license?
#general - October 30, 2025 at 12:27 PM
Yes, peerspot is also doing this. I am going g to try both out and write a review in a week or so.
#9-lifecycle-expansion - October 30, 2025 at 12:24 PM
We have so much to learn about customer lifecycle marketing. Looking forward to our 1-1 in a few weeks.
#open-share - October 27, 2025 at 01:40 PM
about a disturbing ChurnZero report that says companies with customer marketing went from 61-38% over the past 3 years. I'm predicting it will get better in 2026.
#general - October 23, 2025 at 06:13 PM
Join advocacy programs like yours in assessing the experience of your advocates and benchmarking it against other advocacy programs. I will unveil the questions on CMA Weekly this Friday, the 24th @ 2PM ET
Interested: DM me, , or go to
#open-share - October 01, 2025 at 01:41 PM
Wow. I got a 77. Feels like a bit of a vanity metric. It would be great if you could see over time what it’s been.
#jobs - September 29, 2025 at 01:34 PM
is here. If you are looking or hiring, there are some datapoints of interest with more to come.
#open-share - September 29, 2025 at 01:34 PM
is here. If you are looking or hiring, there are some datapoints of interest with more to come.
107 new postings in Q3. If the pattern continues, about 65 will be filled by the end of the year.
Someone asked me if CMA jobs are expanding or contracting? That's super hard to track on LinkedIn. Earlier this year, it felt like we were losing more jobs than gaining, and now it seems to be the opposite. That said, by this point in the year, companies tend to wait till Dec-Jan to announce layoffs. I'm optimistic it won't be a repeat of last year.
#general - September 29, 2025 at 01:29 PM
is here. If you are looking or hiring, there are some datapoints of interest with more to come.
107 new postings in Q3. If the pattern continues, about 65 will be filled by the end of the year.
Someone asked me if CMA jobs are expanding or contracting? That's super hard to track on LinkedIn. Earlier this year, it felt like we were losing more jobs than gaining, and now it seems to be the opposite. That said, by this point in the year, companies tend to wait till Dec-Jan to announce layoffs. I'm optimistic it won't be a repeat of last year.
#general - September 26, 2025 at 02:51 AM
Where are you storing the names of people. Crm, customer marketing platform like base, slapp…, spreadsheet
#general - September 24, 2025 at 01:59 PM
It’s almost a minyan!!!
#general - September 23, 2025 at 09:22 PM
<@U09GAJ0K12T> Welcome to the community. Agree that Xcon is a perfect fit and the timing for November is good for you. If you want to chat 1-1 about CMA, let me know.
Base does their conferences in NY, BOS, and SF. the last one till next fall is this week.
#general - September 23, 2025 at 01:08 AM
Check out pretty-prompt.com. It will take your prompt and convert it into a prompt that works with ChatGPT and takes your prompt to the next level. It’s a Chrome extension.
I ran into him months ago at a meetup and this product came about as a result of frustration with trial and error prompting.
There is a free version and check it out.
#9-lifecycle-expansion - September 22, 2025 at 05:38 PM
@Krutika Mathihalli Hi. Would be happy to talk. Have you had a chance to look at the State of B2B customer contact date report. It’s a
I am in SF this week and next week is wide open. Can you go to my LI profile and book an appointment. Looking forward to a 1-1 chat….Irwin
#9-lifecycle-expansion - September 22, 2025 at 02:34 PM
<@U08D5AWBTEU> and @Rachel Ward How is Wed Oct 1 at 10 or 11:30am. ET. Pls send me your email so I can send an invite… Irwin
#general - September 22, 2025 at 02:30 PM
<@U09DBKY6D8D> The bigger the company that you do business with the higher the opt out rate. Close to 100% for enterprise. Legal will redline it from the contract.
#9-lifecycle-expansion - September 19, 2025 at 02:59 PM
In Sf most of next week. The following week is wide open. Are any days better.
#9-lifecycle-expansion - September 19, 2025 at 02:57 PM
Hi @Rachel Ward and <@U08D5AWBTEU> I have some ideas I am percolating on. Might you be available on Monday to chat.
#general - September 17, 2025 at 12:09 AM
@Emily Coleman I have been involved with this task a few times. TBH, none were successful, which may be helpful. Can do a 1-1 or a group call…Irwin
#jobs - September 16, 2025 at 02:56 PM
Us B2B customer marketers can learn so much from what B2C is doing. It’s interesting that they post this job. Perhaps no internal candidates, or recruiters having trouble filling it or they are doing it for compliance reasons. Will keep an eye out for who gets this job and their background.
#general - September 15, 2025 at 01:57 PM
Just posted an article in LinkedIn: .
Key finding: 60% are responsible for multiple disciplines and departments. Most prevalent being VP of Customer Marketing and Product.
Before you read it, guess how many VP's of CMA there are.
#general - September 09, 2025 at 11:35 PM
@Shannon Howard <@U08V0DUNXQB>
Lots of folks, there is a CAMP Boston LI group. This is the best way to reach the community here.
Would love to meet up but at Bases conference in NYC on Monday. Any chance you can meet up on Tuesday?
#open-share - September 05, 2025 at 03:21 PM
Just posted an article in LinkedIn: .
Key finding: 60% are responsible for multiple disciplines and departments. Most prevalent being VP of Customer Marketing and Product.
Before you read it, guess how many there are.
#general - September 03, 2025 at 03:06 PM
@Chris Dalton would you recall any of the questions asked. Would love to see the survey!
#jobs - September 02, 2025 at 07:19 PM
@Rachel Bonistalli I am not differentiating between senior and not senior managers/directors. It gets too complicated based on the size of the company and title inflation/deflation. I think this will get more useful as we have more months under our belt.