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Just back from CMA in NYC. Lots of takeaways. About 120 people with a nice mix of B2B advocacy and some B2C brands. Nice to learn from each other.
1- Workiva hit a grand slam with their presentation. They are pioneering group reference calls. Get 1-2 great customers to present to their prospects with an open opportunity. Does not completely replace reference calls but helps scale them and reduce advocate burnout.
2- the workiva team of 3 have a mission statement, have done some great defining of who they are, their values and internal branding.
3- I presented for the first time publicly the preliminary results from the state of B2B Customer contact database research I’ve been working on. Not a pretty picture with an overall score of 47%. Report coming in April. Talked about ways to improve that customer marketers can do in their own.
4-Not a lot of lifecycle marketers came, but lots of talk about what people are doing via a vis lifecycle. @Alyse Chiariello from Varicent is doing great work in this area.
Very cool. Any of these sessions available OnDemand? Thanks Irwin!
@Irwin Hipsman can you turn off the sending to channel when responding please? Also, tysm for sharing this, do you know if there are videos to share?
Curious @Irwin Hipsman on the group reference calls. Did they open lines for this or was it more of a webinar presentation. I ask b/c we did something similar and it was a hit but we did a webinar style so that a question wasn’t asked and another prospect thought “oh man, never thought of that” and it could turn them off.