#9-lifecycle-expansion

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Rachel Ward September 24, 2025 at 03:49 PM

whats this from?

Mary Green (Owner CMAweekly) September 24, 2025 at 03:20 PM

There's no additional info, but I this was interesting.

Screenshot 2025-09-24 at 11.20.05 AM.png
Irwin Hipsman September 22, 2025 at 05:38 PM

@Krutika Mathihalli Hi. Would be happy to talk. Have you had a chance to look at the State of B2B customer contact date report. It’s a repetitos.com/research

I am in SF this week and next week is wide open. Can you go to my LI profile and book an appointment. Looking forward to a 1-1 chat….Irwin

Krutika Mathihalli September 22, 2025 at 05:12 PM

Hey folks! 👋 I’m looking to connect with anyone who’s worked on customer comms strategy. Stuff like newsletters, email marketing, or even governance. Would love to hear about your experience and get some/swap ideas! 😊

Rachel Ward September 19, 2025 at 05:54 PM

Sorry Irwin, we have our virtual summit next week but after that YES my schedule is finally open 😄

Irwin Hipsman September 19, 2025 at 02:57 PM

Hi @Rachel Ward and <@U08D5AWBTEU> I have some ideas I am percolating on. Might you be available on Monday to chat.

Rachel Ward August 26, 2025 at 02:43 AM

And would love to!

Rachel Ward August 26, 2025 at 02:43 AM

Hi! yes, if you get me after my Absorbies trip to Calgary (we are hosting 38 clients in Calgary for our awards program) which ends 9/12 I have time to chat. 🙂

Irwin Hipsman August 20, 2025 at 04:11 PM

I know you are busy with events. If you have some time lets talk 1-1....Irwin

Rachel Ward August 20, 2025 at 03:43 PM

What Irwin said. I joined customer marketing communities ages ago to learn more about lifecycle and expansion marketing, but ended up being "one of the leading voices" mainly bc I was one of the few doing it. I've read a few books, but oftentimes they are CS focused by the time I get through the intro. Or sales/demand focused. If there are any good podcasts out there, I'd love ot know about them.

Perhaps (in all my free time) I will start one! Irwin, I nominate you as tribute. You would crush at a podcast on customer lifecycle!

Irwin Hipsman August 20, 2025 at 03:15 PM

Sadly, there is not much of an organized customer lifecycle community. I spend alot of time in Sales Navigator. When I do a search there are about 300 people with Customer lifecycle titles. It's 10X when it is just lifecycle marketing. Many of them are B2C or focus on pre-sales and not easy to separate out.

That all said. Ed King the CEO of Openprise does lots of good writing and is worth following. Inflection is another company I follow.

Rebecca Grossman August 20, 2025 at 12:54 AM

Hi all - do you participate in any communities or read any lifecycle newsletters that are outside of advocacy? I want to ensure I'm staying up to date on lifecycle, CRM, etc and am looking for some additional resources. TY!

Rachel Ward August 17, 2025 at 10:23 PM

Per usual, I have been very busy with events as we gear up for 4 back to back in the coming weeks. What is everyone else up to?

Rachel Ward August 17, 2025 at 10:22 PM

Thanks Irwin!

Irwin Hipsman August 15, 2025 at 06:03 PM

I recently ran into this company infection. Worth getting on their newsletter. They just made this map of the complete lifecycle journey. Pretty wild. Customer Lifecycle Journey of zendesk

Jeanne Talbot July 29, 2025 at 05:01 PM

Was the call noted above recorded? (I was in the hospital.)

Rachel Ward July 03, 2025 at 05:27 PM

@shetal27 just wrote you a novel. LMK if you have any questions.

shetal27 July 02, 2025 at 07:21 PM

Question for the group: How are you measuring lifecycle campaigns and nurtures at your org? Specifically for expansion, are you measuring pipeline influence? If yes, are you basing that on clicks or conversions? Curious to hear how you're doing this.

Rachel Ward June 30, 2025 at 02:43 PM

Join Zoom Meeting
12-1p ET / 9-10a PT
https://absorblms.zoom.us/j/95243756827?pwd=V0tTN9ZsAR88Tp6xTbu0NmUtZtLWgf.1

Meeting ID: 952 4375 6827
Passcode: 446791

For anyone who's email I do not have.

Rachel Ward June 28, 2025 at 11:23 PM

I’ll send everyone a calendar invite for Monday, join if you still can!

Holly Bouffard June 24, 2025 at 06:34 PM

June 30th works great for me too!

Rebecca Grossman June 24, 2025 at 06:21 PM

Hi all - who do you follow on LinkedIn, or via email newsletter to learn about lifecycle, retention and expansion best practices?

Rebecca Grossman June 24, 2025 at 06:17 PM

I'd love to join you all! Either date works for me.

shetal27 June 24, 2025 at 04:08 AM

June 30 works for me! I may be able to swing 7/2 as well.

Laura Adams June 13, 2025 at 06:09 PM

I can do the suggested time on 6/30 or 7/2. thanks!

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