#9-lifecycle-expansion

whats this from?

There's no additional info, but I this was interesting.

@Krutika Mathihalli Hi. Would be happy to talk. Have you had a chance to look at the State of B2B customer contact date report. It’s a repetitos.com/research

I am in SF this week and next week is wide open. Can you go to my LI profile and book an appointment. Looking forward to a 1-1 chat….Irwin

Hey folks! 👋 I’m looking to connect with anyone who’s worked on customer comms strategy. Stuff like newsletters, email marketing, or even governance. Would love to hear about your experience and get some/swap ideas! 😊

Sorry Irwin, we have our virtual summit next week but after that YES my schedule is finally open 😄

Hi @Rachel Ward and <@U08D5AWBTEU> I have some ideas I am percolating on. Might you be available on Monday to chat.

And would love to!

Hi! yes, if you get me after my Absorbies trip to Calgary (we are hosting 38 clients in Calgary for our awards program) which ends 9/12 I have time to chat. 🙂

I know you are busy with events. If you have some time lets talk 1-1....Irwin

What Irwin said. I joined customer marketing communities ages ago to learn more about lifecycle and expansion marketing, but ended up being "one of the leading voices" mainly bc I was one of the few doing it. I've read a few books, but oftentimes they are CS focused by the time I get through the intro. Or sales/demand focused. If there are any good podcasts out there, I'd love ot know about them.

Perhaps (in all my free time) I will start one! Irwin, I nominate you as tribute. You would crush at a podcast on customer lifecycle!

Sadly, there is not much of an organized customer lifecycle community. I spend alot of time in Sales Navigator. When I do a search there are about 300 people with Customer lifecycle titles. It's 10X when it is just lifecycle marketing. Many of them are B2C or focus on pre-sales and not easy to separate out.

That all said. Ed King the CEO of Openprise does lots of good writing and is worth following. Inflection is another company I follow.

Hi all - do you participate in any communities or read any lifecycle newsletters that are outside of advocacy? I want to ensure I'm staying up to date on lifecycle, CRM, etc and am looking for some additional resources. TY!

Per usual, I have been very busy with events as we gear up for 4 back to back in the coming weeks. What is everyone else up to?

Thanks Irwin!

I recently ran into this company infection. Worth getting on their newsletter. They just made this map of the complete lifecycle journey. Pretty wild. Customer Lifecycle Journey of zendesk

Was the call noted above recorded? (I was in the hospital.)

@shetal27 just wrote you a novel. LMK if you have any questions.

Question for the group: How are you measuring lifecycle campaigns and nurtures at your org? Specifically for expansion, are you measuring pipeline influence? If yes, are you basing that on clicks or conversions? Curious to hear how you're doing this.

Join Zoom Meeting
12-1p ET / 9-10a PT
https://absorblms.zoom.us/j/95243756827?pwd=V0tTN9ZsAR88Tp6xTbu0NmUtZtLWgf.1

Meeting ID: 952 4375 6827
Passcode: 446791

For anyone who's email I do not have.

I’ll send everyone a calendar invite for Monday, join if you still can!

June 30th works great for me too!

Hi all - who do you follow on LinkedIn, or via email newsletter to learn about lifecycle, retention and expansion best practices?

I'd love to join you all! Either date works for me.

June 30 works for me! I may be able to swing 7/2 as well.

I can do the suggested time on 6/30 or 7/2. thanks!