#9-lifecycle-expansion
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Hi all! Does anyone have any interesting AI use cases when it comes to lifecycle marketing? Curious how people are thinking about it or actually implementing it. We have Clay and are starting to test for outbound and inbound sequences/lead enrichment but I'm more curious how people are thinking about AI when it comes to lifecycle marketing touches
Last week we published the report on the State of B2B Customer Contact Databases. The audience is customer lifecycle marketers, CSOps and RevOps. Lots of ways to improve overall health scores. Download your copy
P.S. Next is the CMO version
I can promote this in email.
Hi friends! Just finishing up my last tradeshow of Q2 and have a bit of breathing room. 😄
Anyone interested in another expansion/lifecycle sync in the next week?
Hey all! Is anyone aware of an upcoming expansion focused webinars / discussions coming up? We're trying to optimize and build out this function and Im interested in the latest and greatest best practices!
A few of us did join and we had a nice convo! Happy to chat more Rachel. TBH I was joining more as a fly on a wall... I manage advocacy but trying to expand my scope a bit. But would be open to another chat at any time!
Hope you're doing well also! It's been a while...need a catch up 🙂
Sorry it's been challenging! Im sure you'll figure something out
OK and Im working on a new way to manage the events. It's been a pain.
I think we are all so busy with the way jobs are being cut and people are taking on more, it's tough!
Makes sense, since it's expansion focused. Let me try another where I actually show up 🙃 and then think about promoting it.
As for your calls, are you still doing a sign up where it goes to people's calendars?
I start my call soon and no one has been coming. I don’t think I’m getting these out there enough. I didn’t promote yours as I wasn’t sure if it was supposed to be community wide.
Oh no lol
Im free again next Friday if you want to try round 2 and maybe others can make it then 🙂 (sorry again for not seeing it was noon and pinging everyone with an update, hanging on by a thread some days)
Hi team did everyone make it okay? I got called up to my son's school and lost track of time. Everything is okay, but had to go up there for his asthma stuff. I've missed my own meeting. Super sorry! ðŸ˜
Hope it was a productive conversation for anyone who made it.
Bummer but get it it’s late notice
Next one, hope you’re well!
See yall then! :)
Call tomorrow at 9a PT / 12p ET
Join link: Time: May 2, 2025 12:00 PM Eastern Time (US and Canada)
Join Zoom Meeting
Meeting ID: 938 8223 9902
Passcode: 394690
No problem! I'm in quite a few meetings tomorrow so I wont be able to join but if this becomes monthly please let me know!
Hello! Been traveling and lots here to catch up on. I have to shift as I've just answered a few threads, but will come back here later to participate. I also think it's been a while since we set up a chat on expansion, so I'd be down to just schedule a little call on Friday to round robin som of these challenges. Let me know if anyone has any interest 🙂
Hi all👋 - I'm looking for some advice on how to better collaborate with the renewals team. We're planning to work more closely with them and would love to hear your creative ideas for programs and nurturing strategies that go beyond the usual renewal email cycle.
Hi all. Anyone have, and willing to share (in PDF or slides) a good internal Customer Marketing (CM) informational page for other internal functions to learn about and understand what your CM function is, what's in/out of scope for working with CM, and how to make a request. I'm thinking of an internal intranet page or wiki-style page. Thanks in advance!
@Jeanne Talbot As to ways to learn about lifecycle marketing, I would spend some time with the B2B marketing podcasts. Opscast, B2B marketing by Dave G, digital cx. Hear from the other side of the house. Lets talk, I have an idea.
Lifecycle is a career skill gap for me. Looking for courses, webinars, podcasts, book recommendations, etc. particularly around adoption and expansion campaigns.
Hello Krutika, what are your goals or what is the story you're hoping to sell to ELT?