Rachel Ward

#general - May 30, 2025 at 05:37 PM

1. Different types of VOC content you might create (reviews, case studies, testimonials, etc.) a. third party reviews b. testimonials c. case studies d. infographic and blogs using the above e. video (external) and reference deflection videos (internal use) f. quantifiable customer ROI stats g. press release and media coverage of client successes
2. How you syndicate/distribute this content externally (social, ads, email nurtures, BDR outreach, etc.) a. social b. ads (we have seen a >20% conversion rate on ads using our testimonials and customer ROI) c. email campaigns/nurtures d. sales outreach e. sales enablement documents f. website (microsites/landing pages/leaf pages) g. sales email signatures h. event booth graphics and brochures i. PR and Media outlets/third party publications j. marketing content on website: ebooks/blogs/one-pagers/etc. k. in-app messages
3. How you distribute VOC content INTERNALLY so teams use it a. CSI (weekly sales training) b. Weekly AM/CS training c. GTM Buddy (Sales enablement tool) d. Internal newsletters e. Town Hall (we bring on customers for a live fireside chat in our company townhalls every other month) f. feedback loop with product and Client Sucesss

#general - May 30, 2025 at 05:35 PM

Thanks for sharing

#general - May 30, 2025 at 05:35 PM

interesting perspective!

Not sure how much I agree with PMMs in identity crisis. But definitely some good points for consideration!

#jobs - May 29, 2025 at 06:03 PM

Wonderful I’ll let Kate know :)

#9-lifecycle-expansion - May 22, 2025 at 01:22 PM

@shetal27

#9-lifecycle-expansion - May 22, 2025 at 01:22 PM

Hi friends! Just finishing up my last tradeshow of Q2 and have a bit of breathing room. 😄

Anyone interested in another expansion/lifecycle sync in the next week?

#9-lifecycle-expansion - May 22, 2025 at 01:21 PM

So glad a few of you made it anyway! 😄

#9-lifecycle-expansion - May 22, 2025 at 01:20 PM

Did anyone attend? I had registered so hoping to find the content in my inbox on demand (just got back from some travel)

#jobs - May 22, 2025 at 01:16 PM

Anyone here live in Canada or know anyone looking for a new CM role living in Canada? If so, my friend is hiring!

https://job-boards.greenhouse.io/plootocareers/jobs/4680109008

#open-share - May 02, 2025 at 06:33 PM

plus one!

#general - May 02, 2025 at 06:33 PM

interesting!

#9-lifecycle-expansion - May 02, 2025 at 06:32 PM

Sorry it's been challenging! Im sure you'll figure something out

#9-lifecycle-expansion - May 02, 2025 at 05:50 PM

I think we are all so busy with the way jobs are being cut and people are taking on more, it's tough!

#9-lifecycle-expansion - May 02, 2025 at 05:50 PM

Makes sense, since it's expansion focused. Let me try another where I actually show up 🙃 and then think about promoting it.

As for your calls, are you still doing a sign up where it goes to people's calendars?

#9-lifecycle-expansion - May 02, 2025 at 05:01 PM

Im free again next Friday if you want to try round 2 and maybe others can make it then 🙂 (sorry again for not seeing it was noon and pinging everyone with an update, hanging on by a thread some days)

#9-lifecycle-expansion - May 02, 2025 at 04:53 PM

Hi team did everyone make it okay? I got called up to my son's school and lost track of time. Everything is okay, but had to go up there for his asthma stuff. I've missed my own meeting. Super sorry! 😭

Hope it was a productive conversation for anyone who made it.

#9-lifecycle-expansion - May 02, 2025 at 02:34 AM

Bummer but get it it’s late notice

Next one, hope you’re well!

#9-lifecycle-expansion - May 02, 2025 at 02:34 AM

See yall then! :)

#9-lifecycle-expansion - May 02, 2025 at 02:33 AM

Call tomorrow at 9a PT / 12p ET

Join link: Time: May 2, 2025 12:00 PM Eastern Time (US and Canada)
Join Zoom Meeting
https://absorblms.zoom.us/j/93882239902?pwd=JDabIkCcEcPsUqLcymwk02V8inI9FO.1

Meeting ID: 938 8223 9902
Passcode: 394690

#9-lifecycle-expansion - May 02, 2025 at 02:33 AM

Time: May 2, 2025 12:00 PM Eastern Time (US and Canada)
Join Zoom Meeting
https://absorblms.zoom.us/j/93882239902?pwd=JDabIkCcEcPsUqLcymwk02V8inI9FO.1

Meeting ID: 938 8223 9902
Passcode: 394690

#9-lifecycle-expansion - April 29, 2025 at 04:48 PM

Hello! Been traveling and lots here to catch up on. I have to shift as I've just answered a few threads, but will come back here later to participate. I also think it's been a while since we set up a chat on expansion, so I'd be down to just schedule a little call on Friday to round robin som of these challenges. Let me know if anyone has any interest 🙂

#general - April 28, 2025 at 10:21 AM

Hello! I work for Absorb and we are an LMS and use our own product. We’ve just beta launched our community product so we’re using our own. I’m sorry that’s probably not helpful.

Also thanks for the names. Our product is thinking of calling it Lives but I like meetups

#general - April 17, 2025 at 08:16 PM

id love the recording. ill be in london for work next week.

#general - April 17, 2025 at 07:52 PM

Super excited about this. My enablement team is hiring a community manager so I expect that person will be stoked to join the channel. Thanks Mary!

#10-community - April 14, 2025 at 11:28 AM

My client enablement team will be launching a community in Q3 as well.

#10-community - April 14, 2025 at 11:26 AM

<@U08F1BYQ8AY> great thread to follow

#8-references - April 14, 2025 at 11:23 AM

@Sarah Koval 👀

#general - April 09, 2025 at 01:56 PM

Thanks everyone and @Mary Green (Owner CMAweekly)

#10-community - April 07, 2025 at 03:56 PM

@Rachel Ward has joined the channel

#general - April 03, 2025 at 09:58 PM

i cant find it so assuming not, but wanted to make sure im not missing something

#general - April 03, 2025 at 09:58 PM

do we have a channel dedicated to. community?

#general - April 02, 2025 at 10:08 PM

Couldn’t agree more, really doing a great job with the LI content Ciana!

#general - March 28, 2025 at 09:14 PM

Bc to your point most of us (including myself and my teams) use Zoom. The tool will integrate with Zoom, but trying to decide how it's differentiated than a webinar. I see it as a "friday meetup" or "community member" spotlight. Etc.

Of course over time our customers will tell us how they're using it.

#general - March 28, 2025 at 09:13 PM

Thank you, Mary and Sofia!

We are building a community product for our customers within our LMS and have this feature, but are still determining the best way to market it. So understanding how other community managers are using or referring to this feature is helpful.

#general - March 27, 2025 at 03:34 PM

Hi! Those of you using community platforms, if they have a webinar type functionality (example something to host your friday meetups), what are you calling that feature/functionality to differentiate it from webinars?

#9-lifecycle-expansion - March 25, 2025 at 01:28 PM

Hello Krutika, what are your goals or what is the story you're hoping to sell to ELT?

#general - March 25, 2025 at 11:41 AM

@Sarah Koval some good conversation here as we think about expanding our referral program

#general - March 10, 2025 at 11:50 AM

I think @Alyse Chiariello will be there!

#general - March 10, 2025 at 11:47 AM

<@U0824HWNEF3> 👀

#9-lifecycle-expansion - March 04, 2025 at 10:45 PM

Thanks 😄

#general - March 04, 2025 at 08:56 PM

Awesome, I will let them know. No topic this week? Just whatever everyone wants to bring to the table?

#general - March 04, 2025 at 08:54 PM

Awesome, I will let them know. No topic this week? Just whatever everyone wants to bring to the table?

#general - March 04, 2025 at 08:53 PM

@Mary Green (Owner CMAweekly) are you still doing Friday meet-ups? Working to get my team more plugged into the community and they asked 🙂

#9-lifecycle-expansion - March 04, 2025 at 08:52 PM

@shetal27 how are you using gifting? Is it to schedule meetings? Or is it part of a lunch and learn type event?

<@U0824HWNEF3> and I just got Sendoso and have been looking at ways to use it (though only our SAM (ent BDR for our account management team) have user seats so either we use a magic link for a lunch and learn or we use BDRs for scheduling meetings with Sendoso.

#9-lifecycle-expansion - March 04, 2025 at 08:36 PM

Thanks @shetal27, I know it's been a while! Finally coming up for air and trying to get myself back into the community a bit more. Appreciate you sharing this. I've tagged my team member, Liza. We are brainstorming for Q2 and onward later this week. I think a call would be great, let me see what works best for her as well!

#9-lifecycle-expansion - March 04, 2025 at 08:35 PM

<@U0824HWNEF3> thought this would interest you as we think about our next few quarters of marketing.

#general - March 04, 2025 at 08:32 PM

I have nothing to add as I haven't done this, but what a great idea!

#9-lifecycle-expansion - March 04, 2025 at 05:54 PM

Shetal!

I have been noodling on some 30 min live demos of our add on products. Would love to know ab it more about how you're running those and where you're seeing success, esp with us sharing an ICP 🙂

#9-lifecycle-expansion - March 04, 2025 at 05:42 PM

We also do a quarterly product update webinar, highest engaged and attended and it always produces about 80-100 handraisers. It;s a retention/upsell lever. It showcases new products, our product team is there to engage customers, and we always get the non-salesy opportunity to show off our new shiny products that are often also upsells. So upsells are not the primary objective for this initiative but it does a great job of creating leads.

#9-lifecycle-expansion - March 04, 2025 at 05:41 PM

Note: I won't do a webinar without a poll to capture handraisers (an option for customers to ask for more information from their AM). This drives anywhere from 20 to 50 leads on average, depending on the topic.