#welcome
All Messages
So happy to see you here!! 🎉
Greta! What a great name @Heather Foeh!
Oooh so fun @Kristine Kukich!! Such a fun small world!
Great to see you here, @Heather Foeh!!! We met a few years back at the CEdMA conference in Nashville.
Welcome @Heather Foeh
It’s so great to have you, @Heather Foeh 🙂
I endorse all this, except the UT reference. (Red Raider here). Lol But seriously, what a fun life! Welcome.
So. Many. Great. Peeps. Here. 👋 @Kevin Lau
Welcome friend!
Thank you for the invitation @Mary Green (Owner CMAweekly) and for the nudge @Shannon Howard 🙏 ! I'm happy to be with my peeps. CMA forever!
🌎 Location: Currently in North Dakota [see below]
💡 Work: Solopreneur - Consulting on Customer Marketing & Communities
🎯 Currently working on: Helping Spektrix build a roadmap for a community launch; Bringing on a few more clients
❤️ Free time: My husband and I travel full time in an RV we've named Greta. (We're GoGoGoGreta on Insta) We love visiting small, quirky towns and last week saw the Northern Lights for the first time! <swoon> I also love to knit and we're big fans of the Texas Longhorns football team.
🫶 LinkedIn:
What a lovely small world it is, @Caitlin Foster 😁 I just joined here too!
Hello Fellow Marketers! Thanks for the add @Angela Kelleher! I have over 20 years of marketing experience, mostly Customer Marketing. I'm here to learn from fellow Customer Marketers, network, and possibly find my next career opportunity.
🌎 Location: Orange, CA
💡 Work: Formerly Director, Customer Lifecycle Manager @ Malwarebytes
🎯 Currently working on: Building my Customer Marketing network and building Customer Marketing & Advocacy strategies
❤️ Free time: When I'm not working, I love to go to the movies with my family, vacation, and scuba dive (I've been certified for over 30 years).
🫶 Let's connect : My LinkedIn profile =
Hello everyone, thanks @Mary Green (Owner CMAweekly) for the invite to this community. I’m working on all things community at AjnaLens which makes AR, VR headsets.
🌎 Location: Mumbai, India
💡 Work: Community Associate @ AjnaLens
🎯 Currently working on: Building a community of AR,VR and game developers while creating more awareness around XR industry
❤️ Free time: While I’m not out there building, i like to work on myself and my self development by reading books, listening to podcasts or just letting myself get immersed in art or music
🫶 Let’s connect :
wlecome !
👋 I’ve seen your posts recently on LI so it’s working!
Welcome @Caitlin Foster ty for joining. We should chat about community sometime.
Welcome to the group Kristin. Your book club sounds amazing! I had a similar club for quite a few years - we but the book part was too much work so we really just focused on the beer and snacks. It was fab.
Hi friend, great to see you here!
Hello! I’m excited to make more customer marketing connections and grateful for this community.
🌎 Location: Boston, MA
💡 Work: (previous) Customer Marketing and Advocacy Director - and currently looking for my next big gig post-RIF
🎯 Currently working on: Developing my personal brand through LinkedIn articles and social engagement
❤️ Free time: Raising two wild little girls, volunteering for my town’s Cultural Council, founder of Bookclub Babes Social Club (we meet once a month at a German beer hall to discuss murder mysteries)
🫶 LinkedIn: 👈 Let's connect!
Great to have you here Nicole! My singing ability is the pits, so I sing to the songs on the radio when I want to annoy my kids.
Hello, world! I joined a while back but have been lurking. Excited to be more active as I'm in a new role with more customer marketing responsibilities.
🌍 Location: Madison, WI
💡Work: Sr. Director, Customer Experience Marketing at Coupa
🎯 Currently working on: Bringing our customer marketing and community teams together
❤️Free time: Singing with the Philharmonic Chorus of Madison and renovating an old house with my husband
✍️ Linkedin:
Hi Everyone! I’m very excited to be apart of this community and learn from y’all!
🌍 Location: Detroit, MI
💡Work: Director, Customer Marketing
🎯 Currently working on: Building expansion programs that generate cross-sell and upsell revenue within our customer base.
❤️Free time: Spending time with my wife and 18-month old daughter, as we prepare for our next blessing (another girl 😄) coming in October!
✍️ Linkedin:
Welcome!
@Stephen Guerra - echo @Taylor Page’s sentiment - also from Atlanta and happy to see you here!
great to see a fellow Atlanta-based customer marketer! welcome!
@Stephen Guerra welcome! Fencing - that's an interesting hobby!
Hi everone! I'm thrilled to join the group and to start sharing knowledge and experiences with all of you. Big thanks for the invite to @Andrew Sevillia!
🌎 Location: Atlanta, GA
⭐ Work: Director Customer Marketing
💡Currently working on: Building a customer marketing collaboration culture starting with a Customer Marketing team dedicated to customer campaigns, user community, and advocacy. Then, extending across our organization with close ties to Customer Success and Sales.
😆 Free time and fun?! Family! - trying to spend as much time as possible with my soon-to-fledge son and daughter. Fencing, swimming, hiking, cooking.
🔗 LinkedIn:
Welcome @Kitty McChesney! I think writers and marketers have the most interesting backgrounds and career paths of all time!
👋 Hello all! Kitty here! I'm happy to find this happy hive for customer marketers! 👋
✏️ I'm a strategic storyteller in high tech—customer stories, thought leadership narratives, and some corporate/executive comms—now an independent, but formerly a customer storyteller/writer/editor and content wrangler at VMware and IBM, and a technical writer many moons ago at the former USWest/Qwest (which is now CenturyLink/Lumen).
🧠 I'm also skilled at, and teach (and coach), generative AI for writing, and was a member (and an alumna now—we are still together post-acquisition) of the VMware Marketing AI Council, winner of a MarCom GOLD Award for AI Innovation (2023).
⛰️ I live in Colorado, outside Boulder, and love the mountains, the blue skies, the snow, the sunshine, the birds, the lions, bears and foxes, and most of all, my Bernese Mountain Dog, Chewy!
🎨 My background is in the arts and humanities (MFA Drawing, MA History of Art) and that's where I learned to tell stories (mostly about Michelangelo and Van Gogh) and progressive journalism (LGBTQ publishing) which turned out to be great training for customer storytelling!
My LinkedIn:
🌞 Have a wonderful day, and let's connect!
I’d love to hear about the community @Briana Chenkin
I'm also in Austin @Briana Chenkin!
Love that @Emily Amos!!! I want to get back into it so this may be my sign!
Hi @Briana Chenkin! Welcome! What are some of your guilty pleasure TV shows?
Hi Kyle! Welcome! I used to play piano as a kid as well, and a couple of years ago I started taking lessons again. It's been really fun!
We have excited customers who love the product and the team. I'm new to the org and still learning our customers in general but a focus of the role I was hired for is to build the community to tackle retention and expansion opportunities. Right now, my question is more around the best ways to start and making sure I set up a good foundation up front.
Hi Kyle, welcome, what do you want to know about building communities?
Hi!!! 👋
Yay building from scratch! Welcome, @Kyle Harris!
Hello all!
I've been lurking for a little while and just realized that I never properly introduced myself when I first joined. Excited to correct that now and start participating more actively here!
🌎 Location: Barcelona, Spain
⭐ Work: Case Study Specialist and B2B copywriter (currently flying solo). I previously worked with Case Study Buddy, and still freelance for Testimonial Hero.
💡Currently working on: Building my website and figuring out outreach strategy to start working directly with more clients who need case studies and customer success assets. Excited to learn more about customer marketing and share any insights that can help, especially around customer interviews.
😆 Good times and fun! Very into yoga, my cats, and exploring everything my chosen home of Barcelona has to offer (I've been here 5+ years now and find more to love about it every day).
📢 Please connect with me on ! Excited to chat and share there too.
@Kyle Harris - ah, looking forward to exchanging learnings and building together!
Just joined #houston 🚀
Calling all Houston CMA pros. Join the Houston channel and meet other Houston CMA pros and plan happy hours. We've done it in Denver and it is loads of fun.
✨ Nice to meet you! I'm genuinely happy to be part of this active and helpful community ✨
🌎 Location: : Twin Cities, MN
⭐ Work: Sr. Customer Marketing Manager at
💻 Currently working on: Peer reviews, CAB, customer case studies, video testimonials, customer matchmaking for reference calls and speaking engagements
🤓 Budding interests include: analyst relations, influencing without authority, climate solutions, positive environmental stories
🌲 Free time: Spending time on the trails with my family, reading, pickleball & mountain biking (I am definitely still in that beginner, confidence-building phase!)
👋 - say hi!
Welcome @Dave Seaton!
Welcome, @Dave Seaton! Once you get to Colorado Springs, join the Denver group here in Mary's Slack. You'd have to drive, but there are a bunch of Denver CMA pros who casually meet up and we'd love to have you!
Hello wonderful people! I just discovered this community and am excited to join. Here’s my emoji bio:
🌎 Currently in Grapevine, TX, but moving to Colorado Springs, CO in June!!!
🧢 CEO at Seaton CX, journey mapping consultant
🗺️ Currently working on: empowering customer experience leaders to deliver 9X ROI with Customer Journey Mapping
🎸+ Free time: Music (guitar and production) and Mountains (hiking, camping, off-roading, snowboarding)
🔗 Please connect with me on LinkedIn:
Hello @Carly just connected on Linkedin with you
Welcome @Carly! This is a great community! I'm also a foodie, love to travel, organize and get out there with my husband and two not-so-small-anymore kiddos! (My oldest kid just surpassed me in height )
Hi everyone 👋 great to meet you! thank you @Emily Gover or the invite! here's a little about me.
🌎Location: : Seattle, WA
⭐ Work: Customer Marketing Manager at Dropbox
💡Currently working on: My focus is on customer advocacy - peer reviews, customer stories, customer content experiments and more. I also manage the operational side for my team - maintaining team resources, circulating customer feedback reports, streamlining requests, etc.
😆 Free time and fun?! Big foodie, love to travel, organizing, and being out and about with my husband and two small kiddios
📣Please connect with me on ! i'm here to learn more about customer marketing, contribute to this community, and make some connections!
congrats and welcome (again?) to the community. Love to chat.
Hi everyone! Nice to e-meet you 👋
🌎 I am located just outside of Washington, DC
💻 I manage all things customer advocacy: CAB, peer reviews, customer reference program, and more
🎯 Currently working on streamlining + program-atizing peer review initiatives; working closely with CS and Sales to embed in existing processes
In my free time, I am training for a half-marathon and I have two rescue pups that keep me super busy!
➕ !
Hey! @Emily Amos big wave over to the other side 👋!
Welcome @Nine Henning! I'm in Nova Scotia but went to UVic way back when.
Hey y’all! I am Nine and thanks for @Kristine Kukich for the invite here!
🌎Location: Unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations so called Vancouver, Canada. 🍁
💻 Work: I was recently impacted by two layoffs and I am eager to jump into a new role!
I am a passionate customer marketer and enabler with 8 years of experience specializing in empowering customers and teams through education, visual storytelling, marketing, and digital content. I am experienced in content creation, building out customer education and marketing strategies, and cross-functional collaboration.
💡Currently working on: Writing on a guest blog and doing all the things to stay positive in this hunger games of job hunting 😄.
😆 Free time and fun? Outside of work I am part of the street dance community here in Vancity and trying to get together our next events, dancing and marketing our new little funk n sole org.
✨ Zone of Genius: Creativity, thinking outside of the box, community builder, determined, curious and empath ✨
📢 Please connect with me on while I embark on my new journey, is my portfolio 📖
Hey everyone! Really excited to meet like minded people in the space ;)
🏕️ Location: Ottawa, Canada
🎮 Work: Software developer exploring the advocacy marketing space for opportunities to make a difference
💡Currently working on: I believe in building meaningful connection with customers/users —far beyond the transaction. I'm tinkering with creative new ways to make this happen at a large scale, while sharing my insights along the way (and hopefully meeting others who share the same vision!)
Hobbies: Swimming
💪 Superpower: Bundling insights & technologies together
❤️ Happy to connect on
Hi everyone ! I'm Basile and I am part of the Customer Advocacy team at Orange Business. I'm in charge of our Customer Advisory Board, as well as starting a Customer Advocacy program. We were in talks with Influitive late December but decided to look for an alternative following the acquisition. Keen to connect with customers of other advocacy/community platforms providers to get their insights - mostly Base, SlapFive, Khoros 🙂
Hey there! Thought it would be a good time to re-introduce myself as I'm officially out of the CMA vendor space 👀
🌎 Location: Toronto, Canada
🚨 Work: Just started earlier this month as Sr. Customer Advocacy & Engagement Specialist at Informatica
💻 Marketing experience: B2B SaaS marketing and mostly CMA-focused. Worked at Influitive for 3+ years in customer advocacy, content, PR & social (was part of their layoffs).
😆 Free time and fun?!: I'm a huge 🏀 fan (specifically the Toronto Raptors), a big traveller, but am also out and about lots with my husband and 4-year old German Shepherd/Lab mix.
📣 Connect with me on ! I love to talk shop and share advice/experience from my years in CMA.
Nice to meet you Karli. I've been watching British mysteries lately like Beyond Paradise and Death in Paradise.
Hey Portlander!!!! Welcome! I'm up in NoPo. Occasionally host meetups at Olive or Twist in the Pearl, or Ecliptic Brewery.
Welvome! Let’s connect!
hey all 👋 great to meet you! thank you @Shannon Howard for the invite! here's a little about me.
🌎Location: portland, oregon
🚨Work: looking to move in-house after a year and a half-ish of self-employment
💻 Marketing experience: B2B SaaS marketing - primarily in events and field but spanning demand gen, customer, and partner marketing. primarily in the DevTools space but have also worked with MarTech, HR Tech, and packaging companies
😆 Free time and fun?!: i own a small ceramics business called lumpy pot co. i also do hot yoga and love watching unsolved mysteries with my partner.
📣Please connect with me on ! i'm here to learn more about customer marketing, contribute to this community, and make some connections!
welcome Jessica. Happy to connect and chat.
Hi All. Happy Monday! I wanted to take a minute to introduce myself! 👋 I have met a few people on here already and appreciate all the networking support. Thank you!
🌎Location: Philadelphia, PA (suburbs)
🚨Work: I was recently impacted by a layoff and I am eager to jump into a new role!
💻 Marketing experience: B2B Marketing, SaaS and Healthcare/Life-sciences, Sr. Marketing Manager, ABM, Customer Marketing, Demand Generation, Marketing Generalist Guru
😆 Free time and fun?! BIG FOODIE🍟, Guilty Target shopper 🎯, spending time with family and friends, DIY Projects, and planting.
👩 Me: Outgoing, determined, problem solver mentality, ambitious, super goofy, and funny!
📣Please connect with me on . I am eager to find a new role 🙏
Welcome, Sharon! How are you enjoying PCB? I went to college in Tallahassee, so spent a lot of time driving to Panama City.
Hello from Halifax @Christine Nielsen!
Hello everyone! Thanks for the recommendation @Matthew Simpson!
Location: Vancouver, Canada ⛰️
Work: Growth Marketing @ Planhat
Currently Working On: Building up a content program and understanding the many roles involved in customer campaigns.
Hobbies: Biking, hiking, cooking 🍝
Superpower: Simplifying complex topics or ideas!
Connect with me on !
Hi there! I’ve been here for a little while but am just getting around to introducing myself. 👋
🌎 Location: Metro Detroit, Michigan
⭐ Work: Customer Advocacy Marketing Manager at
💼 Currently working on: I joined Zapier in July 2022 to build their Customer Advocacy program, with the initial focus on streamlining a customer story process, creating a solid rolodex of advocates and library of content, and increasing the social proof in our marketing. Now that we’ve achieved that, I’m focusing on creating some CA-owned initiatives like roundtables with our CEO and a customer award program. Really excited about this!
Interests: Reading, trying new restaurants, traveling, hanging out with my pups.
Hi everyone! Excited to be here and to start interacting with everyone!
🌍 Location: Panama City Beach, FL (5 months ago from Scottsdale, AZ)
💻 Role: I was the Marketing Manager, Service and Customer Excellence at QuidelOrtho. (I was laid off in September as part of Quidel’s acquisition of Ortho and rolling layoffs). I am looking for a Customer Marketing opportunity in healthcare or edtech.
💪 Intro: @Kristine K - The Training Sherpa was kind of enough to invite me!
🫶 Love: family time, the beach, reading, travel, coffee
😆 Fun fact: I am a Jersey girl- born and raised! And I love country music and the ‘80s!!
🔗 LinkedIn:
Feel free to reach and connect - for a chat.
Location: Manchester, United Kingdom
Work: Seeking a role in Customer Marketing/Advocacy
Currently Working On: Setting up a freelance gig to support organisations who either need help with starting Customer Advocacy or need help to make their program more effective etc.
Hobbies: admiring sports cars, travelling anywhere where there is sunshine, football (Liverpool Fan)
Superpower: Building relationships, nurturing customers along their journeys and being curious on doing things better
LinkedIn:
Just reconnected on this group. Currently looking for the next challenge having been paid off in the Summer. Also happy to help new and experienced marketeers in their Customer Advocacy endeavours.
Hello Everyone
Welcome to the community @Matthew Simpson! Mentoring is so important. I don't think I'd be where I am today with a number of amazing people who have coached, mentored and encouraged me along the way.
Hi Everyone! Just joined the group today and I'm very excited to have found such a knowledge hub this early on in my customer marketing journey. Currently settling into my new role after 4 1/2 years in leading one of our regional marketing teams!
🌎Location: Stuttgart, Germany
⭐ Work: Senior Marketing Manager - Customer Advocacy at
🧳 Currently Working On: Finding my allies within the company, will be in charge of anything and everything that is Advocacy, building our advocacy program, streamlining case study process/reviews/identifying advocates, finding speakers, customer events etc.
Hobbies: exploring our new home town (recently moved across the country) with my family, yoga, travelling
Superpower: Building relationships, never afraid to try new things
Let’s connect on ! If you have any podcast, event, webinar recommendations - please send them my way. Annnnd, if anyone would like to take on a mentee, do reach out 🙂
Hi Everyone! I joined yesterday and wanted to introduce myself. Excited to be a part of the community.
🌎Location: New York 🗽
⭐ Work: Former CMO/SVP, Marketing - Currently consulting and acting as a fractional CMO.
🧳 Currently Working On: Looking for my next long-term endeavor but in the meantime have been helping start-ups and PE investors with marketing and GTM challenges.
Hobbies: Traveling and spending times with my kids
Superpower: Mentoring young professionals to be exceptional marketers and growth professionals.
😎 LinkedIn:
Feel free to connect with me and happy to setup 1:1s with anyone that would like a little mentoring.
Allow me to reintroduce myself (if you read that in Jay-Z voice, let's be friends)
I was very active in this group a year ago when I had a role called Customer Advocacy but I've felt like a bit of an imposter since leaving tech for ecommerce and getting back to my lifecycle roots. But guess what? I'm still doing advocacy! Lifecycle IS customer marketing (amIright, @Rebecca Grossman?!)
Anywho, for those of you who don't know me, I used to lead customer advocacy at Klaviyo until the RIF in March when the amazing @Tim Jahn and I found ourselves in a position to do more than we were ever able to in our roles at the time - by moving to new companies!
I have a long history in lifecycle marketing for both SaaS and ecommerce brands so after my stint in house on the (ecommerce serving) SaaS side, I decided to flex all I know and put it to work in ecomm. I now lead lifecycle and retention for an incredible baby formula brand called and I am knee deep in all things customer journey, messaging, and retention on a daily basis. I also get to look at baby pictures all day long so that's a real perk.
While I may not wear the title of Customer Marketing anymore, I am still very much a customer marketer at heart so I wanted to come back to this community and say hello, see how I can be of service, and support all of you from over here in ecomm land.
The TL;DR:
🌎 Location: Columbus, Ohio
⭐ Work: Director of Lifecycle and Retention Marketing at
💼 Currently working on: Mapping our customer journey
Hobbies: CrossFit (which also means sleeping and eating are high on my list)
Hi Everyone! I joined the group a few weeks back. Settling into my new role!
🌎Location: New Jersey!
⭐ Work: Customer Marketing Program Manager at .
🧳 Currently Working On: Getting acclimated to my new role, but will be in charge of anything and everything that is Advocacy! Influitive, streamlining case study process and reviews among many things.
Hobbies: Working out when I can, dancing and anything news-related.
Superpower: Making people feel “at home” through our conversations. Building and maintaining relationships.
-Let’s connect!
Hey @Heather Quitos 👋 😄
👋 hey Todd! 😄
Welcome!! It’s great to have you Mariah
Hi everyone, I've been lurking for a bit but time to say hello officially:
🌎 Location: Seattle, WA
⭐ Work: Customer Marketing Manager @ SurveyMonkey
💼 Currently working on: My path has been a circuitous one starting in support, then to enablement & ops, a short detour into digital customer success, and as of Monday my team is officially transitioning into the marketing department! So both onboarding into marketing generally & what our customer marketing program can look like more specifically.
Hobbies: Reading, board games, Dungeons and Dragons (@Todd Nilson - we should talk), hanging out with my husband, one year old, and our two dogs.
Superpower: Curiosity & a deep love of connecting people who should absolutely know each other (both professionally and personally!)
- Haven't updated it yet, but would love to connect with more experts in the customer marketing field as well as other newer entrants who would like to grow together 🪴
Hi there!
Love seeing more Canadians in the space!! Welcome!
@Jennifer Lyons is in the area as well 🙂
👋 Hi @Kat Breeggemann - also located here in Atlanta (Roswell area). We need to all meet up!
👋 Hi Kat, good to see another ATL-based person here!
👋 Hello everyone! I'm Kat Breeggemann
🌎 Location: Atlanta, GA
⭐ Work: Customer Programs Manager at Salesloft
💼 Currently working on: Transitioning roles 😅 I'm heading into a new cross-functional role that focuses on all the digital touchpoints in our customer journey, including email campaigns, in-app guides, and the building of a customer hub
Hobbies: Reading, cycling, running, and traveling whenever I can (next trip is to New Zealand!)
Add me on ! I post about all things intersection CX, CS, CE.
Always down for a chat -- happy to be here and gain some new connections!
thanks Shannon and Kristine - great to be here
👋 Hi all, I’m Gareth.
🌎 Location: London, UK 🇬🇧
⭐ Work: Freelance Community and Marketing
💼 Currently working on: A newsletter about demystifying community-led growth. I share my learnings from studying product communities through deep dives.
Hobbies: Mostly chasing after my young kids in various parks 😅
Happy to be here and connect with you all! Say hi on
Hey girl hey 👋 HTX is amazing and so many things to do everyday!
also would love to see that HTX visit spreadsheet!! 👀 i make one for all my trips but haven't compiled one for when I host folks. We have guests in town this weekend too!
I'm in Houston too!! Would love to connect.
👋 Hello! Thank you for the invitation @Mandy Patterson!
🌎 Location: Houston, TX 🇺🇸
⭐ Work: Project Manager & Instructional Coach at Aga Khan Foundation (STEP)
💼 Currently working on: Onboarding new hires, recruiting & marketing, training new trainers, hosting virtual and in-person professional development sessions, and hoping to transition to a Learning & Development, Corporate Trainer, or PM role outside of nonprofit
Hobbies: HIIT, podcast-enthusiast, reading, writing, cooking, and watching re-runs of quality sitcoms
Superpower: Mad organization skills (if you visit, then you get a spreadsheet of every day you will be here)
Great to meet you Niki! Glad you've joined us, it's definitely where the cool kids hang out 😄
I focus on Lifecycle marketing if you ever want to chat retention and expansion!
Hello CMA Community!
👋 Niki Behjou
🌎 Location: Surrey, UK 🇬🇧
⭐ Work: Community Manager at The Alliance
💼 Currently working on: Building out my 3 communities of different sizes, marketing, hosting virtual and in-person events and much more!
Hobbies: Cooking (used to be a chef and have had a food blog for 15 years, shopping, reading (love thriller books) and gardening
Superpower: Sincere kindness and Positive mental attitude, always!
Hi all! I realize I sometimes comment on posts, but haven't introduced myself. I'm Marissa 👋 I currently lead customer advocacy & storytelling at BetterUp (previously at Benchling, Clari, Highspot and Microsoft) I own our case study & customer video motions, reference program, logo / naming governance, and will kick off CABs later in the year. I would say my 'area of expertise' is field enablement & securing customer executive buy in.
I'm based in Tucson, AZ 🌵
Becky - Be safe over these next few days. Happy to chat about how we work here at Thought Industries, but I have a difficult time getting case studies to completion. I don't have any problem with smaller projects like my customer of the month program, which is more of a case study light. It doesn't require the time resources from the customer, or us, that a full on case study does.
And I also wear all the hats.
Hi Becky! Welcome! :)
I have an idea to help with the case studies. DM me
Hi all! Joined recently and been learning a bit. I'm Becky Scott. I've been in marketing and community for quite a while. @Joel Primack invited me over here, as I recently took over customer references and case studies. I'm also responsible for community & advocacy programs, influencer relations, and organic social. I feel like I'm starting from scratch for case studies as we work to mature our operations and document processes.
Right now we're building a case study pipeline and getting things in the queue—the previous person was laid off and I wasn't involved at all before. I'm feeling a bit overwhelmed as my main focus is supposed to be community with this just being a small part. [spoiler: it has taken over] Hopefully we'll get back to a balance somewhat soon. I look forward to learning from y'all.
I'm currently based near Raleigh, NC (and on storm watch).
Hi everyone! I'm . I'm so glad to be part of this community! I've been working in Marketing for 18+ years in Asia Pacific. I'm a newcomer to Canada and I've started to build this Customer Marketing muscle, and I am super eager to learn more esp around advocacy.
Hello everyone! I’m . Happy to be joining in here. I’m a community strategist by trade, which is how I met @Mary Green (Owner CMAweekly). Looking forward to learning more about customer marketing and advocacy.
I help people build thriving online communities and digital workplaces.
✅ Digital strategy, online community management, remote work collaboration and game thinking are my jam. I work with startups through Fortune 100 companies globally.
⚔️🎲 Longtime tabletop gamer including RPGs like Dungeons & Dragons (it’s the new ‘golf’ of the business world, you know!). You too? Let’s talk!
🎓 Penn State BA, Duquesne University MA, University of Kentucky PhD (abd)
🌇 Based proudly in Two Rivers, Wisconsin
🕺 Trained as a dancer in tap, jazz, modern and ballet! Yes, really!
⚙️ Rotarian
Love to hear it @Brooke Wilson and so excited to be here!
Fellow OHIO girl here! Excited to see you join this community of awesome customer marketers!
Hi everyone, I'm Lexie Sirak! I'm so pumped to have found this community via a presentation @Leslie Barrett did with Nick Bennett a couple months back. My current role is Marketing Campaigns Manager at Nitrogen, but I focus on utilizing demand gen tactics to create expansion pipeline from our current customer base. Many of the customer lifecycle programs and tactics also fall in my wheelhouse, too. I'm based in Columbus, OH and looking forward to being apart of this community and getting to know you all! , too, if you'd like to connect over there as well!
I can’t believe I didnt answer this. How are you doing @Rachel Kim
Hi everyone! I’m 💅 I’m so excited to have found this community. I also found this slack and the friday zoom meetings from @Leslie Barrett and her LinkedIn post. I feel like we all need a community like this, and I’m happy she had all of you in her time of need I’m working for - we are kinda like Dropbox (but way better and more secure). I’ve been at this company for 11 years and have recently (in the last 1.5 years) taken over the entire customer/adoption marketing team. We are really small - only 3 employees (including me) - but our goals are big. We are here to do all customer comms, onboarding and retention. Our goals are around driving adoption, retention, and customer loyalty. I’d love to learn from this community and grow in my career. Since I’m new to this role and we’ve recently split the business into business units, this whole team and function is pretty new. I’m making up quarterly goals and metrics and sometimes feel like I’m just faking it 😐
Hello all! 👋 My name is Rachel, nice to meet you all here and excited to join! Also saw this group invite via @Leslie Barrett - rooting for you and for your next role, they’re going to be lucky to have you! My current role is Manager of Customer Marketing at , tackling demand gen, engagement, and advocacy with our client audience base. I’m based in the Bay Area, previously Chicago and San Diego. Looking forward to sharing, connecting (here’s my !) and contributing to the community!
Howdy all! I'm excited to have been alerted to this group via @Leslie Barrett's LinkedIn post - though I'm sad about the post, I have no doubt that we'll all help her land somewhere awesome! Anywhoo... I'm a 20+ year veteran event and customer marketer from NI/Dell/IBM and now run my own company called The Community Factory where I help marketers connect through our own communities and consult on creating more community-driven experiences for their corporate events.
🔔
🌎 Austin, Texas
My Communities:
🏯
📣
👧
What are you here to learn about @John Emrick?
Hi Danny -- Nice to meet ya!
Welcome John!
Welcome to the group!
Hi! Becky Martins is awesome! Great company :)
Hi all - Happy to be here! I'm Hannah, Customer Marketing Manager at , an Engineering Management Platform, based in Cambridge, MA. Here's some more about me:
💼 Currently working on: Integrating community into our sales motion further and creating a refreshed customer marketing engagement model
📞 Time spent talking to: VPs of Engineering, Eng Directors/Managers, CTOs
📝 Joined CMA through an invite from @Mindy Lyons Blackstock!
Hobbies: Baking, running marathons, hiking, traveling
👩LinkedIn:
Hi All,
My name is Jeff. First, thank you to @Rachel Ward for the invite, and @Mary Green (Owner CMAweekly) for the kind personal welcome + inviting me on the session on Fri July 7.
I recently cofounded Champion, along with the wonderful & brilliant & . We started exploring the possibility earlier in the year, and through a number of feedback calls, I was taken aback at the welcoming spirit, supportiveness, and passion of the customer marketing community. I'm thrilled to be spending my days working on it and learning from you all.
I’ll seek to add as much value to this community as I can, and please don't hesitate to reach out any time. Thank you for having me!
Wow, that was an intro and a half! Welcome!
Hello CMA Community!
👋 Greg Wasserman
🌎 Location: Los Angeles, CA (born and raised in Chicago, never forget my roots!)
⭐ Work: Consulting with an AI platform, Castmagic, that helps turn audio (podcasts, webinars, videos, youtubes, sermons, etc) into marketing assets (blogs, newsletters, guest thank you notes, workbooks, ebooks, course material, etc). Also consulting for another startup that helps Podcasters leverage their back catalog to distribute it on Free Ad Support TV channels (think Roku, , SamsungTV, etc).
💼 Currently working on: Building out community, marketing, customer support, sales, and partnership strategies for an AI startup ()
📞 Time spent talking to: Podcasters, Marketing Agencies, PR Agencies, Content Creators, Business owners of all industries who use audio content to as the building blocks of their flywheel of content
📝 Joined CMA because I saw @Mary Green (Owner CMAweekly) is a customer of Castmagic and she clearly knows a thing or two about community, so i’m all for trying to learn as i’m doing it for the 1st time with Castmagic
Hobbies: Hiking 🥾, Traveling ✈️ (been a year, badly need a trip), Wine Tasting 🍷 (gotta love California and all it’s wine regions), fitness , concerts 🎼, wandering/walking, Eating chocolate 🍫 (got a sweet tooth)
Superpower: Knowing who to connect people with after talking to them, and making stellar intros because true authentic connections
📝 Motto: Life is about Time & Relationships, you never know how paths cross. Conversation today can lead to something unknown in the future. Connection is key.
👨LinkedIn:
@Lucy Tekneyan - Gezalian I feel your struggle! I am happy to review it and provide feedback. I am no true expert but consider myself pretty good with resume writing.
Hey Angela! Glad to be part of it.
Hi, there! 👋 I’m Elsbeth and I’m the Social Media and Community Manager for MessageGears, an enterprise customer engagement platform. I’m located in the midcoast region of Maine. Community is a newer role at MessageGears and I’m looking to build more customer advocacy and communication into my role. Looking forward to learning and sharing here!
👋 Hi everyone! My name is Shea and I spent the last 4.5 years doing customer and product marketing at Terminus until the last round of layoffs put me back on the job search. Glad to see some familiar faces and looking forward to connecting with some new ones!
Hi Mary, can you please share your jobs call link with me as well? I’d love to sit in on it. Thanks so much!
This group is amazing!
I dont want to ask for too much but if anyone is open to reviewing my resume and giving me feedback on how I can improve. I would greatly appreciate it. I have been out of the job market for the last 5 1/2 years since I was working at the same place I got laid off from for that long.
Yes, I already applied! Thank you so much!
Hi Lucy, I’m sorry that you were laid off. I hope we can help support you. Did you see that CallRail is hiring? @Lucy Tekneyan - Gezalian
Welcome! 😄
Sorry to hear about the layoffs, Lucy. You are in the right place! This group is full of supportive people who are happy to lend a listening ear and make a connection.
Hi all, my name is Lucy. I am excited to join this community.
I was recently laid off from my customer marketing manager position and am looking for new opportunities. I would greatly appreciate any help!
I am also to open to helping out in anyway I can. Here is my Linkedin Profile. If I am a connection to any one who can help you. Please reach out to me and I can try and connect you if I do have a prior relationship.
Thanks in advance!
👋 Hello! My name is (rhymes with "tour") and I'm new here. Over the past 9 or so years, I've lead demand generation campaigns, launched customer marketing programs, and managed social media strategy...most recently at a Series D B2B SaaS startup. I'm located in the SF bay area (Hayward) and looking for my next role (layoff job seeker). Thanks for inviting me to this community, @Scott Stransky. Excited to be here and meet everyone!
@Charlotte Weiss I'm so sorry to hear that and can completely understand why you've not been as active. Family and health are priority ❤️ Happy to have you back!
You too, welcome @Cynthia Cooper
Great to meet everyone!!
Hi all! I’m Leah, I manage Customer Comms at Sprout Social, based in St. Petersburg, FL 🌴
My background is in email & lifecycle marketing, and in this new position, I’m using that experience to build out a framework around how/when/why we (as a greater org and a customer marketing team) communicate with our customers. I’d love to learn more about how you’re all incorporating email & in-app campaigns into your customer marketing strategies, what’s worked/what hasn’t, and all things around programmatically communicating with your customers! Looking forward to connecting 😊
@APeacock hi! Thanks, so lovely to be here!
@Ciana Abdollahian definitely been a while! I moved home at the end of 2021 and my husband found he had testicular cancer not long after we moved home. He did surgery and chemo, and it's been a year since all of that. So I haven't been as active as I used to be on these Slack groups! Hope all is well with you!
@Joel Klettke So many! There's definitely culture shock when you move to a new country, but also reverse culture shock when you move back! Australia is more risk averse than the US when it comes to business and tech, though there's definitely more interest and investment in tech than when I left in 2017. There's a huge focus on work/life balance, with people actually having the time to spend with family, friends, or doing activities they like
It's a lot more laid back, less of a rush. But I think the fact healthcare isn't connected to your job in Australia has something to do with all of that.
I miss Boston though, I miss the passion and the excitement. But Sydney is definitely good for the lifestyle side of things.
Welcome, Jaz! So happy you joined. This is a great community, very helpful with resources!!
@Joel Klettke of course Joel send me your availabiity happy to connect with you!
Hi Charlotte!! Welcome! Long time no see. Hope you are well 😀
Hi friend! Glad you made it here!!
Welcome, Charlotte! Curious: what are the biggest culture differences you’ve noticed between a place like Boston and Sydney?
A huge welcome to everyone over the past couple of weeks - I have trouble keeping up with all the awesome marketers joining this community, so excuse the collective "hello" 🙂 But the sentiment is the same!
Hi everyone, I am Marisela Parra (Mari), Principal of Customer Advocacy & Adoption at Coupa Software. I initiated customer marketing at Coupa over 10 years ago (and didn't know it :)). I launched user groups, our reference program (implemented ReferenceEdge), work with all the analysts and find our Spendsetters that we can showcase preview . My background was a CSM, and SC. I currently live in Tracy, CA. I look forward to connecting with other customer marketers on best practices and how we can scale with now a smaller team 😞 .
Hi everyone! And thanks @Kevin Lau for mentioning this on your LinkedIn page. I'm a Community Relations Manager and quite a Marketing and Customer Advocacy newbie. Joined the Advocacy team for Malwarebytes this time last year. Worked on B2B Advocacy and currently B2C and exciting new Employee Advocacy. I'm based in Germany since 2020 after living in Ireland for about 14 years.
Very excited to be here.
Hi @Mary Green (Owner CMAweekly) 👋 Great to e-meet you. I focus on the growth of our Core customer accounts, primarily small and medium sized businesses. I do this in a few ways at Qualia. I support expansion of single-product accounts into multi-product solutions, I help drive customer adoption of key product features, and I coordinate customer advocacy programs (references, referrals, reviews, case studies).
Thanks @Ciana Abdollahian and @Danny Luu!
So glad you had a great time here too @Ciana Abdollahian! Lots of fun things to explore 🗺️
Welcome! I've been to Cairns! I spent four months in Australia studying abroad. Truly one of the best experiences of my life.
Hi everyone! 👋 I'm Lizzie! I work for Operatix as a Community & Advocacy Manager - I'm very new to the role and am looking to learn from an exceptional bunch of individuals, and think I've found the right place!
I'm based in the U.K. but our company operates across the globe.
I'm a huge nature geek, love hiking and being by the coast with my two doggies, Lyla and Flo. Also a big lover of travelling, food and the odd wine!
I'd really love to meet some of you via virtual coffee calls, so please do let me know if you'd be happy to do so 🙂
Hiya and warm greetings from Cairns, Australia! ☀️🌴
I'm Rosie - Customer Marketing Manager at ! Nice to e-meet you all 👋
Our Customer Marketing team is small but mighty, which means we wear ALL the hats - I'm sure every CMA professional can relate to that!
I am beyond excited to be a part of this vibrant community and looking forward to connecting with you all. Big thanks to @Leslie Barrett for the Slack group invite. Feel free to connect with me on 🙌
Hi y'all! I'm Mandy and I'm the Manager of Customer Education at Sprout Social! I manage a very small, but extremely mighty team and became a part of our Customer Marketing team about 2-ish years ago. I'm still new to this space and am learning A LOT and really growing my passion in this industry. I originally started out as a technical writer almost 10 years ago in SaaS.
Can't wait to connect and participate more in this group. Feel free to say hey or connect on LinkedIn! Very happy to be here!
Happy Friday- It's great to meet everybody! I'm based in Denver, Colorado and run 's customer thought-leadership program, Conversation Intelligence Heroes! I was thrilled to get introduced to the Customer Marketing/Advocacy world at the start of the pandemic in 2020 and got the chance to attend my 1st in-person customer marketing summit easier this week at CMA Las Vegas. 🎉 I'd love to connect- please feel free to . I look forward to learning from other innovative marketers in this space! Have a great long weekend! 😎
Hi everyone. My name is Randy Ksar and I work at Uniphore in Palo Alto, California. We are a Conversational AI and automation company helping customer service and sales orgs. Excited to be a part of this Slack channel to become an expert in customer marketing and learn from all of you. My role focuses on content, influencer marketing and customer marketing. Love to network and hear about your challenges and how you have overcome them.
@Danny Luu I think many of us start by making it up as we go along, then we find this community and get to run ideas by others to help us figure it all out.
Loads of Vietnamese food! a buddy of ours owns a that has been on food network.
I gotta hit you up when I visit Houston, @Anissa Alvarez!
I know Houston has a lot of good vietnamese food too!
@Mary Green (Owner CMAweekly) Boba is a game changer! @Danny Luu if you need any houston boba rec I'm always here!
@Joel Primack - What's up, Joel!
Hi Everyone! 👋
My name is Danny Luu and I am the Community & Events Manager at a company called .
Fun facts about me:
• I was previously the Community Manager @ Sendoso where I reported to @Leslie Barrett. I know I had met some of you when Leslie promoted me.
• I have my own boba diary and I freaking love boba! 🧋
• Currently live in San Jose, California.
Let's connect on !
S/O to @Shannon Howard for inviting me and @Mary Green (Owner CMAweekly) for creating this space for me to learn from you all.
I'm barely 6 months into my role overall and I have no idea what the hell I am doing but I'll take it. 😂
@Shannon Howard Thank you for the recs! Adding to my Goodreads ✅
@Bree Bunzel LOVE Radnor! I spent a lottt of time in 2020 just walking around the lake, haha.
I just finished Fire Keeper's Daughter and it was AMAZING.
My other highly recommended fiction reads are The Things We Cannot Say and Call Your Daughter Home.
For non-fiction, I'm rereading Never Eat Alone. Always a good one. Also just picked up Crucial Conversations. My book club is discussing When Helping Hurts.
Hi everyone! My name is Maura - I’m the Community Manager at Sonatype, running our customer advocacy program Sonatype Innovate via Influitive and managing our external community forum via Discourse (and many other things in between 🙂 ) - Originally from MA, I live in Nashville, TN with my husband and two cats, Benny and Poppy. In my spare time, I take an adult tap class, read (I have a goal of 100 books this year so recs plz!), cook, and travel! Feel free to connect on , excited to be here.
@Stacey Stringfellow Welcome!! I love Dallas and community management, thanks for joining.
Greetings from Dallas, TX!
My name is Stacey Stringfellow (she/her/hers) and I am a Meta Certified Community Manager. I've been working in the community management space for about 5 years and the community that I'm most proud of is . I have a Bachelor of Arts in Communication with a minor in Information Sciences & eSociety from the University of Arizona. Throughout my career, I've gained experience working as a Community Manager for various companies, including Meta, WW, and Khoros. I am here to network with, learn from other community professionals, and hopefully find my next role. In my spare time, I like to take naps, binge watch 90s sitcoms, or find the best places for brunch in Dallas,
You can learn more about me on my , or connect with me on . #OpenToWork
Welcome Cristina! I'll reach out on LinkedIn.
Wow I missed this, I’m sorry @Todd Greenbaum Welcome, what can we help you learn or share?
Hi @Bree Bunzel, welcome to the club! Happy you are here 😀
👋 I'm Cristina, from sunny ☀️ Madrid in Spain: thanks to @Deena Zenyk for the invite 🙂 !
You can find me in some designer embroidery workshop doing gold 🪡 embroidery or, even better, creating gold experiences for cybersecurity professionals helping them pursue their ambitions and goals.
I work as Global Cybersecurity Customer Marketing and Advocacy Lead at Cisco Systems. My passion for customers has driven me to win two awards in 2023: “Top 100 Customer Marketing and Advocacy Influencers” and “The Ones to Watch in 2023,” assigned by Customer Marketing Alliance association.
I'm actually developing a strategy to engage Tier1 Brands Executives and would love to connect with fellows who are working as well on the same topic 🙂
🔗 I'm happy to connect also
Hello Bree! I just realized I recognize you from a training video on CABs 😄
Welcome!
Hi everyone! 👋 I'm Bree, I lead customer marketing for Dropbox and have already learned so much from many of you through various activities and coffee chats, so thank you 🙏 Your passion, your ideas and your creativity are contagious!
I'm based in Sydney, Australia, my team is based in the US and we cover B2B and B2C globally.
🏆 We've been growing our Customer Champions program, Advocate Community, User Groups, customer content and peer review programs, and looking forward to learning from many of you on best practices for how we scale.
More importantly, I'm excited to meet more friends in the industry
Looking forward to meeting you, thank you @Mary Green (Owner CMAweekly) for having me and @Kevin Lau for of course connecting the dots 🙂
👋 Hi everyone! I’m the SVP of Uptempo, a marketing operations software company. Customer marketing is one of the portfolios I own (along with brand, demand, field mktg and corp coms) and currently only has one dedicated manager. We are trying a few new initiatives for Uptempo this year (community, CAB, new advocate blog series), and customers are thankfully one of our biggest assets 💜. Am keen to learn from this group on various customer marketing topics.
@Alison Bukowski I am in Austin but out of town today and tomorrow. Thank you for the offer though! Would love to connect with you after if possible. Side note: I will also check out your company’s website for job opportunities if/when they become available (none right now, according to the site).
@Todd Greenbaum Are you still in Austin? If so, I am leading a marketing event today, but I offered up a couple of spots to anyone job seeking who wants to network - if you're here and available, I can get you details.
Hello everyone - I’m excited to be a part of the community! I led the client advocacy efforts at a SaaS company called Bazaarvoice in Austin, TX several years ago and have since worked in a variety of other/similar marketing roles at WP Engine and Expedia. I’m actually on the hunt for a new company though, so will be keeping an eye out for opportunities, as I’m interested in getting back into client marketing and advocacy more specifically. Look forward to connecting!
Hi Everyone. I'm Hassan and I'm UK/EMEA based working for inEvidence - Customer Storytellers as an Advocacy Specialist. This is my second stint with the company and primarily I work with our clients managing their reference databases and reference helpdesks. I've worked on many advocacy databases from Quickbase, to RO to Gainsight as well as helped clients manage their databases and content as well as migrate to other platforms.
I'm here because as a customer advocacy specialist I want to give back to our community so any knowledge, experience I can share with you all or help you in any way then feel free to reach out.
What am I currently working on? I've been recently assisting a client who has moved from one platform to another so been busy migrating that data onto the new database, filming tutorials for users and showcasing the new features.
How can we help you? I think the best way to answer this question is to say it's all about knowledge sharing and transferring. I have a wealth of knowledge about managing clients data on various platforms and running reference helpdesks which I'm more than happy to discuss with people here and outside of that bubble it'd be amazing to hear what the rest of the people and this community are working on. Can't beat a bit of sharing best practice.
Hi everyone! 👋 I’m Camille; I have yet to introduce myself and am so thrilled to be here surrounded by bright and passionate customer marketers. I recently joined Quickbase as their Customer Reference Marketing Manager, coming from the absolutely incredible team at Zoom as Customer Advocacy Specialist. A few fun facts: I have a background in sales and marketing, am French American, and am located in Denver. And I love working with customers and sharing their stories!
Happy to connect with you all further on LI and looking forward to all the discussions here! We have big exciting goals at Quickbase this year, and I can’t wait to pick everyone’s brains here and share knowledge as we win together!
My LI to connect:
Hi Stephanie, so sorry for the delayed response but I’m still getting acclimated to slack :) I’m actually right outside of Boston. Where are you located? Great to meet you!!
Cynthia are you in the Austin area?
That’s a really cool doc @Matt Gardner thanks for sharing. It always helps when your team has a deeper understanding of what value your activities can bring to the table.
Thank you so much Alllison 😊
Hello everyone! Such a pleasure to meet you in this amazing community, which I have just discovered. I am Sonia Starova and I am managing Customer Advocacy program at Temenos, for almost 5 years now, based in Greece. Can’t wait to read more about your experience in customer advocacy/marketing.
Welcome everyone!
Thank you! Starting there it helps that the need for the role was a shared decision while I was still running the CX org, then realizing I was the best choice to build out Advocacy. Plus I'm a co-founder so if I agree with our CEO something is important it gets attention 😆
The other piece I think helps make this reporting structure okay with our board is that we have solid (and comped) KPIs for the role. I have an example year 1 project plan and KPIs at that I'm happy to share! I think the sales-impacting KPIs really help getting the role recognized as part of the revenue puzzle and not a "we do it because I've been told we should do it" role.
Welcome, Scott! Glad to see you on here!
Welcome, Matt! Looks like you are one step ahead of many CM folks! You report directly to the CEO. One of the big focuses of a lot of customer marketers is getting executive buy-in for their program, especially recently with so many layoffs and scaled back budgets. I'm sure as your role continues to evolve you will have a lot to share about your experience reporting directly to the CEO!
Welcome, David! Sorry you are having to wear so many hats right now! This is definitely the place to land for getting awesome ideas!
Welcome, Cynthia. Glad you have joined us! This is a friendly and helpful bunch! And to echo Mary, sorry you are on the market. Positive thoughts your way as you look for a new position.
Hey everyone 👋 It's great to be part of this community 😊 @Mary Green (Owner CMAweekly), thanks for the invite!
My day job is Directing Demand Gen (which included Customer Marketing in the early days) at PartnerStack, my early morning and evening job is being a dad to a terrible but adorable two year old, and my nights, weekends, and my any free time job is B2B SaaS Reviews, a website I run that's a free resource intended to pull together best practices and examples of how vendors get and leverage reviews. I just updated the to clarify what it is and who it's for. If it's still unclear to you or you have any suggestions, please feel free to DM me!
Also, for anyone looking to share what they know on the topic of reviews, please don't hesitate to reach out to me as I'd be happy to highlight you and your contribution on the site, as I do in my interview series, Views on Review.
oh how fun @Joel Klettke. Love that town. I lived in Capitol Hill. Hopefully things are defrosting for you…. soon!
Hi Mary, I should turn on my notifications 😀 I’m looking for a similar role that I’ve had for about 12 years: customer reference and advocacy for a tech company. Could be any type of company- small, mid size or large. Thank you for asking ❤️
Welcome @Darshil Shah! If folks have questions about building out an influencer program like the Adobe champs, Darshil would be a great person to ask having been part of it for a few years now
Thanks for adding me to the group, @Mary Green (Owner CMAweekly)! Hello all, I'm Darshil Shah. I work as a Marketo consultant at Deloitte India. I'm a Marketo champ, architect, and expert. I work on a ton of advocacy-related stuff for Marketo. So excited to be here.
What do you love the most about Customer marketing?
I love all the aspects of CM even though it isn’t my core area, I’m more of a technical marketing automation architect! I love how CMs are essentially at the center stage of a business and customers. They help companies build trust, loyalty, and advocacy among their existing customers, while also driving growth and business success. 🙌
What are you currently working?
Well, a ton of things! Helping a couple of Marketo clients setting up their instance, optimizing an existing marketo instance for one of the customers, prepping up for one of the deep dive sessions that I'm delivering in partnership with Adobe, and a lot of smaller customer marketing and general advocacy related stuff.
How can we help you?
Can’t think of anything specific rn, but I’m already loving the discussions going on in various channels! I’ll post in case I’ve any questions or in case see a question from someone that I can tackle.
Thanks again and so excited to be here. ✨
Hi Everyone! So great to meet you all. I’m Cynthia Cooper, I spent six amazing years building and managing a top tier Customer Reference and Advocacy program for Dell Technologies and for Progress Software prior to that. I really look forward to hearing from everyone on new ideas in customer marketing, tuning in to your podcast and webinars - and any suggestions for new roles that you may hear of. Thank you to everyone. Can’t wait to collaborate :)
Hi Alexie! How’s you?
Hi Matt! Actually, @Scott Stransky and I would love to chat with you about your thinking around advocacy reporting directly to the C suite. At the same time we can offer you some insights around maximizing your impact as you ramp up your program. DM us to set something up!
Adding here - after it was pointed out I may have been unclear - that we’d like to interview you to help validate our thinking, not sell something to you :-)
Hi all, I'm coming at Customer Advocacy from the CX side. My names Matt and I'm the co-founder of RouteThis, a series A company where I previously ran and scales CS and Professional services. We were carving out a customer advocacy role and decided I was the best fit, and in our org it reports direct to ceo. Very interested to learn more about what I could be doing in year one to maximize roi on my activities!
Hi friends, and thanks @Mary Green (Owner CMAweekly) for the invitation. I’m Scott, I run Full Funnel Content, a small agency serving the enterprise tech space. My wife and I currently live in Lisbon, Portugal after having relocated last summer (the rest of my team is still stateside) and are really getting accustomed to the Euro lifestyle!
What do I love about customer marketing? Getting to hear firsthand the impacts that teams, tools, and technologies have had on people’s jobs and, by extension, their daily lives. The icing on the cake is getting to tell that story a thousand different ways to a million different people.
In addition to our ongoing work with demand gen/content, product, and partner marketing teams, I’m working with @Elisabeth Catuogno and the SlapFive team on a new approach to customer advocacy and marketing that we hope can have a profound impact on how well people can do their jobs and how much they love the work. Otherwise, I’m still out there making new connections and looking to solve B2B tech’s content challenges one client campaign at a time.
Looking forward to sharing with and learning from you all (y’all?)
Hello everyone and thanks for the welcome, Mary! I’m a freelance customer marketing consultant working on advocacy and customer marketing programs globally from my home base here in EMEA. I’m originally from the SF Bay Area and my company is based there, but have lived in Italy for a long time, and I really enjoy working with people and companies around the world.
-What do I love about customer marketing? The customers! I have met some of the most interesting, quirky, smart, inspiring, funny people who’re doing amazing things with technology. I get so caught up in their use cases and stories that I often find myself telling one vendor’s customer about another vendor’s customer’s cool thing because the synergies are really just that amazing. I admit that’s kind of nerdy, but hey - I like what i do!
-At the moment I’m working with @Scott Stransky from Full Funnel Content and the team at SlapFive on a platform/advocacy/content CLG offering that we’re really excited about and writing some customer stories for a few clients on the side.
-I’m actively looking for a project or two and would love any leads that you might be able to pass along.
I’m always up for a conversation and am happy to lend a hand where I can!
Hello to you all!
Maria Braune here from DailyPay
I am currently working on planning our next CAB meeting (3rd meeting) scheduled for the 26th/27th of April so you can imagine it is nutty time right now
And I would love to hear how those folks that started a community from the ground up, with no budget, sold it to the exec team!
In the last 2 weeks we’ve had a bunch of new people join. Some have already introduced themselves but I wanted everyone to be able to say hello.
@Alex Wong
@Noah Garretson
@Joe Kevens B2B SaaS Reviews Founder
@Elisabeth Catuogno & @Scott Stransky from EC Customer Marketing
@Samyuktha Narayan @Taylor Page @David Flach @Emma Hanevelt @Maria Braune
@Cristina Levenetz (I just listened to a call yesterday you were part of last year)
@Kristen Auguste @Asha May @Alyse Chiariello @Martin Galtieri @Christine Medina
@Jeni Asaba @Cheryl Rich @Sanne van Opstal-Brakel
@Jon Ashley Star Trek lover JK 🙂
@Alyssa Vorhees Loved talking to you yesterday
@Jennifer Doyon
@Deena Zenyk Captivate Collective 🎉
@Martha Casanova @Darshil Shah @Mara Schoeppner
Answer these ?s 👏
What do you love about customer marketing?
What are you working on?
How can we help you?
Emma, I'd love that! We have @Deena Zenyk close by in Squamish!
Nice to meet you Kyle, Joel and Emma!
Greetings all! I'm Alex, Customer Marketing Manager at Prophix, a leading financial performance management platform based in Toronto, ON. I'm really excited to be connecting with so many smart and talented people that just happen to do the same thing I do for a living 🙂 I'm hoping to leverage all that collective brain power for the greater good!
Hi, Olga! Back-to-back Vancouver people! Might need to organize a customer marketing/community meetup.
Wahoo! Another Canadian 🙂
Welcome -- I'm Alberta-based.
Welcome!
Hey Emma! Glad to see another Canadian!! I'm based out of Victoria
Hello there! I'm Olga, Customer Advocacy Manager at Vendr. I'm based out of Vancouver, BC, Canada and I'm looking forward to being a part of this community of inspiring professionals! Shoutout to @Mary Green (Owner CMAweekly) for organizing this awesome place 💙
Hi all! 👋 My name is Emma, and I'm the Community Manager at Grammarly, leading our brand ambassador program and community. I'm based in Vancouver, BC. I'm looking forward to connecting and learning from y'all. Thanks, Mary, for the invite. 💚
👋 Hi there! My name is David and I am currently the Customer Marketing Manager at Bloomfire (shout-out to my fellow customer marketing teams of 1) I’m based in Portland, OR and have been doing customer marketing since about 2017. Thanks for inviting me, Mary!
Hey y’all! So excited to be here! I’m Taylor Page, Director of Customer Marketing and Advocacy at Kong (API management, not the dog toys, sadly). I’m based in Atlanta, Georgia and am looking forward to learning and sharing with everyone!
Hey hey @Deena Zenyk!
Hey hey hey @Christine Medina ❤️
Hey friends! I'll echo @Deena Zenyk above with my fashionably late entrance 💃. I'm based on Colorado ☀️ and am excited to see so many familiar faces. Thanks for the invite/reminder to get in on this action @Allison Hughes and @Robin Raulf-Sager. Hiiiii @Mary Green (Owner CMAweekly) !!!
Hello there! 👋 I'm Martha, Sr. Customer Marketing Manager at SailPoint, another Canadian here with Spanish background, based in Toronto., Some familiar faces for sure... happy to join this crowd. 🙂
Hello peeps! I’m Deena, CCO at Captivate. I’m based in Canada in Squamish, BC. And, I’m VERY late to the party here 🙂 Hello to @Mary Green (Owner CMAweekly) and many familiar folks. And if we haven’t crossed paths before, hello to you, too.
Hello everyone. Jon Ashley here, Director of Customer Advocacy at Elastic, formerly of Sage, and Cisco, son of Mogh, House of Martok, son of Sergei, House of Rozhenko, Bane to the Duras Family, slayer of Gowron. 20 points for a right answer on where the second half of the monologue came from. 🙂
Hey, everyone...yes, I climbed out from under a rock and finally got onto the Slack channel - and I recently took on the role of Head of Marketing at PeerSpot, applying an entirely customer-led marketing approach across the department. Just saying hello and can't wait to learn and network 🙂
Hi, I'm the Senior Customer Marketing Manager at Coconut Software. I've been on the Demand team for the last 6.5 years and ran our advocacy initiatives, launched CAB & community but have recently moved into an official CM role where I'm taking all the random asks & activities that have been happening and building out strategic programs so really looking forward to connecting and chatting with you all.
Hi all! 👋 My name is Emily Amos from Uplift Content. We work with high-growth SaaS companies like ClickUp, WalkMe and Okta to write customer stories, blog posts and long-form lead magnets like ebooks and guides. I'm really looking forward to learning more about all of you and this incredible field of customer marketing/advocacy.
Hello everyone! 👋 My name is Annapoorna (Anna) and I'm leading Advocacy & Community at Freshworks. Been in this role for the last 3 years almost and very excited to be here to meet with the rest of the community as we together try to navigate through this space, learning from and sharing with each other! 🙂
Looking forward to some good conversations here! 🙏
Yay @Logan Sandrock Baird is here! Everyone help me welcome one of my favorite humans who is now leading advocacy for Litmus!
Thank you! Those are both good things to focus on!!
So far my biggest tip is to network and do cold outreach. But I’m happy to chat more about it.
Hi Mary! Thanks for the response. I have been getting my feet under me this week, but am very interested in consulting opps. Do you have or others have any tips for being self-employed/doing contract work?
Hi all! 👋 Meaghan from Boston here.
In my 11 years of professional working, I've worked in marketing and service strategy roles e-commerce, services, and SaaS, most recently at Robin Powered in Boston. Sadly, as of Monday, I am on the job market as a result of layoffs.
I am now open to many new avenues! I love customer marketing, creating advocacy programs, content, customer campaigns, and managing NPS/customer voice feedback to improve the product. I would happily continue in this vein, but also am at an inflection point in my life where I am curious how to follow my other interests and try to bring them together (top other interests are foreign language, travel, exercise, and especially baking!).
I'm so grateful for these sorts of communities and looking forward to connecting!
Thanks, Joel!
Welcome, Marcus!
Thank you, Marie!
Hi, I'm in Terre Haute and also made the "second career" transition to EdTech at PlatformQ after spending a decade in higher Ed. I'll send a LI connection request and happy to help with an intro to any of my network!
Hey there! Marcus from Indiana.
After 20 years in education, I transitioned to EdTech and thrived as Senior Manager of Global Advocacy and Engagement at Instructure.
I was part of a large layoff at Instructure to kick-off the new year and I’m in search of my next chance to thrive.
I Love Customer Advocacy, building community, leverage social media and engagement strategies. I’m a published author and experienced podcaster.
In the meantime, I’m here to learn from you all and contribute in any way that I can!
Hey Kaily,
Yes, I remember 🙂. Cool beans! Glad to hear you're getting a chance to work with Eric again. I saw Dana´s LinkedIn post 😉.
Thank you so much
Awesome, thanks for the context! I'll send some things your way on LI
Hi Florian! We worked on a some recorded customer reference videos together (with Margie) when you were at VMware, it's been awesome to see where the team has graduated to now! Not sure if you still keep up with Eric Cole, but he's doing some exciting things with Marne Braise in his reference program (and with referrals) at his new org Abnormal Security. I feel like I can't go too far without bumping into a VMware grad. Congrats on your new opportunity!
Thank you for asking, Kaily! Ideally I would join a customer marketing team as I love to specialize in case studies, campaign management and events when possible. But I have extensive experience building programs from scratch, so for the right company I would be willing to be a team lead. I don't have a huge preference on industry or company size, but I have mostly worked at Series A-D startups about 100-500 in size.
Hi Audrey! Tell us a bit more about the next role you're looking for! Looking for a single person department role, or joining a larger team in a specialized position? Any preference on company size (startup - enterprise)? Any preference on industry? Happy to send over some opps and create intro's
Absolutely, let me see what I can do.
Oh yes, that would be great, during my time at VMware we also went through a major transformation from a regional customer reference team to a global team. I would love to share with others and get their perspective on different things as well when it comes to build a program from scratch (more or less :)).
Ahh, yes. Makes sense since we all have to figure that out and then share what expectations are for you and for them. We’ve had a few people in the community do this well in the last year. If you want to talk about it for brainstorming I can set something up. 🙂
Roles & Responsibilities 🙂
Hey @Florian Engel what is R&R in this context?
Welcome, Florian!
Focus is to build the customer marketing foundation with clear R&R, customer advocacy, review platforms etc. 🙂
Hello everyone, and happy new year 🍾! My name is Audrey, and I'm looking for a new job in customer marketing. I have 6 years of specific customer marketing experience, and I also have a strong events, PMM, and content background. I just moved to Brooklyn🗽, and I am loving it so far. Before that I was in Berlin 🇩🇪 for 3 years, and before that I was in San Francisco. I look forward to connecting with you - feel free to add me on Linkedin:
Hello from Germany 👋! I'm new to the party 🥳 and happy to be part of the community! I work at Aiven as Director, Customer Marketing. I've been with Aiven since December, before that I worked for VMware for the last 3 years where I led the Global Customer Advocacy team in my last role. I look forward to the exchange and discussion 🙂.
Hello everyone! I’m completely new to Slack! @Ari Hoffman persuaded me to join the ‘dark side’! We Cisconians are all about Webex! But I feel like we’re missing out big time not getting to hang with you all! So I’m here, trying to figure out how on earth Slack works!! 😁 😁
Realized today after talking with @Mary Green (Owner CMAweekly) that I never introduced myself I'm based right outside of Philly and currently the VP of Marketing @ Laudable but before that built Customer Marketing & Community functions at Peakon (Workday), Gainsight, and Hopin (+ some Product Marketing at Marketo). I'm super passionate about all things CMA but how sales & marketing can use customer voice to grow is really my jam ❤️
Thank you @Mary Green (Owner CMAweekly) for creating this energized group!! Thankful to be here, hello from Corpus Christi, TX 🏝️ I’m a sponge for all things CMA knowledge related and happy to offer advice on how to interview your customers in a non-threatening way that allows you to:
1) tie into C-level initiatives at your org, 2) identify the value customers would like from an advocacy program, 3) create content for marketing and sales all from a 30ish min convo with about 10 customers
Hey everyone! Excited to be part of this community. I work for Chargebee (subscription billing & management) as a customer marketer. 👋
Hello Everyone, so excited to be part of this community and getting more involved in discussions and knowledge sharing! I am the Global Customer Advocacy Director at SAP Concur (travel & expense software) #welcome
Absolutely! Once we allow non work email communities we can set one up for your community as well :)
Well Ty for joining. You’ll have to give us a wisq demo sometime.
I'm excited too, @Cara Peterson. Can't wait to see what Mary does with her own community.
Oh look at that, it's all my favorite people in one place 🙂
I hear Providence, RI is nice this time of year
@Amanda Peacock almost, it definitely gets the May grey and June gloom though
San diego is always sunny ❤️❤️❤️
Seeing everyone here makes me want a meetup. 😂
woop woop! happy to be here among all you brilliant folks
Excited to be here, and thanks for starting @Mary Green (Owner CMAweekly)! Can't wait to see how you grow this from the ground up. You are doing such great things within the community. I'm located in Denver, btw, so if there are any others in this area please DM me. I've been talking to a few other customer marketers in this area and we are going to have a casual meet-up sometime in January. Would love to include others. Since diving into customer marketing, I haven't met anyone in person yet so the more the merrier.
Hi All! Excited to be here obviously 🎉
@Mary Green (Owner CMAweekly) add the giphy integration
You all bring so much value to any space you contribute to, but ty!
Hey everyone!! Pumped to be here and learning alongside such inspiring folks!! Thanks @Mary Green (Owner CMAweekly) you're the best!
Love watching this grow. So much goodness over here
We are all happy to have you 😄 @Hope Mascott
Happy to be here. Thanks @Mary Green (Owner CMAweekly) !
I’m so glad you are here!! Both of you.
sooooo excited for this!!! Hello everyone 🙂
And here for good measure as well...hello friends! nice to see so many folks jumping in right away. Thanks @Mary Green (Owner CMAweekly)
Welcome!!
I'm here! Hello!
Ohh that’s cool. 🙂
I also invited @Hugh Scholey so we'll probably hear from him when he's back in the office.
TY for joining @LisaJM I didn’t know you were in Tucson. Is it close to Phoenix?
Hi @Keri Robinson welcome! Phoenix, AZ that’s HOT! (get it? because it’s warm down there). It’s hailing here in NY state.
Hello from Phoenix, AZ! Thanks for the add @Laurie Timms
Howdy from Tucson! Thanks, @Mary Green (Owner CMAweekly) !
Thanks @Mary Green (Owner CMAweekly) for creating this! Excited to be here🙂
Happy to be here!
Hi all - I'm so excited to be here! Can't wait to meet everyone and chat.
Hi everyone! Look forward to getting to know you all and share about our experiences and learnings in this new place 🙂
It’s a WIP but moving along, you are member #20 @Liz Richardson ty 🙂 🎉
Hello Everyone. Just checking out the new digs.
I need someone to add the party parrot.
Let’s get ittttttt
I’m working on the best welcome message, but for now:
Guidelines:
• No spamming (it’s OK to self promote a bit in #open-share, but DMs are not there to spam) Please DM me if someone is spamming. Violators will be warned the 1st time, removed the 2nd.
• Be kind - no attacks welcome, everyone here is in a safe place.
• Send suggestions & Feedback - this is your space, what do you want to see?