Evan Huck

#random - October 23, 2024 at 12:52 AM

haha, wow, that's wild

#discussions - October 22, 2024 at 08:59 PM

but yea most people don't go out of their way to clean up old quotes when individual contacts/people move around -- UNLESS that account has now churned then yea would take it down b/c you don't want prospects backchanneling that account

#discussions - October 22, 2024 at 08:57 PM

put a date stamp on it - it was true at the time!

#open-share - October 22, 2024 at 06:43 PM

And this is not to disparage the value of the TEI - these ROI studies are incredibly useful enterprise buyer-enablement content/validation pieces - which is increasingly more critical in this conservative buying environment w/tighter budgets, more scrutiny and diligence on decisions, larger buyer groups, etc -- there are just alternatives to the Forrester TEI now (other options besides us you can look at - Nucleus Research, ESG/Tech Target)

#open-share - October 22, 2024 at 06:37 PM

If you don't have that kind of budget and you want something a little more robust from a data/statistical significance-perspective, and more modern from a content/brand-perspective - let me know as you should def check out our [ROI Study offering](https://userevidence.com/roi-studies/). Forrester is not Gartner, and from our research, their (declining) brand perception (ie pay to play) doesn't warrant the crazy premium they charge anymore. Obviously you need some independent 3rd-party to be the validation/auditor stamp so it's credible/believable, but assuming you solve for that, the $100k delta up to the Forrester-level brand name is questionable return on your investment.

#open-share - October 22, 2024 at 06:34 PM

@Shannon Howard we've heard upper end of the range is $140-$160k. But have also heard some EOQ last minute deals done on limited versions of a TEI being done in the $90-$100k range

#general - October 21, 2024 at 04:01 PM

not using Intent, but G2 Clicks has been $!

#reviews - September 25, 2024 at 11:43 AM

@Liza McGraw what do you mean by “manage” just out of curiosity?

#general - September 16, 2024 at 07:35 PM

^ that one is slick!

#general - September 15, 2024 at 02:07 AM

$2,200/mo. Have you interviewed yet? do you feel like you have a good chance of getting the job? If you have some leverage (ie you feel like they like you), then shoot higher and you will likely have an opportunity to negotiate and come down. Doesn't really matter what you put in the form - now you know they are offering more. And you may have interviewed for other jobs that offered more, so that original anchor from your form is irrelevant now. Also I assume this is international or part time or something?

#discussions - September 11, 2024 at 05:55 PM

and yea Thena is awesome if you support customers in slack like we do. let me know if you want an intro to the founder - great platform (also helps manages slack questions/help asks as tickets like a Zendesk does which is nice if you're in 100+ slack channels w/customers like we are 🙂

#discussions - September 11, 2024 at 05:53 PM

yea true Sendgrid as more transactional (ie non-marketing/comms) app-driven email (password resets, notifications, etc)

#discussions - September 11, 2024 at 04:40 PM

• Hubspot for Email • Thena for Slack blasts • Pendo for in-app

#announcements - September 06, 2024 at 04:48 PM

UE is super excited to continue supporting - thanks for the opportunity @Mary Green (Owner CMAweekly)!

#open-share - August 31, 2024 at 12:54 AM

@Liz Richardson just find me a sword and I will knight thee honorary employee

#discussions - August 30, 2024 at 09:13 PM

definitely sent plants w/Postal before, and I feel like we've done EU, but not 100% sure if we've done both together. but either way you should check out Postal - great company

#open-share - August 19, 2024 at 10:52 PM

Awesome thanks!!

#open-share - August 19, 2024 at 04:27 PM

yea chatted w/@Shannon Howard - super helpful, great conversation - looking for a couple more - thx!

#open-share - August 19, 2024 at 04:18 PM

(and would be good to chat w/someone not from Forrester 🙂 - ie on the vendor/tech co side)

#open-share - August 19, 2024 at 04:18 PM

Total Economic Impact Report - one of these things - [https://www.netscout.com/reports/forrester-total-economic-impact?utm_source=google&ut[…]age&utm_keyword=tei%20total%20economic%20impact&gad_source=1](https://www.netscout.com/reports/forrester-total-economic-impact?utm_source=google&utm_medium=cpc&utm_campaign=brand&utm_content=landing_page&utm_keyword=tei%20total%20economic%20impact&gad_source=1#findings&gclid=Cj0KCQjw2ou2BhCCARIsANAwM2HvpEGbyirhlyv4AAP6wXTgFDI2iZuveQWdDja2JMgR2cwc31M1USUaAjyJEALw_wcB)

#open-share - August 19, 2024 at 04:09 PM

Anyone been directly involved with a Forrester TEI and open to chatting? Looking to do some research and get feedback about the process and output. LMK - thanks!

#jobs - July 23, 2024 at 08:26 PM

great team!

#jobs - July 19, 2024 at 09:53 PM

hell yea Ed is the man (President/CRO) - great guy, and founder of Seismic for those that don't know

#general - July 17, 2024 at 04:22 PM

Had our first CAB meeting. Wow - insanely valuable. Incredible group of customers. Now I get why y'all worry about CABs so much, haha

#jobs - July 16, 2024 at 06:44 PM

feel like we're starting to get some decent flow back on CMM jobs, got a couple more than should hit in the coming weeks. love it!

#open-share - July 14, 2024 at 01:10 AM

Boost! Go Cara!

#open-share - July 02, 2024 at 06:44 PM

Yea makes sense

#open-share - July 02, 2024 at 06:28 PM

Yea @Kevin Lau crushed it. I was in large enterprise company land in my head where it does usually report up through rather than direct but 100% direct to CMO is the best if it's an option.

#open-share - July 02, 2024 at 03:47 PM

Well said @Emily Coleman

#discussions - June 28, 2024 at 09:17 PM

Yea agree w/@Megan Donaldson at Zoom - rarely does it help that you had a contract from a while ago where they said they'd be a reference. One tactic that does help is trying to de-coupling the individual from the larger corporate entity. One way to accomplish this is by changing the framing of the ask. If you ask for a "case study" - that's going to imply a bunch of legal/pr approvals and you'll get mired up w/the corporate entity. If you focus more on the individual user/champion and frame it more in the context of a best-practices showcase, award, etc (eg "we're doing a best practices series for other customers and we've selected you as one of our top users!" - you might get that person to tell their story in a way you can capture it w/o going through all the normal hoops. Of course you're going to want the normal, federated official endorsement as well but having a few asks of varying levels of friction can help generally get more from that F500 segment.

#general - June 19, 2024 at 03:50 PM

Incredibly progress in such a short time, @Mary Green (Owner CMAweekly). No doubt this is the most engaged and vibrant community in customer marketing, and you've done such a great job of creating engagement and structure and learnings for practitioners, vendors, and everyone in between. THANK YOU!

#general - June 07, 2024 at 08:50 PM

#swag

#general - June 07, 2024 at 08:04 PM

yea from an exec perspective it was super easy and solid quality and items were all great and arrived on time. we did both shipping stuff to a trade show and also did swag for internal employees. i wasn't involved much in the detail before that - but you can ping <https://www.linkedin.com/in/ianpetrere/> and he would have more context

#general - June 07, 2024 at 07:43 PM

(and 3 people on our CS team used to work at Postal) - so if you really need to get deep, I can pass you to them

#general - June 07, 2024 at 07:42 PM

but yea we got pens, socks, notebooks, tote bags, airtags, mugs

#general - June 07, 2024 at 07:41 PM

(saw someone I didn't know at the farmers market yesterday with a UE bag, haha, fun moment)

#general - June 07, 2024 at 07:41 PM

yea we have

#general - June 07, 2024 at 07:11 PM

yea for sure

#general - June 07, 2024 at 06:36 PM

@Mary Green (Owner CMAweekly) would happily take Tech in Customer Marketing - good timing as we're updating our 2024 Customer Marketing Tech Landscape infographic in the coming months

#open-share - June 06, 2024 at 03:39 PM

yea 700ish (exact count was 708). for that offering (UE Research Content) - we source panels of industry professionals (ie not your users/customers). So you'd give us the demographic/firmographic criteria (e.g. we want ~500 HR professionals in EMEA) - and we source the responses to the survey questions. So unlike our core offering where you're surveying your users/customers, there's not really a concept of "response rate" - we just deliver the minimum # responses (and any overage we get - hence the 8 extra responses in this example where we committed to 700 responses)

#general - June 06, 2024 at 03:36 AM

Shoutout to Spreadsheet for dominating the CMA vendor market share

#general - May 31, 2024 at 04:52 PM

Thanks @Amanda Peacock! Lunchtime spicy margs in San Diego next time I'm there on us!

#random - May 24, 2024 at 08:36 PM

yea tremendous

#announcements - May 24, 2024 at 05:12 PM

so sorry to hear that, mary - our condolences

#general - May 20, 2024 at 08:57 PM

Yea it's been around for many years and is legit. Just a more niche/vertical site for opensource/dev stuff.

#random - May 20, 2024 at 08:55 PM

occasionally our social team nails it - i love this. for anyone who's ever tried to get a customer story through legal/PR (esp if trying to use it for a press release) - they just strip out all the metrics and interesting/meaty/substantive details and you get left with "`Vendor` is a great partner"

#open-share - May 17, 2024 at 03:02 PM

Y'all crushed it - thank you!!!

#open-share - May 14, 2024 at 07:02 PM

yea this is where having a low lift channel to create content/proof points from a big group of (smaller) customers at scale is helpful (frees you up to focus on the bigger brands w/o completely ignoring an interesting segment). Loved @Katlin Hess's guide, and G2 itself would be a great easy option to send them to. A form/survey is another easy menu option ("great - submit your story here!"). It may not seem like an important story now - but over time, if you miss 100s of these (and this person reached out to you, think of the much larger iceberg of customers below the surface that are happy, but haven't reached out to you) - you hamper the size, diversity, and robustness of the library/arsenal of proof points you could build. 5-months from now an SMB AE could need this exact, specific proof points for another SMB prospect. So collect proactively/systematically from everyone when you have the opportunity. No, your CEO/CMO/PR/brand team will not be impressed, and this story is not going on your home page. But from an gtm enablement perspective, it is better to have and not need than not have down the road. Build the repository over time.

#open-share - May 07, 2024 at 03:20 PM

I may have missed it, but haven't seen it posted in this group yet, so want to make sure it was shared - @Liz Richardson and @Deena Zenyk from Captivate Collective are hosting the 4th annual Customer Marketing Vendor Speed Dating event next Wednesday and Thursday, May 15/16 at 9 AM PT. It is the most efficient way to get a quick look at 16 awesome tools/platforms in the customer marketing/advocacy space. A cool twist this year is that the vendors (including us at UserEvidence) are bringing actual customers to help tell their story (fitting for customer marketing tools right?). Link to register here - <https://events.thecaptivatecollective.com/speed-dating-2024?utm_campaign=Speed%20Dating%202024&amp;utm_source=userevidence>

#general - April 23, 2024 at 11:42 PM

Throwing an event Monday night as well if you’re interested