Evan Huck's Profile
Evan Huck
Recent Messages
#open-share - January 17, 2025 at 07:10 PM
yea this is solid - thx!
#open-share - January 17, 2025 at 05:19 PM
anyone got any examples of great PDF case studies with awesome design?
#general - January 13, 2025 at 03:39 PM
This thread from @Nick Venturella has some good perspectives -
#general - January 08, 2025 at 05:31 AM
+1 to Joel - yea it's a good sales asset management tool. it's not creating content, or doing any advocacy-specific stuff (e.g. reviews, references, etc). but it can certainly store and organize some existing customer content so reps can find it / use it
#general - January 06, 2025 at 03:36 PM
We don't do this at UserEvidence b/c it's not a big issue for us, but in the past I've done early renewal discounts (e.g. if you commit 3+ months ahead of the renewal date you get a slight discount)
Also have those renewal/QBR calls (pre)scheduled at the beginning of the engagement when excitement is high. IE just send the invites for all 3 QBRs (the last QBR being the renewal conversation) at the beginning of the year.
Multi-channel and multi-persona engagement is huge too - if you can't get the exec sponsor having an engagement champion you can ping in slack/txt/linkedin etc you can lean on to help wrangle the execs.
3-months isn't too early btw - you should be talking about value throughout the engagement, and we start taking temperature (both verbally and thru a UE survey) at 6-months out (CS team does initial draft forecast 6-mos out) - b/c then you actually have time to action the at-risk accounts
#open-share - January 06, 2025 at 03:29 PM
Hey CMA fam - Captivate Collective and UserEvidence are teaming up for the 2025 version of the Customer Marketing Technology Landscape. . (one survey respondent will win a $500 gift card!)
It's been a crazy year w/Influitive selling to private equity, and (by my count) at least 5 new startups (working on) raising money in the CM space. Do you take a bet on a vendor that says that can do it all? Or do you piece together 2-3 best-in-class point solutions?
The answer is complex, and probably differs quite a bit based on your company size and program maturity, as well as the style of business (e.g. self-serve B2B PLG vs top-down high ACV enterprise).
There's been some great previous research in the space
• @Mary Green (Owner CMAweekly)’s
• (you need to be a paid Forrester customer to read though)
•
Our research will look to build on this - but also go further into:
• What are the core JTBD (jobs-to-be-done) for customer marketing/advocacy tech (e.g. reference facilitation, content creation, gamification, community, etc) - and what are the best-in class solutions for each, and how do the platforms that play in multiple spaces stack up
• What do CM stacks look like at different stages of company, from Series A startup to Fortune 500 Large Enterprise.
• How do different CM tech platforms integrate?
• How does CM tech interface with tangent marketing technology spaces (e.g. Highspot/Seismic, G2/Gartner Peer Insights, Gainsight/Totango, Khorus/Vanilla, etc)
Thanks again for your feedback and participation - hopefully this will be a helpful research report for everyone!
#jobs - January 03, 2025 at 10:41 PM
Customer marketing specialist role at Netskope. UE customer - good team -
#linkedin - January 03, 2025 at 07:08 PM
#open-share - January 03, 2025 at 03:32 AM
This is awesome, go Cara!
#jobs - December 26, 2024 at 09:14 PM
Cato Networks hiring a Sr Manager level Customer Marketing role focused on customer stories and content -
#jobs - December 26, 2024 at 05:08 PM
MaintainX (maintenance and ops software - crushing it w/100% + growth in the last year) hiring a customer marketer - note this one is more customer lifecycle marketing/demand gen focused -
#open-share - December 17, 2024 at 05:18 PM
One of my 2025 predictions that underpins my hypothesis that we'll see customer marketing take a leap forward in importance in 2025 -
#welcome - December 16, 2024 at 03:50 PM
yay customer marketers w/sales backgrounds!
#jobs - December 16, 2024 at 03:50 PM
love Customer Evidence in the title!
#general - December 12, 2024 at 07:05 PM
yea 2nd on the multi-stage reward - ie def pay for successful intro call as well - closed deal is too far/rare of a reward
#general - December 11, 2024 at 10:18 PM
👀
#jobs - December 11, 2024 at 10:18 PM
#jobs - December 11, 2024 at 10:17 PM
Recorded Future is one of my favorite marketing teams, and great UE customer - they are hiring a Sr Customer Advocacy Manager -
#jobs - December 11, 2024 at 10:16 PM
great team! and you get UE!
#discussions - December 05, 2024 at 09:32 PM
@Sarah Howell in case you need some customer proof on why to switch to Gong 🙂
UserEvidence actually switched from Chorus a couple years ago as well - Gong just way more robust and intuitive. the pipe mgmt features are epicly good for sales leadership. they are always coming out with 🔥new features.
#open-share - December 05, 2024 at 09:21 PM
BIG tactical guide we (UserEvidence) just launched today on how to create customer evidence content at scale that sellers and buyers need ().
This 33 page guide has a ton of practical resources (e.g. survey templates, invite emails, asset templates) you can use to start scaling up evidence (yes there's more to evidence to than just case studies/testimonials) creation today (it's UE agnostic as well so none of this requires a platform though of course we do steal some plays from UE and try to make them more DIY)
Here's the link to download the report - [here's my LI post](
If you have thoughts/comments/feedback would love to hear them - <).
#open-share - December 05, 2024 at 09:20 PM
BIG tactical guide we (UserEvidence) just launched today on how to create customer evidence content at scale that sellers and buyers need ().
This 33 page guide has a ton of practical resources (e.g. survey templates, invite emails, asset templates) you can use to start scaling up evidence (yes there's more to evidence to than just case studies/testimonials) creation today (it's UE agnostic as well so none of this requires a platform though of course we do steal some plays from UE and try to make them more DIY)
Here's the link to download the report - [here's my LI post](
If you have thoughts/comments/feedback would love to hear them - <).
#discussions - December 04, 2024 at 10:04 PM
10th between 1-4 MT would work for me!
#general - December 04, 2024 at 06:10 PM
social is probably the biggest channel for signups for our VPM's newsletter Evidently (not about UserEvidence product at all - more about his journey as a first time VPM) -
But we also throw current opps and lost opps in hubspot email campaigns w/an offer to subscribe. It does also get forwarded a lot so we get a decent chunk of subscribers there.
We also do some syndication/influencer social distribution through advisors and partners
Most important thing tho is you have to have good content. behind the scenes stuff is great if you have an internal SME that is the same persona as the one you sell too. Research/survey reports for industry trends can be good fodder that's easy to chunk up/atomize into lots of content - e.g.
#jobs - December 04, 2024 at 04:37 PM
US remote is fine - just be near an airport 🙂
#jobs - December 04, 2024 at 04:25 PM
(chatting w/them now)
#jobs - December 04, 2024 at 04:25 PM
I'll ask if they are open to remote
#jobs - December 04, 2024 at 04:23 PM
just noticing that I have more CMM roles open in my network than people I know who are looking for the first time in a while (6-9 months ago I'd have 10+ CMMs pinging me on each role). That means the CMM job market is getting stronger! Which is great news for everyone in the community (CMM pros should have more leverage in conversations with hiring companies and retaining companies, Vendors like us obviously need a robust CMM market). Keep it going! And if you're still looking please ping me I'm happy to help.
#discussions - December 04, 2024 at 02:56 PM
Smart trackers are super legit - eg creating keyword searches (w AI it’s way more advanced than simple keyword but the concept is still keyword/keytopic) around competitors to find/produce competitive evidence.
#jobs - December 04, 2024 at 04:14 AM
Cool startup I'm invested in, (real estate software space) - is hiring their first customer marketer - growing really fast and doing well. Note 1 - it's a little more lifecycle marketing-oriented than advocacy. Note 2 - they have a strong preference for candidates in Austin but if you have good lifecycle marketing experience I'm guessing they'd at least have a conversation.
LMK if you're interested - thx!
#jobs - December 04, 2024 at 04:08 AM
the Workato team/leadership is awesome btw! you also get UserEvidence so the customer stories/proof points part should be a little easier :)
#general - December 03, 2024 at 08:01 PM
nice!
#open-share - December 03, 2024 at 04:25 PM
if anyone is in Vegas this week for AWS Reinvent let me know - we'd love to say hi!
#general - November 26, 2024 at 08:29 PM
we're in a similar scenario ourselves. wrote some thoughts down on it -
#open-share - November 26, 2024 at 08:28 PM
tips from the legends @Leslie Barrett, @Jane Menyo, and @Cache Walker! -
#jobs - November 22, 2024 at 05:29 AM
update it appears the job is actually listed - it's SentinelOne -
either way can put in a good word w/the hiring mgr in addition to applying thru the front door
#jobs - November 21, 2024 at 07:27 PM
Head of CMM/Advocacy (ie low director, sr manager+) role at a SentinelOne (growing 2,500 employee cybersecurity company). UE customer and working w/the hiring manager. Let me know if you're interested.
#announcements - November 21, 2024 at 07:12 PM
like a Coachella lineup drop - stacked back 1/2 of the week here in CMA!
#discussions - November 20, 2024 at 03:10 PM
10 quarters is pretty dang good/cool - sounds pretty impressive to me! better than "back to back to back to back to back to back to back to back to back to back G2 champions" 😉
In addition to the incentives, one of the big unlocks for our clients in building an engine that consistently sources g2 reviews is getting more sophisticated on the delivery of the "ask" in the context of the customer lifecycle. E.g. in-app asks to engaged customer via Pendo/Intercom/UserGuides, triggered surveys/emails via the CRM post-onboarding, post-renewal, or post product/usage milestone.
Giving CSMs/AMs/Sales People the ability to ad hoc send the ask when they know they have a happy customer is another good leg in the stool.
#random - November 20, 2024 at 03:06 PM
this is not at all what you're looking for - but it is different so maybe spurs ideas haha - when I was at SurveyMonkey they randomly brought in a professional illustrator to interview me on my career progression and draw in real time my career journey - it was kinda cool!
#jobs - November 19, 2024 at 07:54 PM
Ironclad (great company) hiring CMM (w/solid salary range $185k-$205k) -
#general - November 07, 2024 at 06:36 PM
mmm interesting i see, yea that's a fair question.
#general - November 07, 2024 at 06:34 PM
Yea great question - it is definitely a bit wild west right now (curious to hear @Angela Ferrante's feedback as I believe they were the first to launch this feature). Our initial approach at UserEvidence was just to defer to the UE user (ie customer marketer) to use their judgement and be appropriately conservative/smart in publishing quotes or case studies from Gong transcripts, including giving the user the option/control to keep it blinded/anonymous, which definitely reduces the exposure of course relative to named.
But we're going towards more of an (optional) approval workflow as well (e.g "publishing" that testimonial would then kick off an approval email w/"hey can we use this A) not at all, B) blinded/anonymously, C) named" -- especially since a lot of our customers are larger enterprise and in security vertical so more conservative/buttoned up and would need an additional sign off on that (b/c the 4 second Gong annoucement at the top of the call definitely doesn't address this use-case)
#jobs - November 07, 2024 at 05:45 PM
let me know if you want an intro to garrett btw
#jobs - November 07, 2024 at 04:53 PM
Boost
#open-share - November 04, 2024 at 05:12 PM
not a customer marketing job so not posting in <#C04DPJ05XNV|> but UserEvidence is hiring our first Growth Marketer if y'all have any friends in demand gen/growth who might be a good fit -
thanks!
#jobs - November 04, 2024 at 05:10 PM
Janet and the Bill team are awesome! Great opp!
#general - October 30, 2024 at 01:07 PM
Yea we used TH - good stuff