Evan Huck's Profile
Evan Huck
Recent Messages
#discussions - November 20, 2024 at 03:10 PM
10 quarters is pretty dang good/cool - sounds pretty impressive to me! better than "back to back to back to back to back to back to back to back to back to back G2 champions" π
In addition to the incentives, one of the big unlocks for our clients in building an engine that consistently sources g2 reviews is getting more sophisticated on the delivery of the "ask" in the context of the customer lifecycle. E.g. in-app asks to engaged customer via Pendo/Intercom/UserGuides, triggered surveys/emails via the CRM post-onboarding, post-renewal, or post product/usage milestone.
Giving CSMs/AMs/Sales People the ability to ad hoc send the ask when they know they have a happy customer is another good leg in the stool.
#random - November 20, 2024 at 03:06 PM
this is not at all what you're looking for - but it is different so maybe spurs ideas haha - when I was at SurveyMonkey they randomly brought in a professional illustrator to interview me on my career progression and draw in real time my career journey - it was kinda cool!
#jobs - November 19, 2024 at 07:54 PM
Ironclad (great company) hiring CMM (w/solid salary range $185k-$205k) -
#general - November 07, 2024 at 06:36 PM
mmm interesting i see, yea that's a fair question.
#general - November 07, 2024 at 06:34 PM
Yea great question - it is definitely a bit wild west right now (curious to hear @Angela Ferrante's feedback as I believe they were the first to launch this feature). Our initial approach at UserEvidence was just to defer to the UE user (ie customer marketer) to use their judgement and be appropriately conservative/smart in publishing quotes or case studies from Gong transcripts, including giving the user the option/control to keep it blinded/anonymous, which definitely reduces the exposure of course relative to named.
But we're going towards more of an (optional) approval workflow as well (e.g "publishing" that testimonial would then kick off an approval email w/"hey can we use this A) not at all, B) blinded/anonymously, C) named" -- especially since a lot of our customers are larger enterprise and in security vertical so more conservative/buttoned up and would need an additional sign off on that (b/c the 4 second Gong annoucement at the top of the call definitely doesn't address this use-case)
#jobs - November 07, 2024 at 05:45 PM
let me know if you want an intro to garrett btw
#jobs - November 07, 2024 at 04:53 PM
Boost
#open-share - November 04, 2024 at 05:12 PM
not a customer marketing job so not posting in <#C04DPJ05XNV|> but UserEvidence is hiring our first Growth Marketer if y'all have any friends in demand gen/growth who might be a good fit -
thanks!
#jobs - November 04, 2024 at 05:10 PM
Janet and the Bill team are awesome! Great opp!
#general - October 30, 2024 at 01:07 PM
Yea we used TH - good stuff
#random - October 23, 2024 at 12:52 AM
haha, wow, that's wild
#discussions - October 22, 2024 at 08:59 PM
but yea most people don't go out of their way to clean up old quotes when individual contacts/people move around -- UNLESS that account has now churned then yea would take it down b/c you don't want prospects backchanneling that account
#discussions - October 22, 2024 at 08:57 PM
put a date stamp on it - it was true at the time!
#open-share - October 22, 2024 at 06:43 PM
And this is not to disparage the value of the TEI - these ROI studies are incredibly useful enterprise buyer-enablement content/validation pieces - which is increasingly more critical in this conservative buying environment w/tighter budgets, more scrutiny and diligence on decisions, larger buyer groups, etc -- there are just alternatives to the Forrester TEI now (other options besides us you can look at - Nucleus Research, ESG/Tech Target)
#open-share - October 22, 2024 at 06:37 PM
If you don't have that kind of budget and you want something a little more robust from a data/statistical significance-perspective, and more modern from a content/brand-perspective - let me know as you should def check out our . Forrester is not Gartner, and from our research, their (declining) brand perception (ie pay to play) doesn't warrant the crazy premium they charge anymore. Obviously you need some independent 3rd-party to be the validation/auditor stamp so it's credible/believable, but assuming you solve for that, the $100k delta up to the Forrester-level brand name is questionable return on your investment.
#open-share - October 22, 2024 at 06:34 PM
@Shannon Howard we've heard upper end of the range is $140-$160k. But have also heard some EOQ last minute deals done on limited versions of a TEI being done in the $90-$100k range
#general - October 21, 2024 at 04:01 PM
not using Intent, but G2 Clicks has been $!
#reviews - September 25, 2024 at 11:43 AM
@Liza McGraw what do you mean by βmanageβ just out of curiosity?
#general - September 16, 2024 at 07:35 PM
^ that one is slick!
#general - September 15, 2024 at 02:07 AM
$2,200/mo. Have you interviewed yet? do you feel like you have a good chance of getting the job? If you have some leverage (ie you feel like they like you), then shoot higher and you will likely have an opportunity to negotiate and come down.
Doesn't really matter what you put in the form - now you know they are offering more. And you may have interviewed for other jobs that offered more, so that original anchor from your form is irrelevant now.
Also I assume this is international or part time or something?
#discussions - September 11, 2024 at 05:55 PM
and yea Thena is awesome if you support customers in slack like we do. let me know if you want an intro to the founder - great platform (also helps manages slack questions/help asks as tickets like a Zendesk does which is nice if you're in 100+ slack channels w/customers like we are π
#discussions - September 11, 2024 at 05:53 PM
yea true Sendgrid as more transactional (ie non-marketing/comms) app-driven email (password resets, notifications, etc)
#discussions - September 11, 2024 at 04:40 PM
β’ Hubspot for Email
β’ Thena for Slack blasts
β’ Pendo for in-app
#announcements - September 06, 2024 at 04:48 PM
UE is super excited to continue supporting - thanks for the opportunity @Mary Green (Owner CMAweekly)!
#open-share - August 31, 2024 at 12:54 AM
@Liz Richardson just find me a sword and I will knight thee honorary employee
#discussions - August 30, 2024 at 09:13 PM
definitely sent plants w/Postal before, and I feel like we've done EU, but not 100% sure if we've done both together. but either way you should check out Postal - great company
#open-share - August 19, 2024 at 10:52 PM
Awesome thanks!!
#open-share - August 19, 2024 at 04:27 PM
yea chatted w/@Shannon Howard - super helpful, great conversation - looking for a couple more - thx!
#open-share - August 19, 2024 at 04:18 PM
(and would be good to chat w/someone not from Forrester π - ie on the vendor/tech co side)
#open-share - August 19, 2024 at 04:18 PM
Total Economic Impact Report - one of these things -
#open-share - August 19, 2024 at 04:09 PM
Anyone been directly involved with a Forrester TEI and open to chatting? Looking to do some research and get feedback about the process and output. LMK - thanks!
#jobs - July 23, 2024 at 08:26 PM
great team!
#jobs - July 19, 2024 at 09:53 PM
hell yea Ed is the man (President/CRO) - great guy, and founder of Seismic for those that don't know
#general - July 17, 2024 at 04:22 PM
Had our first CAB meeting. Wow - insanely valuable. Incredible group of customers. Now I get why y'all worry about CABs so much, haha
#jobs - July 16, 2024 at 06:44 PM
feel like we're starting to get some decent flow back on CMM jobs, got a couple more than should hit in the coming weeks. love it!
#open-share - July 14, 2024 at 01:10 AM
Boost! Go Cara!
#open-share - July 02, 2024 at 06:44 PM
Yea makes sense
#open-share - July 02, 2024 at 06:28 PM
Yea @Kevin Lau crushed it. I was in large enterprise company land in my head where it does usually report up through rather than direct but 100% direct to CMO is the best if it's an option.
#open-share - July 02, 2024 at 03:47 PM
Well said @Emily Coleman
#discussions - June 28, 2024 at 09:17 PM
Yea agree w/@Megan Donaldson at Zoom - rarely does it help that you had a contract from a while ago where they said they'd be a reference.
One tactic that does help is trying to de-coupling the individual from the larger corporate entity. One way to accomplish this is by changing the framing of the ask. If you ask for a "case study" - that's going to imply a bunch of legal/pr approvals and you'll get mired up w/the corporate entity.
If you focus more on the individual user/champion and frame it more in the context of a best-practices showcase, award, etc (eg "we're doing a best practices series for other customers and we've selected you as one of our top users!" - you might get that person to tell their story in a way you can capture it w/o going through all the normal hoops.
Of course you're going to want the normal, federated official endorsement as well but having a few asks of varying levels of friction can help generally get more from that F500 segment.
#general - June 19, 2024 at 03:50 PM
Incredibly progress in such a short time, @Mary Green (Owner CMAweekly). No doubt this is the most engaged and vibrant community in customer marketing, and you've done such a great job of creating engagement and structure and learnings for practitioners, vendors, and everyone in between. THANK YOU!
#general - June 07, 2024 at 08:50 PM
swag
#general - June 07, 2024 at 08:04 PM
yea from an exec perspective it was super easy and solid quality and items were all great and arrived on time. we did both shipping stuff to a trade show and also did swag for internal employees. i wasn't involved much in the detail before that - but you can ping and he would have more context
#general - June 07, 2024 at 07:43 PM
(and 3 people on our CS team used to work at Postal) - so if you really need to get deep, I can pass you to them
#general - June 07, 2024 at 07:42 PM
but yea we got pens, socks, notebooks, tote bags, airtags, mugs
#general - June 07, 2024 at 07:41 PM
(saw someone I didn't know at the farmers market yesterday with a UE bag, haha, fun moment)
#general - June 07, 2024 at 07:41 PM
yea we have
#general - June 07, 2024 at 07:11 PM
yea for sure
#general - June 07, 2024 at 06:36 PM
@Mary Green (Owner CMAweekly) would happily take Tech in Customer Marketing - good timing as we're updating our 2024 Customer Marketing Tech Landscape infographic in the coming months