#cabs

thanks! Would love to see it

I actually branded it with our company logo in a visible, but subtle way, so it didn’t look too crazily branded. And it was so cool to see the members roll into our CAB with the branded away bags, it was definitely a bit of a flex for them, and spurred lots of conversations, which was exactly the point. I did snag myself one of the bags as well, so I can get some pictures for you later today.

love that @Evan Jacobs! Did you customize it with their initials or your logo?

we also did custom AWAY Luggage, and it basically thrilled the CAB members. So much so, that internally, everyone was clamoring to see how THEY could get their own AWAY Luggage 😉

....and a new article from Irene.

LinkedIn Live CAB discussion June 6 led by Irene Yam https://www.linkedin.com/posts/ireneyamcustomeradvisoryboardexpert_customeradvisorybo[…]m=member_desktop&rcm=ACoAAABdKtcBs6hXkJ9iARxBUYHlDfHaJ8sWi20

We brought in Maui Jim and members got to choose their own shades, and we had a custom swag store just for CAB members - Malbon (due to sponsorship) and Lululemon.

What I've found works well is
1/ Custom-made
2/ When they have the choice (to also potentially opt-out)
3/ Stuff they'd actually use
4/ Stuff for their teams
5/ Stuff that actually shows that you KNOW them (although that does require doing it 1-by-1, but the impact is... chef's kiss)
6/ Gift cards for Ubers to attend (if in person), or Uber Eats style if virtual/remote to make their lives easier.

PLUS - managing through/via a platform like a Reachdesk helps measure attribution and impact, too.

Thanks all! These are amazing 🙌

Hi all - I manage the Executive Advisory Board program at GitLab, and would love to connect with others who manage similar programs at their companies. Our EAB is quite robust, but looking to optimize further and learn what works (or doesn't) from others who might be a bit more advanced in their program. Looking forward to connecting. 🤝

Just finished up our 6th (in 3 years) CAB! We have been holding our last few CAB’s at our members headquarters - we now have a fun competition between the members on who will be the next “host” of the event! If you aren’t doing this - think about - it will definitely help with your budget also!!

https://www.linkedin.com/posts/ireneyamcustomeradvisoryboardexpert_why-its-time-for-a[…]edium=member_ios&rcm=ACoAAABdKtcBs6hXkJ9iARxBUYHlDfHaJ8sWi20

Helpful tips from Irene Yam about getting started.

💡Irene Yam posted this today ....some great tips related to advisory boards! https://www.linkedin.com/posts/ireneyamcustomeradvisoryboardexpert_why-its-time-for-c[…]m=member_desktop&rcm=ACoAAABdKtcBs6hXkJ9iARxBUYHlDfHaJ8sWi20

And has enough backbone to steer you away from bad decisions.

Anyone here have experience with freelancers for your CAB programs? Not an agency but folks with deep knowledge about the ins and outs and can run a full fledged program. We're putting out feelers at the moment to bring someone on at my job. Thx!

@Amanda Peacock <@U08K53MUNGJ> @Rebecca Grossman any ideas on this one? ^^

Happy Friday all! For those running CABs, what do you do for CAB alumni when their time on the CAB is done? We want to keep them engaged as a customer, so are planning to still share the quarterly meeting slide decks and summaries (no customer names included). Maybe a send off gift of some kind.

💡Found this post insightful (and a new contact in the industry that was not on my radar) https://www.linkedin.com/posts/bonnie-fitzgerald-smith-2184376_customeradvisoryboard-[…]m=member_desktop&rcm=ACoAAABdKtcBs6hXkJ9iARxBUYHlDfHaJ8sWi20

Morning!
As I prep for our next Client Advisory Board meeting (next week!), I wanted to share an exciting update. We’ve booked an incredible speaking duo from GenGuru—a father/son team who will be talking to our HR and Payroll leaders about the multi-generational workforce.
I’ve been so impressed with their prep, the data they’re bringing, and the relevance of their content—it’s going to be a timely and impactful conversation. I know our members are really going to love it!
This topic is relevant to everyone—no matter your role—because we’re all working across multiple generations every day. It’s one of those sessions that gives our members something truly tangible to take back to their teams.

Atlassian recently had a webinar session about their CAB program. You can catch the replay of the Atlassian CAB webinar here: https://www.igniteag.com/project/webinar-atlassian-cab/

Hi everyone! We're looking at starting up a CAB for another one of our targeted verticals. Thinking about a framework to help us define what we need out of the CAB, which will then inform topics and ideal candidates to invite. I've put together this strategy framework to cover off with our industry lead. Open to any feedback or tips for how you narrowed down what your org really wants from a new CAB.

not sure when your CAB is or if you will have time for this but before my last CAB we created pre-CAB connections. we paired similar members with similar use cases or personas, introduced them via email and asked them to schedule 30 min to discuss a specific topic ahead of the CAB session. during the CAB session then each of the pairs did a 2-3 min overview of their discussion which then led to questions from their peers and more organic conversation so thats one idea.

We will have two breakout rooms:
1. Array of senior (VP+) executives across IT, Operations, Revenue
2. Group of mid-level (Director+) leaders across IT, Marketing, and Ops/Production

Hi Cabbies 🚕

We are preparing for our first CAB meeting of the year (virtual event) and want to spend some time in our breakout rooms to facilitate introductions. Our members get a lot of value out of how they use our tools, and we were not intentional about dedicating time for them to get to know one another

I'd love to know what your approach has been to asking interesting and inviting questions that will help members get to know each other on a professional and personal level. If you'd be open to sharing any samples prompts, I'd greatly appreciate it to get the gears turning