Jeanne Talbot's Profile
Jeanne Talbot
Recent Messages
#cabs - April 09, 2025 at 02:37 PM
Happy to chat @Shelly Ryder My recommendation is to ask what your members want from the CAB. I also drafted a "charter" which can be a helpful starting point. Short cut ... if your leaders want to "get" before they "give" -- that's where you should start. Mutual value.
#general - April 09, 2025 at 02:32 PM
@Amanda Peacock @Mary Green (Owner CMAweekly) mentioned some courses above.
#general - April 07, 2025 at 09:40 PM
Would love your suggestions on some great courses.
#9-lifecycle-expansion - April 04, 2025 at 09:26 PM
Thanks Irwin! I’m all over Dave G. I’ll dig into the others you suggest above and earlier in this thread. I’ll reach out to you directly as well!
#8-references - April 04, 2025 at 01:32 PM
Like seriously next level, Grace!
#9-lifecycle-expansion - April 04, 2025 at 12:49 AM
Lifecycle is a career skill gap for me. Looking for courses, webinars, podcasts, book recommendations, etc. particularly around adoption and expansion campaigns.
#general - April 03, 2025 at 07:45 PM
Can someone add me? .
#cabs - March 28, 2025 at 04:41 PM
So good!
#general - March 27, 2025 at 01:07 PM
Those little fingers and toes! ❤️
#general - March 21, 2025 at 04:11 PM
@Liza McGraw ^^
#general - March 21, 2025 at 03:15 PM
@Evan Jacobs I think you did something similar recently, right?
#general - March 21, 2025 at 03:15 PM
We gave sales a homework assignment before the meeting with a few case studies and ask them to write/prep pocket stories that they could verbally talk to with prospects. Then onsite we broke them into groups to work with each other on those pitches. Then one person for each group did the pitch. And, the CRO randomly called on AEs throughout the two day session asking for their pitch.
#jobs - March 18, 2025 at 09:05 PM
A recruiter reached out to me with the following contracting opportunity regarding G2 reviews:
April - July
$50/hr
(I told her that was very low.)
Oversees the G2 program that manages and collects third party reviews
Work fully in G2- third party software review site
Track and report performance, analyze the data
Manage the reviews that come in, respond to bad reviews, synthesize good reviews
AI specific review analysis, used to track the themes of reviews
What are people saying about the product? What needs to be shared with the product team?
Fully own reporting, how many reviews are we getting based on the campaigns, etc
Brooke Hogan
#general - March 18, 2025 at 12:29 PM
I have always thought that Teradata's program was really well laid out on their website. @Maria Sturgeon built this program years ago.
#general - February 28, 2025 at 12:38 AM
That is an insane price for 2-camera shoot.
#general - February 27, 2025 at 02:28 PM
Hi @Tim Jahn happy to talk to you about this. Is that for a one camera, one day shoot? The details of the $5K budget proposal will help me to share my thoughts on potential other vendors, based on what you're looking for.
#general - February 27, 2025 at 12:23 PM
Difficult to focus professionally with so much at stake for so many, including my family. (How are you <@U08EV28047K>?
#general - February 26, 2025 at 02:56 PM
Would love to learn more about this initiative.
#general - February 25, 2025 at 04:12 PM
I'm in the loop with Jeff and Sunny!
#jobs - February 22, 2025 at 06:48 PM
@Bria Jones That is awful. Am I understanding that they had you do the project BEFORE you had an interview with the hiring manager? 😳
#general - February 21, 2025 at 10:07 PM
Who's attending Customer Marketing Summit in NYC March 11-12? I'd love to meet up!
#general - February 21, 2025 at 12:23 AM
At Motive, we had one team (or franchise) record videos on ShoutOut and then we created collage videos to be used by our champion to highlight their work/results and get other teams onboard.
#general - February 21, 2025 at 12:22 AM
@Liza McGraw can you share the ShoutOut pieces you did for Safelite for cross-sell?
#cabs - February 19, 2025 at 02:43 PM
You can start faster. Here's a suggestion ... assuming you have your members locked in (that's a whole separate response that I wrote about ). Use your FIRST meeting to create a CAB charter with the members and just to meet each other. This gives co-ownership of what the CAB is for, what the rules and requirements of engagement are, frequency, etc. Do the first meeting virtually. At the same time, be planning your first in-person CAB meeting as your second CAB meeting 3-4 months from now.
#general - February 17, 2025 at 06:45 PM
Yes. 1. Shoutout. 2. Testimonial Hero 3. Agency/crew (happy to refer to agencies!)
#cabs - February 17, 2025 at 06:43 PM
Create your own internal committee/board to establish goals and roles/responsibilities …along with what your CAB is and is not. I’d suggest including product management, product marketing, customer success, events. Then get buy in from CMO, CRO, CPO, CCO. Especially budget!
#open-share - February 15, 2025 at 08:05 PM
Happy to!
#cabs - February 15, 2025 at 08:04 PM
For those of you interested in CAB best practices, here’s a great Q1 checklist from Farland Group.
#jobs - February 14, 2025 at 04:33 PM
I also think that a lot of roles are automatically reposted on LinkedIn as part of their “subscription.” If I’m REALLY interested in a role (and haven’t come to some sort of conclusion with the company), I’ll continue networking and working channels.
Then, I remind myself OVER AND OVER AND OVER AGAIN: “If it’s meant for me, it won’t pass me by.”
#discussions - February 14, 2025 at 04:06 PM
No. But I have always provided content for them to showcase their membership as a professional accomplishment. You could also discuss it at a meeting with members. I have also added publicity into the CAB charter for discussion. Happy to talk more 1:1.
#jobs - February 14, 2025 at 04:02 PM
Samsara is Motive’s #1 competitor and so I have a strong feeling that they are completely re-evaluating their advocacy strategy since @Liza McGraw and I crushed it competitively in 2023 and 2024 and now @Luis Gonzalez with Liza will continue that trajectory. In addition, Samsara has a new CMO, Meagan Eisenberg, who was previously at MongoDB and Lacework. She is a powerhouse. I met her in 2018 at a conference where she, as CMO at MongoDB, was ALREADY talking about the power of customer advocacy in the marketing mix. I know the main marketing recruiter there so I can tell you that I believe the roles are real.
#announcements - February 13, 2025 at 07:05 PM
@Mary Green (Owner CMAweekly) YOU are the one keeping this community hopping
#cabs - February 11, 2025 at 05:35 PM
#cabs - February 11, 2025 at 05:33 PM
Farland Group
#general - February 11, 2025 at 05:32 PM
I typically look at a company’s boilerplate in their press releases to grab a descriptor.
#general - February 07, 2025 at 06:22 PM
One of my former employers still has case studies and customer videos on their website that I created in 2005-2017. That's not a typo. 😵💫
#general - February 07, 2025 at 05:58 PM
Hi @Emily Coleman In the past, I've set it at 2 years. Made anonymous if account churned, or removed. If a contact left, we removed their name and just used their title.
#cabs - February 04, 2025 at 03:19 PM
Set up a video studio in the hotel or an adjacent room. If budget is a concern, use a "tiny mic" format with just a lav mic and your cell phone camera. If there are local reporters, see if you can work with PR to invite customers to have interviews (NOT IN THE MEETING). Make ONE advocacy activity a REQUIREMENT for membership in your CAB. Invite/encourage your CAB members to take photos and to post on social throughout the meeting and tag your company. Create individual social graphics for each member "announcing" them as CAB members and invite members to post on social in advance of the meeting, or during, or after. Give them sample text to make it super easy. Let me know if you'd like to brainstorm some ideas. Make everything optional but "encouraged."
#discussions - January 31, 2025 at 07:35 PM
@Aadhi I just had a conversation with Amy Bills at Forrester about collaboration and the "tentacles" customer marketers have across an organization in order to successful. Happy to connect live.
#linkedin - January 31, 2025 at 05:33 PM
Here's my post that focuses on how to engage and collaborate with your customers' PR teams.
#jobs - January 30, 2025 at 07:50 PM
I wanted to share a very unique, delicate and nuanced element of my job search that others might not think about or have to worry about.
I have a transgender daughter. Imagine getting to a final round of interviews or even an offer only to find out that your potential employer's health coverage has a blanket exclusion for medically necessary gender-affirming care for transgender employees and their dependents.
Now, imagine requesting a copy of a company's "evidence of coverage" which is typically a 100+ page document (not the summary of benefits) and not being able to get it because recruiters don't have access to it. Now imagine that employer instructing you to call the healthcare provider for confirmation details who will not talk to you because you are not yet an employee and the details are confidential.
To even try to get the information I need to make an informed decision about the company, I have to reveal very sensitive, private details about my family and my daughter that, depending on the employer, hiring manager(s) or leaders, might not allies of transgender people? ❌ (Truth: if that's the case I wouldn't want to work for them anyway, but that's not the point. lol)
Now, imagine another potential employer that lists gender-affirming care details on their Careers webpage within the context of all other medical benefits and it's included right on the summary of benefits. ❤️
Has anyone else faced similar challenges in their job search process relating to medical exclusions?
#random - January 29, 2025 at 12:46 AM
@Lauren Turner
#jobs - January 27, 2025 at 07:52 PM
I also just read "Likeable Badass" and it is an awesome book to feel empowered, specifically women. A lot of the tips are applicable to interviews.
#linkedin - January 27, 2025 at 07:50 PM
I just posted this and I'd love input from the group! Thoughts?
#jobs - January 27, 2025 at 05:02 PM
This suggestion might be counter-intuitive and some may advise against it. Apply to jobs that are slightly beneath your expected or past title. Get interviews. Rock them. Negotiate to up-level the role.
#jobs - January 27, 2025 at 04:53 PM
Found this that I posted over a year ago. Hope it helps:
#cabs - January 27, 2025 at 04:50 PM
#cabs - January 27, 2025 at 04:50 PM
#cabs - January 27, 2025 at 04:42 PM
Highly recommend following Farland Group. They have some great resources. I'll also share a few posts I've done on this topic.
#jobs - January 27, 2025 at 04:13 PM
All. The. Time.
If you have recommendations from others on LinkedIn, print them and read them frequently. If you don't, send requests to a handful of people via LinkedIn. I find that, when I can't convince myself that I'm a bada** ... other people can.