#lifecycle
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Sorry - just seeing this now - but I also saw another thread with answers . . . so a little confused.
+1 @Rachel Ward
Also, I would add I have one person on Lifecycle - which is not nearly enough. She spends 50%+ of her time on expansion as we have large rev goals to hit. Then the other ~50% on the newsletter, product updates/adoption, and an SMB initiative we are supporting. I am hoping to prove the value and then build out the team.
+1 @Rachel Ward! Would love to see your deck.
@Rachel Ward -- i'd love to see your deck, if you're willing to share! trying to align multiple journey mapping processes across marketing and CS currently and would love to see another buy-in deck for inspo 🙂
Thank you so much for all your helpful inputs! While we're not quite ready to kick off our lifecycle marketing yet, your insights are really valuable. These points give me a clear idea of how we can eventually integrate our current email templates and nurturing campaigns into the CLM plan. Appreciate your support and guidance! 🙂
@Krutika Mathihalli I think 30/60/90 plans are entirely dependent on the existing program (or lack thereof). Does lifecycle already exist and you're taking it over or are you wanting to start from the ground up? Does the company send any marketing emails right now (I hope so) and if so who does that today? What kind of team is in place? There are so many factors and that may be why there isn't a reply to your inquiry here. There just isn't a templated plan that applies to most use cases.
Hello! Is anyone willing to help share any 30-60-90 plan on Lifecyle marketing? I'm wanting to pitch this internally, but never owned the lifecycle marketing in previous experiences. Will be grateful to receive any tips or resources. Thank you!
I used to run the listing from hubspot of returned messages and send them to the CS group for updates. Unless the number was low, then I'd update and notify instead.
Hi- Just had an interesting conversation with a customer marketer who cleaned up a segment of their customer contact database. What jumped out at me was the % of customers that were no longer at their company. Has anybody done the same cleanup? If so, you may have a gut sense as to what % of customers did you have inaccurate information for (e.g. title, location, no longer at their company, still at company but no longer using your product).
Hi happy to help too!
Hi Rebecca. Also happy to connect and share a few examples of integrated expansion campaigns.
DM me your emails
Hello to all- I am working on a piece about marketing abdicating cross-sell to sales and is there a role for customer marketing. Would live to get some feedback and a reality check before I hit publish. It is going to be on the bold side. Anybody interested in taking a look.
@Kevin Lau I'd love to see too, if possible!
Hi everyone - we are just starting our lifecycle efforts and are first focused on expansion.
Does anyone have any examples they can share of an integrated campaign that worked well, including in product messages, emails, webinars, paid ads, 1:1, etc? I'd like to paint a vision of where we could be in 6-12 months across teams. One of my challenges is that people are working in silos and I want to get everyone inspired to work together. Thank you!
I would love to see this plan as well if possible!
hello, I'm putting a business case together for lifecycle marketer headcount, does anyone happen to have a 3month, 6month + success plan for such a role?
Planhat just released one of the better studies I have seen in a while. Beyond Advocacy: Untapped Potential of Customer Marketing. What jumped out at me was how big of a challenge having accurate customer contact data is. If this is a challenge for you, lets talk.
Does anybody have experience using InMail to communicate with former customers. Would love to chat 1-1 to show you what I am doing and help in choosing from some of the options InMail offers.
that's in a different group, but i'll suggest it to our MOPs team anyway. good call out.
@Becky Scott There are also some studies out there that indicate that CSM Health Score is consistently on point - not sure if I completely buy in to that one, but you may want to weight in within your calculation.
like that!
I'd take a look at product usage, help desk tickets, usage of the academy, and community participation.
(and if there are resources out there that address this, please let me know)
we're looking at health scores for accounts & thinking about automating a score for lower tiers. but still researching health metrics. has anyone else automated this? if so, what did you use for the criteria to measure the health of accounts?