Kevin Lau's Profile
Kevin Lau
Recent Messages
#jobs - September 12, 2025 at 11:13 PM
let's gooooooooo
#open-share - September 02, 2025 at 10:41 PM
Q&A I did with the folks at big sky discussing the future of CMA:
#jobs - August 26, 2025 at 07:49 PM
What sometimes isn't shared publicly is that many senior level roles never get posted officially and are run through a headhunter or until after they have a candidate they want shortlisted - then they open the role for a week or less just as a formality - this has happened to me personally.
The other side of it is some roles close and reopen based on how many candidates have applied and the length of time a role is open - the recruiting team doesnt want to show they have roles open indefinitely bc it hurts their metrics ironically.
Lastly while I understand everyone wants more senior level positions, a sr. manager at an ent org that's 5k employees or more carries more weight than a director at a 500 person company in the eyes of a recruiter and hiring manager.
#general - August 26, 2025 at 02:52 AM
Send me a DM if you want a copy of the preso
#general - August 22, 2025 at 04:35 PM
Can share the overall preso
#general - August 22, 2025 at 04:35 PM
If you need validation that our industry is growing and needs to be invested in - here's some of great third party info from a gartner inquiry Im on
#jobs - August 21, 2025 at 02:52 PM
I know the hiring manager if anyone wants a connection
#general - August 20, 2025 at 11:34 PM
Sure sign me up
#general - August 15, 2025 at 09:03 PM
I can send you parts of my course where I have it laid out
#general - August 15, 2025 at 09:02 PM
Like this?
#general - August 14, 2025 at 05:33 PM
Unfortunately no
#open-share - August 08, 2025 at 06:32 PM
Resharing a podcast that I was on this morning discussing all things customer marketing, proving value, asking for resources, and how to driver greater collaboration internally supporting the post-sale
#jobs - August 05, 2025 at 07:08 PM
As promised, the role is now liveeee! Hiring for a head of executive customer advocacy and strategic high touch programs:
#general - August 04, 2025 at 07:58 PM
This is very interesting to me - thank you for doing this. Something that may throw off the data is the agreed upon definition of each job function so it's clear - apologies if you already do this. Some folks think customer marketing = advocacy and vice versa and some refer to lifecycle marketing as advocacy lifecycle. And then there's DG which also uses lifecycle to describe their prospecting programs.
#general - August 01, 2025 at 03:58 PM
CMA asked me to speak during the September conference and I wanted to see if folks would be interested in this topic?
The Post-Sale Power Play: How Customer Marketers Drive Growth Across the Entire Journey
Abstract:
Customer marketing is having a moment—but most teams are still stuck in the old playbook.
If you want to build programs that truly move the needle, you can’t stay in the “advocacy-only” lane. The future of customer marketing is full-funnel, cross-functional, and outcome-driven. It’s about turning customers into your greatest growth lever—from adoption to expansion, advocacy to pipeline influence.
In this session, you’ll learn how to:
• Design customer programs that create impact across the entire lifecycle
• Build partnerships with Sales, Product, CS, and Marketing—without waiting for permission
• Shift from vanity metrics to value metrics that prove your influence
• Start embedding Customer-Led Growth into your strategy today
You’ll leave with a tactical roadmap to run customer programs like a growth leader, not just a marketer—and the confidence to lead the charge across your organization.
#jobs - July 30, 2025 at 10:57 PM
Coming soon - I'm hiring for a Director of Executive Customer Advocacy. JD will be posted hopefully by next week - just finalizing the paperwork. Role is based in San Mateo, CA requiring in office 3 days a week.
#general - July 28, 2025 at 10:40 PM
Should success be tied to the number of stories produced or the impact these stories had to your business? In other words, is the evidence being leveraged across your GTM in meaningful ways that contribute to revenue?
#general - July 23, 2025 at 03:56 PM
IMO it will start to canabalize off each other
#general - July 18, 2025 at 06:01 AM
Around $500k
#general - July 14, 2025 at 08:48 PM
I personally don’t - NPS is an internal metric of success. That said, you could highlight aspects tied to brand sentiment
#general - July 07, 2025 at 03:45 PM
yes
#general - July 01, 2025 at 08:52 PM
If anyone is going to the SF CMA event in September, it looks like I’ll now be there on the 10th and would love to say hi IRL
#open-share - June 26, 2025 at 11:25 PM
I prob should tell my boss I’m going to this thing in Wyoming before she finds out why my face is on a website 😅
#general - June 26, 2025 at 01:02 AM
A DM from a mutuel connection definitely helps. I’ve done this myself many times for folks in my network. At least then it’s not cold. Some ppl do have screeners on their LinkedIn
#general - June 26, 2025 at 12:13 AM
As a hiring manager, I usually never find out about the AI screening - this is something entirely managed by our talent and recruiting team. We usually get so many applicants that I only see a very curated list. In some cases, we had over 1k ppl apply and there's no way I could review even 5% of the candidates. What helps more is sending a linkedin DM or email from someone that Im connected with - encouraging me to look at the candidate
#general - June 25, 2025 at 08:00 PM
Thinking about topics to write about in the coming months - would something aorund org design and principles around hiring and expansion be of interest?
#general - June 23, 2025 at 09:54 PM
It should work now
#general - June 23, 2025 at 08:47 PM
For those interested, I'm reopening applications for my mentorship program for the 2H of this year which will run from Aug-Nov. If anyone is interested in joining, you can fill out the application . For any of my mentees that are open to sharing their experience, feel free to chime in if it helped you.
#general - June 20, 2025 at 09:42 PM
Agreed
#general - June 20, 2025 at 09:42 PM
Sure
#general - June 20, 2025 at 06:00 PM
@Irwin Hipsman short answer based on their line of questions is not really. They didn’t know the basics and thought it was all reference management
#general - June 20, 2025 at 05:53 PM
This is last minute but wanted to extend it to the community here - I’m hosting my last AMA today at 12PM PT if anyone is interested in joining. I hosted 3 of these as a thank you for those that applied for my mentor program. Zoom link here:
#general - June 18, 2025 at 10:24 PM
One question that came up was - what are pitfalls to avoid - I said, stop thinking about outcomes as activities. That's a red flag that leaders dont care about. No one cares about how many references you fulfilled in Q2.
#general - June 18, 2025 at 08:40 PM
maybe 45 min
#general - June 18, 2025 at 08:03 PM
I just spent an hour talking to one of the big consulting firms (deloitte, mckinsey type) about the dos and donts of customer marketing so they could provide guidance to their client...if someone has that kind of money to spend on consulting, save that money and get the guidance from real pros HERE. End of rant
#general - June 13, 2025 at 08:55 PM
35 - two different bu tracks for different products with 50/50 split
#general - June 13, 2025 at 08:22 PM
If folks are interested, will post about the mechanics that went into our CAB, refresh event including activations and our virtual summit. It touched essentially every aspect of the full lifecycle
#general - June 13, 2025 at 07:48 PM
Look who I ran into while in London @Jennifer Susinski
#general - June 05, 2025 at 05:54 PM
If you're around the Dilly hotel - I'll be around
#open-share - June 05, 2025 at 03:31 PM
Last week, I joined @Sunny Manivannan for his latest Peerbound podcast - if you ever had questions on what it means to be promotion ready - we cover this topic and more:
#general - June 03, 2025 at 09:22 PM
If there’s any cma folks in London that want to get a coffee or meet up, I’ll be there next week
#general - May 16, 2025 at 11:02 PM
Posted 4 new roles on my team in <#C04DPJ05XNV|>
#jobs - May 16, 2025 at 11:01 PM
Took a bit longer than expected but here's 4 openings on my team - San Mateo, Bellevue and London based hybrid roles:
#general - May 14, 2025 at 06:14 PM
I have a related article around roles and responsibilities in CMA if anyone is interested from forrester
#general - May 14, 2025 at 06:14 PM
100% yours will be more comprehensive
#general - May 14, 2025 at 05:01 PM
Will check
#general - May 09, 2025 at 05:16 PM
No platform other than the website and a dedicated slack