Kevin Lau's Profile
Kevin Lau
Recent Messages
#general - July 07, 2025 at 03:45 PM
yes
#general - July 01, 2025 at 08:52 PM
If anyone is going to the SF CMA event in September, it looks like I’ll now be there on the 10th and would love to say hi IRL
#open-share - June 26, 2025 at 11:25 PM
I prob should tell my boss I’m going to this thing in Wyoming before she finds out why my face is on a website 😅
#general - June 26, 2025 at 01:02 AM
A DM from a mutuel connection definitely helps. I’ve done this myself many times for folks in my network. At least then it’s not cold. Some ppl do have screeners on their LinkedIn
#general - June 26, 2025 at 12:13 AM
As a hiring manager, I usually never find out about the AI screening - this is something entirely managed by our talent and recruiting team. We usually get so many applicants that I only see a very curated list. In some cases, we had over 1k ppl apply and there's no way I could review even 5% of the candidates. What helps more is sending a linkedin DM or email from someone that Im connected with - encouraging me to look at the candidate
#general - June 25, 2025 at 08:00 PM
Thinking about topics to write about in the coming months - would something aorund org design and principles around hiring and expansion be of interest?
#general - June 23, 2025 at 09:54 PM
It should work now
#general - June 23, 2025 at 08:47 PM
For those interested, I'm reopening applications for my mentorship program for the 2H of this year which will run from Aug-Nov. If anyone is interested in joining, you can fill out the application . For any of my mentees that are open to sharing their experience, feel free to chime in if it helped you.
#general - June 20, 2025 at 09:42 PM
Agreed
#general - June 20, 2025 at 09:42 PM
Sure
#general - June 20, 2025 at 06:00 PM
@Irwin Hipsman short answer based on their line of questions is not really. They didn’t know the basics and thought it was all reference management
#general - June 20, 2025 at 05:53 PM
This is last minute but wanted to extend it to the community here - I’m hosting my last AMA today at 12PM PT if anyone is interested in joining. I hosted 3 of these as a thank you for those that applied for my mentor program. Zoom link here:
#general - June 18, 2025 at 10:24 PM
One question that came up was - what are pitfalls to avoid - I said, stop thinking about outcomes as activities. That's a red flag that leaders dont care about. No one cares about how many references you fulfilled in Q2.
#general - June 18, 2025 at 08:40 PM
maybe 45 min
#general - June 18, 2025 at 08:03 PM
I just spent an hour talking to one of the big consulting firms (deloitte, mckinsey type) about the dos and donts of customer marketing so they could provide guidance to their client...if someone has that kind of money to spend on consulting, save that money and get the guidance from real pros HERE. End of rant
#general - June 13, 2025 at 08:55 PM
35 - two different bu tracks for different products with 50/50 split
#general - June 13, 2025 at 08:22 PM
If folks are interested, will post about the mechanics that went into our CAB, refresh event including activations and our virtual summit. It touched essentially every aspect of the full lifecycle
#general - June 13, 2025 at 07:48 PM
Look who I ran into while in London @Jennifer Susinski
#general - June 05, 2025 at 05:54 PM
If you're around the Dilly hotel - I'll be around
#open-share - June 05, 2025 at 03:31 PM
Last week, I joined @Sunny Manivannan for his latest Peerbound podcast - if you ever had questions on what it means to be promotion ready - we cover this topic and more:
#general - June 03, 2025 at 09:22 PM
If there’s any cma folks in London that want to get a coffee or meet up, I’ll be there next week
#general - May 16, 2025 at 11:02 PM
Posted 4 new roles on my team in <#C04DPJ05XNV|>
#jobs - May 16, 2025 at 11:01 PM
Took a bit longer than expected but here's 4 openings on my team - San Mateo, Bellevue and London based hybrid roles:
#general - May 14, 2025 at 06:14 PM
I have a related article around roles and responsibilities in CMA if anyone is interested from forrester
#general - May 14, 2025 at 06:14 PM
100% yours will be more comprehensive
#general - May 14, 2025 at 05:01 PM
Will check
#general - May 09, 2025 at 05:16 PM
No platform other than the website and a dedicated slack
#general - May 07, 2025 at 08:41 PM
Major launch coming tomorrow - looking forward to sharing more 🙂
#jobs - May 07, 2025 at 01:43 AM
If anyone wants a referral in LMK. This was my last job before Freshworks.
#general - April 24, 2025 at 05:49 PM
PMM but a different flavor where CMA could own it naturally is win wires - spotlighting the rep, what helped close the deal, etc.
#general - April 22, 2025 at 10:23 PM
about $60 per custom pop
#general - April 22, 2025 at 10:12 PM
Love it. We did this through a designer on etsy before funko starting offering it as a product. We made it an activation at our customer conference
#jobs - April 22, 2025 at 02:26 AM
100% true.
#general - April 18, 2025 at 03:10 PM
yes - for US - seattle, san mateo, denver, boston
#general - April 17, 2025 at 06:27 PM
For my CMA peeps, we just posted the first of five new roles that will be coming - just working through the paperwork to get the rest opened up. Find more in <#C04DPJ05XNV|>
#open-share - April 17, 2025 at 03:54 PM
Super proud of my team for driving two major launches in the same week:
#jobs - April 11, 2025 at 10:48 PM
Remote role
#general - April 03, 2025 at 08:43 PM
lol I'll do that in future. At least I found out who I wasn't connected with and rectified it
#general - April 03, 2025 at 08:41 PM
Only 50 more to go...I need to train an AI agent to do this for me
#general - April 03, 2025 at 07:59 PM
I honestly didn’t believe that many ppl would reply
#general - April 03, 2025 at 06:14 PM
Going to rethink my life choices the next time I send 100+ DMs to ppl - it's not the playbook 🫠
#general - April 02, 2025 at 04:27 PM
For my NA and EU peeps, I'm working on having 4 new roles opened by next week building out the VoC team that will be posted in <#C04DPJ05XNV|>. Full transparency, they will be hybrid, in-office roles 3 days a week.
#general - March 28, 2025 at 07:28 PM
Congrats to all the Top 100 finalists and winners this year!
#general - March 28, 2025 at 07:20 PM
sorry meant for this to be a separate post unrelated to AI - looking for a graphic designer
#general - March 27, 2025 at 11:21 PM
Looking for recommendations on a designer that can help a few personal creative projects - updating linkedin banners, newsletters, ebooks, etc.
#open-share - March 26, 2025 at 09:15 PM
do it
#open-share - March 26, 2025 at 03:39 AM
dont we all - but in a not assh*le way lol