Krutika Mathihalli

#general - October 22, 2024 at 12:03 PM

Thank you, Lauren. I'll be here once you're back and would love to chat.

#discussions - October 21, 2024 at 08:18 AM

Hey everyone, I’m looking to connect with anyone who’s worked with or managed global customer marketing teams, especially outside of North America and the UK. If that’s you—or if you know someone who has—please reach out! I’d love to pick your brain and explore different areas for customer marketing, particularly around team structure and distribution of work. Thanks so much! 😊

#jobs - October 03, 2024 at 09:30 AM

Thanks for sharimg, Alexie! 🙂

#general - September 16, 2024 at 12:45 PM

Hi @Emily Coleman - I'm based in India and should be help with a couple of contacts!

#lifecycle - July 10, 2024 at 09:14 AM

Thank you so much for all your helpful inputs! While we're not quite ready to kick off our lifecycle marketing yet, your insights are really valuable. These points give me a clear idea of how we can eventually integrate our current email templates and nurturing campaigns into the CLM plan. Appreciate your support and guidance! 🙂

#lifecycle - July 09, 2024 at 05:08 PM

Thank you for this info, Val. I'm wanting to learn to start from the ground up. There is nothing in place right now and we only send customer newsletters/product releases. Your reply helps me understand all these variables, and so I appreciate you doing so. 🙂

#lifecycle - July 02, 2024 at 01:49 PM

Hello! Is anyone willing to help share any 30-60-90 plan on Lifecyle marketing? I'm wanting to pitch this internally, but never owned the lifecycle marketing in previous experiences. Will be grateful to receive any tips or resources. Thank you!

#general - June 11, 2024 at 08:55 AM

Thank you!

#general - June 10, 2024 at 12:58 PM

I work in a cyber security company, often looking for customer case studies from our customers who are using our services. Not sure if that is helpful, but glad to chat if it is. 🙂

#general - June 10, 2024 at 07:09 AM

Hello! We're a small customer marketing team, and I want to create a 'kit' to help our events team engage with customers at events, since we're not currently equipped for User Groups. Have any of you tried something similar before?

#general - June 06, 2024 at 05:48 AM

I'm brainstorming sending strategies to our customers and also expanding the customer marketing we're doing to EMEA and APAC. 🙂

#general - May 30, 2024 at 01:59 PM

I used Printfection in my past company that had to ship to APAC and ANZ as well. It was a good experience and they had a couple of options around shipping. The only drawback for me was that they didn't used to have gift cards. Not sure if that's better now. Edit to say that the support and responsiveness of the team as great!

#announcements - October 12, 2023 at 12:27 PM

Video testimonial Podcasts Customer webinars Video reviews from customers on sites like G2

#announcements - October 12, 2023 at 12:26 PM

I love all these ideas, @Joel Klettke! Thanks for taking the time to respond back to me. I haven't been focussed on the wording and just realised there are so many ways of making this ask. I think I've always gone head on saying we needed to document a case study and never went this direction. Thanks for the perspective! 🙂

#announcements - October 11, 2023 at 12:05 PM

*Named Case Studies vs Masked Case Studies* I work with some customers who are super secretive in having their name associated with the case studies that we create. I want to focus more on creating more named case studies, but increasingly, I've been getting approval to document only masked case studies. Although they are great stories, I can't help but feel like this is not as impactful as a named case study. It's a challenge currently as my pool of customer collaterals is steadily increasing, but with the majority of them being masked stories. Have any of you experienced this? I'd love to hear your insights on obtaining approvals for more named case studies.

#announcements - September 20, 2023 at 09:49 AM

We also use something like this to check their interest: Subject line - Can you help us out? Hello, <customer name>. I'm reaching out to see if you would be willing to participate in a *<Your Company Name>* reference opportunity. *<Your Company>* sales team is in discussions with *<Prospect Company>*, who has requested to speak with a current customer about their experience and learn more about *<requirements>*. As a long-standing customer, you'd be a great candidate to share your Whatfix experience. *<Customer Namer>*, can we schedule a brief call with our Sales Manager to provide further details about the reference request? Best Regards, <CSM Name> I have a few of these templates for scenarios (if you're interested) like if you already discussed on a call and are following up by email; a follow up email; introducing the AE, etc. 🙂

#announcements - September 20, 2023 at 09:45 AM

Thanks for raising this, Rebecca. I'm also interested in knowing if you (all) have any tips on how we can keep the review pipeline going strong with customers?

#announcements - July 24, 2023 at 08:22 AM

Hello there! 👋 Does anyone have experience working on an advocacy strategy for key/tenured advocates? I want to engage a couple of my tenured advocates with a strategy that is maybe spread out across a quarter or so, and I'm looking for any tips/templates you may have. 🙂 Thanks!

#announcements - July 24, 2023 at 08:22 AM

The only thing I try to be consistent with is the process I've set for myself. I have had misses where the email wasn't as targeted as I would have liked, but that is also because we're currently having a data correction issue in our CRM. However, something I am currently doing is trying to get the customer roles identified (ex: Admin, InfoSec, Legal POC's from the customer company) I work on a process where I get an intimation from the concerned team --> Draft a response and share it with key stakeholders who can help confirm the language and details in the email --> Share this with the CSM team or CS Leads to confirm the distro list --> Schedule it out and share a copy internally. If you have a customer community, it will help for you to have this information housed there. Hope this helps!

#announcements - July 21, 2023 at 10:10 AM

I am heavily involved in getting crisis comm out to our customers and it's also because I am sorta the gatekeeper of customer emails at my company. I rely on whoever it is that wants the crisis comm to go out (admin, InfoSec, Legal, Engineering, etc) and draft an email template. I also get the list from these teams to avoid spamming some customers. I then share this with my MarOps team to have it go to customers. Essentially, I'm acting as the facilitator and taking a call on when the comm has to go out.