Val Geisler's Profile
Val Geisler
Recent Messages
#general - December 03, 2024 at 02:56 PM
Wanted to pop in and say hi and I miss this group! I’ll be around more now that I’m settled into my new role. Hope everyone is well and surviving the end of the calendar year!
#jobs - August 16, 2024 at 07:50 PM
Has anyone shared this Atlassian role yet? I’m not affiliated but wanted to share.
#open-share - July 31, 2024 at 04:25 PM
Signed up but am doing an event at the time so I’ll catch the recording!
#general - July 24, 2024 at 02:35 PM
Well you know my thoughts on this.
#open-share - July 24, 2024 at 02:35 PM
@Tim Jahn you would LOVE it!
#general - July 17, 2024 at 04:59 PM
@Evan Huck that's so exciting!
#lifecycle - July 11, 2024 at 04:01 PM
+1 @Rachel Ward! Would love to see your deck.
#lifecycle - July 09, 2024 at 04:09 PM
@Krutika Mathihalli I think 30/60/90 plans are entirely dependent on the existing program (or lack thereof). Does lifecycle already exist and you're taking it over or are you wanting to start from the ground up? Does the company send any marketing emails right now (I hope so) and if so who does that today? What kind of team is in place? There are so many factors and that may be why there isn't a reply to your inquiry here. There just isn't a templated plan that applies to most use cases.
#general - June 07, 2024 at 04:53 PM
@Mary Green (Owner CMAweekly) I've seen a lot of customer marketers being tasked with lifecycle and not sure what to do. Is there interest in a lifecycle session? I'd be happy to help.
#jobs - June 04, 2024 at 04:55 PM
@Alexie Glover @Tim Jahn would be amazing at this!
#random - May 20, 2024 at 09:02 PM
@Evan Huck I currently work for an infant formula company and our medical, legal, and regulatory review does exactly this. Every customer review that we want to use is reduced to "great formula!" 😑
#open-share - May 14, 2024 at 05:00 PM
WOAH @Shannon Howard this is amazing! Great work!
#jobs - April 04, 2024 at 01:40 PM
@Rachel Ward is there a pay band for this one? I know someone who would be perfect.
#jobs - March 12, 2024 at 07:57 PM
So excited for you, @Kevin Lau! Last I talked to Freshworks they were firm on their hybrid policy and any candidates had to be located near an office. Do you know if that is still the case?
#jobs - March 06, 2024 at 02:36 PM
Somewhat related to the role above, I would love to see a references focused role that pays commission on the sale closed with that reference as part of the influence pipeline.
#jobs - February 16, 2024 at 02:03 PM
@Mandy Patterson I have just the person for you! Okay if I DM and sing their praises?
#announcements - February 07, 2024 at 04:05 PM
What about:
You can’t make everyone happy, you’re not a chocolate bar.
😂
#announcements - January 04, 2024 at 08:19 PM
Do you mean like a referral program, @Maria Colusi?
#announcements - January 04, 2024 at 06:25 PM
@Ari Hoffman I might not have what you're looking for but I now work in a highly regulated industry and would be happy to join.
#jobs - December 19, 2023 at 04:06 PM
@Evan Huck I know a customer marketer who has a background as an engineer. They'd be so perfect for this role. DMing you!
#announcements - December 19, 2023 at 04:03 PM
Oh no! It just automatically changed to whatever the AI thought it should be??
#announcements - December 18, 2023 at 06:22 PM
I have referrals!
#announcements - December 07, 2023 at 04:17 PM
Thank you for bringing it up, @Ari Hoffman! Always a champion for CMers!
#announcements - December 07, 2023 at 04:16 PM
Yeah the reputation isn't great, @Tim Jahn. @Jane Menyo 120/10 would not recommend.
#jobs - December 05, 2023 at 07:31 PM
@Marcus Painter certainly! Let me know once your app is in!
#announcements - December 04, 2023 at 09:03 PM
@Kathy Fava I rarely use social to shame other companies but I was this close when I first got that email. I have since cooled down a bit.
#announcements - December 04, 2023 at 08:48 PM
@Tim Jahn it's big PER MY EMAIL vibes and I hate it.
#announcements - December 04, 2023 at 08:47 PM
@Vera Flores that's wild. They've never been known for their incredible customer service so I'm not surprised but incredibly disappointed nonetheless.
#announcements - December 04, 2023 at 08:45 PM
@Kevin Lau that's super generous of you. If no one here takes me up on the offer by EOW I may ask you for that. Policies exist for abusers of them, not situations like this.
#announcements - December 04, 2023 at 08:02 PM
So I'd like to try to offer it up here if someone wants it
#announcements - December 04, 2023 at 08:02 PM
@Mary Green (Owner CMAweekly) the bank can't refund me because their (PMA) policy says that it will auto-renew so that's on me fully.
#announcements - December 04, 2023 at 07:52 PM
Logging into the dashboard once ≠ use of the membership
#announcements - December 04, 2023 at 07:45 PM
@ I KNOW
> I understand that the automated renewal notification, which was sent three days before the due date, coincided with your holiday, making it challenging for you to respond in a timely manner. I also empathize with the financial difficulties you've experienced earlier this year, especially as a working mother managing personal and professional responsibilities.
>
> Upon reviewing your account and circumstances, I want to assure you that we take such matters seriously. However, as per the terms and conditions agreed upon at the time of your subscription - which include the no-refund policy on renewals - we are unable to process a refund for your membership. As evidenced by our records, these terms are highlighted on our purchase page and were successfully communicated to you.
>
> We have also confirmed that we did not receive communication earlier this year from you regarding your desire to cancel your membership nor after your dashboard access this past June. If we had received the request at either of these points, it would have been in line with our terms and conditions and we would have had the opportunity to process a cancellation immediately so that you would not have incurred a renewal charge. As this did not happen, we will unfortunately have to act in accordance with our policy as previously stated.
#announcements - December 04, 2023 at 06:55 PM
My annual PMA membership renewed when I was on vacation. They send one reminder email and then 3 days later charge you. My former company paid for the membership but I was laid off from that role back in March and I have no need for the PMA any more. PMA refuses to refund me (sent a 7 paragraph email about why). Instead of being out $700 for nothing, I'd like to see if anyone here wants it. It's the executive level and you can access CMA content from there, I believe. I'm not even positive they'll let me transfer it but if someone wants it I can certainly try.
#welcome - November 27, 2023 at 06:55 PM
Mary my presence is your present 😂
#welcome - November 27, 2023 at 06:37 PM
Allow me to reintroduce myself (if you read that in Jay-Z voice, let's be friends)
I was very active in this group a year ago when I had a role called Customer Advocacy but I've felt like a bit of an imposter since leaving tech for ecommerce and getting back to my lifecycle roots. But guess what? I'm still doing advocacy! Lifecycle IS customer marketing (amIright, @Rebecca Grossman?!)
Anywho, for those of you who don't know me, I used to lead customer advocacy at Klaviyo until the RIF in March when the amazing @Tim Jahn and I found ourselves in a position to do more than we were ever able to in our roles at the time - by moving to new companies!
I have a long history in lifecycle marketing for both SaaS and ecommerce brands so after my stint in house on the (ecommerce serving) SaaS side, I decided to flex all I know and put it to work in ecomm. I now lead lifecycle and retention for an incredible baby formula brand called and I am knee deep in all things customer journey, messaging, and retention on a daily basis. I also get to look at baby pictures all day long so that's a real perk.
While I may not wear the title of Customer Marketing anymore, I am still very much a customer marketer at heart so I wanted to come back to this community and say hello, see how I can be of service, and support all of you from over here in ecomm land.
The TL;DR:
🌎 Location: Columbus, Ohio
⭐ Work: Director of Lifecycle and Retention Marketing at
💼 Currently working on: Mapping our customer journey
Hobbies: CrossFit (which also means sleeping and eating are high on my list)
#jobs - June 02, 2023 at 06:33 PM
@Tim Jahn would be incredible at this!
#announcements - May 12, 2023 at 01:11 PM
The formatting of this thread is super weird but I love the intention behind it. I don't think there's one right answer here. At my last org our customer advocacy team sat inside PMM. I was making a pitch to expand the remit to full customer marketing but they decided to hire a "success at scale" team inside CS instead. TBH the role was exactly what I pitched for customer marketing, just a different title and reporting structure (and, therefore, goals).
I got into CMA because of my lifecycle and retention background so I clearly am aligned to retention and expansion goals being a key component of customer marketing but not every org thinks that way.
#open-share - May 04, 2023 at 06:11 PM
The intention behind this awards program is pure magic, @Ari Hoffman. And I can't wait to hear from executives who see these nominees and start thinking twice before including customer marketing teams in RIFs.
#announcements - May 03, 2023 at 05:01 PM
I wish sales had shared slides like that with us!
#jobs - May 03, 2023 at 04:58 PM
@Megan Donaldson at Zoom do you know the hiring manager? I'd love to share why @Tim Jahn is the ideal candidate for this role!
#announcements - April 27, 2023 at 08:16 PM
@Mary Green (Owner CMAweekly) yes! When are jobs calls?
#announcements - April 27, 2023 at 05:43 PM
Friends I have exciting (but still hush hush) news: as most of you know, I was part of a RIF at Klaviyo in March and just this week I've signed a contract for a new role! Since my heart is in ecommerce and I've run an agency and worked on the SaaS side, I'm going in house with a brand to lead retention and lifecycle marketing. I'm super stoked about this and it will be the perfect combination of my lifecycle and CMA backgrounds. For example, my first 90 days will include setting the foundation for a CAB! Anywho, still private info for now (will announce after my first day in a few weeks) but wanted to share with this family as you all have been so supportive.
Now it's time for Operation Get @Tim Jahn A Job! Tim was on my team at Klaviyo and is an incredible CMA'er, human, and thought partner. Let's get Tim into his next role! 💛
#jobs - April 27, 2023 at 03:01 PM
@Kevin Lau if you want to know what a pleasure it is leading @Tim Jahn I will hop on a call any time and wax poetic for you
#linkedin - March 15, 2023 at 02:20 PM
Good tip @Leslie Barrett!
#random - February 24, 2023 at 06:04 PM
Not replying is less hurtful tbh
#random - February 24, 2023 at 05:47 PM
When a customer takes the time to reply to your review request email with 3 paragraphs about how they don't have time to write a review 🫠
#announcements - February 24, 2023 at 02:37 PM
Thank you all!
#announcements - February 23, 2023 at 03:03 PM
Has anyone here worked with a career coach? I'd love to connect with one and am looking for recommendations.
#open-share - February 13, 2023 at 03:27 PM
I totally get this, @Michelle Cloutier. It depends on what else you manage and who all is on your team but here's what we do:
• Reference requests go thru us
• Event speakers and logo usage (by marketing) goes thru us
• Journalist requests go thru PR
• Industry award noms go thru CSMs
IMO it's not ideal since we don't have good line of sight into those other requests and may double dip on some customers accidentally. But we can't do it all so this is the compromise (and we ask that those other teams fill us in on their comms but they never do).