#welcome

Allow me to reintroduce myself (if you read that in Jay-Z voice, let's be friends)

I was very active in this group a year ago when I had a role called Customer Advocacy but I've felt like a bit of an imposter since leaving tech for ecommerce and getting back to my lifecycle roots. But guess what? I'm still doing advocacy! Lifecycle IS customer marketing (amIright, @Rebecca Grossman?!)

Anywho, for those of you who don't know me, I used to lead customer advocacy at Klaviyo until the RIF in March when the amazing @Tim Jahn and I found ourselves in a position to do more than we were ever able to in our roles at the time - by moving to new companies!

I have a long history in lifecycle marketing for both SaaS and ecommerce brands so after my stint in house on the (ecommerce serving) SaaS side, I decided to flex all I know and put it to work in ecomm. I now lead lifecycle and retention for an incredible baby formula brand called ByHeart and I am knee deep in all things customer journey, messaging, and retention on a daily basis. I also get to look at baby pictures all day long so that's a real perk.

While I may not wear the title of Customer Marketing anymore, I am still very much a customer marketer at heart so I wanted to come back to this community and say hello, see how I can be of service, and support all of you from over here in ecomm land.

The TL;DR:

🌎 Location: Columbus, Ohio
⭐ Work: Director of Lifecycle and Retention Marketing at ByHeart
💼 Currently working on: Mapping our customer journey
Hobbies: CrossFit (which also means sleeping and eating are high on my list)
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