Rebecca Grossman's Profile
Rebecca Grossman
Recent Messages
#jobs - September 13, 2025 at 01:25 AM
Super interesting that both the BrightHire and Zoom titles are "Lead" - not Director, not Sr Manager - I have not seen that title very often. And the salaries are so different! BrightHire wants someone with 3-6 years of experience for $110-$150k and Zoom wants someone with 12 years of experience for $126,000 - $276,700, quite a large salary range, Zoom!
#9-lifecycle-expansion - August 20, 2025 at 12:54 AM
Hi all - do you participate in any communities or read any lifecycle newsletters that are outside of advocacy? I want to ensure I'm staying up to date on lifecycle, CRM, etc and am looking for some additional resources. TY!
#9-lifecycle-expansion - August 17, 2025 at 08:11 PM
@Irwin Hipsman can you post the file? They will only accept work emails, no gmail 😞
#8-references - August 02, 2025 at 01:38 PM
Similar to answers above - we had a leadership approved sentence or two that basically pointed them to our published case studies and said that we would be happy to make introductions to customers when the time was right, but due to privacy reasons we could not share customer contact details.
#jobs - July 31, 2025 at 06:12 PM
Hi all - I just posted my #opentowork post on Linkedin - I would love some "love" on this post:
If you could like it or comment on it, that would be a huge help! Thank you all!!
#general - July 24, 2025 at 03:59 PM
That's quite a road show tour you are going on - I hope you get enough airline miles to go on a fun vacation!
#general - July 24, 2025 at 03:59 PM
Would love to see you in Boston <@U08V0DUNXQB>!
#open-share - July 15, 2025 at 12:01 PM
@Shannon Howard I would love to attend, but the form is not letting me register with my gmail address. Since I was recently laid off, I do not have a business email address at the moment. Any chance I can still join the session? Thank you!
#general - July 10, 2025 at 07:37 PM
Not sure how I missed this - so sorry! We do the same - let them know ahead of time if they will win, but do not announce the winners publicly until the event.
#jobs - July 10, 2025 at 05:50 PM
Hi - for anyone who is currently job searching, I'd love to hear how you are using AI to support your efforts. I am using it for the simple stuff, like company research and writing cover letters. I'm looking for ways to take it to the next level. Thank you!
#general - July 10, 2025 at 05:49 PM
Hi Customer Marketing friends! My job was eliminated due to a Marketing reorg that cut about 20% of the department. So, I'm looking for my next opportunity. Please keep me in mind if you hear of any Director or Sr Director Customer Advocacy or Lifecycle Marketing roles at B2B SaaS companies - either remote or hybrid in the Boston suburbs.
I'm also open to networking calls and contract work. I'm happy to brainstorm, or review anything folks are working on if you need another set of eyes on it!
#9-lifecycle-expansion - June 24, 2025 at 06:21 PM
Hi all - who do you follow on LinkedIn, or via email newsletter to learn about lifecycle, retention and expansion best practices?
#9-lifecycle-expansion - June 24, 2025 at 06:17 PM
I'd love to join you all! Either date works for me.
#general - March 05, 2025 at 08:46 PM
Hi all - looking for examples of reference videos to play on calls - not send out.
We have a customer conversation that we recorded specifically for our startup team to use as a reference as we cannot provide reference calls for all our startups (too much volume, low roi). We only have permission to use the videos on calls, eg not send it out or publish it. Does anyone have any examples of internal slides or some other way that you share the video with sales so they can play it during a call, but not send it out? Hope the ask makes sense 🙂 Thank you all!!
#general - March 05, 2025 at 08:43 PM
@Emily Coleman tell me more, what does: I just copy and paste into the account overview genAI tool
mean? What account overview genAI tool?
#general - January 10, 2025 at 08:04 PM
Love this idea! I have asked the customer poc to have the customer post that same thing as a review before, since it's already written it's easy to post it. I love the authenticity of showing the email screenshot to a prospect, but I have not asked a customer for permission - would love to hear from others. I also have a lot of happy customers in implementation who send emails to us.
#general - January 10, 2025 at 08:01 PM
Ours is via Typeform - it's live now:
#general - January 10, 2025 at 08:00 PM
@Kevin Lau some ideas:
• How other departments can benefit from Customer Marketing - and what CM can do to partner with others
• Metrics - pick a program, how did you measure it?
• How to use AI
#general - January 10, 2025 at 08:00 PM
@Jeanne Talbot can you tell us more about getting intro'd to PR departments at large companies? How did you get the introduction? How did you position why you wanted to meet with them to learn about what matters to them? Thank you.
#discussions - December 27, 2024 at 05:53 PM
We are adding a paid certification for the first time this year at our in person conference. It will likely be about $200 - we want people to be committed, but not make it too high. I do expect we will discount it for some customers.
#general - November 22, 2024 at 06:51 PM
@Daniel Palay I think you have a small typo - on the main page, you have a title that mentions Sailpoint, but in the description copy it refers to Planet, which I think is another customer?
#general - November 22, 2024 at 03:34 PM
Hi everyone - I am in charge of our marquis customer conferences in SF and London and new in 2025 we are adding roadshows - fun! I'm looking for ideas of how companies position marquis events followed by smaller roadshows - if you know of any websites that show events like this, please post them here. TY!!
#general - October 29, 2024 at 07:23 PM
Hi - my team supports our global efforts - happy to help.
#reviews - October 29, 2024 at 07:22 PM
Hi all - I am looking to find out which customers who left reviews on G2 agreed to be references. I see the instructions in their support pages, but cannot find review management or references from reviews when I log in. Are others seeing this? Am I missing it? Or did they remove it? This is a paid account. Thank you!
#general - October 09, 2024 at 04:56 PM
I will see you there! I love all the baby cuteness - I love my teenagers, but man I miss those baby days sometimes (note I did not say nights!)
#discussions - October 02, 2024 at 12:56 PM
Nick what do you mean by "destination-based"? I'm putting together my thoughts on an advocacy program - but do not plan on having points or a rewards catalog - would love to hear what others are doing.
#general - October 02, 2024 at 12:55 PM
Wow - not a single woman on the intercom first page of stories :(
#discussions - October 01, 2024 at 06:18 PM
Hi all - let's discuss customer advocacy programs, as in "hey customer, become a (named champion) or join our (named) advocacy program." If you have a named program, do you also have Influitive or Base or some other place for customers to log in to? Or do you just maintain a list of everyone opted in? If not Influitive/Base, what tech do you use to help you manage your advocates and keep track of what types of activities they want to participate in? I'm working on some ideas for 2025 and want to see how others are thinking about planning their programs for next year. My goal is to have a group of customers I can easily invite to participate in advocacy activities. Thank you!!
#general - September 18, 2024 at 08:38 PM
Looking for an impactful way to say "thank you" to customers who traveled across the country to join us on stage for a huge event. Other than sending swag or some other gift, how have you said thank you? Thank you for your ideas :)
#general - September 12, 2024 at 05:14 PM
Congrats!! BTW, what program are you using for this? Eg for tracking rewards, etc.
#reviews - August 02, 2024 at 05:12 PM
Agree with Joe - I do not like to position reviews as feedback for us, but rather as a way for our customers to help their peers make a buying decision.
#general - July 23, 2024 at 09:34 PM
Hi all - looking for ways to encourage prospects and customers to join our VIP events at Dreamforce. These are VP and C suite Finance and Product execs. Curious how you have driven attendance at intimate meals with your execs as bigger events. Or what you have seen others do at these large events. Thank you!
#general - July 18, 2024 at 05:18 PM
@Lacey Butler it was for an event that a different team ran and they did not realize how hard it would be to get the reimbursement. We are working together to have a better solution going forward.
#general - July 17, 2024 at 09:18 PM
Does anyone have a doc you are willing to share that outlines all the steps (and who is responsible for them) for customers speaking at events? We need to document the process and roles as we have had some confusion recently - I'd love to see how you all are handling it and if you have any good template examples I can share with my org. I'm talking soup to nuts, from identifying the requirements for the customer down to sending a thank you gift afterwards. TY!
#general - July 17, 2024 at 05:38 PM
I wonder if it's worth the time/effort. Why is this story so important? Will you be able to get approval once you get the story? Do you have another person at the org you can interview? Or do you need this title?
#random - July 13, 2024 at 12:50 AM
What about onboarding, product adoption, expansion and retention 🙂
#general - July 12, 2024 at 11:54 PM
How do you reimburse uber or other ground transport? @Daniel Palay
#general - July 12, 2024 at 11:54 PM
Oh - very cool. I will ask about that.
#general - July 12, 2024 at 11:27 PM
@Daniel Palay yes - we use Fluid. That is how we book for them.
#general - July 12, 2024 at 10:45 PM
Hi - one more from me on a Friday night 🙂
How do you manage reimbursing customers when they attend your events and they do not want you to book travel for them? We are having a really hard time with finance on this. We had a top customer who spoke at an event book his own hotel/flights and finance is asking for a W9! Yikes.
#general - July 12, 2024 at 10:04 PM
Awesome - the $3-5k is super helpful - that is what I was going to guess.
Do you think it got more customers to attend?
#general - July 12, 2024 at 09:03 PM
Has anyone held a super high end CAB meeting - like the Phoenician in Scottsdale?
If so, what did your cost per person look like? Where was the event? Also, do you think the high end venue got more customers there?
My President recommended this - and I think it may be out of budget and a ton of work - wondering if the engagement is worthwhile. TY
#lifecycle - July 12, 2024 at 01:15 PM
Sorry - just seeing this now - but I also saw another thread with answers . . . so a little confused.
#general - July 12, 2024 at 01:14 PM
Interested too!
#lifecycle - July 12, 2024 at 01:11 PM
+1 @Rachel Ward
Also, I would add I have one person on Lifecycle - which is not nearly enough. She spends 50%+ of her time on expansion as we have large rev goals to hit. Then the other ~50% on the newsletter, product updates/adoption, and an SMB initiative we are supporting. I am hoping to prove the value and then build out the team.
#general - June 13, 2024 at 12:51 PM
Hi - I need a video card to go in a mailer that I want to send on July 15 and I have not even scripted the video yet 🙂 - does anyone have a vendor who can turn these around super fast? My usual go to says he needs 30 business days after we deliver everything and I do not have enough time for that.
#general - June 04, 2024 at 08:15 PM
@Alexie Glover how have you seen that work well? At the booth? In another space? Incentivized?
#general - June 04, 2024 at 07:52 PM
Dreamforce!
Who has been? How have you engaged with customers before/during/after the event? I'd love to brainstorm with you all. This is our first time attending. At a high level, here is what I've been thinking about:
• Tell all customers we will be there - tell them to stop by to get special, customer only swag
• Find a customer with a cool product to give away to any prospect who will take a demo with us
• Invite VIP customers to exec meetings, meals, etc
• Invite customers with open expansion opportunities to talk to someone on site
• Invite all customers to large events, eg happy hour
• Identify strong customers as speakers
• Showcase big brands in our marketing onsite
• Ensure onsite team is equipped to talk about customers who use our integration
What else have you seen work well - or what has flopped? Thank you!
#general - June 04, 2024 at 07:47 PM
@Kevin Lau yes, please! Thank you.
#general - June 04, 2024 at 12:14 PM
How do your companies think about product adoption? Who is involved and do you have a process you can share?
I lead customer marketing, and lifecycle marketing is part of my team. I would like to see us play a bigger role, but we do not have bandwidth to do it all - right now we announce new features in our newsletter, but that's about it for 1:many. To be more specific, when you roll out a new feature, who determines the TAM, how do you drive adoption with those customers? How do you determine what is 1:1 and what is 1:many? What role does product and product marketing play? Who is accountable for driving adoption? Who determines the go to market strategy, and then organizes all the teams to execute? If anyone has this mapped out and could share, that would be a huge help!! Thank you!