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Hi all - how do you respond when a happy, but very small, customer, reaches out and says that they'd love to work on a case study? I focus my case study efforts on big brands - I do not need a story from this customer and I do not have resources to work on a low priority brand - but I do not want to reject this customer. I'd love to ask them to leave us a review, but they really want the exposure on our website. I could maybe feature them on social media if they gave a really good review . . .Curious how others handle this.
Could you offer that they do a lighter weight Q & A style post on your blog (you send them questions, they reply, you post on your blog and attribute them as a guest author)? Lighter weight for you and they get the exposure of being a guest author?
(I’ve done this in past roles and it always went over well)
Do you have any places where you use standalone quotes? A great quote would be much easier to execute and could work well on social, or potentially on your site if it fits your design.
I second the idea of a testimonial quote. A customer story can take many forms, and if you want to focus the big forms on bigger customers, a testimonial quote or review or blog post can be a low effort way for you to feature the customer, while giving them some promotion and exposure.
Also, what’s the growth potential of the customer? Are they small today but could be a bigger brand advocate in the future?
Could you offer to connect them with your content team and have them be an “expert” utilized for content creation instead of a success story?
They’ll drop valuable things, I’m sure, in their posts and when promoting the pieces too.
Or your events team and record the session(s) so it’s all caught and get their approval afterwards?
@Rebecca Grossman we run into this a lot at G2! I created this content "menu" and I usually direct them toward one of the lower lift things like a testimonial or a self-written customer guide blog.
Love that you created a menu for folks to self-select from to work with G2, @Katlin Hess!
@Katlin Hess that menu is so good!