#general

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Rebecca Grossman July 12, 2024 at 09:03 PM

Has anyone held a super high end CAB meeting - like the Phoenician in Scottsdale? If so, what did your cost per person look like? Where was the event? Also, do you think the high end venue got more customers there? My President recommended this - and I think it may be out of budget and a ton of work - wondering if the engagement is worthwhile. TY

Shannon Howard July 12, 2024 at 09:31 PM

I wonder if @Bria Jones or @Ciana Abdollahian would have some ideas?

Kevin Lau July 12, 2024 at 09:39 PM

Our normal CAB budget to host in Napa, Vegas, or Pebble Beach over the years was around $250k on avg - 3-5k per person

Amanda Peacock July 12, 2024 at 09:48 PM

same to Kevin

Rebecca Grossman July 12, 2024 at 10:04 PM

Awesome - the $3-5k is super helpful - that is what I was going to guess.

Do you think it got more customers to attend?

Bria Jones July 12, 2024 at 10:04 PM

Happy to chime in! I would say venue definitely matters. Especially if you’re asking c-suite to attend. They get invited to everything so a cool venue helps give you an extra hook to get them there.

Ciana Abdollahian July 13, 2024 at 07:35 PM

We did an in high end exec meeting in NYC and it was ~$2500 per person. One thing we did was host it in one of notable customer's spaces and they waived their fee.