Kristine Kukich's Profile
Kristine Kukich
Recent Messages
#general - January 09, 2025 at 01:11 AM
I've seen a couple of instances where CSMs were partnered with marketing to pull their best customer stories.
#open-share - January 06, 2025 at 09:04 PM
🍸 Elevate Your Customer Education Strategy: Drive Business Impact and Engagement 🍸
It’s more than just customer education, it’s your channel partners, your sales team, your customer success team, your behind the scenes employees. Join @Shannon Howard and I as we discuss more cross-functional activities to drive business impact.
1️⃣ Discover strategies for captivating customers, partners, and other learner types
2️⃣ Learn how tailored experiences can revolutionize your engagement efforts
3️⃣ Break down silos and achieve collaboration to improve customer outcomes
4️⃣ Design with purpose to create content and methodologies that enhance retention and help reduce churn
5️⃣ Measure what matters to show meaningful results
#open-share - January 06, 2025 at 09:03 PM
🍸 Elevate Your Customer Education Strategy: Drive Business Impact and Engagement 🍸
It’s more than just customer education, it’s your channel partners, your sales team, your customer success team, your behind the scenes employees. Join @Shannon Howard - Intellum and I as we discuss more cross-functional activities to drive business impact.
1️⃣ Discover strategies for captivating customers, partners, and other learner types
2️⃣ Learn how tailored experiences can revolutionize your engagement efforts
3️⃣ Break down silos and achieve collaboration to improve customer outcomes
4️⃣ Design with purpose to create content and methodologies that enhance retention and help reduce churn
5️⃣ Measure what matters to show meaningful results
#open-share - December 23, 2024 at 04:04 PM
Happy holidays everyone!
#welcome - December 18, 2024 at 04:00 PM
Great to see you here!
#open-share - November 27, 2024 at 04:37 PM
So sorry to hear that. I've been spending a lot of time putting my mom's stuff in order. I get it.
#open-share - November 27, 2024 at 04:33 PM
I'll publish the recording too
#open-share - November 27, 2024 at 04:32 PM
No worries - still running if you want to join
#open-share - November 27, 2024 at 03:59 PM
if you want to join
#open-share - November 26, 2024 at 04:06 PM
I've been hosting a discussion series this year on cross-functional collaboration on content called the Fellowship of Content. We're almost done with the calls for this year - tomorrow's the last session with a special guest to help us focus on federated search for content access. If you're interested in past sessions, or attending tomorrow (8am Pacific), check it out
#chatgpt - November 21, 2024 at 05:42 PM
MIT has opened much of it's AI course catalogue for free access. You may want to check there.
#general - November 19, 2024 at 06:00 PM
Happy to mentor - best at the team of 1 concept that many of us live through.
#announcements - November 08, 2024 at 06:20 PM
The newsletter went to spam for me, but the AI session notification didn't.
#discussions - November 01, 2024 at 05:35 PM
@Jill Liles - let me finish building mine, but it works as quotes that auto-cycle through on the website. Quote 1 - maybe with a pic of the participant appears for about 5 seconds, then quote 2 slides in, through about 7 quotes, then starts over. Recycling quotes to change it up every 60 - 90 days.
@Matias Vivone - Many go straight to LinkedIn, but many also go their other media of choice. Short is the best. And I'm using GenAI to help me find the right snippets of video.
#general - October 31, 2024 at 05:32 PM
I love Julia
#jobs - October 25, 2024 at 09:45 PM
@Shelly Ryder sending the link to Kaylin McConnell right now. She's amazing, and just got laid off from her last gig.
#discussions - October 25, 2024 at 09:44 PM
I'm all in on carousels these days - so customer quotes to carousels. Also enamored with social media short videos.
#chatgpt - October 25, 2024 at 09:42 PM
Can I say "both"?
#general - October 19, 2024 at 12:04 PM
Hope it went well!
#welcome - October 01, 2024 at 02:32 PM
Great to see you here, @Heather Foeh!!! We met a few years back at the CEdMA conference in Nashville.
#discussions - October 01, 2024 at 02:29 PM
We also used Salesforce for our advocacy tracking - a couple of standard fields, a couple of custom fields, some new activities, and a couple of new reports.
#chatgpt - September 16, 2024 at 11:13 PM
@Cristina Levenetz - Have you played with Zoom Clips yet? Getting ready to this week. I'll let you know what I discover.
#general - August 28, 2024 at 03:36 PM
Perfect summer drink, right @Cara Peterson
#general - August 28, 2024 at 01:26 PM
📣 Unlocking the Power of Community: Purpose, People, Platform 🧑🤝🧑
This episode of #mixology is an amazing chat with @Mary Green (Owner CMAweekly) and @Shannon Howard about building community! Wanted to share some key takeaways:
1. 🎯 Define your purpose: Your community should serve both your org and your customers
2. 💻 Software isn't always necessary: Meet people where they are
3. Ownership matters: Customer marketing or customer education are great fits
4. 🌱 Start small and iterate: Pilot programs and roundtables can be powerful
5. 🤝 Cross-company collaboration is crucial for success
💡 Pro tip: Community isn't just about forums. It's about bringing people together and facilitating connections. Start small, test, and show value before scaling up!
📺
❓ What's your experience with building community? Share your thoughts in the thread!
#discussions - August 13, 2024 at 04:34 PM
We did a 60 day, unless the customer (individual) said they were really into doing the calls. That didn't mean that we wouldn't use someone else from the company, just that we were trying to limit exposure for call requests.
#welcome - August 06, 2024 at 04:36 PM
Congrats on the growing family!
#open-share - July 30, 2024 at 04:36 PM
Congratulations!!!
#general - July 30, 2024 at 04:33 PM
I'm a fan of "all of the above". I think that longer white paper-style has a place for backing up research when I'm looking for a product and putting together a discussion with other decision makers. I think shorter formats - written, audio, & video are great attention-getters that can laser focus on a particular attribute or functionality in a way that showcases the use case.
#discussions - July 22, 2024 at 02:39 PM
We did it all internally in SFDC at my last place.
#general - July 16, 2024 at 05:07 PM
The link in the invite doesn't seem to be working, so use the one above!
#general - July 16, 2024 at 04:17 PM
Using AI in your practice? Come and join the discussion Join Zoom Meeting
starting at 10am Pacific/11am Mountain/Noon Central/1pm Eastern today, if you can make it.
#random - July 12, 2024 at 05:58 PM
don't forget - and all in the next 30 days, if you can 😉
#discussions - June 28, 2024 at 06:19 PM
We've built reference/advocacy in with a 5 or 10% decrease in contract cost, but it doesn't usually make it through the contract redlining.
#linkedin - June 26, 2024 at 11:48 PM
Woo hoo!!!! Yeah!!!!
#chatgpt - June 26, 2024 at 11:01 PM
Cristina, I've had more success with the script than the video.
#discussions - June 25, 2024 at 08:58 PM
We did 2 cohorts of 2 years, offset. 6 people the first year for 2 years, then 6 more for the 2nd year for two years. Term expires at the end of 2 years. We did a contract outlining their obligations - one webinar per year, 4 CAB meetings (1 in person, 3 virtual), one advocacy event (speaking engagement/case study).
#pets - June 21, 2024 at 11:22 PM
Here's our garage kitty. They say she's a flame point.
#lifecycle - June 21, 2024 at 11:17 PM
I used to run the listing from hubspot of returned messages and send them to the CS group for updates. Unless the number was low, then I'd update and notify instead.
#general - June 20, 2024 at 01:31 PM
Happy to chat about the program I was getting ready to pilot last year, if you're interested. Ping and we can chat.
#announcements - June 20, 2024 at 01:30 PM
What he said!!! I understand the why, but certainly wish there was another way.
#general - June 12, 2024 at 04:24 PM
And my next browser advertisement after I opened this up? Tesla.
#announcements - May 24, 2024 at 05:16 PM
❤️ Let me know if I can do anything for you from a distance.
#open-share - April 26, 2024 at 05:56 PM
I did my customer of the month via zoom and asked three questions: (1) Who are you? (2) Why Ti? and (3) Where do you see your program in the next 18 - 24 months? Entire video went to the community, and was about 20 minutes long. The second question was turned into a social media post and part of the customer page on the website with a carousel, but it looks like they've pulled it since I left. Happy to chat about it if you like.
#general - April 26, 2024 at 05:48 PM
We averaged about 34%
#general - April 19, 2024 at 06:01 PM
On it - happy to chat
#general - March 26, 2024 at 07:14 PM
I just have some standard questions for software - we never got to the point of a formal RFP for advocacy software.
#chatgpt - March 06, 2024 at 12:14 AM
Awesome, Christa!!!!
#chatgpt - March 05, 2024 at 08:27 PM
First half? Yes, second half no