Amy's Profile
Amy
Recent Messages
#discussions - February 20, 2025 at 07:36 PM
@Emma Hanevelt just lead a Friday CMA session about using Slack and building a customer community and it's recorded. @Mary Green (Owner CMAweekly) posted the link. It's a great session!
#general - February 19, 2025 at 11:08 PM
tagging is important, tag the companies, the products, tag the people...that will result in a much higher level of amplification
#discussions - February 19, 2025 at 11:07 PM
@Mary Green (Owner CMAweekly) perhaps a future guest speaker?
#discussions - February 19, 2025 at 11:07 PM
This may be of interest:
#general - February 18, 2025 at 10:43 PM
<@U08DT63E0N5> welcome, send me a LinkedIn connection. I can send you a few resources
#jobs - February 18, 2025 at 04:26 PM
• Not affiliated..... Customer Marketing Contract OpportunityProgram Management: Lead and optimize advocacy and customer marketing
strategies to increase business impact and enhance customer experiences.
• Customer Advocacy: Elevate brand awareness by sourcing and sharing customer
stories across various channels and formats, including print, video, blog,
tradeshows, field events, social media, etc.
• Content Creation and Distribution: Manage creating written and video customer
story content for customers. Build and maintain a robust story pipeline,
manage production and approvals, and distribute content across the buyer journey.
• Understand and address the content needs for social media, web, and events,
ensuring effective reuse and repurposing.
• Repository Management: Oversee the repository housing public and internal facing
customer logos, quotes, stories, and other sales resources. Ensure it is well maintained
and easily searchable for sales and customer success teams.
• Customer Journey: Refine post-sale customer journeys and identify opportunities
to build and develop customer advocates.
• Lifecycle Campaigns: Drive ideation, strategy, and execution of scaled lifecycle
campaigns to increase adoption, loyalty, and retention.
• Measurement and Reporting: Continually measure and report on customer
marketing performance metrics, providing optimization strategies.
Sarah Mahaffey
Sr Talent Executive
#cabs - February 18, 2025 at 03:35 PM
@Liz Richardsonmay be relevant to your upcoming session March 4 about CAB programs
#cabs - February 17, 2025 at 07:26 PM
• Topics to consider: the main objective of any CAB program is to establish relationships with strategic customers so they become advocates. The main objective is never sales or to close deals. Most CAB meetings do not include representatives from the sales team. The role of the sales team is to recruit and qualify customers for the CAB program based on agreed upon objectives.
• What qualified customers would be targeted for the CAB?
• What level of commitment will the stakeholders involved agree to?
• What are one or two objectives for the CAB?
• Dedicated budget? (example budget from another company with 12 customers, 8 employees, 2 and a half days $100K-$150K)
CUSTOMER BENEFITS
• What would be the key reasons our customers would want to attend?
• How will this CAB program be valuable to targeted customers? Are these beneficial: meeting members of the leadership team, networking with peers, access to the roadmap, ability to provide product feedback?
#cabs - February 17, 2025 at 07:23 PM
CAB experts say 6 months minimum to establish a CAB (define objectives, qualify customers, coordinate logistics, confirm an agenda). CABs are meant to be the beginning of a process, a formal program with more than one meeting. If your team wants to do this right the first time they should allow time to create something that customers will find value in and want to participate in the program.
#general - February 17, 2025 at 06:13 PM
Highly recommend DoctoredPix. Call John Corey phone#415-377-9439 (full production agency out of SF but works ww)
#general - February 17, 2025 at 06:10 PM
Recap from the recent Gartner Peer Insights annual webinar. (link to the recorded webinar )
#cabs - February 16, 2025 at 08:10 PM
Another cool resource for CAB best practices
#jobs - February 12, 2025 at 07:50 PM
NO! The same job has been posted on and off for THREE years. I actually interviewed for the role back in 2023. RED FLAG
#general - February 12, 2025 at 12:14 AM
Captivate Collect has several interesting workshops take place (Bay Area coming up Feb 26,27) @Liz Richardson
#jobs - February 11, 2025 at 09:37 PM
Several companies that have recently posted customer marketing roles: BeyondTrust, Axonius, Hashicorp, Nutanix, Seismic, Sprout Social, Temenos, Vertex.
#general - February 11, 2025 at 06:00 PM
Thanks, I have a pretty long list of companies. Hoping to find an AI tool or software so I don't have to do this manually
#general - February 11, 2025 at 04:55 PM
Does anyone know of a software program (or resource) that can provide "labels" or "titles" for companies...example....
American Express (title:) Fortune 100 Financial Institution....thank you!!
#general - February 11, 2025 at 04:31 PM
#general - February 08, 2025 at 04:58 PM
@Jennifer Lyons connect with @Irene Yam she's the CAB expert and has published several blogs on LI
#general - February 07, 2025 at 04:06 PM
@Rebecca Jukoski may have some good insight here!
#discussions - January 31, 2025 at 10:27 PM
<@U07V02XU2CB> these awards for are for customers, not "customer marketing".
#announcements - January 31, 2025 at 09:22 PM
Outstanding!! Best one yet!! Thank you Mary and Emma.😁
#discussions - January 31, 2025 at 04:03 PM
Happy Friday! I'm hunting for interesting industry awards that are opportunities to specifically nominate and recognize customers. I have had success with ISE (security) and would like to find something similar that may be known in the high tech industry. Thank you!
#jobs - January 30, 2025 at 07:23 PM
Check out this job at BILL: Director, Customer Advocacy - Voice of the Customer (not affiliated)
#general - January 16, 2025 at 04:21 PM
@Irene Yam is a great contact for this
#general - November 15, 2024 at 03:45 PM
This may be helpful as well.
#general - November 14, 2024 at 04:41 PM
I'm pretty sure a few of these sessions might be relevant......
#jobs - November 14, 2024 at 03:44 PM
Not affiliated
#discussions - November 11, 2024 at 08:28 PM
I am a team of one and have produced quote slides, case study slides and identified customers for video and podcast opportunities using UserEvidence (62 customer champions identified in the first 6 months using a list of 200 accounts). The platform also allows me to produce "spotlights" (mini case studies). @Evan Huck can have his team demo this for you. Highly recommend. (if you note the quote and spotlights I post on social- these are mostly leveraging content pulled from UserEvidence)
#general - November 10, 2024 at 11:49 PM
Our team relies on UserEvidence for testimonials/quotes. When these are published on social, we reference "data verified by UserEvidence". Given UserEvidence is a third party, I have found that it's a means to featuring testimonials without requiring standard legal approvals. As part of the UserEvidence survey, we ask permission to reference the customer by name. I have yet to run into a situation where this is disputed.
#general - October 31, 2024 at 04:40 PM
I have worked with a great agency based in SF (they produce customer testimonial videos for Confluent, Oracle, VMware and others) contact
#jobs - October 22, 2024 at 06:15 PM
@here A few CM positions that I have seen posted: Snyk (hybrid Boston), Cloudlare (hybrid SF), Glean (Palo Alto), Culture Amp (SF), Salesforce (hybrid SF), Absorb (remote), Apollo GraphQL (remote), AWS (hybrid), Hexagon (remote), Sitecore (Director - remote), Veeva (remote), Skyhigh (San Jose), Wiz (remote), LeanTaas (remote). As of today, these are all still accepting applications.
#general - October 17, 2024 at 03:49 PM
I like to find out what their expectations are for customer references, when they need customers for upcoming campaigns, webinars, speaking opportunities, speaker abstracts with tight deadlines, etc. And find out when you can participate on their team calls to share a quick update on the customer activity pipeline (as an example, I typically attend PR calls once a month)
#jobs - October 15, 2024 at 06:06 PM
I admin the VMware alumni LI group (8K) and will post
#general - September 18, 2024 at 08:49 PM
A nice award/plaque for "Chargebee Trailblazer" and a short hand written note from the leadership team member that lead the presentation would be nice.
#general - September 03, 2024 at 07:52 PM
Hi everyone. I am very interested in best practices for onboarding customers for customer success (not specifically for advocacy or customer marketing). This effort would be to welcome new customers, make sure they have the resources to be successful. Anyone know of a company that has a great program in place (and ideally a contact I can connect with)? thank you!
#jobs - August 28, 2024 at 06:28 PM
just shared this with THE perfect candidate-thank you!
#jobs - August 16, 2024 at 05:38 PM
A few companies with new customer marketing jobs posted to LI: Algolia, Splunk, Microsoft (Head of Customer Evidence), Dynatrace, Digital Reality, Vimeo, Armis, Varicent, Google Cloud (Netchannels agency).
#general - July 25, 2024 at 09:30 PM
@Maura Frost one trick is to ask a customer "can you please share any reason why you would not be able to give us the highest rating" or something like that.
#general - July 17, 2024 at 09:55 PM
@Mason Sokana check with Lauren Turner to request her slides.
#general - July 15, 2024 at 06:27 PM
During Covid there was a company that arranged bourbon tasting parties over Zoom. 😁
#general - July 11, 2024 at 05:56 PM
You might also consider using a platform like UserEvidence on an iPad with a short survey (offer an incentive). As part of the survey: #1 ask the nps question, for all those who provide the highest ranking, you can follow up with them to invite them to complete the Gartner/G2 surveys. #2 include a question on the survey about what types of reference opportunities they would be interested in participating in. Check with @Evan Huck his team can set you up. I am a big fan of UserEvidence. Easy to use. Quick results. Great support. Cost effective.
#jobs - July 04, 2024 at 07:50 PM
Not affiliated. Check out this job at Wings4U: Customer Advocacy Consultant, Reference Manager
#discussions - June 28, 2024 at 09:18 PM
Highly recommend John Corey, based in the Bay Area but has crew everywhere ph415-377-9439. I produced 100+ interviews with John while at VMware in under 2 years.
#general - June 25, 2024 at 05:09 PM
@Alexie Glover can you share a good example you may have come across of criteria and a nomination process? thanks!
#discussions - June 21, 2024 at 03:14 PM
Mostly US but we have the ability to offer gift card options that can be used anywhere
#discussions - June 20, 2024 at 07:10 PM
HELLO CMA. Question for the group. What is the largest amount you have used for a gift card incentive? (Or another reward?) Exploring the option to offer a big incentive as part of a Slack Community awards program. I would imagine I would need to include a disclaimer that government employees might not be able to collect the incentive due to company policies.
#general - June 10, 2024 at 05:10 PM
Our team created a UserEvidence survey to share on an iPad at events. We gave out swag to those who completed the survey. we also handed out a printed card with a QR code for customers to complete the survey online with a $25 gift card incentive. (customers were only offered one of the two options)
#open-share - June 06, 2024 at 05:26 PM
Interesting. Great concept. Do you have a link to another example?
#open-share - June 06, 2024 at 02:44 PM
Very interesting, @Evan Huck! I was scanning over the AI example from Immuta. It references 700 individuals. Do you know how many completed the survey? thanks