Amy's Profile
Amy
Recent Messages
#general - March 27, 2025 at 09:02 PM
#general - March 26, 2025 at 09:54 PM
I attended the G2 webinar this morning. I'll post a link to the recording when it's available
#cabs - March 26, 2025 at 09:52 PM
Irene Yam (author) is going to be talking about CAB programs next Friday.....
#general - March 26, 2025 at 12:00 AM
Also, a small travel kit with small travel chargers with your logo on them (that's the gift I want anyways...haha) 🪫
#general - March 24, 2025 at 04:49 PM
thank you- such a GREAT concept! I especially love the '3 reasons why'....hope you don't mind my stealing that!
#general - March 24, 2025 at 04:37 PM
@Grace Corey any suggestions for where to find a short tutorial on how to use Slack Bot? thank you!
#general - March 22, 2025 at 08:31 PM
Agree with Liz. Follow the GPI guidelines or your reviews could be invalidated.
#general - March 20, 2025 at 11:32 PM
The most popular piece of customer evidence used by sales are our case study slides. I typically reference all the different types of customer content available, but the case study slides are most used by sales (at my current co and previous co's)
#general - March 20, 2025 at 11:28 PM
I have moved from videos to podcasts as customers are more likely to agree to participating in a podcast vs video or a case study. We do use the content from the (approved) podcast to create and publish a case study, quotes, etc and have found many of our customers who have participated in podcasts are great speaking candidates as well.
#general - March 19, 2025 at 03:47 PM
THIS is what I am here for. Thank you for starting the conversation <@U08E9JC8TB4> (my middle name is 🌹)
#cabs - March 18, 2025 at 11:37 PM
#open-share - March 18, 2025 at 04:34 PM
Excellent session!
#general - March 17, 2025 at 11:55 PM
would love to see that, too 👀
#general - March 15, 2025 at 09:48 PM
#cabs - March 15, 2025 at 07:37 PM
@Irene Yam has a super interesting post about CAB budget....
#general - March 15, 2025 at 12:13 AM
#cabs - March 14, 2025 at 07:16 PM
@here We will be arranging a follow up call with Sean to cover the templates he referenced + more of Sean's best practices that we didn't get to today. In the meantime, please feel free to contact Sean directly ; . Mary will share a youtube link once available. Thank you and have a great weekend!
#general - March 14, 2025 at 04:46 PM
UserEvidence included this topic in their webinar yesterday about case studies...I can send the link to the recording if that's of interest
#cabs - March 13, 2025 at 02:55 PM
@Tatiana Falconi was this recorded? I just saw this and missed out on registering. thanks
#general - March 13, 2025 at 02:53 PM
Very cool. Any of these sessions available OnDemand? Thanks Irwin!
#general - March 12, 2025 at 05:45 PM
Try Sara Huntley at Microsoft @Kim Plank
#jobs - March 11, 2025 at 03:09 PM
If you look at the jobs posted over the past 6 months, most provide salary ranges. That's what I go by. The HR teams at the most of the companies posting the most recent jobs have done their homework an know what the current rates are in order to attract the best talent. Unfortunately the supply/demand situation allows them to offer lower rates but hopefully the job market will change this year.
#jobs - March 10, 2025 at 04:24 PM
If you look at the jobs posted over the past 6 months, most provide salary ranges. That's what I go by. The HR teams at the most of the companies posting the most recent jobs have done their homework an know what the current rates are in order to attract the best talent. Unfortunately the supply/demand situation allows them to offer lower rates but hopefully the job market will change this year.
#general - March 07, 2025 at 05:30 PM
@Evan Huck related to customer evidence data shared with sales through an automated process
#general - March 07, 2025 at 04:20 PM
Please mark your calendar for next Friday. Don’t miss our conversation about Customer Advisory Boards. Register here
CMA Weekly on March 14 @11am PT will feature Sean D. Geehan, the president and founder of Geehan Group, the premier thought leader in and provider of Customer Advisory Board and executive level customer engagement research, services, and methodology.
Sean has more than 30 years of experience in the area of sales, marketing and consulting services. He has spoken at and moderated many conferences, hosted a weekly radio talk show, and is the recognized expert on Customer Advisory Boards.
Geehan Group has helped build programs for Oracle, HPE, Salesforce, Adobe, Intel, HCL, NIIT, SAP/Ariba, Infosys, LexisNexis, NCR, Microsoft, Symantec, VMWare, and Autodesk. His book “The B2B Executive Playbook” has made several National Best-Seller lists, including: Wall Street Journal, USA Today, Amazon and CEO Read.
#cabs - March 07, 2025 at 04:20 PM
Please mark your calendar for next Friday. Don’t miss our conversation about Customer Advisory Boards. Register here
CMA Weekly on March 14 @11am PT will feature Sean D. Geehan, the president and founder of Geehan Group, the premier thought leader in and provider of Customer Advisory Board and executive level customer engagement research, services, and methodology.
Sean has more than 30 years of experience in the area of sales, marketing and consulting services. He has spoken at and moderated many conferences, hosted a weekly radio talk show, and is the recognized expert on Customer Advisory Boards.
Geehan Group has helped build programs for Oracle, HPE, Salesforce, Adobe, Intel, HCL, NIIT, SAP/Ariba, Infosys, LexisNexis, NCR, Microsoft, Symantec, VMWare, and Autodesk. His book “The B2B Executive Playbook” has made several National Best-Seller lists, including: Wall Street Journal, USA Today, Amazon and CEO Read.
#open-share - March 07, 2025 at 03:15 PM
@Evan Huck I am mentoring a few folks who are looking for internships. Have her send me a LI invite, I can share the links about marketing internships to her as well.
#jobs - March 05, 2025 at 10:39 PM
@Mary Green (Owner CMAweekly) just tagged you on one on a LI post
#jobs - March 05, 2025 at 10:38 PM
@Mary Green (Owner CMAweekly) Europe ⬆️
#general - March 05, 2025 at 10:34 PM
@Leslie Barrett can you recommend a contact at Peerbound? My team might want to check it out. thank you!
#general - March 05, 2025 at 03:59 PM
Would love to put in a good word for Sophie Zhu. She's just getting her feet wet but super enthusiastic and a genuinely good person.
#general - March 04, 2025 at 05:33 PM
For sales references, a "one-to-many" process typically works well if everyone is onboard with the process
#general - March 03, 2025 at 05:50 PM
Happy Monday 😁
#jobs - February 24, 2025 at 10:32 PM
Cameron, I'll send over LinkedIn messenger
#discussions - February 20, 2025 at 07:36 PM
@Emma Hanevelt just lead a Friday CMA session about using Slack and building a customer community and it's recorded. @Mary Green (Owner CMAweekly) posted the link. It's a great session!
#general - February 19, 2025 at 11:08 PM
tagging is important, tag the companies, the products, tag the people...that will result in a much higher level of amplification
#discussions - February 19, 2025 at 11:07 PM
@Mary Green (Owner CMAweekly) perhaps a future guest speaker?
#discussions - February 19, 2025 at 11:07 PM
This may be of interest:
#general - February 18, 2025 at 10:43 PM
<@U08DT63E0N5> welcome, send me a LinkedIn connection. I can send you a few resources
#jobs - February 18, 2025 at 04:26 PM
• Not affiliated..... Customer Marketing Contract OpportunityProgram Management: Lead and optimize advocacy and customer marketing
strategies to increase business impact and enhance customer experiences.
• Customer Advocacy: Elevate brand awareness by sourcing and sharing customer
stories across various channels and formats, including print, video, blog,
tradeshows, field events, social media, etc.
• Content Creation and Distribution: Manage creating written and video customer
story content for customers. Build and maintain a robust story pipeline,
manage production and approvals, and distribute content across the buyer journey.
• Understand and address the content needs for social media, web, and events,
ensuring effective reuse and repurposing.
• Repository Management: Oversee the repository housing public and internal facing
customer logos, quotes, stories, and other sales resources. Ensure it is well maintained
and easily searchable for sales and customer success teams.
• Customer Journey: Refine post-sale customer journeys and identify opportunities
to build and develop customer advocates.
• Lifecycle Campaigns: Drive ideation, strategy, and execution of scaled lifecycle
campaigns to increase adoption, loyalty, and retention.
• Measurement and Reporting: Continually measure and report on customer
marketing performance metrics, providing optimization strategies.
Sarah Mahaffey
Sr Talent Executive
#cabs - February 18, 2025 at 03:35 PM
@Liz Richardsonmay be relevant to your upcoming session March 4 about CAB programs
#cabs - February 17, 2025 at 07:26 PM
• Topics to consider: the main objective of any CAB program is to establish relationships with strategic customers so they become advocates. The main objective is never sales or to close deals. Most CAB meetings do not include representatives from the sales team. The role of the sales team is to recruit and qualify customers for the CAB program based on agreed upon objectives.
• What qualified customers would be targeted for the CAB?
• What level of commitment will the stakeholders involved agree to?
• What are one or two objectives for the CAB?
• Dedicated budget? (example budget from another company with 12 customers, 8 employees, 2 and a half days $100K-$150K)
CUSTOMER BENEFITS
• What would be the key reasons our customers would want to attend?
• How will this CAB program be valuable to targeted customers? Are these beneficial: meeting members of the leadership team, networking with peers, access to the roadmap, ability to provide product feedback?
#cabs - February 17, 2025 at 07:23 PM
CAB experts say 6 months minimum to establish a CAB (define objectives, qualify customers, coordinate logistics, confirm an agenda). CABs are meant to be the beginning of a process, a formal program with more than one meeting. If your team wants to do this right the first time they should allow time to create something that customers will find value in and want to participate in the program.
#general - February 17, 2025 at 06:13 PM
Highly recommend DoctoredPix. Call John Corey phone#415-377-9439 (full production agency out of SF but works ww)
#general - February 17, 2025 at 06:10 PM
Recap from the recent Gartner Peer Insights annual webinar. (link to the recorded webinar )
#cabs - February 16, 2025 at 08:10 PM
Another cool resource for CAB best practices
#jobs - February 12, 2025 at 07:50 PM
NO! The same job has been posted on and off for THREE years. I actually interviewed for the role back in 2023. RED FLAG
#general - February 12, 2025 at 12:14 AM
Captivate Collect has several interesting workshops take place (Bay Area coming up Feb 26,27) @Liz Richardson
#jobs - February 11, 2025 at 09:37 PM
Several companies that have recently posted customer marketing roles: BeyondTrust, Axonius, Hashicorp, Nutanix, Seismic, Sprout Social, Temenos, Vertex.
#general - February 11, 2025 at 06:00 PM
Thanks, I have a pretty long list of companies. Hoping to find an AI tool or software so I don't have to do this manually