Amy's Profile
Amy
Recent Messages
#jobs - November 18, 2025 at 04:01 AM
Not affiliated. SF onsite
Check out this job at Ivo: Customer Marketing Manager
#jobs - November 18, 2025 at 01:23 AM
Not affiliated.
Check out this job at CARET: Customer Marketing Manager
#open-share - November 16, 2025 at 04:25 PM
Video Drives Results Video significantly outperforms traditional content - people are 27 times more likely to click video ads than static banners, adding video to emails increases click rates by 300%, and video generates 1,200% more social media shares than text and images combined.
Video Facilitates Conversions With 52% of marketers reporting video as having the best ROI, it proves highly effective at converting prospects. Adding video to landing pages can boost conversions by up to 80%, and 39% of executives contact businesses after watching their marketing videos.
Video Adds Human Connection Video builds trust by bringing teams face-to-face with buyers. Customer testimonials and company story videos humanize organizations and create emotional connections that foster long-term loyalty.
The article concludes that technological advances have made video creation more accessible, enabling marketing and sales teams to strengthen buyer relationships and achieve better business outcomes.
#open-share - November 16, 2025 at 04:24 PM
#open-share - November 16, 2025 at 04:24 PM
Someone asked for this @Cara Peterson (?) Here is a link to an article and a few key insights
#open-share - November 16, 2025 at 04:23 PM
🎥 The Impact of Video
#jobs - November 14, 2025 at 10:39 PM
Not affiliated. Bay Area.
Check out this job at Genentech: Senior Customer Marketing Manager - Patient - Neurological Rare Disease
#jobs - November 14, 2025 at 10:37 PM
Not affiliated. Contract Bay Area
Check out this job at Proofpoint: Contract Executive Engagement Program Manager
#jobs - November 14, 2025 at 05:49 PM
🌟Community Jobs
#jobs - November 13, 2025 at 08:49 PM
Not affiliated. Hybrid SF
Check out this job at Anthropic: Customer Marketing Manager
#jobs - November 13, 2025 at 08:48 PM
Not affiliated. Onsite SF
Check out this job at Anrok: Customer Advocacy & Community Marketing Manager
#jobs - November 13, 2025 at 08:47 PM
Not affiliated. Hybrid SF
Check out this job at Cypress HCM: Customer Marketing Manager
#cabs - November 13, 2025 at 06:11 PM
I’m from the SE and familiar with Charleston. Don’t schedule during hurricane season - especially June through October when the heat and humidity are brutal 😅
#general - November 12, 2025 at 08:09 PM
What about setting up a recording studio at the event and professionally record 30 minute interviews with each customer to document their stories, produce a three minute video that can be amplified on social/web with the case study?
#jobs - November 12, 2025 at 02:04 AM
Not affiliated. Hybrid Singapore
#general - November 11, 2025 at 04:28 PM
Yes. I started a customer podcast program two years ago using Riverside. I do send the customers a high quality microphone prior to the call ($40-$50). Fairly easy to use. I take the transcripts immediately following the interview, plug them through Claude AI and produce a blog/case study.
#general - November 11, 2025 at 04:38 AM
During Covid, the video team I used (SwipeMarket) shipped the kits to customers. The cost was around $1K and we gifted the kits to the customers so they would not have to return them. One of those customers has continued to use the kit for a podcast program he started.
#jobs - November 07, 2025 at 09:29 PM
Community jobs.
#7-case-studies-stories - November 07, 2025 at 05:17 PM
Case studies that are easy to digest on mobile (no more 4 page case studies) and MORE video. 🎥
I have a few recent articles about performance metrics for video and can post those links if interested.
#reviews - November 07, 2025 at 03:28 AM
@Lisa Wilberding I have used the UserEvidence surveys to collect the names of customers who rate us 10/10. I take that list of customer names and submit through the GPI “review collection” program where Gartner sends the email with the link to the survey to the customers. They also pay the incentive. According to Gartner, reviews are more likely to be approved and published when Gartner sends the request directly to the customers.
#reviews - November 06, 2025 at 11:46 PM
Gartner has formal event program for this. It was covered during one of their recorded vendor webinars. Maybe January 2025? You might want to check with your Gartner Peer Insights manager. The information might also be on the GPI vendor portal. I believe they cover the cost of the incentives.
#jobs - November 05, 2025 at 07:25 PM
#cabs - November 05, 2025 at 05:36 PM
Awesome.Thanks! The program I have recently worked on will not be focused on collecting product feedback. It will be more targeted towards developing relationships for advocacy and growth.
#cabs - November 05, 2025 at 05:02 PM
Hello 👋
Anyone have a one or two page (pdf or slides) outline of their CAB, executive sponsor or executive engagement program they would be willing to share?
Thanks 😊
#jobs - November 04, 2025 at 12:05 AM
Not affiliated: TX, MN, AK remote
#jobs - November 01, 2025 at 10:20 PM
Not affiliated. Remote Japan
#general - November 01, 2025 at 08:28 PM
Winner winner 🐥 dinner 🍌 🍌 🍌
#general - October 31, 2025 at 11:04 PM
My nephew Cosmo 🔥
#jobs - October 31, 2025 at 06:36 PM
Not affiliated. Remote Community Manager role.
#general - October 29, 2025 at 02:11 AM
Have you seen the recording posted on the #CAB channel with Sean Geehan? That’s a good place to start.
#jobs - October 28, 2025 at 04:27 PM
Not affiliated. UK hybrid. Contract.
Check out this job at Aquent: Customer Marketing Campaign Manager
#cabs - October 27, 2025 at 07:16 PM
@Irene Yam would be a great person to ask. She’s the expert 💡
#open-share - October 27, 2025 at 05:55 PM
Interesting post today RE G2
#jobs - October 25, 2025 at 10:42 PM
Not affiliated. Hybrid Austin.
#jobs - October 02, 2025 at 12:24 AM
I don’t know that A N Y T H I N G is normal in this job market.
#jobs - October 01, 2025 at 04:03 AM
Not affiliated
#jobs - October 01, 2025 at 01:20 AM
Not affiliated
Check out this job at : Senior Ecosystem Marketing Manager
#jobs - September 30, 2025 at 10:03 PM
Not affiliated
#general - September 30, 2025 at 02:31 PM
For videos, I suggest planning those way in advance so customers have a signed approval (media release) to participate and talking points and / or example interview questions specific to their success story.
Studio needs to be conveniently located as well as soundproof - which can be a challenge at events. Be sure to have the video vendor take headshots before or after the interviews. You can use those for social cards, etc.
The more formal videos have a much longer shelf life versus “man on the street” videos.
#jobs - September 29, 2025 at 09:03 PM
Not affiliated.
#jobs - September 29, 2025 at 08:34 PM
Not affiliated. Splunk UK
Senior Manager, Customer Marketing & Strategic Content
#general - September 26, 2025 at 06:16 PM
I have seen a creative option that provides a customer to submit themselves for a customer of the month spotlight. It can be as simple as adding a button to the community page and or on the company website. I’ll see if I can locate an example.
#jobs - September 25, 2025 at 02:45 PM
Not affiliated
#jobs - September 25, 2025 at 02:44 PM
Not affiliated.
#jobs - September 25, 2025 at 02:43 PM
Not affiliated
#10-community - September 25, 2025 at 12:53 AM
@Irwin Hipsman has recently published blogs on this topic!
#general - September 25, 2025 at 12:52 AM
On our UserEvidence survey, I include a question about which specific opportunities they would agree to participate in:
Case study
Podcast
Video
Speaking engagement
Sales referral
Quote approval
If an individual selects at least one, I put them in our advocate bucket.
I started off our program with podcasts and produced case studies and “blogs” using the approved podcast content (depending on the customer’s comfort level).
Because we had some very good customer candidates who selected “podcast” in the survey, we were very quick to confirm customers for podcasts.