Amy's Profile
Amy
Recent Messages
#10-community - June 27, 2025 at 05:35 PM
I suggest connecting with @Joel Primack and Brian Oblinger ()
#jobs - June 27, 2025 at 03:58 PM
Shared!
#general - June 23, 2025 at 06:34 PM
<@U08E9JC8TB4> my LinkedIn page...I post content weekly, a lot of anonymous customer evidence
#general - June 21, 2025 at 01:45 AM
@Shannon Howard send me your email address, I'll send an example of one of my anon. case study projects. I also post anon. customer content pieces on LinkedIn if you want to take a look.
#general - June 20, 2025 at 06:50 PM
I managed the security references at HP for nine years. If we didn't include anonymous case studies, there would have been very few case studies on the website. Compelling titles + relevant outcomes that resonate with the audience are key.
#general - June 17, 2025 at 11:50 PM
I have sent several resources to someone else who is just getting started. Have the person send me a LI connection. Happy to send over links to resources.
#general - June 16, 2025 at 09:05 PM
For surveying customers, hands down, UserEvidence
#general - June 11, 2025 at 09:12 PM
@Daniel Palay if it were up to me (haha) SF, Napa or San Diego
#general - June 10, 2025 at 07:02 PM
💡Ideas for a location for west coast small (10 person) customer summit. Upscale but won't break the bank.
#general - June 09, 2025 at 08:49 PM
@Mary Green (Owner CMAweekly) can you tag me on this post? I would be happy to chime in but haven't found the no vendor channel. thanks!
#7-case-studies-stories - June 09, 2025 at 08:48 PM
What about a compromise? Publish both his blog post (slightly modified) for the customer community + have him approve a case study that "follows your company's style guide and guidelines"? I might also go one step further and collect a high res recorded quote that can be used to promote both. I have several example posted on LI.
#cabs - June 02, 2025 at 09:00 PM
....and a new article from Irene.
#general - May 29, 2025 at 05:05 PM
Can't hurt to send an email and let the customer know the date when the new case study will be published, ask them to contact you by X date should they have any questions. CYA. 😉
#general - May 29, 2025 at 05:04 PM
Can't hurt to send an email and let the customer know the date when the new case study will be published, ask them to contact you by X date should they have any questions. CYA. 😉
#general - May 28, 2025 at 11:08 PM
My first choice would be anything Dana Alvarenga and the SlapFive team set up.
#open-share - May 13, 2025 at 09:27 PM
No pain no gain. (Unfortunately), I have become an expert at securing quotes from customers and partners about products before they are launched. (it ain't pretty)
#general - May 13, 2025 at 02:23 AM
I have to disagree. I have identified many great customer reference candidates over the years working with closely the customer success team after they have successfully assisted a customer. When a customer contacts CS, it's not always a crisis. Often, it's just requesting guidance. Meet with their team monthly. Get them excited about select customer reviews, stories, etc. They will want to be part of the process to amplify great customers.
#general - May 06, 2025 at 02:51 PM
Depends on their competitors in the industry and where their customers are featured. It also helps to survey a sample size of existing customers, find out if (and which) online reviews influenced their purchase decision.
#7-case-studies-stories - May 05, 2025 at 08:16 PM
Not sure if this would be of interest, but posted an exec writer 'storyteller' job at ServiceNow today
#general - May 02, 2025 at 10:04 PM
Maybe try an incentive for Customer Success?
#general - May 02, 2025 at 08:11 PM
Another thought is have the Customer Success team extend the invite for customers they are working with after an issue is resolved.
#cabs - April 29, 2025 at 03:31 PM
#cabs - April 29, 2025 at 03:31 PM
Helpful tips from Irene Yam about getting started.
#cabs - April 25, 2025 at 04:13 PM
💡Irene Yam posted this today ....some great tips related to advisory boards!
#general - April 23, 2025 at 07:07 PM
You do not have to pay to be included in Gartner Peer Insights or qualify for VOC.
#cabs - April 23, 2025 at 03:37 PM
💡We held a Friday CMA session with Sean last month which was recorded and the link posted on this page.
#general - April 23, 2025 at 03:35 PM
When a customer speaker speaks at an event, if the attendees' badges can be scanned at that session and then those leads evaluated, you can see which deals may have been influenced by their attending the session. I use UserEvidence to launch surveys after events and that really helps ID those who attended a session with a customer speaker. You can include a question on the survey that asks "what influenced your decision to select (or consider) name of company" and include the track session as one of the response options. @Evan Huck might have more insight here.
#general - April 23, 2025 at 03:35 PM
When a customer speaker speaks at an event, if the attendees' badges can be scanned at that session and then those leads evaluated, you can see which deals may have been influenced by their attending the session. I use UserEvidence to launch surveys after events and that really helps ID those who attended a session with a customer speaker. You can include a question on the survey that asks "what influenced your decision to select (or consider) name of company" and include the track session as one of the response options. @Evan Huck might have more insight here.
#cabs - April 23, 2025 at 12:53 AM
Yes. Sean Geehan (). Irene Yam. Bonnie Smith ()
#general - April 23, 2025 at 12:48 AM
Most of our GPI rejected reviews are from "improper credentials" (emails that may not reflect the company name) I have a hard time believing that. You CAN challenge this. I challenged two reviews last year and won.
#general - April 22, 2025 at 02:47 PM
I don't want to be bombarded with requests but could definitely connect with one or two over Slack DM :)
#general - April 21, 2025 at 11:37 PM
I am obsessed with UserEvidence. Could not live without it. Have them send questions to me on DM.
#cabs - April 21, 2025 at 09:57 PM
The CAB experts I have met with suggest that communications to the customers come from the CAB exec sponsor, never from sales, typically the CMO. As a matter of fact, engaging sales as part of the CAB program is not recommended. As for gifts, in the most recent discussions I have had, a decent donation to a nonprofit of the customer's choice is a good way to go especially since many customers (especially government/public service) are not allowed to accept gifts. I do like to send a short survey after the CAB meetings to collect feedback about the CAB, suggestions for the topics for the next CAB meeting and use that platform as a way to offer either the donation or some kind of appropriate gift (so the customer can then make the decision on what they are able to accept)
#general - April 20, 2025 at 02:19 PM
For customers who participate in a summit, CAB, TAB, Executive forum, Peer-to-Peer webinars, etc (note: I have heard directly from customers that peer networking alone has been the most valuable benefit) .....1. Influence strategy - provide insight and guidance to help define our direction. Share insights in a collaborative forum that drives meaningful change.
2. Expand your network - connect with other industry leaders navigating similar
challenges and opportunities. Learn how other members tackle their greatest business challenges.
3. Access exclusive insights - gain early visibility to industry trends and innovations.
4. Enhance professional visibility - be recognized as a thought leader and trusted advisor in our community. 5.Exclusive access to our leadership team- including product marketing- who will provide opportunities to preview product roadmap relevant to your business.
#cabs - April 17, 2025 at 12:43 AM
💡Found this post insightful (and a new contact in the industry that was not on my radar)
#general - April 15, 2025 at 04:29 PM
Are incentives an option? For example, offer a gift card (the more $ the better) for the first ten sales reps who nominate an account that results in a deliverable (sales reference, case study slide, Gartner review, etc)
#general - April 15, 2025 at 04:29 PM
Are incentives an option? For example, offer a gift card (the more $ the better) for the first ten sales reps who nominate an account that results in a deliverable (sales reference, case study slide, Gartner review, etc)
#general - April 14, 2025 at 03:14 PM
Speaking of AI
#general - April 10, 2025 at 03:33 PM
An incredibly valuable resource. The webinar is very helpful as well
#cabs - April 09, 2025 at 09:44 PM
Atlassian recently had a webinar session about their CAB program. You can catch the replay of the Atlassian CAB webinar here:
#announcements - April 08, 2025 at 09:19 PM
Very valuable and relevant information. Thank you @Evan Huck and @Liz Richardson
#general - April 07, 2025 at 06:55 PM
And culture. Is the company customer-first? Do they have the mindset to cultivate relationships with their customers that will result in ambassadors.
#general - April 07, 2025 at 06:54 PM
Resources, people, vendors, budget. What combination is required for a successful program and the commitment.
#general - April 03, 2025 at 03:52 PM
This has also known as "one to many" reference calls and I'm pretty sure there are a bunch of resources, slides, webinars that exist. If I find anything, I'll post!
#general - March 27, 2025 at 09:02 PM
#general - March 26, 2025 at 09:54 PM
I attended the G2 webinar this morning. I'll post a link to the recording when it's available
#cabs - March 26, 2025 at 09:52 PM
Irene Yam (author) is going to be talking about CAB programs next Friday.....
#general - March 26, 2025 at 12:00 AM
Also, a small travel kit with small travel chargers with your logo on them (that's the gift I want anyways...haha) 🪫