Amy's Profile
Amy
Recent Messages
#general - April 23, 2025 at 07:07 PM
You do not have to pay to be included in Gartner Peer Insights or qualify for VOC.
#cabs - April 23, 2025 at 03:37 PM
đź’ˇWe held a Friday CMA session with Sean last month which was recorded and the link posted on this page.
#general - April 23, 2025 at 03:35 PM
When a customer speaker speaks at an event, if the attendees' badges can be scanned at that session and then those leads evaluated, you can see which deals may have been influenced by their attending the session. I use UserEvidence to launch surveys after events and that really helps ID those who attended a session with a customer speaker. You can include a question on the survey that asks "what influenced your decision to select (or consider) name of company" and include the track session as one of the response options. @Evan Huck might have more insight here.
#general - April 23, 2025 at 03:35 PM
When a customer speaker speaks at an event, if the attendees' badges can be scanned at that session and then those leads evaluated, you can see which deals may have been influenced by their attending the session. I use UserEvidence to launch surveys after events and that really helps ID those who attended a session with a customer speaker. You can include a question on the survey that asks "what influenced your decision to select (or consider) name of company" and include the track session as one of the response options. @Evan Huck might have more insight here.
#cabs - April 23, 2025 at 12:53 AM
Yes. Sean Geehan (). Irene Yam. Bonnie Smith ()
#general - April 23, 2025 at 12:48 AM
Most of our GPI rejected reviews are from "improper credentials" (emails that may not reflect the company name) I have a hard time believing that. You CAN challenge this. I challenged two reviews last year and won.
#general - April 22, 2025 at 02:47 PM
I don't want to be bombarded with requests but could definitely connect with one or two over Slack DM :)
#general - April 21, 2025 at 11:37 PM
I am obsessed with UserEvidence. Could not live without it. Have them send questions to me on DM.
#cabs - April 21, 2025 at 09:57 PM
The CAB experts I have met with suggest that communications to the customers come from the CAB exec sponsor, never from sales, typically the CMO. As a matter of fact, engaging sales as part of the CAB program is not recommended. As for gifts, in the most recent discussions I have had, a decent donation to a nonprofit of the customer's choice is a good way to go especially since many customers (especially government/public service) are not allowed to accept gifts. I do like to send a short survey after the CAB meetings to collect feedback about the CAB, suggestions for the topics for the next CAB meeting and use that platform as a way to offer either the donation or some kind of appropriate gift (so the customer can then make the decision on what they are able to accept)
#general - April 20, 2025 at 02:19 PM
For customers who participate in a summit, CAB, TAB, Executive forum, Peer-to-Peer webinars, etc (note: I have heard directly from customers that peer networking alone has been the most valuable benefit) .....1. Influence strategy - provide insight and guidance to help define our direction. Share insights in a collaborative forum that drives meaningful change.
2. Expand your network - connect with other industry leaders navigating similar
challenges and opportunities. Learn how other members tackle their greatest business challenges.
3. Access exclusive insights - gain early visibility to industry trends and innovations.
4. Enhance professional visibility - be recognized as a thought leader and trusted advisor in our community. 5.Exclusive access to our leadership team- including product marketing- who will provide opportunities to preview product roadmap relevant to your business.
#cabs - April 17, 2025 at 12:43 AM
đź’ˇFound this post insightful (and a new contact in the industry that was not on my radar)
#general - April 15, 2025 at 04:29 PM
Are incentives an option? For example, offer a gift card (the more $ the better) for the first ten sales reps who nominate an account that results in a deliverable (sales reference, case study slide, Gartner review, etc)
#general - April 15, 2025 at 04:29 PM
Are incentives an option? For example, offer a gift card (the more $ the better) for the first ten sales reps who nominate an account that results in a deliverable (sales reference, case study slide, Gartner review, etc)
#general - April 14, 2025 at 03:14 PM
Speaking of AI
#general - April 10, 2025 at 03:33 PM
An incredibly valuable resource. The webinar is very helpful as well
#cabs - April 09, 2025 at 09:44 PM
Atlassian recently had a webinar session about their CAB program. You can catch the replay of the Atlassian CAB webinar here:
#announcements - April 08, 2025 at 09:19 PM
Very valuable and relevant information. Thank you @Evan Huck and @Liz Richardson
#general - April 07, 2025 at 06:55 PM
And culture. Is the company customer-first? Do they have the mindset to cultivate relationships with their customers that will result in ambassadors.
#general - April 07, 2025 at 06:54 PM
Resources, people, vendors, budget. What combination is required for a successful program and the commitment.
#general - April 03, 2025 at 03:52 PM
This has also known as "one to many" reference calls and I'm pretty sure there are a bunch of resources, slides, webinars that exist. If I find anything, I'll post!
#general - March 27, 2025 at 09:02 PM
#general - March 26, 2025 at 09:54 PM
I attended the G2 webinar this morning. I'll post a link to the recording when it's available
#cabs - March 26, 2025 at 09:52 PM
Irene Yam (author) is going to be talking about CAB programs next Friday.....
#general - March 26, 2025 at 12:00 AM
Also, a small travel kit with small travel chargers with your logo on them (that's the gift I want anyways...haha) 🪫
#general - March 24, 2025 at 04:49 PM
thank you- such a GREAT concept! I especially love the '3 reasons why'....hope you don't mind my stealing that!
#general - March 24, 2025 at 04:37 PM
@Grace Corey any suggestions for where to find a short tutorial on how to use Slack Bot? thank you!
#general - March 22, 2025 at 08:31 PM
Agree with Liz. Follow the GPI guidelines or your reviews could be invalidated.
#general - March 20, 2025 at 11:32 PM
The most popular piece of customer evidence used by sales are our case study slides. I typically reference all the different types of customer content available, but the case study slides are most used by sales (at my current co and previous co's)
#general - March 20, 2025 at 11:28 PM
I have moved from videos to podcasts as customers are more likely to agree to participating in a podcast vs video or a case study. We do use the content from the (approved) podcast to create and publish a case study, quotes, etc and have found many of our customers who have participated in podcasts are great speaking candidates as well.
#general - March 19, 2025 at 03:47 PM
THIS is what I am here for. Thank you for starting the conversation <@U08E9JC8TB4> (my middle name is 🌹)
#cabs - March 18, 2025 at 11:37 PM
#open-share - March 18, 2025 at 04:34 PM
Excellent session!
#general - March 17, 2025 at 11:55 PM
would love to see that, too đź‘€
#general - March 15, 2025 at 09:48 PM
#cabs - March 15, 2025 at 07:37 PM
@Irene Yam has a super interesting post about CAB budget....
#general - March 15, 2025 at 12:13 AM
#cabs - March 14, 2025 at 07:16 PM
@here We will be arranging a follow up call with Sean to cover the templates he referenced + more of Sean's best practices that we didn't get to today. In the meantime, please feel free to contact Sean directly ; . Mary will share a youtube link once available. Thank you and have a great weekend!
#general - March 14, 2025 at 04:46 PM
UserEvidence included this topic in their webinar yesterday about case studies...I can send the link to the recording if that's of interest
#cabs - March 13, 2025 at 02:55 PM
@Tatiana Falconi was this recorded? I just saw this and missed out on registering. thanks
#general - March 13, 2025 at 02:53 PM
Very cool. Any of these sessions available OnDemand? Thanks Irwin!
#general - March 12, 2025 at 05:45 PM
Try Sara Huntley at Microsoft @Kim Plank
#jobs - March 11, 2025 at 03:09 PM
If you look at the jobs posted over the past 6 months, most provide salary ranges. That's what I go by. The HR teams at the most of the companies posting the most recent jobs have done their homework an know what the current rates are in order to attract the best talent. Unfortunately the supply/demand situation allows them to offer lower rates but hopefully the job market will change this year.
#jobs - March 10, 2025 at 04:24 PM
If you look at the jobs posted over the past 6 months, most provide salary ranges. That's what I go by. The HR teams at the most of the companies posting the most recent jobs have done their homework an know what the current rates are in order to attract the best talent. Unfortunately the supply/demand situation allows them to offer lower rates but hopefully the job market will change this year.
#general - March 07, 2025 at 05:30 PM
@Evan Huck related to customer evidence data shared with sales through an automated process
#general - March 07, 2025 at 04:20 PM
Please mark your calendar for next Friday. Don’t miss our conversation about Customer Advisory Boards. Register here
CMA Weekly on March 14 @11am PT will feature Sean D. Geehan, the president and founder of Geehan Group, the premier thought leader in and provider of Customer Advisory Board and executive level customer engagement research, services, and methodology.
Sean has more than 30 years of experience in the area of sales, marketing and consulting services. He has spoken at and moderated many conferences, hosted a weekly radio talk show, and is the recognized expert on Customer Advisory Boards.
Geehan Group has helped build programs for Oracle, HPE, Salesforce, Adobe, Intel, HCL, NIIT, SAP/Ariba, Infosys, LexisNexis, NCR, Microsoft, Symantec, VMWare, and Autodesk. His book “The B2B Executive Playbook” has made several National Best-Seller lists, including: Wall Street Journal, USA Today, Amazon and CEO Read.
#cabs - March 07, 2025 at 04:20 PM
Please mark your calendar for next Friday. Don’t miss our conversation about Customer Advisory Boards. Register here
CMA Weekly on March 14 @11am PT will feature Sean D. Geehan, the president and founder of Geehan Group, the premier thought leader in and provider of Customer Advisory Board and executive level customer engagement research, services, and methodology.
Sean has more than 30 years of experience in the area of sales, marketing and consulting services. He has spoken at and moderated many conferences, hosted a weekly radio talk show, and is the recognized expert on Customer Advisory Boards.
Geehan Group has helped build programs for Oracle, HPE, Salesforce, Adobe, Intel, HCL, NIIT, SAP/Ariba, Infosys, LexisNexis, NCR, Microsoft, Symantec, VMWare, and Autodesk. His book “The B2B Executive Playbook” has made several National Best-Seller lists, including: Wall Street Journal, USA Today, Amazon and CEO Read.
#open-share - March 07, 2025 at 03:15 PM
@Evan Huck I am mentoring a few folks who are looking for internships. Have her send me a LI invite, I can share the links about marketing internships to her as well.
#jobs - March 05, 2025 at 10:39 PM
@Mary Green (Owner CMAweekly) just tagged you on one on a LI post
#jobs - March 05, 2025 at 10:38 PM
@Mary Green (Owner CMAweekly) Europe ⬆️
#general - March 05, 2025 at 10:34 PM
@Leslie Barrett can you recommend a contact at Peerbound? My team might want to check it out. thank you!