Amy

#jobs - October 22, 2024 at 06:15 PM

<!here> A few CM positions that I have seen posted: Snyk (hybrid Boston), Cloudlare (hybrid SF), Glean (Palo Alto), Culture Amp (SF), Salesforce (hybrid SF), Absorb (remote), Apollo GraphQL (remote), AWS (hybrid), Hexagon (remote), Sitecore (Director - remote), Veeva (remote), Skyhigh (San Jose), Wiz (remote), LeanTaas (remote). *As of today, these are all still accepting applications.*

#general - October 17, 2024 at 03:49 PM

I like to find out what their expectations are for customer references, when they need customers for upcoming campaigns, webinars, speaking opportunities, *speaker abstracts* with tight deadlines, etc. And find out when you can participate on their team calls to share a quick update on the customer activity pipeline (as an example, I typically attend PR calls once a month)

#jobs - October 15, 2024 at 06:06 PM

I admin the VMware alumni LI group (8K) and will post

#general - September 18, 2024 at 08:49 PM

A nice award/plaque for "Chargebee Trailblazer" and a short hand written note from the leadership team member that lead the presentation would be nice.

#general - September 03, 2024 at 07:52 PM

Hi everyone. I am very interested in best practices for *onboarding customers for customer success* (not specifically for advocacy or customer marketing). This effort would be to welcome new customers, make sure they have the resources to be successful. Anyone know of a company that has a great program in place (and ideally a contact I can connect with)? thank you!

#jobs - August 28, 2024 at 06:28 PM

just shared this with THE perfect candidate-thank you!

#jobs - August 16, 2024 at 05:38 PM

A few companies with new customer marketing jobs posted to LI: Algolia, Splunk, Microsoft (Head of Customer Evidence), Dynatrace, Digital Reality, Vimeo, Armis, Varicent, Google Cloud (Netchannels agency).

#general - July 25, 2024 at 09:30 PM

@Maura Frost one trick is to ask a customer "can you please share any reason why you would not be able to give us the highest rating" or something like that.

#general - July 17, 2024 at 09:55 PM

@Mason Sokana check with Lauren Turner to request her slides.

#general - July 15, 2024 at 06:27 PM

During Covid there was a company that arranged bourbon tasting parties over Zoom. 😁

#general - July 11, 2024 at 05:56 PM

You might also consider using a platform like UserEvidence on an iPad with a short survey (offer an incentive). As part of the survey: #1 ask the nps question, for all those who provide the highest ranking, you can follow up with them to invite them to complete the Gartner/G2 surveys. #2 include a question on the survey about what types of reference opportunities they would be interested in participating in. Check with @Evan Huck his team can set you up. I am a big fan of UserEvidence. Easy to use. Quick results. Great support. Cost effective.

#jobs - July 04, 2024 at 07:50 PM

Not affiliated. Check out this job at Wings4U: Customer Advocacy Consultant, Reference Manager <https://www.linkedin.com/jobs/view/3966952613>

#discussions - June 28, 2024 at 09:18 PM

Highly recommend John Corey, based in the Bay Area but has crew everywhere ph415-377-9439. I produced 100+ interviews with John while at VMware in under 2 years.

#general - June 25, 2024 at 05:09 PM

@Alexie Glover can you share a good example you may have come across of criteria and a nomination process? thanks!

#discussions - June 21, 2024 at 03:14 PM

Mostly US but we have the ability to offer gift card options that can be used anywhere

#discussions - June 20, 2024 at 07:10 PM

HELLO CMA. Question for the group. What is the largest amount you have used for a gift card incentive? (Or another reward?) Exploring the option to offer a big incentive as part of a Slack Community awards program. I would imagine I would need to include a disclaimer that government employees might not be able to collect the incentive due to company policies.

#general - June 10, 2024 at 05:10 PM

Our team created a UserEvidence survey to share on an iPad at events. We gave out swag to those who completed the survey. we also handed out a printed card with a QR code for customers to complete the survey online with a $25 gift card incentive. (customers were only offered one of the two options)

#open-share - June 06, 2024 at 05:26 PM

Interesting. Great concept. Do you have a link to another example?

#open-share - June 06, 2024 at 02:44 PM

Very interesting, @Evan Huck! I was scanning over the AI example from Immuta. It references 700 individuals. Do you know how many completed the survey? *thanks*

#general - June 05, 2024 at 08:20 PM

Thanks @Laurie Timms I have used TV in the past and have been using UserEvidence.

#general - June 05, 2024 at 07:03 PM

This is great, Shannon. Thank you for the response!

#general - June 05, 2024 at 05:21 PM

❓Question for the group. What are your thoughts about how customer evidence (case studies, quotes, videos, etc) can *support lead generation* and *sales*? Examples welcome!

#jobs - April 19, 2024 at 10:53 PM

Not affiliated. Customer marketing opportunity at Glassbox.

#general - April 18, 2024 at 11:15 PM

fyi. Great resource. *Virtual CAB Program - More Tips on How to Run Your CAB* Irene Yam | Mar 27, 2024 [LinkedIn](https://www.linkedin.com/pulse/virtual-cab-program-more-tips-how-run-your-irene-yam-clmbc> --- Shared via <http://mobile.linkedin.com/)

#jobs - April 16, 2024 at 02:53 PM

Not affiliated. Check out this job at Influ2: Customer Marketing Manager <https://www.linkedin.com/jobs/view/3902672265>

#general - April 15, 2024 at 07:00 PM

@Shetal Shah you are welcome! Good luck! You have your head on straight so it will be a great success ✨

#general - April 12, 2024 at 06:13 PM

Given it’s a new product, you may not have customers who can share results prior to the launch. However, if you can target select customers, arrange for a “VIP briefing” in exchange for approved “forward thinking” quotes, that should make an impact.

#general - April 12, 2024 at 04:08 PM

Check with Rhett Livengood at Intel. He’s a pro.

#general - April 12, 2024 at 03:06 PM

A follow up related to the potential of the UserEvidence platform. I found this information about how Gong is using UserEvidence to be very helpful (and I plan to steal these ideas, lol). Connect with @Evan Huck if you are considering UserEvidence for your program. <https://www.linkedin.com/posts/evanhuck_customermarketing-activity-7184549727714070528-9TUs?utm_source=share&amp;utm_medium=member_ios>

#general - April 11, 2024 at 05:57 PM

Could not have made this happen without UserEvidence ✨

#jobs - April 10, 2024 at 05:47 PM

(Not affiliated) Check out this job at Designit: Customer Advocacy Editorial Team Lead - Remote <https://www.linkedin.com/jobs/view/3889653838> This may be a contract opportunity supporting Microsoft

#general - April 09, 2024 at 10:47 PM

Notes from Gartner Vendor Call Today. For questions, contact <mailto:peerinsights@gartner.com|peerinsights@gartner.com> *Gartner Peer Review (GPI) Collection Option:* • 4-part email campaign • Vendors submit customer list (min 5, max 1000) • Multiple lists can be submitted throughout the year • 75% Gartner approval rate on reviews • 100 vendors currently using this *Incentives: Vendor Paid* • Three options provided by Gartner (1) $25 available in 25 currencies, (2) $25 to use with 250 merchant options, (3) $25 donation to 1 of 4 charities. Vendors can use one or all options. • Government, public sector customers can not participate • Vendors submit a credit card or wire transfer to cover costs. 3.5% processing fee. $10K per year limit. Balance rolls over to the following year. *Incentives Sponsored by Gartner* • Twice a year Gartner will cover the cost for fifty $25 gift cards. Vendors will need to submit required information in order to participate once the program is announced. *Gartner Webinars* • Next webinar TBS will cover content and marketing.

#general - April 09, 2024 at 02:52 PM

Rebranding can be a painful process. Determine what the plan is and the requirements. Start early. Any new content produced going forward should take into consideration if/when it will need to be rebranded.

#jobs - April 05, 2024 at 08:19 PM

(Not affilated)...job posted today by Mainstay. Many of you have used them for customer studies so I thought there may be some interest! Check out this job at Mainstay: Value Management Consultant <https://www.linkedin.com/jobs/view/3812013959>

#general - April 02, 2024 at 04:16 PM

Yes. I full size, all-in-one infographic.

#general - April 02, 2024 at 03:35 PM

@Katie Aamodt We had a 10% response rate on a 'three email send' using the UserEvidence platform. If you want to send me a pm with your email address, I can send you a copy of the content we used which includes subject lines.

#general - April 02, 2024 at 03:33 PM

Looking 👀 for an example or two of infographics used to tell one or more customer stories. Could be focused on just one customer story or several (e.g. by industry). many thanks!

#general - April 02, 2024 at 03:30 PM

@Erin Emery Highly recommend Sean Geehan ph937.271.3914

#general - March 26, 2024 at 11:35 PM

If you have budget, connect with Sean Geehan. He is the CAB master.

#jobs - March 26, 2024 at 11:32 PM

No one can stack up to you @Jeanne Talbot 😉

#jobs - March 20, 2024 at 06:13 PM

A few of my team from VMware effected by the Broadcom acquisition have been using [beamjobs.com](http://beamjobs.com)

#general - March 20, 2024 at 06:04 PM

One trick I have used with the internal team is to let them know a few weeks in advance when they can expect to receive a case study draft to review. I’ll create a meeting request titled “not a meeting, (name of customer) case study review” and that has helped.

#general - March 20, 2024 at 06:02 PM

If the customer and the internal team are primed and ready for a fairly quick review and approval process, two weeks is possible. If the customer has a challenging review and approval process is can take much longer. It took me one year to go through an approval process with a government customer in France once. 😑

#general - March 14, 2024 at 07:27 PM

Just something simple that highlights customer references. No action required.

#general - March 14, 2024 at 06:47 PM

Looking 👀 for a fun cartoon, image or meme to share with an internal team to promote customer references...anyone have anything 🥳 FUN?

#general - March 08, 2024 at 03:15 PM

I don't know how Rippling does it but I do know of companies who have shut down for an entire day to make outbound calls to customers to get them to complete surveys. I also know of companies who have paid big incentives to their internal teams for completed surveys. Not that I would recommend these approaches but it does happen.

#general - March 07, 2024 at 09:20 PM

@Amanda Schulte I maintain a deck of case study slides (one slide per customer with the "customer story" summary) and public "quote" slides that can be amplified in social or in presentations.

#general - March 07, 2024 at 09:18 PM

@Allison Hughes would love any ideas you have as well, catchy subject lines to encourage customers to take a survey. thanks!

#general - March 07, 2024 at 07:48 PM

Cache Walker just posted a customer newsletter on LinkedIN this week

#general - March 07, 2024 at 07:44 PM

You are HIRED @Jeff Reekers...thank you!