Amy's Profile
Amy
Recent Messages
#general - November 15, 2024 at 03:45 PM
This may be helpful as well.
#general - November 14, 2024 at 04:41 PM
I'm pretty sure a few of these sessions might be relevant......
#jobs - November 14, 2024 at 03:44 PM
Not affiliated
#discussions - November 11, 2024 at 08:28 PM
I am a team of one and have produced quote slides, case study slides and identified customers for video and podcast opportunities using UserEvidence (62 customer champions identified in the first 6 months using a list of 200 accounts). The platform also allows me to produce "spotlights" (mini case studies). @Evan Huck can have his team demo this for you. Highly recommend. (if you note the quote and spotlights I post on social- these are mostly leveraging content pulled from UserEvidence)
#general - November 10, 2024 at 11:49 PM
Our team relies on UserEvidence for testimonials/quotes. When these are published on social, we reference "data verified by UserEvidence". Given UserEvidence is a third party, I have found that it's a means to featuring testimonials without requiring standard legal approvals. As part of the UserEvidence survey, we ask permission to reference the customer by name. I have yet to run into a situation where this is disputed.
#general - October 31, 2024 at 04:40 PM
I have worked with a great agency based in SF (they produce customer testimonial videos for Confluent, Oracle, VMware and others) contact
#jobs - October 22, 2024 at 06:15 PM
@here A few CM positions that I have seen posted: Snyk (hybrid Boston), Cloudlare (hybrid SF), Glean (Palo Alto), Culture Amp (SF), Salesforce (hybrid SF), Absorb (remote), Apollo GraphQL (remote), AWS (hybrid), Hexagon (remote), Sitecore (Director - remote), Veeva (remote), Skyhigh (San Jose), Wiz (remote), LeanTaas (remote). As of today, these are all still accepting applications.
#general - October 17, 2024 at 03:49 PM
I like to find out what their expectations are for customer references, when they need customers for upcoming campaigns, webinars, speaking opportunities, speaker abstracts with tight deadlines, etc. And find out when you can participate on their team calls to share a quick update on the customer activity pipeline (as an example, I typically attend PR calls once a month)
#jobs - October 15, 2024 at 06:06 PM
I admin the VMware alumni LI group (8K) and will post
#general - September 18, 2024 at 08:49 PM
A nice award/plaque for "Chargebee Trailblazer" and a short hand written note from the leadership team member that lead the presentation would be nice.
#general - September 03, 2024 at 07:52 PM
Hi everyone. I am very interested in best practices for onboarding customers for customer success (not specifically for advocacy or customer marketing). This effort would be to welcome new customers, make sure they have the resources to be successful. Anyone know of a company that has a great program in place (and ideally a contact I can connect with)? thank you!
#jobs - August 28, 2024 at 06:28 PM
just shared this with THE perfect candidate-thank you!
#jobs - August 16, 2024 at 05:38 PM
A few companies with new customer marketing jobs posted to LI: Algolia, Splunk, Microsoft (Head of Customer Evidence), Dynatrace, Digital Reality, Vimeo, Armis, Varicent, Google Cloud (Netchannels agency).
#general - July 25, 2024 at 09:30 PM
@Maura Frost one trick is to ask a customer "can you please share any reason why you would not be able to give us the highest rating" or something like that.
#general - July 17, 2024 at 09:55 PM
@Mason Sokana check with Lauren Turner to request her slides.
#general - July 15, 2024 at 06:27 PM
During Covid there was a company that arranged bourbon tasting parties over Zoom. 😁
#general - July 11, 2024 at 05:56 PM
You might also consider using a platform like UserEvidence on an iPad with a short survey (offer an incentive). As part of the survey: #1 ask the nps question, for all those who provide the highest ranking, you can follow up with them to invite them to complete the Gartner/G2 surveys. #2 include a question on the survey about what types of reference opportunities they would be interested in participating in. Check with @Evan Huck his team can set you up. I am a big fan of UserEvidence. Easy to use. Quick results. Great support. Cost effective.
#jobs - July 04, 2024 at 07:50 PM
Not affiliated. Check out this job at Wings4U: Customer Advocacy Consultant, Reference Manager
#discussions - June 28, 2024 at 09:18 PM
Highly recommend John Corey, based in the Bay Area but has crew everywhere ph415-377-9439. I produced 100+ interviews with John while at VMware in under 2 years.
#general - June 25, 2024 at 05:09 PM
@Alexie Glover can you share a good example you may have come across of criteria and a nomination process? thanks!
#discussions - June 21, 2024 at 03:14 PM
Mostly US but we have the ability to offer gift card options that can be used anywhere
#discussions - June 20, 2024 at 07:10 PM
HELLO CMA. Question for the group. What is the largest amount you have used for a gift card incentive? (Or another reward?) Exploring the option to offer a big incentive as part of a Slack Community awards program. I would imagine I would need to include a disclaimer that government employees might not be able to collect the incentive due to company policies.
#general - June 10, 2024 at 05:10 PM
Our team created a UserEvidence survey to share on an iPad at events. We gave out swag to those who completed the survey. we also handed out a printed card with a QR code for customers to complete the survey online with a $25 gift card incentive. (customers were only offered one of the two options)
#open-share - June 06, 2024 at 05:26 PM
Interesting. Great concept. Do you have a link to another example?
#open-share - June 06, 2024 at 02:44 PM
Very interesting, @Evan Huck! I was scanning over the AI example from Immuta. It references 700 individuals. Do you know how many completed the survey? thanks
#general - June 05, 2024 at 08:20 PM
Thanks @Laurie Timms I have used TV in the past and have been using UserEvidence.
#general - June 05, 2024 at 07:03 PM
This is great, Shannon. Thank you for the response!
#general - June 05, 2024 at 05:21 PM
❓Question for the group. What are your thoughts about how customer evidence (case studies, quotes, videos, etc) can support lead generation and sales? Examples welcome!
#jobs - April 19, 2024 at 10:53 PM
Not affiliated. Customer marketing opportunity at Glassbox.
#general - April 18, 2024 at 11:15 PM
fyi. Great resource. Virtual CAB Program - More Tips on How to Run Your CAB
Irene Yam | Mar 27, 2024
[LinkedIn](
Shared via <)
#jobs - April 16, 2024 at 02:53 PM
Not affiliated. Check out this job at Influ2: Customer Marketing Manager
#general - April 15, 2024 at 07:00 PM
@Shetal Shah you are welcome! Good luck! You have your head on straight so it will be a great success ✨
#general - April 12, 2024 at 06:13 PM
Given it’s a new product, you may not have customers who can share results prior to the launch. However, if you can target select customers, arrange for a “VIP briefing” in exchange for approved “forward thinking” quotes, that should make an impact.
#general - April 12, 2024 at 04:08 PM
Check with Rhett Livengood at Intel. He’s a pro.
#general - April 12, 2024 at 03:06 PM
A follow up related to the potential of the UserEvidence platform. I found this information about how Gong is using UserEvidence to be very helpful (and I plan to steal these ideas, lol). Connect with @Evan Huck if you are considering UserEvidence for your program.
#general - April 11, 2024 at 05:57 PM
Could not have made this happen without UserEvidence ✨
#jobs - April 10, 2024 at 05:47 PM
(Not affiliated) Check out this job at Designit: Customer Advocacy Editorial Team Lead - Remote
This may be a contract opportunity supporting Microsoft
#general - April 09, 2024 at 10:47 PM
Notes from Gartner Vendor Call Today. For questions, contact
Gartner Peer Review (GPI) Collection Option:
• 4-part email campaign
• Vendors submit customer list (min 5, max 1000)
• Multiple lists can be submitted throughout the year
• 75% Gartner approval rate on reviews
• 100 vendors currently using this
Incentives: Vendor Paid
• Three options provided by Gartner (1) $25 available in 25 currencies, (2) $25 to use with 250 merchant options, (3) $25 donation to 1 of 4 charities. Vendors can use one or all options.
• Government, public sector customers can not participate
• Vendors submit a credit card or wire transfer to cover costs. 3.5% processing fee. $10K per year limit. Balance rolls over to the following year.
Incentives Sponsored by Gartner
• Twice a year Gartner will cover the cost for fifty $25 gift cards. Vendors will need to submit required information in order to participate once the program is announced.
Gartner Webinars
• Next webinar TBS will cover content and marketing.
#general - April 09, 2024 at 02:52 PM
Rebranding can be a painful process. Determine what the plan is and the requirements. Start early. Any new content produced going forward should take into consideration if/when it will need to be rebranded.
#jobs - April 05, 2024 at 08:19 PM
(Not affilated)...job posted today by Mainstay. Many of you have used them for customer studies so I thought there may be some interest! Check out this job at Mainstay: Value Management Consultant
#general - April 02, 2024 at 04:16 PM
Yes. I full size, all-in-one infographic.
#general - April 02, 2024 at 03:35 PM
@Katie Aamodt We had a 10% response rate on a 'three email send' using the UserEvidence platform. If you want to send me a pm with your email address, I can send you a copy of the content we used which includes subject lines.
#general - April 02, 2024 at 03:33 PM
Looking 👀 for an example or two of infographics used to tell one or more customer stories. Could be focused on just one customer story or several (e.g. by industry). many thanks!
#general - April 02, 2024 at 03:30 PM
@Erin Emery Highly recommend Sean Geehan ph937.271.3914
#general - March 26, 2024 at 11:35 PM
If you have budget, connect with Sean Geehan. He is the CAB master.
#jobs - March 26, 2024 at 11:32 PM
No one can stack up to you @Jeanne Talbot 😉
#jobs - March 20, 2024 at 06:13 PM
A few of my team from VMware effected by the Broadcom acquisition have been using
#general - March 20, 2024 at 06:04 PM
One trick I have used with the internal team is to let them know a few weeks in advance when they can expect to receive a case study draft to review. I’ll create a meeting request titled “not a meeting, (name of customer) case study review” and that has helped.
#general - March 20, 2024 at 06:02 PM
If the customer and the internal team are primed and ready for a fairly quick review and approval process, two weeks is possible. If the customer has a challenging review and approval process is can take much longer. It took me one year to go through an approval process with a government customer in France once. 😑
#general - March 14, 2024 at 07:27 PM
Just something simple that highlights customer references. No action required.