Amy's Profile
Amy
Recent Messages
#jobs - October 02, 2025 at 12:24 AM
I don’t know that A N Y T H I N G is normal in this job market.
#jobs - October 01, 2025 at 04:03 AM
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#jobs - October 01, 2025 at 01:20 AM
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Check out this job at : Senior Ecosystem Marketing Manager
#jobs - September 30, 2025 at 10:03 PM
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#general - September 30, 2025 at 02:31 PM
For videos, I suggest planning those way in advance so customers have a signed approval (media release) to participate and talking points and / or example interview questions specific to their success story.
Studio needs to be conveniently located as well as soundproof - which can be a challenge at events. Be sure to have the video vendor take headshots before or after the interviews. You can use those for social cards, etc.
The more formal videos have a much longer shelf life versus “man on the street” videos.
#jobs - September 29, 2025 at 09:03 PM
Not affiliated.
#jobs - September 29, 2025 at 08:34 PM
Not affiliated. Splunk UK
Senior Manager, Customer Marketing & Strategic Content
#general - September 26, 2025 at 06:16 PM
I have seen a creative option that provides a customer to submit themselves for a customer of the month spotlight. It can be as simple as adding a button to the community page and or on the company website. I’ll see if I can locate an example.
#jobs - September 25, 2025 at 02:45 PM
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#jobs - September 25, 2025 at 02:44 PM
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#jobs - September 25, 2025 at 02:43 PM
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#10-community - September 25, 2025 at 12:53 AM
@Irwin Hipsman has recently published blogs on this topic!
#general - September 25, 2025 at 12:52 AM
On our UserEvidence survey, I include a question about which specific opportunities they would agree to participate in:
Case study
Podcast
Video
Speaking engagement
Sales referral
Quote approval
If an individual selects at least one, I put them in our advocate bucket.
I started off our program with podcasts and produced case studies and “blogs” using the approved podcast content (depending on the customer’s comfort level).
Because we had some very good customer candidates who selected “podcast” in the survey, we were very quick to confirm customers for podcasts.
#general - September 23, 2025 at 11:18 PM
That makes two of us.
#general - September 23, 2025 at 11:17 PM
L’Shana Tova. And don’t forget to do something on Rosh Hashana that you have to atone for on Yom Kippur 😃
#general - September 22, 2025 at 09:09 PM
Pretty sure they video tape the sessions. Can’t wait to see what you wear next @Kevin Lau
#general - September 20, 2025 at 12:28 AM
I used Swipemarket for this video and they do travel nationwide. Reasonably priced.
#general - September 19, 2025 at 07:50 PM
I recently posted the information on the CAB channel too 😃
#general - September 19, 2025 at 04:15 PM
I don’t know what Helen Feber is up to but she knows everything there is to know about Reference Edge and how it compares to other options. David Feber at Referential might be a good resource, too.
#open-share - September 19, 2025 at 04:11 PM
Great work! And very interesting. Love your background. Now I am craving Whataburger (we have none here 😞 )
#general - September 17, 2025 at 07:40 PM
@Dana Marlin take a look at the Slack CAB channel and connect with @Irene Yam. She can help!
#general - September 17, 2025 at 04:37 PM
I have had a lot of success starting the process with a podcast. I use the transcripts to produce a blog/case study/quotes.
The podcast allows me to take short audio clips to use on social. It also allows our team to evaluate whether or not a customer would be a good candidate for speaking opportunities and PR. Several examples are posted by me on LinkedIn.
Many customers are more comfortable going the podcast route vs a case study to start.
#general - September 16, 2025 at 02:23 PM
❓Are there any links to videos available from last week’s SF CMA event? I’m interested in seeing some of the sessions (and @Kevin Lau of course) 🎥
#general - September 12, 2025 at 08:42 PM
Instead of a discount, I would think about offering access to VIP training, an ROI analysis or something that the customer would consider valuable. Discounts can be tricky especially when it comes to renewals and contracts.
#jobs - September 09, 2025 at 01:04 AM
Not affiliated. G2 job
#jobs - September 09, 2025 at 01:02 AM
Not affiliated.
Check out this job at Bitdefender:
#10-community - September 08, 2025 at 02:18 PM
May be helpful. From @Joel Primack
This Community Launch Guide from Brian Oblinger is really helpful (and robust):
Tips:
• “Right size” it for your program type and company stage — don’t overcomplicate it if it’s not necessary.
• Go on an internal and external listening tour for your community program to gain insights to inform the build and programs run in it to add value to members.
• Have a very clear goal for it initially for what you want it to impact first then expand them over time.
• Add internal and external processes in place earlier than you would expect to help you later as it grows.
#open-share - September 02, 2025 at 10:19 PM
A recent study on the state of AI. Some super interesting information here
#announcements - September 02, 2025 at 10:05 PM
<@U09D5SANXUN>
#announcements - September 02, 2025 at 07:29 PM
This one was not on my calendar either. Will standby for the link to the recording. Thanks @Mary Green (Owner CMAweekly)
#cabs - September 02, 2025 at 12:39 AM
A follow up to our call with Sean Geehan to discuss CAB programs.
He is offering a new program and asked a me to share these details.
He is not part of this Slack community so please contact him directly for more information (see below).
I’ll also post the link to the recorded session he lead for us awhile back.
#jobs - August 29, 2025 at 08:34 PM
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#jobs - August 29, 2025 at 08:31 PM
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#announcements - August 20, 2025 at 04:37 PM
Really great session. Thanks @Emily Coleman Would love to get slides/PDF
#announcements - August 18, 2025 at 05:11 PM
Thanks!
#general - August 18, 2025 at 03:52 PM
Thanks so much Hunter! Very helpful.
#general - August 18, 2025 at 02:18 PM
Happy Monday. Our events team is looking for a tool to use on an iPad at events to collect information at the booth, send a prospect a meeting invite during the event. Any recommendations? Thanks!
#announcements - August 15, 2025 at 07:03 PM
Fantastic webinar! Is it possible to get the slides (or a PDF) @Mary Green (Owner CMAweekly)
#7-case-studies-stories - July 18, 2025 at 07:29 PM
Very cool. Did you use named + anonymous quotes, or all named?
#general - July 11, 2025 at 10:16 PM
Have you seen the role that Coursera posted @Shannon Howard
#general - July 08, 2025 at 08:47 PM
Trophy on stage with photo opp with CEO/LT goes a long way.
#7-case-studies-stories - July 07, 2025 at 03:37 PM
Anyone have a blog/article that supports the need to limit the number of company people to participate in customer case study interviews? 👀
#10-community - June 27, 2025 at 05:35 PM
I suggest connecting with @Joel Primack and Brian Oblinger ()
#jobs - June 27, 2025 at 03:58 PM
Shared!
#general - June 23, 2025 at 06:34 PM
<@U08E9JC8TB4> my LinkedIn page...I post content weekly, a lot of anonymous customer evidence
#general - June 21, 2025 at 01:45 AM
@Shannon Howard send me your email address, I'll send an example of one of my anon. case study projects. I also post anon. customer content pieces on LinkedIn if you want to take a look.
#general - June 20, 2025 at 06:50 PM
I managed the security references at HP for nine years. If we didn't include anonymous case studies, there would have been very few case studies on the website. Compelling titles + relevant outcomes that resonate with the audience are key.
#general - June 17, 2025 at 11:50 PM
I have sent several resources to someone else who is just getting started. Have the person send me a LI connection. Happy to send over links to resources.