#7-case-studies-stories
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Anyone have a blog/article that supports the need to limit the number of company people to participate in customer case study interviews? đź‘€
Hey Amy!
I don’t have a blog offhand, but I do have a dissertation for you.
I can absolutely vouch for keeping live interviews focused and intimate. In my experience, too many people on the call can dilute the story and derail the focus. I usually cap it at 2 customers ( company reps) on the call max, Anything more tends to get chaotic or performative. Also tend not to let colleagues join those calls. Though sometimes the CSMs will hop on to “watch”.
That said, buying groups in B2B are real, and expanding. So if you’re trying to represent a broader range of stakeholders (like legal, product, engineering), I’ve found success sending targeted follow-up questionnaires to capture those perspectives without crowding the interview space. That way you still get depth, but the main conversation stays grounded and human.
And as for an article or a blog I think you might have better luck finding “best practices” if you look for UX user interviews. Not the same output from those conversations, but could be helpful in organizing and advocating for your preferred workflow.