#cabs
Thread
Hi everyone! We're looking at starting up a CAB for another one of our targeted verticals. Thinking about a framework to help us define what we need out of the CAB, which will then inform topics and ideal candidates to invite. I've put together this strategy framework to cover off with our industry lead. Open to any feedback or tips for how you narrowed down what your org really wants from a new CAB.
Happy to chat @Shelly Ryder My recommendation is to ask what your members want from the CAB. I also drafted a "charter" which can be a helpful starting point. Short cut ... if your leaders want to "get" before they "give" -- that's where you should start. Mutual value.
We do use a Charter for our other CAB & TAB @Jeanne Talbot It seems to me that CABs are formed because the company has a need for knowledge of some kind from a select group of its customer base. So we really need to start with what are our own gaps in market knowledge, then identify the high level topics/themes and ideal customer personas to fill that gap. The customers benefit by having influence on our future.