Stephanie Porter

#reviews - April 23, 2025 at 07:41 PM

I will clean this up and post on LinkedIn later this week, however in case anyone needs it more urgently, I've attached my list of good practices for collecting GPI reviews at customer events. If anyone sees an omission or has a great idea to add, please let me know!

#reviews - April 23, 2025 at 04:54 PM

I do! Happy to share both the best practices and the scars I've earned as part of the learning practice. Given their 2-step authentication in place, I recommend using Gartner's gift card approach where you buy Tango cards through them and they manage things so that only those who write approved reviews get the gift card. At events, it's easy for someone to write gibberish (and you can't read over their shoulders since that's against the rules) to get an onsite giveaway. Also recommend that you have instructions printed for people to review so they don't accidentally disqualify themselves by writing a non-English review, not responding to the 2-step authentication in time, etc. Happy to share more by phone if you wish.

#cabs - April 23, 2025 at 03:34 PM

Totally agree re Sean Geehan. Better than most big agencies, more cost-effective, and really easy to work with. I've brought him on to 2 companies I was at in past lives.

#cabs - April 23, 2025 at 03:32 PM

And has enough backbone to steer you away from bad decisions.

#cabs - April 23, 2025 at 03:31 PM

I agree re Sean Geehan. Twice as good as the big agencies and much more cost-effective. Very pragmatic

#general - April 22, 2025 at 05:41 PM

Ditto here. I used User Evidence at HPE and was on their CAB. They're amazing and I'm happy to discuss with anyone, however I'm no longer at HPE so can only speak for myself, not HPE.

#general - April 22, 2025 at 05:40 PM

Ditto here. I used them at HPE and was on their CAB. They're amazing and I'm happy to discuss with anyone, however I'm no longer at HPE so can only speak for myself, not them.

#reviews - April 16, 2025 at 02:15 PM

At my last employer, we measured based on achieving their Customer Choice (might have a different name), which included a specific number of reviews and ratings to qualify. Those numbers varied based on product.

#general - April 15, 2025 at 05:47 PM

At another job, we took the stick approach and went to the head of North America sales, showed him the numbers of how his team used more of our time and references than any other geo yet nominated the least. He gave his team a quota of advocate nominations, which worked for a while (until he left).

#general - April 15, 2025 at 05:46 PM

In a previous role (not most current), we made heroes out of those in sales who nominated advocates by doing some extra activities for them and their customers. Simple things like funding a go-live celebration, hosting a champagne toast for the customer to honor their team, etc. Took lots of photos and made a big deal out of it. It's the carrot approach.

#open-share - April 09, 2025 at 08:23 PM

It was a really great session, Evan!

#general - April 09, 2025 at 08:21 PM

And YES for messaging and language. I'm looking at job posts, and need to carefully read the job description as people seem to randomly choose Customer Advocacy, Customer Marketing (broader in my opinion) and Customer Lifecycle marketing interchangeably and it's confusing.

#general - April 09, 2025 at 08:18 PM

Perhaps how to build an ecosystem of programs that feed each other? Example: UserEvidence surveys that feed the advocate community (inviting reasonably-high NPS respondents), using advisory board feedback to get next-level down validation in the advocate community, etc.? Might be more relevant as a next-level-down session.

#general - April 04, 2025 at 06:54 PM

Advocacy Maven has a good comparison document however it's a little out of date. Still a good place to start and it's easy to download.