Alexie Glover's Profile
Alexie Glover
Recent Messages
#general - October 31, 2025 at 10:39 PM
Sooooo cute
#general - October 31, 2025 at 03:19 PM
<@U0806J8HHHR> curious—if you have RefEdge why are you looking for another logo permissions field?
#general - October 30, 2025 at 09:51 PM
I like to put it in the Customer Reference object (if it exists)!
#8-references - October 29, 2025 at 01:11 PM
@Jennifer Lyons you would work directly with your organizations Salesforce Admin to build a flow like this.
#8-references - October 28, 2025 at 08:13 PM
It's pretty straightforward, you get your SFDC Admin to create a custom case form related to reference requests.
From the request form POV: the case form brings in the opportunity record, has options for additional info (this will depend on your SFDC data and what's reliable) but examples include product(s), persona(s), open text for topics of conversation, etc.
From a servicing POV: you can pull a report of FY/Q and open cases, add the selected account into the case and add notes regarding who will be attending the call, etc.
The level of customization you'll need will depend on your product/sales culture/team structure.
I can't provide more than that as my examples are based on my client's workflows/instances so aren't mine to share. But there are a ton of folks using this approach so I'm sure someone else in here would be able to walk you through their set up.
#8-references - October 28, 2025 at 08:07 PM
1000% possible - lots of companies are using this these days instead of opting for an out of the box solution. It really depends on your SFDC Admin time for whether or not it's feasible.
My fav version is a case workflow, where a case can be created for each new request.
#open-share - October 28, 2025 at 08:05 PM
the most wonderful time of year!!!!!
#jobs - October 27, 2025 at 08:34 PM
New posting from Endor Labs! Open to remote candidates in US, Canada, and Panama! I'm happy to make an introduction.
#cabs - October 27, 2025 at 08:24 PM
sounds like you're having a fun monday 🫠
#jobs - October 24, 2025 at 05:25 PM
Huge week for job postings!
#open-share - October 23, 2025 at 08:33 PM
apple-role
#jobs - October 23, 2025 at 05:51 PM
They've actually posted two postings for the same role - I believe they are open to Canadian and American candidates.
#jobs - October 01, 2025 at 06:59 PM
Not affiliated:
#open-share - September 30, 2025 at 05:53 PM
This series is SO good. And this conversation was the perfect one to kick this series off. Gemma even shared her eval matrix!
#jobs - September 26, 2025 at 06:11 PM
26 remote and hybrid roles just posted over on Frank Advocacy's page!
#general - September 24, 2025 at 08:02 PM
Plus 1 to Lauren!
Hand raisers often don't actually complete an activity, even after reminding them that they had previously indicated interest. And I agree that having the option to report on engagement/program interest using those numbers can be helpful, depending on your objectives.
What you will want to avoid is the trap of indicating 2,000 advocates but then no one to do a reference call when asked, for example. So don't let your numbers come back to bite you down the line!
#general - September 24, 2025 at 02:56 PM
These are two of my favs that I refer back to often. Neither are my own.
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#8-references - September 23, 2025 at 07:31 PM
I always include a brief overview of the topics and the roles/personas who will be attending the call. Sometimes I'll name drop the company on either side of the conversation to help butter things up (if I think that will be a benefit—and especially if it's a recognizable name). The team I'm working with mostly right now is doing a lot of upselling so we're facilitating more customer to customer conversations, in which case I mention that it's a customer. If I feel like it's relevant, I will mention that it's a prospect. I do a lot of iterating based on the vibes from the account team, to be honest.
#jobs - September 23, 2025 at 07:01 PM
Sharing in case anyone else is tin fish obsessed AND into community marketing:
#8-references - September 23, 2025 at 06:21 PM
I have replaced "reference call" or "sales reference" with "private networking opportunity" in almost all invitation copy, both internally and externally and it's changed the velocity with which I'm able to secure references (even with typically grouchy customer bases).
#open-share - September 23, 2025 at 03:54 PM
Not my post, but an interesting reflection on logo use and sharing competitor information:
#general - September 22, 2025 at 08:30 PM
I've had a lot of success with SPIFF programs for specific campaigns (ie. SPIFF for CSMs who invite customers to post reviews).
But I think what is happening in your situation is misalignment in the actual incentive. If commission is what drives your Sales Org, how does your team help increase that commission? Are they using your stories, are they leveraging your logos? How can you provide them with more of what they are looking for in return for them to help you?
I like to look less at contractual incentives on the customer relationship side and instead focus on what does Sales need to help them do their jobs faster/better/easier and how can CMA contribute to that. When you start looking there you are more likely to find other opportunities for incentives (such as comped conference passes only for customers who do co-marketing, which is something that might help bolster their renewals, for example).
Sometimes you have to look at what the larger marketing org can offer the sales team versus just what customer marketing can do. Be the driver of the relationship between Sales and Marketing to help drive your value.
#general - September 22, 2025 at 05:01 PM
is the customer marketing cutie at Snowflake!
#general - September 19, 2025 at 09:24 PM
Me, an unsubscribing consumer 😅👻
#general - September 16, 2025 at 03:27 PM
But looks like they've shared their on demand info here
#general - September 16, 2025 at 03:26 PM
The CMA generally only offers on-demand replays or conference recordings to those who have a CMA membership.
#jobs - September 12, 2025 at 07:14 PM
Happy to help!
#jobs - September 12, 2025 at 03:55 PM
Plus 24 new remote roles + 2 contract opportunities. A few Director/Head of titles included!!!
#jobs - September 12, 2025 at 03:43 PM
Surfacing an interesting role for folks who have connections in school.
Spring 2026 Intern - Customer Advocacy (MBA) at Workiva -
#8-references - September 08, 2025 at 09:41 PM
BUT if you have a super responsive customer base, then this SLA doesn't map. I think a lot of it has to do with the personas you're working with and the value prop you have with your reference request!
#8-references - September 08, 2025 at 09:41 PM
I think this really depends on your customer base! In an ideal world, Amanda's SLAs are spot on. In a lot of the worlds I work in ... my SLAs from the time the request is submitted to when we have something booked is 10 business days. It normally takes me at minimum 3 days to get a customer response.
#jobs - September 05, 2025 at 04:06 PM
18 new posts rolled up for you cuties! Some really good company names in this one as well!
#jobs - September 04, 2025 at 03:43 PM
Sharing for those who straddle the line between CMA and CEd! Not affiliated.
#jobs - August 29, 2025 at 05:00 PM
Smaller round up to take us into the long weekend:
#jobs - August 26, 2025 at 03:18 PM
Glad our job postings are helping!
#jobs - August 22, 2025 at 04:27 PM
It's a big week in CMA and Community roles. We've got 27 global roles, which includes a handful of hybrid options in the post comments:
#general - August 21, 2025 at 08:38 PM
SFDC has objects for reference use or you can easily build out a few custom objects with SFDC admin so you can still access the same reporting you would have had with RefEdge (for revenue influenced through the opportunities) without needing the full tool.
#open-share - August 19, 2025 at 08:50 PM
Yay!! Welcome Chino!
#open-share - August 19, 2025 at 03:06 PM
Loooooove this
#jobs - August 18, 2025 at 07:40 PM
It's a Canada-based role, FYI!
#general - August 15, 2025 at 11:04 PM
Omg so much fun!! Enjoy you cuties!
#jobs - August 15, 2025 at 03:54 PM
Quick reminder for those on the hunt for their next gig: my team posts a weekly roundup of the global remote roles every Friday! We include customer marketing, customer advocacy, and community. And we've also started including a handful of interesting hybrid roles for those brave enough to leave their homes. with 20 new roles.
#jobs - August 14, 2025 at 05:14 PM
#general - August 14, 2025 at 05:10 PM
I personally would recommend their newsletter to see if the content resonates before investing in a membership - they often post content from the community in the newsletter.
#jobs - August 14, 2025 at 04:09 PM
Not affiliated
#general - August 14, 2025 at 03:18 PM
I also enjoy their newsletter!
#jobs - August 11, 2025 at 11:07 PM
Love Randwick!! Would be very happy to meet with her and hopefully I can help with some introductions!
#jobs - August 11, 2025 at 09:05 PM
Sans Souci, Taren Point, Sylvania Waters, Oyster Bay, and Cronulla!
#jobs - August 11, 2025 at 03:55 PM
Just an FYI that this is a repost - it was originally posted the week of July 25
#jobs - August 11, 2025 at 03:19 PM
To keep the crazy connections going - I'm a dual Aussie/Canadian citizen with my Dad's family based in the Sydney suburbs!