Alexie Glover's Profile
Alexie Glover
Recent Messages
#jobs - June 06, 2025 at 06:31 PM
20 new roles!
#general - June 06, 2025 at 02:33 PM
Wow!! It actually wasn't this one, but this one is unreal! Thank you for sharing, Christine!
#general - June 05, 2025 at 04:34 PM
Someone once shared a beautiful flywheel tracking customer marketing/advocacy involvement throughout the entire customer journey (awareness thru to renewal/expansion). Does anyone happen to have a version of this?
#general - June 05, 2025 at 03:14 PM
In progress or published?
For in progress I generally use a spreadsheet or Asana/whatever project management tool the company has.
For published, sales enablement tool + database if they exist. If those tools don’t exist, go somewhere where users already are and build there.
#jobs - May 30, 2025 at 05:16 PM
Light roundup this week, with only 15 total roles. 11 remote, 4 cool hybrid opportunities we thought were worth platforming:
#general - May 27, 2025 at 04:59 PM
Generally the best attended one is SlapFive's CustomerX Con. October in Boston.
#open-share - May 19, 2025 at 02:49 PM
Thanks so much for having me! It was a great conversation ❤️
#jobs - May 16, 2025 at 06:20 PM
@Mary Green (Owner CMAweekly) less of a complete decrease - more of a decrease in remote roles. A lot more hybrid postings. There are probably ~5 fewer posts per week in our roundups, but a lot of that has to do with our prioritization of remote roles. We've started featuring a handful of hybrid postings to keep these lists feeling full, but we're only highlighting the most interesting hybrid roles.
The postings generally aren't as hot as they were in January (where we were seeing ~25 new roles every week), but there's still new roles being posted weekly!
#general - May 15, 2025 at 05:12 PM
Where you're every spiderman? 😂
#general - May 14, 2025 at 03:25 PM
Anyone have access to on buying Customer Advocacy tech?
#general - May 14, 2025 at 03:20 PM
Just to clarify my response above re: anonymous social proof—this is always with permission.
If you are stuck without permission and without named proof, I would look to aggregate use data across a few customers for something like "Our top 5 users unlock XX" - keeping the data accurate but completely unidentifiable to a single user.
But again, this is the absolute bare minimum, bar on the floor, option.
As for not currently having approval—this is a golden opportunity to start the conversation and build the relationship. "Hey I'm Kelsey from Company. I heard you say 'XXX' on a recent call and we'd love to feature your unreal results with our technology. Want to chat about the various ways we could collaborate to spotlight your success?"
#general - May 14, 2025 at 12:49 PM
I think this really depends on your industry! Security tech for example is much more familiar with anonymous data over named social proof.
Ultimately, anonymous proof is better than no proof. If you have to start anonymous, at least get the proof on your site. I would create a workflow/plan that helps you replace anonymous data with approved data eventually though. Buyers do want to see real names, but progress over perfection!
#jobs - May 14, 2025 at 12:46 PM
Just came to share this same job!! Such a cool opportunity for program builders to do something amazing at an innovative brand.
#reviews - May 13, 2025 at 05:01 PM
@Madeline Coke it's not strictly a B2B tech trend () but some brands that do a great job of it are Trellix (Cache Walker has done this at multiple companies) and Talkdesk! You have to ensure you're following the platform guidelines for sharing content outside of the platform, but once you educate your Creative and Social teams on those guidelines, this motion is super simple and impactful!!
#reviews - May 13, 2025 at 03:36 PM
Five star Fridays! So many other CMAers do this, but it's an easy way to leverage reviews into your larger marketing motions.
We also collect key reviews into Sales decks and build out a full landing page for our entire review presence (across platforms), easily enabling Sales to find what they need AND direct traffic to our website.
Email signatures is also a fun motion to play with!
#jobs - May 12, 2025 at 10:23 PM
FYI for those looking in EMEA (UK in particular) there are many CMA roles posted on LinkedIn right now but they are hybrid. I've seen a significant decline in totally remote roles in that region over the last few months. However, huge boost in hybrid!
#jobs - May 12, 2025 at 03:04 PM
Both employment references and sales references are moving in this direction 👻 it's a wild time to be in this field AND on the market.
#general - May 12, 2025 at 01:09 PM
@Charlotte Weiss do you mean that there’s no marketing language in your MSA? Reaching out directly to clients to secure approvals is definitely not a scalable operation.
#jobs - May 09, 2025 at 05:11 PM
Cuties! Thrilled to share our Friday roundup of remote roles. We've also highlighted a handful of really cool hybrid roles for those of you brave enough to wear structured pants 3 days a week!
#general - May 09, 2025 at 02:45 PM
@Shannon Howard happy to share what my recommendations are!
In general, I recommend building some easily referenceable documentation that you can point everyone in the org to. Where this lives or what this looks like is unique from org to org. This documentation should outline what logo resources are available (ie. logo slides, logos on the website, etc.) and what appropriate use looks like for each of those resources. It should also include the process for requesting logos in a public feature (events, speaking engagements, media interviews, etc.) and how often the logos that appear on the resources are checked/vetted/refreshed.
For example: appropriate use of a logo slide is in a sales deck for a one to few meeting. Inappropriate use of a logo slide is for the backdrop of your CEO's keynote at a highly-attended industry conference (these logos should be individually vetted prior to this kind of presentation).
In terms of overall tracking for logo use, this is the classic marketing answer: it depends!
For folks who have a CMA database tool, your logo use information should be stored there at the account level and updated regularly to remove churned customers and make notes on any detractor accounts that are still customers and contractually permit use of their logo. For organizing this data from contract to the hands of the CMA function, there should be a process that is easy to follow, documented, and regularly referred to.
I do not generally recommend a checkbox with logo permissions on the account level in your CRM if it is publicly editable. It's all too common for CSMs or AEs to uncheck any marketing permissions if they feel their account is in a bad place or being overused. This leads to insane data integrity issues. What you would want to build instead is either an object that has set permissions for editing OR that is not editable at all. Unchecking generally happens when there is no documentation for how logo permissions function within the business. It's the job of the CMA function to educate the rest of the org that just because we have permission to use a logo doesn't mean we'll be plastering it everywhere forever (and if you are ... you aren't doing this right).
Happy to answer questions. This is a practice in always trying to achieve perfection so I'm continually refining my recommendations based on some of the crazy things we inevitably encounter. My playbook is for my clients but I'm happy to provide advice to the community.
#general - May 08, 2025 at 04:53 PM
I have one! DM me!
#general - May 08, 2025 at 04:23 PM
FYI that I've been having issues with Luma events + my calendar. Turns out a lot of the events I have registered for are not showing up in my calendar. I've had to go into Luma and manually add each of them to my calendar. Some others might be having similar issues and I'd hate for anyone to miss out on the awesome insights @Amanda Peacock will inevitably be sharing tomorrow!!
#open-share - May 08, 2025 at 02:57 PM
Always interested in good trophy vendors!!!
#open-share - May 08, 2025 at 02:51 PM
SO good Daniel!!! Where did you get the trophies made??
#jobs - May 07, 2025 at 03:18 PM
NEW Director role w/Service Now:
#general - May 06, 2025 at 01:06 PM
I would use the same advice here as I would with anyone in B2B tech—go where your competitors are. If your competitors are crushing it elsewhere, you need to focus and build your efforts there as well.
#jobs - May 05, 2025 at 03:30 PM
Cool opportunity to drive social strategy for a community platform:
#general - May 02, 2025 at 06:23 PM
@Katlin Hess and Erin do a blog post every year of best asks complete with screenshots! I don't have the link handy but I'm sure Katlin has it!
#jobs - May 02, 2025 at 04:49 PM
Round up of 15 remote roles + 5 hybrid roles in the comments (global positions):
#open-share - May 01, 2025 at 04:48 PM
TY Shannon 🥹
#open-share - May 01, 2025 at 04:32 PM
@Sunny Manivannan was kind enough to invite me to be a guest on the Peerbound Podcast. It's my first ever podcast interview (👼) and I would love some community support on the ep.
#jobs - April 28, 2025 at 09:28 PM
Customer Base Marketing Lead (12-Month Fixed-Term) in Belfast:
#jobs - April 25, 2025 at 03:15 PM
Y'all we've got 22 new remote roles and a sneaky hybrid role in our weekly roundup. This week we're also throwing it back with a Miss Congeniality reference! Happy April 25!
#general - April 24, 2025 at 06:49 PM
@Rachel Bonistalli
#jobs - April 24, 2025 at 06:21 PM
This is such a cool opportunity!
#jobs - April 23, 2025 at 05:50 PM
Not affiliated. Hybrid role in Colorado. Remit includes Customer Marketing, along with a lot of other pieces of the marketing pie:
#general - April 23, 2025 at 12:15 AM
Gartner is being such a hater lately!! Review responses? Impossible. Reviews rejected left and right. Vendor support? Non-existent 🥲
#jobs - April 22, 2025 at 10:19 PM
NYC based role:
#jobs - April 22, 2025 at 09:25 PM
Adding you to my weekly remote role roundup!!
#general - April 22, 2025 at 07:56 PM
Amanda is the best, so it's no surprise that the call was amazing!! Loved the reminder to edit the prompt versus replying in thread!
#jobs - April 17, 2025 at 03:26 PM
We're taking a looong weekend so we're a day early on our roundup. We've got 15 remote roles AND 2 hybrid roles (check the comments):
#jobs - April 16, 2025 at 05:47 PM
Not affiliated! On-site in Raleigh/Santa Clara:
#general - April 14, 2025 at 03:03 PM
#general - April 11, 2025 at 04:07 PM
April 22!!!!
#jobs - April 11, 2025 at 03:55 PM
21 remote roles PLUS 3 hybrid roles in this week's roundup of new CMA opportunities:
#general - April 10, 2025 at 03:21 PM
Not exactly the kind of feedback you're looking for, but within my agency we have a database specialist. She knows the ins and outs of CMA tech and how to integrate it with business tech (Salesforce, Hubspot, Marketo, etc.). It's essential for most of our clients to have this kind of expertise at hand.
In terms of if it makes sense for your in-house roles, I think it depends on the volume of data and tech, as well as what you are trying to achieve. For example, if you have a huge content production operation and no one to reliably add that content to your CMA database, sales enablement tools, etc. I could see that being a massive gap in your team's efficiency and effectiveness. Or if your team regularly runs into issues pulling the correct kind of customer data out of your CRMs and manipulating it in a way to update your team's reporting, having someone to own the entire effort can be invaluable.
#general - April 07, 2025 at 11:57 PM
Yes to both! I would also include Customer Education and the Customer Success hand off as other key contacts in setting up a holistic customer journey. Ideally, Customer Marketing/Advocacy has a hand in the background helping to build that journey.
#general - April 07, 2025 at 08:40 PM
Also, plugging some of the vendors in this specific space that integrate AI into their tools: Orca, Deeto, Champion, Peerbound, Laudable, etc.