Alexie Glover's Profile

Alexie Glover

Recent Messages

#open-share - May 01, 2025 at 04:48 PM

TY Shannon 🄹

#open-share - May 01, 2025 at 04:32 PM

@Sunny Manivannan was kind enough to invite me to be a guest on the Peerbound Podcast. It's my first ever podcast interview (šŸ‘¼) and I would love some community support on the ep. https://www.linkedin.com/posts/alexie-glover_customermarketing-customeradvocacy-cma-a[…]m=member_desktop&rcm=ACoAACfe1hsB2qKzf3u0peL02Eu8p95ozpsl6v0

#jobs - April 28, 2025 at 09:28 PM

Customer Base Marketing Lead (12-Month Fixed-Term) in Belfast: https://www.linkedin.com/jobs/view/4211903621

#jobs - April 25, 2025 at 03:15 PM

Y'all we've got 22 new remote roles and a sneaky hybrid role in our weekly roundup. This week we're also throwing it back with a Miss Congeniality reference! Happy April 25! https://www.linkedin.com/feed/update/urnactivity:7321551674584547329

#general - April 24, 2025 at 06:49 PM

@Rachel Bonistalli

#jobs - April 24, 2025 at 06:21 PM

This is such a cool opportunity!

#jobs - April 23, 2025 at 05:50 PM

Not affiliated. Hybrid role in Colorado. Remit includes Customer Marketing, along with a lot of other pieces of the marketing pie: https://www.linkedin.com/jobs/view/4214809650/?refId=oQAuL5lpxLIT%2FbEAa2FBtw%3D%3D&trackingId=oQAuL5lpxLIT%2FbEAa2FBtw%3D%3D

#general - April 23, 2025 at 12:15 AM

Gartner is being such a hater lately!! Review responses? Impossible. Reviews rejected left and right. Vendor support? Non-existent 🄲

#jobs - April 22, 2025 at 09:25 PM

Adding you to my weekly remote role roundup!!

#general - April 22, 2025 at 07:56 PM

Amanda is the best, so it's no surprise that the call was amazing!! Loved the reminder to edit the prompt versus replying in thread!

#jobs - April 17, 2025 at 03:26 PM

We're taking a looong weekend so we're a day early on our roundup. We've got 15 remote roles AND 2 hybrid roles (check the comments): https://www.linkedin.com/feed/update/urnactivity:7318655472109080577

#jobs - April 16, 2025 at 05:47 PM

Not affiliated! On-site in Raleigh/Santa Clara: https://job-boards.greenhouse.io/purestorage/jobs/6744369

#general - April 14, 2025 at 03:03 PM

alexie@frankadvocacy.com|alexie@frankadvocacy.com

#general - April 11, 2025 at 04:07 PM

April 22!!!!

#jobs - April 11, 2025 at 03:55 PM

21 remote roles PLUS 3 hybrid roles in this week's roundup of new CMA opportunities: https://www.linkedin.com/feed/update/urnactivity:7316488142855753728

#general - April 10, 2025 at 03:21 PM

Not exactly the kind of feedback you're looking for, but within my agency we have a database specialist. She knows the ins and outs of CMA tech and how to integrate it with business tech (Salesforce, Hubspot, Marketo, etc.). It's essential for most of our clients to have this kind of expertise at hand.

In terms of if it makes sense for your in-house roles, I think it depends on the volume of data and tech, as well as what you are trying to achieve. For example, if you have a huge content production operation and no one to reliably add that content to your CMA database, sales enablement tools, etc. I could see that being a massive gap in your team's efficiency and effectiveness. Or if your team regularly runs into issues pulling the correct kind of customer data out of your CRMs and manipulating it in a way to update your team's reporting, having someone to own the entire effort can be invaluable.

#general - April 07, 2025 at 11:57 PM

Yes to both! I would also include Customer Education and the Customer Success hand off as other key contacts in setting up a holistic customer journey. Ideally, Customer Marketing/Advocacy has a hand in the background helping to build that journey.

#general - April 07, 2025 at 08:40 PM

Also, plugging some of the vendors in this specific space that integrate AI into their tools: Orca, Deeto, Champion, Peerbound, Laudable, etc.

#jobs - April 07, 2025 at 06:28 PM

Not affiliated, on-site in Singapore: https://elliptic.pinpointhq.com/en/postings/cb2950a4-b124-43e4-a268-9956d08291df

#jobs - April 04, 2025 at 03:06 PM

We've got 21 new roles all in one place for those open to work Customer Marketing Cutiesā„¢ļø out there! https://www.linkedin.com/posts/frank-advocacy_customermarketing-customeradvocacy-comm[…]m=member_desktop&rcm=ACoAACfe1hsB2qKzf3u0peL02Eu8p95ozpsl6v0

#general - April 04, 2025 at 01:22 PM

Yes! I’ve built a number of these. Generally all in Google Sheets.

#general - April 03, 2025 at 08:06 PM

203 comments šŸ˜‚ have fun!

#general - April 03, 2025 at 04:29 PM

Not mine, but Sendoso Super Senders is another one that gets plugged quite a bit.

I'm actually helping a client with this right now, so this thread is perfectly timed for extra inspo!

#jobs - April 02, 2025 at 10:43 PM

Not affiliated, hybrid Director role in Philadelphia: https://www.linkedin.com/jobs/view/4084528085/?refId=9aibu8OYThqzxqBaVVVc2A%3D%3D&trackingId=9aibu8OYThqzxqBaVVVc2A%3D%3D

#jobs - April 02, 2025 at 05:50 PM

For those looking for on-site in London, UK: https://www.linkedin.com/jobs/view/4195235959

#jobs - April 01, 2025 at 04:15 PM

Not affiliated - Sales Assembly is still hiring for their first Customer Marketing/Community Manager role: https://www.salesassembly.com/jobs/

#jobs - March 31, 2025 at 08:00 PM

Ok I'm finding so many on-site jobs today, sorry for the spam!!
• JP Morgan Payments - Head of Customer Marketing & Advocacy
• Qualys - Senior Customer Advocacy Manager
Both with multiple locations throughout the US, just not remote!

#jobs - March 31, 2025 at 07:44 PM

On-site in Raleigh, NC: https://www.linkedin.com/jobs/view/4142041170/

#jobs - March 31, 2025 at 03:18 PM

Not affiliated, remote Customer Ed role: https://www.linkedin.com/jobs/view/4191823998

#jobs - March 28, 2025 at 09:27 PM

Hybrid role at Nutanix: https://careers.nutanix.com/en/jobs/n1429/senior-manager-customer-advisory/

#jobs - March 28, 2025 at 04:32 PM

We just want to be helpful! Glad that others are finding it useful.

#jobs - March 28, 2025 at 04:01 PM

It's Friday! And we're sharing 18 remote roles posted over the last week: https://www.linkedin.com/feed/update/urnactivity:7311416790532665346

#8-references - March 24, 2025 at 07:10 PM

What did you do?

#jobs - March 24, 2025 at 03:32 PM

Dropping this UK-based job here before it goes out in our Friday roundup. Wiz was just acquired by Google last week. https://www.linkedin.com/jobs/view/4187033629

#jobs - March 21, 2025 at 10:39 PM

Customer Marketing & Community Manager at Sales Assembly: https://www.salesassembly.com/jobs/

#jobs - March 21, 2025 at 03:58 PM

The weekly roundup of global remote CMA roles is now live: https://www.linkedin.com/feed/update/urnactivity:7308879396390453249

#jobs - March 14, 2025 at 04:30 PM

26 global postings in one place for you cuties!! So many this week that we exceeded the post limits on LI and had to drop some in the comments. Happy Friday! 😘https://www.linkedin.com/feed/update/urnactivity:7306349989629149186

#general - March 13, 2025 at 04:41 PM

I love the play of using your conference or other relevant events as a carrot for getting folks to join a program. CSMs and AEs will often ask for discounted/free tickets or access to speaking opps for their key customers and we provide those perks only to members of the program. It's not specific to the activity (ie. could be sales references, analyst reports, case studies, etc.) but as long as they're doing something with our program they are eligible for the discounts/freebies. This has helped incentivize account teams because they don't want to say no to their customers!

#general - March 11, 2025 at 02:15 AM

More CMA Soulmate!

#8-references - March 10, 2025 at 03:38 PM

One of my fav plays is to reserve conference passes and speaking opportunities for accounts that are within the reference pool—that doesn't necessarily mean that the contact needs to do a sales reference call to "unlock" the freebies—they could have participated in a case study or analyst report, etc. This approach incentivizes AEs to ensure that their accounts are credited for their reference activities so they can offer their customers the ideal freebies.

#jobs - March 07, 2025 at 05:07 PM

22 postings in one place! Get at it cuties!! https://www.linkedin.com/feed/update/urnactivity:7303822747057414146

#jobs - March 06, 2025 at 09:01 PM

Tons of hybrid roles in Singapore, Australia, and India too. If there's interest for remote-only roles in the region, I'll add those to my weekly roundups.

#jobs - March 05, 2025 at 08:02 PM

My last few roundups have included EMEA postings!

#general - March 04, 2025 at 10:33 PM

Shameless self promotion, but the Customer Marketing Cutiesā„¢ļø at Frank Advocacy help with this šŸ’Ŗ

#8-references - March 04, 2025 at 06:37 PM

I think Amanda's frustration has more to do with sales references being a hungry machine—that always needs to be fed with new advocates and compelling stories to encourage sales to ask after those advocates—versus a tracking issue. With a tool like Champion, I'm confident that Amanda's reference tracking is probably quite sophisticated!

One play I like to try is mining win reports to determine which new customers are likely to address similar pain points to my most sought after advocates. I also like to try to "carrot" these new references with higher value opportunities like speaking opps to get their story out there in a broad form before asking for them to dig into 1:1s.