Alexie Glover's Profile
Alexie Glover
Recent Messages
#open-share - November 14, 2025 at 12:44 PM
We’re back with a fresh instalment of Show Me Your Stack! A series where practitioners talk to each other about the tech behind their customer marketing and advocacy programs. Read <@U09AYDHAG1L>’s story about Gainsight’s transformation here:
#jobs - November 07, 2025 at 05:57 PM
I have never been a bachelorette girly ... and I'm not sure that's going to change 🫢
#jobs - November 07, 2025 at 05:27 PM
24 new remote roles plus one unreal hybrid role (with Anthropic) in the post comments:
#7-case-studies-stories - November 07, 2025 at 05:03 PM
Such a good shoutout and an important topic!
What I'm seeing right now is that most CMA functions are in reaction mode versus strategic mode with the switch from focusing on SEO to AEO. Aka everyone is being called to ensure that their third-party review performance is good.
What I'm really interested in hearing more about is how folks are trying to be strategic and proactive in these areas though (beyond reviews)!
#reviews - November 07, 2025 at 03:09 PM
@Joel Primack we can’t ask for permission because we can’t always identify the reviewer in our contact database (some of them are low-lever users, others are using either anonymous names or first names only). The content is already public and can’t be altered (ie we can’t edit the quote) and is brought directly from G2 into UE via integration. We just use UE to make it pretty 🥲
#reviews - November 07, 2025 at 01:42 PM
Currently trialing a few motions for a recently launched community, so can’t provide detailed results just yet. But, today we:
1. Have a sidebar graphic advertising where customers can leave a review (this link cycles based on which platform we’re hoping to drive to).
2. Use leaving a review as an act of advocacy that generates community points, which can be used to unlock incentives.
3. Share reviews back into the community. The eventual goal is to use UE to format these in brand and share them back into the community so folks can see that their feedback gets promoted.
#reviews - November 07, 2025 at 01:38 PM
@Aunalisa Arellano is currently killing it with GPI reviews and an incentivization program for CSMs. She’s also deployed a specific channel in Slack for reviews where the CTO is highly engaged which has really helped ensure the entire company sees this motion as a priority.
#jobs - November 05, 2025 at 07:30 PM
Kim is the best!!!!!
#jobs - November 05, 2025 at 07:30 PM
Kim has posted this role above
#general - November 04, 2025 at 06:10 PM
I’ve previously used AwardForce and am currently using UserEvidence with a client.
You’ll likely get more responses in the No Vendors channel though!
My TLDR opinion is that there isn’t a perfect software option out there right now.
#general - November 04, 2025 at 05:26 PM
I just think generally customers aren't thinking too deeply about whether they're engaging with Company's Advocacy Program or Community Program. From their perspective, they're engaging with Company.
Over engineering it doesn't do anything to change your customer's experience—unless you're at a company like Adobe where there are a ton of different products, personas, and resources internally to make the division feel logical to the customer.
#general - November 04, 2025 at 04:50 PM
I like to think about these questions from the customer POV. Dividing things internally is helpful to divide the workload, but from a customer's perspective, they're just engaging with your company, not the 1M different champion streams that exist behind the scenes.
#jobs - November 03, 2025 at 06:54 PM
I have leads for two experienced contractors (ie. someone who has either freelanced or fulfilled term contracts in the past). Specifically looking for recommendations/referrals/intros to:
1. EMEA-based customer marketing & advocacy professional (mid-level) with approximately 20 hours available for a year long contract
2. AMER-based product marketing manager with customer marketing experience/curiosity with 20 hours available for a term contract with potential to extend to an ongoing engagement
If you're interested or have someone to refer, please send me a DM 💖
#general - October 31, 2025 at 10:39 PM
Sooooo cute
#general - October 31, 2025 at 03:19 PM
<@U0806J8HHHR> curious—if you have RefEdge why are you looking for another logo permissions field?
#general - October 30, 2025 at 09:51 PM
I like to put it in the Customer Reference object (if it exists)!
#8-references - October 29, 2025 at 01:11 PM
@Jennifer Lyons you would work directly with your organizations Salesforce Admin to build a flow like this.
#8-references - October 28, 2025 at 08:13 PM
It's pretty straightforward, you get your SFDC Admin to create a custom case form related to reference requests.
From the request form POV: the case form brings in the opportunity record, has options for additional info (this will depend on your SFDC data and what's reliable) but examples include product(s), persona(s), open text for topics of conversation, etc.
From a servicing POV: you can pull a report of FY/Q and open cases, add the selected account into the case and add notes regarding who will be attending the call, etc.
The level of customization you'll need will depend on your product/sales culture/team structure.
I can't provide more than that as my examples are based on my client's workflows/instances so aren't mine to share. But there are a ton of folks using this approach so I'm sure someone else in here would be able to walk you through their set up.
#8-references - October 28, 2025 at 08:07 PM
1000% possible - lots of companies are using this these days instead of opting for an out of the box solution. It really depends on your SFDC Admin time for whether or not it's feasible.
My fav version is a case workflow, where a case can be created for each new request.
#open-share - October 28, 2025 at 08:05 PM
the most wonderful time of year!!!!!
#jobs - October 27, 2025 at 08:34 PM
New posting from Endor Labs! Open to remote candidates in US, Canada, and Panama! I'm happy to make an introduction.
#cabs - October 27, 2025 at 08:24 PM
sounds like you're having a fun monday 🫠
#jobs - October 24, 2025 at 05:25 PM
Huge week for job postings!
#open-share - October 23, 2025 at 08:33 PM
apple-role
#jobs - October 23, 2025 at 05:51 PM
They've actually posted two postings for the same role - I believe they are open to Canadian and American candidates.
#jobs - October 01, 2025 at 06:59 PM
Not affiliated:
#open-share - September 30, 2025 at 05:53 PM
This series is SO good. And this conversation was the perfect one to kick this series off. Gemma even shared her eval matrix!
#jobs - September 26, 2025 at 06:11 PM
26 remote and hybrid roles just posted over on Frank Advocacy's page!
#general - September 24, 2025 at 08:02 PM
Plus 1 to Lauren!
Hand raisers often don't actually complete an activity, even after reminding them that they had previously indicated interest. And I agree that having the option to report on engagement/program interest using those numbers can be helpful, depending on your objectives.
What you will want to avoid is the trap of indicating 2,000 advocates but then no one to do a reference call when asked, for example. So don't let your numbers come back to bite you down the line!
#general - September 24, 2025 at 02:56 PM
These are two of my favs that I refer back to often. Neither are my own.
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#8-references - September 23, 2025 at 07:31 PM
I always include a brief overview of the topics and the roles/personas who will be attending the call. Sometimes I'll name drop the company on either side of the conversation to help butter things up (if I think that will be a benefit—and especially if it's a recognizable name). The team I'm working with mostly right now is doing a lot of upselling so we're facilitating more customer to customer conversations, in which case I mention that it's a customer. If I feel like it's relevant, I will mention that it's a prospect. I do a lot of iterating based on the vibes from the account team, to be honest.
#jobs - September 23, 2025 at 07:01 PM
Sharing in case anyone else is tin fish obsessed AND into community marketing:
#8-references - September 23, 2025 at 06:21 PM
I have replaced "reference call" or "sales reference" with "private networking opportunity" in almost all invitation copy, both internally and externally and it's changed the velocity with which I'm able to secure references (even with typically grouchy customer bases).
#open-share - September 23, 2025 at 03:54 PM
Not my post, but an interesting reflection on logo use and sharing competitor information:
#general - September 22, 2025 at 08:30 PM
I've had a lot of success with SPIFF programs for specific campaigns (ie. SPIFF for CSMs who invite customers to post reviews).
But I think what is happening in your situation is misalignment in the actual incentive. If commission is what drives your Sales Org, how does your team help increase that commission? Are they using your stories, are they leveraging your logos? How can you provide them with more of what they are looking for in return for them to help you?
I like to look less at contractual incentives on the customer relationship side and instead focus on what does Sales need to help them do their jobs faster/better/easier and how can CMA contribute to that. When you start looking there you are more likely to find other opportunities for incentives (such as comped conference passes only for customers who do co-marketing, which is something that might help bolster their renewals, for example).
Sometimes you have to look at what the larger marketing org can offer the sales team versus just what customer marketing can do. Be the driver of the relationship between Sales and Marketing to help drive your value.
#general - September 22, 2025 at 05:01 PM
is the customer marketing cutie at Snowflake!
#general - September 19, 2025 at 09:24 PM
Me, an unsubscribing consumer 😅👻
#general - September 16, 2025 at 03:27 PM
But looks like they've shared their on demand info here
#general - September 16, 2025 at 03:26 PM
The CMA generally only offers on-demand replays or conference recordings to those who have a CMA membership.
#jobs - September 12, 2025 at 07:14 PM
Happy to help!
#jobs - September 12, 2025 at 03:55 PM
Plus 24 new remote roles + 2 contract opportunities. A few Director/Head of titles included!!!
#jobs - September 12, 2025 at 03:43 PM
Surfacing an interesting role for folks who have connections in school.
Spring 2026 Intern - Customer Advocacy (MBA) at Workiva -
#8-references - September 08, 2025 at 09:41 PM
BUT if you have a super responsive customer base, then this SLA doesn't map. I think a lot of it has to do with the personas you're working with and the value prop you have with your reference request!
#8-references - September 08, 2025 at 09:41 PM
I think this really depends on your customer base! In an ideal world, Amanda's SLAs are spot on. In a lot of the worlds I work in ... my SLAs from the time the request is submitted to when we have something booked is 10 business days. It normally takes me at minimum 3 days to get a customer response.
#jobs - September 05, 2025 at 04:06 PM
18 new posts rolled up for you cuties! Some really good company names in this one as well!
#jobs - September 04, 2025 at 03:43 PM
Sharing for those who straddle the line between CMA and CEd! Not affiliated.
#jobs - August 29, 2025 at 05:00 PM
Smaller round up to take us into the long weekend:
#jobs - August 26, 2025 at 03:18 PM
Glad our job postings are helping!
#jobs - August 22, 2025 at 04:27 PM
It's a big week in CMA and Community roles. We've got 27 global roles, which includes a handful of hybrid options in the post comments:
#general - August 21, 2025 at 08:38 PM
SFDC has objects for reference use or you can easily build out a few custom objects with SFDC admin so you can still access the same reporting you would have had with RefEdge (for revenue influenced through the opportunities) without needing the full tool.