Alexie Glover's Profile
Alexie Glover
Recent Messages
#open-share - January 17, 2025 at 05:41 PM
I can't wait to vote for all my friends 🥹
#jobs - January 17, 2025 at 05:13 PM
Weekly job posting roundups are back! This week we've featured 18 roles, mostly remote ... but two hybrid roles for those in Atlanta and Chicago!
#general - January 13, 2025 at 04:37 PM
For those new in the freelance space, please, please review your business insurance before you pitch clients. It is so important to be insured, especially for accessing client data/information.
#jobs - December 20, 2024 at 04:39 PM
Another round up of CMA jobs! All remote! Many posted this week!
#general - December 17, 2024 at 10:11 PM
As above! There's a few nuances though.
Most profiles will have 3 Review Source options:
Seller Invite: G2 allows you to create unique URLs for campaigns. If you are providing customers with a direct URL, this would constitute seller invite.
G2 Invite on Behalf of Seller: Campaigns that are run by G2 on your behalf, where you provide a list of customer contacts and G2 sends the emails.
Organic: Customer finds your G2 profile on their own and leaves a review.
#jobs - December 13, 2024 at 04:38 PM
Another round up of remote job postings is live:
#discussions - December 10, 2024 at 06:48 PM
Not to mention the awards content used to support deals in the following 12 months.
#discussions - December 10, 2024 at 06:47 PM
I would definitely stick to your revenue options then. You can also look at opened renewals/expansions with the customers represented in your awards program for the following 6 or 12 months.
#discussions - December 10, 2024 at 06:23 PM
Absolutely love that final slide, Shannon! 🔥
#discussions - December 10, 2024 at 06:01 PM
Also, awards are so fun! What a great program to inherit!
#discussions - December 10, 2024 at 06:00 PM
A few that are top of mind for me:
• # of submissions
• # of customers represented across submissions (works only if you have customers that can apply to multiple categories)
• Revenue influenced (in-flight or completed deals that correspond with the award program timeline)
• # of priority brands represented (if your company has a marketing hit list)
• # of content pieces created
• Event-based metrics, if you host any award-specific events, such as a webinar (things like registration, replays, etc.)
#general - December 09, 2024 at 04:13 PM
Revenue influenced—on any marquee campaigns or basic programs (ie. sales references, awards program, customer appreciation campaigns, etc.)
#jobs - December 06, 2024 at 09:25 PM
With the huge influx of postings, we're going to make it a regular thing for December!!
#jobs - December 06, 2024 at 09:25 PM
Thanks for sharing, Mary!
#general - December 05, 2024 at 11:43 PM
Hey Valeria! My team at is available to help 🙂 We're agency-ish, so think the backing of a team of talented contractors without the usual agency overhead.
#random - December 04, 2024 at 10:36 PM
Seeking a sanity check! What is the SLA your company has in place for submitting content for social and posting it? (ie. new customer story submitted to the social team 1 week in advance of posting)
#welcome - December 03, 2024 at 10:21 PM
hello from Victoria!!
#general - November 22, 2024 at 03:36 PM
Sitecore does this!
Roadshow:
Symposium:
#random - November 19, 2024 at 08:54 PM
The slide that landed in your inbox earlier today is the exact resource we've built with clients to ensure a successful transition when new leadership lands! Including the DACI helps to highlight where you know a part of your program needs to be built/managed but that you might not have capacity to do it yourself.
I've also seen the slide adapted to be an individual's contribution to the program as a whole versus an overview of the entire CMA program.
#general - November 14, 2024 at 05:31 PM
There's a ton of nuance in understanding which reviews will be approved/declined. is a pretty good spot to start.
Things that often trip people up:
• Reviews submitted using a personal email versus a business email (ID needs to be verified by Gartner)
• Email address must also match the stated company name
• Demonstrated expertise with the product being reviewed
#general - November 08, 2024 at 05:16 PM
Congratulations Jeanne! Can’t wait to see what you do next 💚
#general - November 08, 2024 at 03:37 PM
As a contractor, time tracking is king and it is truly so informative.
There are free products like Toggl that are simply timers with different labels. If you were to do some minor time tracking, you could extrapolate based on that information (although I personally find it a bit addictive because seeing how long different tasks take is eye opening!).
Although I understand this might not be the answer you’re looking for, just wanted to shout out the benefits of time tracking.
#announcements - November 08, 2024 at 03:33 PM
@Mary Green (Owner CMAweekly) confirmed it was filtered to my spam, which has never happened with your newsletter before
#announcements - November 07, 2024 at 11:46 PM
I also haven’t seen it come in yet!
#general - November 06, 2024 at 10:12 PM
@Melissa Pezzin my first reaction is that you might be targeting the wrong kind of user. Your CSMs should be helping to surface decision makers versus engaged users of the platform. GPI asks vendor evaluation/selection type questions, so if you're sending the request to engaged users who weren't/aren't aware of the evaluation process, you may be filtering unqualified contacts into your pipeline, resulting in a higher rejection rate.
#open-share - October 31, 2024 at 09:33 PM
She is SO precious
#random - October 31, 2024 at 07:39 PM
Amazing!!!
#open-share - October 31, 2024 at 03:56 PM
My fav time of year for Grot emojis!
#general - October 31, 2024 at 03:55 PM
@Melissa Pezzin curious what you're doing today? Your review rejection rates seem high to me.
I've seen a lot of success with a high-touch/high-personalization approach. Working alongside the CSM org, we identify decision makers or those who have the experience to be able to answer the GPI survey and invite them to influence their peers/industry. This approach has never resulted in a rejection rate quite that high for my clients.
#general - October 29, 2024 at 03:41 PM
I will second that the team you are assigned to at Testimonial Hero can really make or break a project.
#general - October 29, 2024 at 03:23 PM
Following because this is a dream campaign to work on!
#open-share - October 29, 2024 at 03:22 PM
I just shared some resources for auditing your case studies during my presentation at CustomerXCon with @Emily Amos. We didn't share a report card per say, but might be helpful as you start out!
#discussions - October 28, 2024 at 05:18 PM
Sorry for the delay in responding in thread! Here's what I've worked with:
I currently use to support a client's awards program. They've used it for ~5 years. The setup is truly not intuitive and I wasn't supporting the account in the first year it was configured. We then have since "replicated" seasons for each year and made minor adjustments. I would not want to be responsible for the original configuration because even just making minor adjustments is truly so difficult and unintuitive. We have had some challenges over the last few years with their support model, but nothing out of this world remarkable. Unfortunately, this year we had a massive problem: they deleted/deactivated our active awards site/season in the midst of our application period. There was no explanation for why this occurred and we were passed to a number of CSMs before it was rectified. We were down for ~2 days. When they reinstated our site, they were not able to reinstate the archive from previous seasons and they were also not able to put the attachments back for customers who had already submitted and included optional attachments. We were refunded for our trouble and their mistake, but that was likely the final nail in the coffin.
I've personally evaluated both and , but I haven't looked at either recently and wasn't impressed enough to consider recommending a transition from Award Force (which was working at the time). Obviously things have changed now! I anticipate we'll be doing a full platform evaluation in the coming few months.
Another option that is on the market but I haven't yet reviewed is .
For another client, we work in their own form building tool. We do a lot of exporting and manipulating data outside of the form. I personally find this to be an inefficient process as we burn a lot of time manipulating data so it is easily readable. We also pull this data out of Excel and into Word to create individual docs for each judge to review. If you have a big awards program and a big CMA team that can support data manipulation, this might be a worthwhile route for you.
I haven't found anything that plugs into Salesforce or an Advocacy Database/Management tool—which would be ideal as there is often an issue, regardless of what platform you're using, in matching the customer name submitted to what lives in Salesforce.
Happy to send updates as we begin the vendor evaluation process though!
#discussions - October 22, 2024 at 08:51 PM
You don’t want what I have 😅
#discussions - October 21, 2024 at 06:42 PM
@Andru Creighton and I built last year!
#discussions - October 18, 2024 at 01:36 PM
So many free resources dropping on Tuesday!
#general - October 17, 2024 at 03:43 PM
@Jeanne Talbot has just run a pretty cool campaign on her LI with quick video interviews with her stakeholders about how customer marketing impacts their role. Might be a good reference point for you!
#open-share - October 11, 2024 at 05:35 PM
How to advertise the value of customer education to your cross-departmental colleagues! I'm always interested in what productive collaboration across departments looks like.
#general - October 09, 2024 at 03:51 PM
Yay!! See you there @Ciana Abdollahian ❤️
#discussions - September 27, 2024 at 04:53 PM
Not to mention that if you have some hot advocates (big logos, etc.) that make them desirable for all kinds of marketing asks, you're putting that information right in the hands of anyone in your org who wants it. Which can lead to easily overburdening your advocates—often without your knowledge.
#discussions - September 27, 2024 at 04:52 PM
I've done this 🙂 it really depends on how you want to manage your program.
In the past, I've had a client who had a checkbox for Referenceable and a notes section. The challenge we faced there was that the reference information was editable by anyone with access to edit Account and Contact records - so the CSMs would just turn it off without sharing the reason.
If you have multiple people putting out multiple asks to your referenceable customers, this method gets tricky. I personally haven't seen a good way to track ongoing asks and historical activities inside of SFDC. I've always seen this done in a spreadsheet ... and if you have competing asks, you need to ensure all those making the asks are also referring to the spreadsheet.
I also haven't seen a good example of tracking for different activities/referenceability types (such as speaking engagements, content development, sales references, etc.).
That said - starting at this point is a great way to get your customer reference data in your CRM!
#general - September 26, 2024 at 07:24 PM
Definitely ensure you're maintaining enough budget reserve for a full year of review incentives and customer thank-yous! These always seem to pop up as running low on budget, and when you need them, you need them!!!
#jobs - September 24, 2024 at 04:21 PM
Boston based?
#reviews - September 24, 2024 at 03:09 PM
Reviewflowz does this. The founder is @Axel Lavergne - so I'm sure he can tell you more!
#general - September 17, 2024 at 04:05 PM
As Ryan and Kristin have said, your awards should also be considered as a connector across your other customer programming (community, events, CABs, etc). Because award programs are literally the best 🥹 the hill I will die on for sure
#general - September 17, 2024 at 03:24 PM
I strongly believe that awards programs are the best way to maximize your advocacy efforts.
With an awards program, you can:
1. Uncover new advocates
2. Tap into accounts that have previously declined advocacy (they might not want to do a case study, but they do want to win an award, for example)
3. Fill your yearly content pipeline from award winners
4. Develop numerous kinds of content (case studies, blog posts, quotes, KPIs/metrics, videos, etc.)
5. I focus on "industry best practices" so the content from the awards program can be evergreen for your company (outside of just the awards program)
I would hesitate to recommend a condensed timeline, as even a scaled-down, or I would recommend calling it an emerging program, will take time to plan and execute. But when you consider that it could be your lead/pipeline generator for all advocacy activities, even as a team of one, I think it becomes an obvious place to invest your time and energy!
#general - September 12, 2024 at 02:45 PM
Congratulations Kevin and team!!
#general - September 11, 2024 at 02:21 PM
For the past few years we've used this Etsy vendor:
We're currently evaluating a shift in the look/feel and looking at this vendor: