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Alexie Glover May 14, 2025 at 03:25 PM

Anyone have access to this recent Forrester report on buying Customer Advocacy tech?

Mary Green (Owner CMAweekly) May 14, 2025 at 03:59 PM

maybe @Kevin Lau?

Kevin Lau May 14, 2025 at 05:01 PM

Will check

Evan Huck May 14, 2025 at 06:09 PM

very interested haha

Evan Huck May 14, 2025 at 06:13 PM

curious to see how it compares to our 2025 Customer Marketing Tech Landscape Report

Kevin Lau May 14, 2025 at 06:14 PM

100% yours will be more comprehensive

Kevin Lau May 14, 2025 at 06:14 PM

I have a related article around roles and responsibilities in CMA if anyone is interested from forrester

Irwin Hipsman May 14, 2025 at 06:43 PM

I saw the blog post and will try to track it down. Anybody want to co-author a review with me. Have done this on other Forrester report.

Evan Huck May 19, 2025 at 03:57 PM

You are a legend <@U08E9JC8TB4> 🙌

Evan Huck May 19, 2025 at 03:58 PM

still weird to me they didn't include customer content in this report - it's a small enough space where it's hard to have a conversation about advocacy and references w/o considering customer content

E.g. good content/evidence often obviates the need for a live reference call esp in a SMB or mid-market sub $40k deal.

Sunny Manivannan May 19, 2025 at 06:13 PM

@Evan Huck agreed, especially as they included Customer Content in the precursor report from a few months back and called it a "High Value / Must Invest" sub-category.