Heather Foeh's Profile
Heather Foeh
Recent Messages
#discussions - November 27, 2024 at 07:33 PM
Oftentimes CSMs are the ones being asked to reach out to their customer to put an advocacy request in front of them. An advocacy platform removes the need for them to do that, which can save them a lot of time and back-and-forth with customers.
#welcome - November 19, 2024 at 06:43 PM
Me too!
#welcome - November 19, 2024 at 05:36 PM
Welcome, <@U081CGMG1QV>! π
#discussions - November 19, 2024 at 05:35 PM
@Grace Corey - I'm a big fan of recording these things in your CRM if at all possible. The benefit is that you can give visibility to others in the organization, but also that you can measure these things against renewal and expansion opportunities too. Twice now I've used the "Log a Call" feature in Salesforce and had a special version created for the customer marketing team to use. The drop down of activities represented all of the things we wanted to track (blog post, reference, customer video/story, speaking engagement, etc.) so we could bucket the activities in our quarterly reports. We used the date field to record when it happened and then also had another date field on the record labeled "Thank you sent". Not every act of advocacy needed a thank you, but that way we could also easily report on that. Or see who was getting a lot of gifts vs none, etc. π
I love @Shannon Howardβs idea too - different pages for different acts. Sendoso should hopefully already be integrated with your CRM too.... π€
#discussions - November 15, 2024 at 09:55 PM
I used Vanilla for 2 years at 6sense (just left there in May) and they are still using it to run their RevCity community. Happy to chat if I can help!
#welcome - November 14, 2024 at 09:13 PM
Welcome, Brynja! Oooh tablescapes... π
#general - November 11, 2024 at 01:17 AM
We bought Deeto at 6sense last spring right as I was leaving there but I believe the rollout has been smooth... You can DM @Sarah Wylie for deets...
I'm super impressed with Champion as well - definitely take a look at what they're doing!
#welcome - November 06, 2024 at 08:58 PM
Welcome <@U07UT4Q838T>! π
#welcome - October 27, 2024 at 07:16 PM
Welcome, Michelle!! This is a fun group!
#discussions - October 22, 2024 at 05:06 PM
Many years ago (when people were more centrally located in offices) we sent a swag kit to the implementer. In it, there was a 'treasure map' we created with specific onboarding milestones in it. If they completed all the steps in the map before 30 days we gave their team a pizza party. We had a few customers hit that milestone and they all enjoyed it. I know that things like this are much harder to do today though... π’
#discussions - October 15, 2024 at 03:24 PM
@Marlee Ravid One thing I always like doing when gathering customer feedback is to give them fake money to vote with. So for example, everyone gets 10 fake $10 bills. They can then choose to put all that money on one thing that really, really matters to them, or divide it up amongst several features that are interesting to them. It makes it kind of interactive plus it drives home the point that there are trade-offs when developing features.
#general - October 12, 2024 at 02:58 PM
So sad I had to end up missing it, @Jeff Reekers - I ended up with a dang migraine and took the day to rest. Looking forward to joining next time!!
#welcome - October 09, 2024 at 05:29 PM
Briana!!! Ashley!! π
Dang - this group is made up of so many amazing people! Congrats to @Mary Green (Owner CMAweekly) for creating this!
#general - October 02, 2024 at 02:42 AM
I'm biased but I do like the 6sense customer stories layout:
(I used to work there)
I also think that Intercom does a good job:
#welcome - October 01, 2024 at 03:28 PM
Oooh so fun @Kristine Kukich!! Such a fun small world!
#general - September 26, 2024 at 03:54 PM
One thing I've done in the past is create a bucket of money for creating a few 'big' advocates. For example, for us, we needed a strong Marketing Ops leader who would advocate for us. We set aside money to nurture one by submitting them to speak at another event and then paying for their travel. We also submitted them for a few awards during the year which often has a fee associated with the submission process.
#welcome - September 25, 2024 at 04:14 PM
So. Many. Great. Peeps. Here. π @Kevin Lau
#linkedin - September 24, 2024 at 08:43 PM
Great post @Kristin Blye - so easy to overlook some of those, for sure! Especially the DEFINITION!
#welcome - September 24, 2024 at 08:41 PM
Yay - thanks @Joel Primack! π
#welcome - September 24, 2024 at 08:17 PM
Thank you for the invitation @Mary Green (Owner CMAweekly) and for the nudge @Shannon Howard π ! I'm happy to be with my peeps. CMA forever!
π Location: Currently in North Dakota [see below]
π‘ Work: Solopreneur - Consulting on Customer Marketing & Communities
π― Currently working on: Helping Spektrix build a roadmap for a community launch; Bringing on a few more clients
β€οΈ Free time: My husband and I travel full time in an RV we've named Greta. (We're GoGoGoGreta on Insta) We love visiting small, quirky towns and last week saw the Northern Lights for the first time! <swoon> I also love to knit and we're big fans of the Texas Longhorns football team.
π«Ά LinkedIn:
#welcome - September 24, 2024 at 08:05 PM
What a lovely small world it is, @Caitlin Foster π I just joined here too!