Shannon Howard

#general - June 04, 2025 at 08:29 PM

These are all fantastic ideas! And <@U081QESDKS7>, good on you for thinking about it and asking!

To what @Emily Coleman said, I think the first 30-60 days are about listening—not just to the business problems to solve, but to the people solving them. What are people's strengths? How do they want to grow? How do they like to recognized and appreciated? What makes people tick? That goes a long way to building trust and motivation.

Something I love to do for team calls is also what I call "high fives." Just intentional time and space for people to share something great that someone else has done—whether they went above and beyond, ran a killer campaign, got a great response to outbound, etc. It starts off with high energy and helps people feel recognized for their contributions. As part of this, I also encourage the team to take a moment to leave praise in Lattice (our performance management system) so it's on record for people during review periods. It's a small, intentional practice, but it makes a huge impact on morale.

#general - June 04, 2025 at 06:03 PM

@Julie Neumeister for the hundred cards, I was able to get those out in-person at a user conference.

For the most recent awards program, we asked for mailing addresses for where to ship the award if they won and used that for gifts/cards.

#general - May 30, 2025 at 04:21 PM

Wish I could join! I'll be at an appointment, but this will be a great topic with an awesome guest host! 🙂

#general - May 29, 2025 at 02:14 AM

For celebrating honorary mentions, I’ve done runners up or “top entries.”

To commemorate and honor everyone, is it possible to send them all thank you cards that celebrate their success and achievement and thank them for participating! I am definitely pretty extra, but I’ve handwritten over 100 cards just to make things special. it’s small and simple but goes a long way!

For sharing all the submissions, we followed up on our awards program to create case studies. Not sure if you’re planning something similar or what submissions look like. Maybe there’s a playbook? We talked about Mutiny’s customer playbooks on Friday’s call. Could be fun to say: “We learned so much from reading your submission. Would you mind if we share your use case as part of a collection of best practices?” That is very honoring, and has the double benefit of helping other customers!

#general - May 29, 2025 at 02:11 AM

+1 to CustomerXCon!

#general - May 28, 2025 at 07:17 PM

@Deena Zenyk, @Liz Richardson, and I were talking yesterday about VOC content. Would love if we can meld minds to come up with:

1. Different types of VOC content you might create (reviews, case studies, testimonials, etc.)
2. How you syndicate/distribute this content externally (social, ads, email nurtures, BDR outreach, etc.)
3. How you distribute VOC content INTERNALLY so teams use it If you're interested in contributing, share what comes to mind for the above, and I'll pull it all together as part of a VOC content series to share. 🙂

#general - May 22, 2025 at 03:39 PM

Just remember the sunblock!

#announcements - May 22, 2025 at 03:32 PM

FRIENDS! Have you had some wins in H1 that you'd love to brag about with a group of people who GET IT???

Good news for you: Tomorrow, during the CMA Weekly call, it's an open floor to share your wins and highlights YTD. Join us at 11am PT/2pm ET!!!

#general - May 22, 2025 at 02:59 PM

Woah! Big changes. Can't wait to hear what's next!

#general - May 16, 2025 at 04:17 PM

You’re welcome!

#general - May 16, 2025 at 02:59 PM

I usually take this to mean 2 things:

1. Do you know what you're looking for? If you're interviewing for a ton of different things, how do I know you actually want the job you're interviewing for vs. whatever offer you get?
2. How quickly do I need to move? If I like our conversation, do I need to get my internal teams to move faster to extend an offer?

#general - May 16, 2025 at 02:57 PM

This is what's in our contracts. Customers have the option to redline:

1. Intellum Standard Publicity Clause – Accepted by majority of clients (estimated to be 75%):
Publicity. Neither Party may make any press releases, public announcements or similar public disclosure relating to this Agreement or its subject matter, including promotional or marketing material, without the consent of the other Party. Any such press release, public announcement or similar public disclosure will be coordinated with and approved by the other Party before release. Notwithstanding the foregoing, at any time after Client's launch of the Software Solutions, Intellum may begin referencing Client as a customer of Intellum in online and printed sales materials including usage of Client's logo. Intellum agrees to abide by Client's logo usage guidelines. Client has the right to revoke such reference and logo usage if Intellum conducts itself in a way that could cause brand damage to Client.
2. Intellum Standard Publicity Clause – Typical modification requested by clients as shown below (estimated to be 15%):
DELETION OF THE FOLLOWING STANDARD LANGUAGE:
“Notwithstanding the foregoing, at any time after Client's launch of the Software Solutions, Intellum may begin referencing Client as a customer of Intellum in online and printed sales materials including usage of Client's logo. Intellum agrees to abide by Client's logo usage guidelines. Client has the right to revoke such reference and logo usage if Intellum conducts itself in a way that could cause brand damage to Client.”
OR REPLACED WITH
"Any use of client name and logo requires express written approval by client"
3. Non Standard Publicity Clause - Client requests deletion of Intellum clause (estimated to be 5 %).
COMPLETE PROHIBITION BY CLIENT OF AN PRESS RELEASE AND PUBLICITY RIGHTS.

#open-share - May 09, 2025 at 02:03 AM

What Daniel neglected to mention is that, in addition to handing out the Golden Grots (are we not all OBSESSED with Grot), he also got 101 peer reviews at the conference!!!

#open-share - May 09, 2025 at 02:02 AM

Congrats! 🎊

#general - May 09, 2025 at 02:01 AM

We’re working on this now (not just logo rights, but all kinds of advocacy). A lot of this language is built into our contracts by default, and customers can redline out or make adjustments based on their company policy. We’re working now on these being SF fields that get updated when a new contract is signed (new logo or renewal), so it’s easier to search.

@Alexie Glover curious to hear what you’re doing!

#open-share - May 05, 2025 at 09:48 PM

So sorry to hear this! Will keep an eye out for you!

#open-share - May 01, 2025 at 04:46 PM

So good! More Alexie on podcasts! I am so here for it!

#open-share - April 28, 2025 at 10:52 PM

Amazing! Let’s go, Meg!

#open-share - April 25, 2025 at 05:48 PM

This looks AMAZING. 😍 Love the speakers and the plan!

#general - April 25, 2025 at 05:45 PM

We send ours monthly.

#general - April 23, 2025 at 06:38 PM

Putting my scrappy hat on:
• Could you use campaigns for the event and tie a speaker to the campaign? Use your usual campaign attribution, but now you know which speaker is tied to it.
• Set it up like an advocacy tag. We set up our references in SF to tag the account and individual used for the reference so we can see who gets used the most, who leads to more closed-won, etc. Wondering if you can do something similar? Tag an advocate to an opportunity, but the advocacy type is speaking.

#general - March 24, 2025 at 04:33 PM

WOW. that's amazing, Grace!

#general - March 24, 2025 at 02:27 PM

We have a little distribution template so we put it in a variety of places:
• Case study slide that Sales can pull into slide decks
• Slack post in the Sales team channel with bullet point overview
• Email to Sales & Account Management teams with bullet point overview
• Reminder in bi-weekly readout of recently published case studies

#general - March 11, 2025 at 09:25 PM

YES, PLEASE!

#general - March 05, 2025 at 01:23 PM

I’m not surprised there are so many! If I can be helpful in thinking through how to immortalize your support for scale, let me know. I love that stuff

#general - February 26, 2025 at 05:39 PM

Taggd you in a few posts!

#general - February 26, 2025 at 05:02 PM

I'll put it on my weekend to do to try to pull all of this together into a LinkedIn article so it's all in one place. 🙂

#general - February 26, 2025 at 05:02 PM

And here @Katlin Hess

#general - February 26, 2025 at 05:02 PM

@Katlin Hess some ideas here.

#general - February 25, 2025 at 06:57 PM

Looks like Laudable WAS acquired (announced today): https://www.linkedin.com/posts/ryanquindlen_i-did-it-i-kept-a-huge-secret-laudable-ac[…]m=member_desktop&rcm=ACoAAAVJRnwBGP5_2S30jqa1QKnDkfeP2hu76cc

#general - February 25, 2025 at 03:53 PM

Hi. I'm terrible at deck design. Does anyone have a resource with pointers and best practices? I know my story, key points, etc. but absolutely suck at visuals and layout.

#discussions - February 24, 2025 at 05:39 PM

What type of programs are you running for lifecycle? I'd imagine that impacts how you define engagement.

#open-share - February 17, 2025 at 09:02 PM

Woah! Majestic and also terrifying.

#general - February 17, 2025 at 05:20 PM

We’ve worked with Testimonial Hero. I like their approach. Easy to work with.

#announcements - February 11, 2025 at 07:35 PM

My favorite place to pop in during the day! 🙂

#open-share - February 11, 2025 at 07:33 PM

Love this idea!

#general - February 06, 2025 at 08:00 PM

@Kayleigh Bateman @Mason Sokana ☝️ was reminded of this thread today

#general - February 06, 2025 at 07:59 PM

@Shelly Ryder You could! Does your company do employee referrals? You could look at that to get an idea of how to structure your page/what information to capture. You might need some Terms & Conditions from Legal attached to the page, but I'm all for the low lift approach.

#jobs - February 05, 2025 at 07:36 PM

Good luck!

#general - February 05, 2025 at 06:51 PM

This is old from a presentation I gave to a group of business owners, but some helpful stuff on referrals: https://docs.google.com/presentation/d/1L0X6TSVGM9JOtX0Lud9fVOOcPu1Hao8KCbJGmDZmtpo/edit

The content from SaaSquatch (I think they were acquired by Impact.com) is also helpful if you’re in B2B referrals.

#jobs - February 05, 2025 at 03:49 PM

Wow. Exciting to see so many customer marketing jobs cropping up!

#announcements - February 04, 2025 at 05:25 PM

So sorry to hear this. Hope you feel better soon, Mary!

#general - February 04, 2025 at 03:26 PM

In those cases, I would anonymize.

But I'm also wondering if you could get to the "no" faster for future case studies so you haven't put all that effort in. Like a pre-approval before you get started, then an approval on the actual content?

#jobs - February 03, 2025 at 06:20 PM

Work with @Mandy Patterson at SproutSocial! https://sproutsocial.com/careers/open-positions/6598271/

#general - February 01, 2025 at 03:43 AM

@Lauren Turner love the formula! That’s what we did with our sales team: set criteria for when and how a reference is used.

@Maria Braune to keep it simple, we didn’t split based on industry or deal size (although I would ask our team not to use a reference on a smaller deal).

#general - January 31, 2025 at 09:28 PM

I set mine based on percentage of expected closed won deals.

#open-share - January 29, 2025 at 05:15 PM

Looking forward to this research!

#general - January 27, 2025 at 09:12 PM

Anyone have a fun customer love campaign planned for Valentine's Day next month?

#linkedin - January 27, 2025 at 08:26 PM

I posted today about the Top 100 nominations: https://www.linkedin.com/posts/shannonlagassehoward_top-100-cma-25-announcement-activ[…]920017178626-059j?utm_source=share&utm_medium=member_desktop

Please DM me your email if you want to be nominated!

#general - January 27, 2025 at 07:04 PM

Happy community manager day to YOU, Mary! ♥️