Shannon Howard's Profile
Shannon Howard
Recent Messages
#open-share - November 14, 2025 at 04:17 PM
This was so good
#general - November 14, 2025 at 04:17 PM
Always happy to help!
#general - November 13, 2025 at 02:38 PM
Above are both great suggestions. What <@U0806J8HHHR> shared about recording in advance is ideal. Recording live is expensive and adds complexity to the live event. If you do dry runs with speakers, you could record those to share after the event for people who couldn’t make it ( @Kristine Kukich did this one year for CEdMA).
#general - November 13, 2025 at 02:36 PM
@Irwin Hipsman we stopped paying for G2 last year. When we were a customer, we could reply. Now that we don’t have a subscription with them, we can’t reply.
#general - November 12, 2025 at 04:09 PM
Sad, sad face.
#general - November 12, 2025 at 04:01 PM
Am I losing my mind, or is there now no way to respond to reviews on GPI?? 🙃
#general - October 28, 2025 at 06:56 PM
Love that idea, Heather! Are you able to do dynamic content at all? I never figured out the mechanics of that, but love that idea for personalizing parts of the newsletter based on personas, interest, etc.
#general - October 28, 2025 at 06:35 PM
We are re-imagining ours right now. The thing I've been thinking about is: would I want to read this? Would I find this valuable?
With that in mind, thinking more about how we message, how we write the copy, how to make things "quick tips" vs. long, drawn out content, etc.
#open-share - October 27, 2025 at 03:24 PM
Woah! Yeah, I feel like I just saw something from @Jeff Reekers on Friday about how CMA is positioned to grow in 2026.
#general - October 24, 2025 at 04:50 PM
I love the sentiment here of "give them something to react to" vs. "ask what they're planning to attend."
#7-case-studies-stories - September 30, 2025 at 06:27 PM
This is what our new slide template looks like:
#general - September 19, 2025 at 08:15 PM
Yes. I gave that feedback, "Hey Rebecca, I actually didn't finish my previous response before you asked another question, so we're going to need to work on your people skills." She gave me a little bit more time to think after that.
#general - September 19, 2025 at 08:04 PM
SO NEAT. Trying it now.
#open-share - September 19, 2025 at 12:00 PM
Agreed - neat format!
#announcements - September 18, 2025 at 09:35 PM
Hey friends! I apologize that I won't be able to join tomorrow. Teaching the new students about RESUMES! hahahaha.
But feel free to reach out for 1:1 time. Would love to connect!
#open-share - September 18, 2025 at 01:46 PM
Aw. I love that this collab happened with one of your advocates! Will give it a listen.
#general - September 18, 2025 at 01:45 PM
So cool! Will look forward to seeing what you build at Appcues! Great product!
#general - September 17, 2025 at 01:50 AM
<@U08U4PV81KP> what’s the customer health stoplight system?
@Emily Coleman love this bold new project!
#general - September 12, 2025 at 01:47 PM
We just launched our program last year, so it's not that big.
Here is the press release we put out:
This was the landing page we created for submissions for this year's awards, which linked to announcement about past winners:
#general - September 09, 2025 at 01:40 PM
@Irwin Hipsman Who else is in the area?
#general - September 08, 2025 at 07:35 PM
@Kristine Kukich let's do an open call! 🙂
#general - September 04, 2025 at 12:17 PM
Welcome! You're absolutely in the right place.
#open-share - August 22, 2025 at 08:25 PM
New article up on post-sales campaigns (featuring the latest Mixology with @Kristine Kukich):
#general - August 15, 2025 at 05:54 PM
Love this idea! I'll see what I have written down.
#open-share - August 12, 2025 at 01:22 PM
Wrote an article repurposing and distributing customer content here:
#general - August 08, 2025 at 07:27 PM
<@U08S5TC6MC7> podcast reccs here!
#open-share - August 08, 2025 at 06:53 PM
Saving to listen later! I love hearing your thoughts and being able to share with my execs so they get a VP-level understanding of what customer marketing is and can do!
#open-share - August 08, 2025 at 06:51 PM
@Aparna Sharon Isa Dass Yes! It'll be recorded.
#open-share - August 07, 2025 at 04:42 PM
I'm hosting a live webinar/workshop next week. If you have friends in customer education who could use some help with this, please invite them to join!
#general - August 05, 2025 at 11:52 AM
@Leslie Barrett had a whole ebook on customer ABM. And @Marie Elliott has talked about it before!
#general - August 01, 2025 at 06:01 PM
💯
#open-share - August 01, 2025 at 06:01 PM
Can't wait to listen! Love unconventional career journeys.
#open-share - July 28, 2025 at 07:41 PM
Happy 1 year, Jacob! It's been a great year watching you grow!
Also, welcome back, Daniel! Missed you! ❤️
#general - July 18, 2025 at 05:46 PM
Love this idea! Thanks for organizing, @Natalie Gullatt!
#7-case-studies-stories - July 17, 2025 at 12:10 PM
Love this! Thanks for sharing the experiment and results!
#7-case-studies-stories - July 15, 2025 at 09:12 PM
We did something similar at our SKO.
It was really tied to renewed value props. As part of practicing those value props, we were given scenarios (new logo & expansion). We had to determine which value prop was tied to the scenario and introduce a customer proof point that helped to tell the story. Then we had to give a short 5-minute pitch to the whole room, as if we were talking to that customer.
Now, what wasn't helpful was that our team really did not have a lot of familiarity with our customer stories. So this event highlighted a need to train our rep on "back pocket stories." We're working with a "if you hear this, then reference this" framework. So looking at the top use cases or things that are going to come up, then equipping reps with the talking points. So if we're talking about ease of admin (you don't need a whole team of admins thanks to automation), tech stack consolidation (bringing multiple education programs into one platform to increase efficiency), etc., there's ONE customer story we can reference that's a great example of that.
I'll admit that we are still working on making sure reps have these down pat (we are also still working on having the value props down pat 😅 ).
#open-share - July 15, 2025 at 12:56 PM
@Rebecca Grossman yes! DM me your email and I’ll add you.
#general - July 14, 2025 at 07:02 PM
<@U095P3UL3QS> Love that idea!
#open-share - July 14, 2025 at 03:00 PM
Later this month, I'm hosting a webinar with Ramli John, author of Product-Led Onboarding and EUREKA: The Product Onboarding Playbook for High-Growth B2B Companies.
Ramli will walk through the EUREKA Model—a proven methodology that leverages Education-Led Growth to create critical "aha moments" that turn confused new users into confident power users. If you've worked on onboarding before, you know it's a cross-functional effort—not any one person or team!
Would love if you'd join us or share with someone on your team who could benefit from the conversation.
.
#open-share - July 11, 2025 at 04:13 PM
Bookmarking this! Some of our execs want to relaunch our customer cmmunity.
#general - July 10, 2025 at 08:08 PM
So sorry to hear this, Rebecca. Will keep an eye out. If I can tag you in anything or make a connection, let me know!
#general - July 09, 2025 at 02:10 PM
We do a physical award. In the application, we ask them who the award should be made out to (the education program owner, the team, or the name of their academy). When we confirm their win, we ask the best address to ship the award to.
We also offered the person who took the time to submit the application a small gift (under the limit for most companies). We set a budget and picked a few options in that range that people could choose from. You can see those here:
We used a simple Google Form to ask them which gift they'd prefer and the best personal mailing address (not stored).
#general - July 09, 2025 at 02:06 PM
Very simple program, but here's the page:
#open-share - June 26, 2025 at 09:35 PM
Go, people, go! Will be an amazing event.
#general - June 25, 2025 at 09:51 PM
Yes! You also mentioned a portfolio of programs overview. Would love to learn how you structure and present that to different audiences.
#general - June 25, 2025 at 07:31 PM
I'm sorry I lost this thread. For those who have Gong smart trackers set up for references to case studies and customer stories, what keywords did you use/how did you train the smart tracker? We are hoping to set this up not only to see how often case studies are referenced, but also look at the difference in deals where existing customers are mentioned vs. not.
#general - June 23, 2025 at 08:58 PM
Kevin has been enormously helpful, not just in the tactical execution, but the nuances of navigating the business and executive conversations. He provides help beyond the generics and program review, which is invaluable!
#general - June 20, 2025 at 07:29 PM
@Amy Do you have examples of what those looked like? Our tiles use the customer logo and part of the page formatting includes customer data. Just thinking through visually how we present the case study without identifying info.
#general - June 20, 2025 at 05:45 PM
For folks using anonymous case studies, do you have these on your website? If so, how are you showcasing them?