Shannon Howard's Profile
Shannon Howard
Recent Messages
#open-share - June 26, 2025 at 09:35 PM
Go, people, go! Will be an amazing event.
#general - June 25, 2025 at 09:51 PM
Yes! You also mentioned a portfolio of programs overview. Would love to learn how you structure and present that to different audiences.
#general - June 25, 2025 at 07:31 PM
I'm sorry I lost this thread. For those who have Gong smart trackers set up for references to case studies and customer stories, what keywords did you use/how did you train the smart tracker? We are hoping to set this up not only to see how often case studies are referenced, but also look at the difference in deals where existing customers are mentioned vs. not.
#general - June 23, 2025 at 08:58 PM
Kevin has been enormously helpful, not just in the tactical execution, but the nuances of navigating the business and executive conversations. He provides help beyond the generics and program review, which is invaluable!
#general - June 20, 2025 at 07:29 PM
@Amy Do you have examples of what those looked like? Our tiles use the customer logo and part of the page formatting includes customer data. Just thinking through visually how we present the case study without identifying info.
#general - June 20, 2025 at 05:45 PM
For folks using anonymous case studies, do you have these on your website? If so, how are you showcasing them?
#general - June 18, 2025 at 03:39 PM
I may be jumping the gun here, because they're recording a bunch of episodes to release at once, but:
#general - June 18, 2025 at 01:37 PM
Obviously joining this community & the Friday calls would be awesome, too. 🙂
#general - June 18, 2025 at 01:37 PM
Champion has a new podcast and Captivate Collective has Talk Advocacy to Me. It's no longer running, but Beat the Drum was a great way to learn about CMA.
Captivate also does certifications that would be really foundational and also help your friend start building relationships in the field!
#general - June 04, 2025 at 08:29 PM
These are all fantastic ideas! And <@U081QESDKS7>, good on you for thinking about it and asking!
To what @Emily Coleman said, I think the first 30-60 days are about listening—not just to the business problems to solve, but to the people solving them. What are people's strengths? How do they want to grow? How do they like to recognized and appreciated? What makes people tick? That goes a long way to building trust and motivation.
Something I love to do for team calls is also what I call "high fives." Just intentional time and space for people to share something great that someone else has done—whether they went above and beyond, ran a killer campaign, got a great response to outbound, etc. It starts off with high energy and helps people feel recognized for their contributions. As part of this, I also encourage the team to take a moment to leave praise in Lattice (our performance management system) so it's on record for people during review periods. It's a small, intentional practice, but it makes a huge impact on morale.
#general - June 04, 2025 at 06:03 PM
@Julie Neumeister for the hundred cards, I was able to get those out in-person at a user conference.
For the most recent awards program, we asked for mailing addresses for where to ship the award if they won and used that for gifts/cards.
#general - May 30, 2025 at 04:21 PM
Wish I could join! I'll be at an appointment, but this will be a great topic with an awesome guest host! 🙂
#general - May 29, 2025 at 02:14 AM
For celebrating honorary mentions, I’ve done runners up or “top entries.”
To commemorate and honor everyone, is it possible to send them all thank you cards that celebrate their success and achievement and thank them for participating! I am definitely pretty extra, but I’ve handwritten over 100 cards just to make things special. it’s small and simple but goes a long way!
For sharing all the submissions, we followed up on our awards program to create case studies. Not sure if you’re planning something similar or what submissions look like. Maybe there’s a playbook? We talked about Mutiny’s customer playbooks on Friday’s call. Could be fun to say: “We learned so much from reading your submission. Would you mind if we share your use case as part of a collection of best practices?” That is very honoring, and has the double benefit of helping other customers!
#general - May 29, 2025 at 02:11 AM
+1 to CustomerXCon!
#general - May 28, 2025 at 07:17 PM
@Deena Zenyk, @Liz Richardson, and I were talking yesterday about VOC content. Would love if we can meld minds to come up with:
- Different types of VOC content you might create (reviews, case studies, testimonials, etc.)
- How you syndicate/distribute this content externally (social, ads, email nurtures, BDR outreach, etc.)
- How you distribute VOC content INTERNALLY so teams use it If you're interested in contributing, share what comes to mind for the above, and I'll pull it all together as part of a VOC content series to share. 🙂
#general - May 22, 2025 at 03:39 PM
Just remember the sunblock!
#announcements - May 22, 2025 at 03:32 PM
FRIENDS! Have you had some wins in H1 that you'd love to brag about with a group of people who GET IT???
Good news for you: Tomorrow, during the CMA Weekly call, it's an open floor to share your wins and highlights YTD. Join us at 11am PT/2pm ET!!!
#general - May 22, 2025 at 02:59 PM
Woah! Big changes. Can't wait to hear what's next!
#general - May 16, 2025 at 04:17 PM
You’re welcome!
#general - May 16, 2025 at 02:59 PM
I usually take this to mean 2 things:
- Do you know what you're looking for? If you're interviewing for a ton of different things, how do I know you actually want the job you're interviewing for vs. whatever offer you get?
- How quickly do I need to move? If I like our conversation, do I need to get my internal teams to move faster to extend an offer?
#general - May 16, 2025 at 02:57 PM
This is what's in our contracts. Customers have the option to redline:
1. Intellum Standard Publicity Clause – Accepted by majority of clients (estimated to be 75%):
Publicity. Neither Party may make any press releases, public announcements or similar public disclosure relating to this Agreement or its subject matter, including promotional or marketing material, without the consent of the other Party. Any such press release, public announcement or similar public disclosure will be coordinated with and approved by the other Party before release. Notwithstanding the foregoing, at any time after Client's launch of the Software Solutions, Intellum may begin referencing Client as a customer of Intellum in online and printed sales materials including usage of Client's logo. Intellum agrees to abide by Client's logo usage guidelines. Client has the right to revoke such reference and logo usage if Intellum conducts itself in a way that could cause brand damage to Client.
2. Intellum Standard Publicity Clause – Typical modification requested by clients as shown below (estimated to be 15%):
DELETION OF THE FOLLOWING STANDARD LANGUAGE:
“Notwithstanding the foregoing, at any time after Client's launch of the Software Solutions, Intellum may begin referencing Client as a customer of Intellum in online and printed sales materials including usage of Client's logo. Intellum agrees to abide by Client's logo usage guidelines. Client has the right to revoke such reference and logo usage if Intellum conducts itself in a way that could cause brand damage to Client.”
OR REPLACED WITH
"Any use of client name and logo requires express written approval by client"
3. Non Standard Publicity Clause - Client requests deletion of Intellum clause (estimated to be 5 %).
COMPLETE PROHIBITION BY CLIENT OF AN PRESS RELEASE AND PUBLICITY RIGHTS.
#open-share - May 09, 2025 at 02:03 AM
What Daniel neglected to mention is that, in addition to handing out the Golden Grots (are we not all OBSESSED with Grot), he also got 101 peer reviews at the conference!!!
#open-share - May 09, 2025 at 02:02 AM
Congrats! 🎊
#general - May 09, 2025 at 02:01 AM
We’re working on this now (not just logo rights, but all kinds of advocacy). A lot of this language is built into our contracts by default, and customers can redline out or make adjustments based on their company policy. We’re working now on these being SF fields that get updated when a new contract is signed (new logo or renewal), so it’s easier to search.
@Alexie Glover curious to hear what you’re doing!
#open-share - May 05, 2025 at 09:48 PM
So sorry to hear this! Will keep an eye out for you!
#open-share - May 01, 2025 at 04:46 PM
So good! More Alexie on podcasts! I am so here for it!
#open-share - April 28, 2025 at 10:52 PM
Amazing! Let’s go, Meg!
#open-share - April 25, 2025 at 05:48 PM
This looks AMAZING. 😍 Love the speakers and the plan!
#general - April 25, 2025 at 05:45 PM
We send ours monthly.
#general - April 23, 2025 at 06:38 PM
Putting my scrappy hat on:
• Could you use campaigns for the event and tie a speaker to the campaign? Use your usual campaign attribution, but now you know which speaker is tied to it.
• Set it up like an advocacy tag. We set up our references in SF to tag the account and individual used for the reference so we can see who gets used the most, who leads to more closed-won, etc. Wondering if you can do something similar? Tag an advocate to an opportunity, but the advocacy type is speaking.
#general - March 24, 2025 at 04:33 PM
WOW. that's amazing, Grace!
#general - March 24, 2025 at 02:27 PM
We have a little distribution template so we put it in a variety of places:
• Case study slide that Sales can pull into slide decks
• Slack post in the Sales team channel with bullet point overview
• Email to Sales & Account Management teams with bullet point overview
• Reminder in bi-weekly readout of recently published case studies
#general - March 11, 2025 at 09:25 PM
YES, PLEASE!
#general - March 05, 2025 at 01:23 PM
I’m not surprised there are so many! If I can be helpful in thinking through how to immortalize your support for scale, let me know. I love that stuff
#general - February 26, 2025 at 05:39 PM
Taggd you in a few posts!
#general - February 26, 2025 at 05:02 PM
I'll put it on my weekend to do to try to pull all of this together into a LinkedIn article so it's all in one place. 🙂
#general - February 26, 2025 at 05:02 PM
And here @Katlin Hess
#general - February 26, 2025 at 05:02 PM
@Katlin Hess some ideas here.
#general - February 25, 2025 at 06:57 PM
Looks like Laudable WAS acquired (announced today):
#general - February 25, 2025 at 03:53 PM
Hi. I'm terrible at deck design. Does anyone have a resource with pointers and best practices? I know my story, key points, etc. but absolutely suck at visuals and layout.
#discussions - February 24, 2025 at 05:39 PM
What type of programs are you running for lifecycle? I'd imagine that impacts how you define engagement.
#open-share - February 17, 2025 at 09:02 PM
Woah! Majestic and also terrifying.
#general - February 17, 2025 at 05:20 PM
We’ve worked with Testimonial Hero. I like their approach. Easy to work with.
#announcements - February 11, 2025 at 07:35 PM
My favorite place to pop in during the day! 🙂
#open-share - February 11, 2025 at 07:33 PM
Love this idea!
#general - February 06, 2025 at 08:00 PM
@Kayleigh Bateman @Mason Sokana ☝️ was reminded of this thread today
#general - February 06, 2025 at 07:59 PM
@Shelly Ryder You could! Does your company do employee referrals? You could look at that to get an idea of how to structure your page/what information to capture. You might need some Terms & Conditions from Legal attached to the page, but I'm all for the low lift approach.
#jobs - February 05, 2025 at 07:36 PM
Good luck!
#general - February 05, 2025 at 06:51 PM
This is old from a presentation I gave to a group of business owners, but some helpful stuff on referrals:
The content from SaaSquatch (I think they were acquired by ) is also helpful if you’re in B2B referrals.
#jobs - February 05, 2025 at 03:49 PM
Wow. Exciting to see so many customer marketing jobs cropping up!