Liz Richardson

#open-share - September 06, 2024 at 04:31 PM

#open-share - September 06, 2024 at 04:30 PM

Story creation - still huge. Still a top priority for almost every organization. @Sam Shepler and Dan Kalmar will be discussing the key pieces to developing your customer content strategy as the customer content noise continues to get noisier. You can join live next Tuesday on LinkedIn: <https://www.linkedin.com/events/talkadvocacytome-samshepler-dan7233833140450967552/about/>

#open-share - August 30, 2024 at 10:10 PM

How do I become an honorary employee?

#open-share - August 15, 2024 at 01:44 PM

If you want to hear from one of the rockstars in the advocacy space, definitely click “Attend” for this discussion with Cristina Melluzzi. If you don’t know @Cristina Melluzzi, she’s worked for large enterprise organizations like Microsoft and Cisco. She built one of the first advocacy empires while at Cisco who many people have fashioned their advocacy team design against. She’s speaking next Tuesday on how she was able to start from a team of one and fashion a whole customer advocacy department by speaking to the C-Suite in terms they understood. Should be a great discussion. <https://www.linkedin.com/events/talkadvocacytome-cristinamelluz7227355848132419584/about/>

#open-share - June 25, 2024 at 01:29 PM

Today’s LinkedIn live TATM episode is on building spaces for advocacy within your community. The guest is @Todd Nilson from Clocktower Advisory. If community is part of your remit or if you’re looking for more advocacy &lt;&gt; community synergy, come join us at 9am PT | 12pm ET. <https://www.linkedin.com/events/7208466495641649152/about/>

#open-share - May 17, 2024 at 03:24 PM

Thanks for always being such a great date, @Evan Huck!

#general - May 16, 2024 at 05:50 PM

We are glad you approve @Allison Hughes!

#general - May 16, 2024 at 05:49 PM

Oh, you did a play-by-play, @Mary Green (Owner CMAweekly). How fun! Thanks for sharing the love!

#open-share - May 16, 2024 at 03:59 PM

#open-share - May 16, 2024 at 03:58 PM

Speed Dating Part Two is starting in two minutes! We had so much fun yesterday. Come join us! <https://bit.ly/3TQjyrF>

#open-share - May 15, 2024 at 03:02 PM

party

#open-share - May 15, 2024 at 03:01 PM

🎉 SPEED DATING STARTS IN ONE HOUR!! Come join the partaaaayy! <https://bit.ly/3TQjyrF>

#open-share - May 13, 2024 at 03:03 PM

If you’re like me and you recognize more and more overlap with CS, CM and Customer Advocacy, then we have a really interesting discussion for you tomorrow on Talk Advocacy to Me. @Maureen Rice of Churn Zero has the unique perspective of being a customer marketer who leverages customer success tooling to nurture and activate her customers. This discussion should give you food for thought on how you are aligning with your CS org and if you are missing out on untapped technology potential. Live LinkedIn session tomorrow at 12pm ET. Always love to have you join. Feel free to leave questions ahead of time as well. <https://www.linkedin.com/events/7191431322748248064/about/>

#open-share - April 15, 2024 at 04:57 PM

Always is. It’s a complex event to put on but that makes it all the more rewarding!

#open-share - April 15, 2024 at 03:43 PM

it's alive

#open-share - April 15, 2024 at 03:42 PM

IT’S TIME!!! Advocacy Vendor Speed Dating is back for the 4th year. Love, love, love this event and seems like good timing for all the shakeup going on in the space. 😉 We also try and make this just a ton of fun and will be incorporating more audience participation and CMA insights. 15 vendors (several who are first-time participants), 10 minutes each, 0 pressure and you’re not stuck on any sales lists. And of course, we never skimp on the prizes. Everyone who registers is eligible for our Ultimate Date giveaway. $200 Ticketmaster g/c, $250 gift card to the airline of your choice, two Away travel bags for you and your date. (Kind of sad I can’t win myself) And _this_ year, each vendor is required to bring a customer date to give their real-life experience working with the vendor. Come and please share! <https://events.thecaptivatecollective.com/speed-dating-2024?utm_campaign=Speed%20Dating%202024&amp;utm_source=captivate-liz>

#open-share - April 02, 2024 at 03:48 PM

The chat with Jane seen above is starting in about 10 minutes! Grab your lunch or a mid-morning coffee and come join us. <https://www.linkedin.com/events/talkadvocacytome-janemenyo7176209761732816896/about/>

#open-share - March 27, 2024 at 06:22 PM

Hi All! If you enjoyed the TATM episode with Jon Erskin last week, we have an equally tough but meaty topic next Tuesday with @Jane Menyo. We’ll be asking if our approach to Customer Marketing is working or if it’s time for a new playbook. Jane, Head of Customer Marketing at Gong, is impressively forward-thinking in this area. Should be another great topic. Join us live on LinkedIn Tuesday. <https://www.linkedin.com/events/7176209761732816896/comments/>

#open-share - March 14, 2024 at 06:07 PM

If you enjoy a provocative topic, this one may be the one for you: <https://www.linkedin.com/events/7171154801026686978/about/> Let’s have some fun.

#open-share - March 06, 2024 at 09:15 PM

So glad you enjoyed it @Warsan Ahmed. I really enjoyed the discussion myself!

#general - February 29, 2024 at 05:44 PM

Hi All, I know there was a conversation about this previously, but is anyone using an Awards Program management platform that they really like? Or have heard of any good ones?

#open-share - February 28, 2024 at 02:52 PM

#open-share - February 28, 2024 at 02:52 PM

If you haven’t seen this online yet, we are going to be having a lot of fun TODAY talking about Generative AI in relationship to Customer Marketing. The topic is hot of course but the guest panel is sure to make for a very good time. If you want to learn and laugh today, I’m hosting three innovators in this field who are passionate about this topic - @Evan Huck from UserEvidence, Doni Lerner from PeerSpot and @ from Deeto. Join us for some great questions and interactive discussion. I’m genuinely stoked about this one. <https://us02web.zoom.us/webinar/register/3017068238178/WN_ZTSKarVzTB6HW3KDCAXA2A>

#announcements - February 14, 2024 at 04:35 PM

Thank you so much for all your tips and examples, friends! Appreciate you all.

#announcements - January 19, 2024 at 02:54 PM

@Evan Huck If you’re throwing an event, I’m there!

#influitive - January 19, 2024 at 02:53 PM

Hi All. Sorry I’m late to respond and thanks for the invite @Mary Green (Owner CMAweekly). Yes, happy to share what we are seeing. We have been getting lots of outreach regarding Influitive. There are several long term Influitive customers who are considering next moves. However, and I think wisely, many of these customers want to carefully evaluate before making final decisions. There many questions to consider: • Impact on service - that’s pretty evident • Impact on platform - not immediately as clear, but the platform won’t be going away anytime soon and no immediate functionality changes • Impact on long term vision - VERY unclear as there doesn’t seem to be one currently, they seem to be scrambling here • Brand values alignment - for some, the new business model and strategy is simply not a fit For many we are talking to now, the first steps are a through assessment in understanding 1) what value the program is truly generating today as it is and 2) based on primary goals, audience, risk aversion, etc. is Influitive still the right choice. Our team tries to come in with the most unbiased point of view but also bring our knowledge and connections to most of the platforms available to help evaluate the risks, rewards and viability of making a big change. Similarly, if anyone here is evaluating a move, my advice would be to try and keep as unbiased and open minded as possible (trust me, talking to myself here as former head of Services and CS at Influitive _and_ a former share holder) and do an assessment on impact to org, your role and customers. Likewise, estimate impact of _staying_ with the changes to ownership, service levels and undocumented product strategy. Even a simple pros vs cons list is a good way to start building some clarity. *What is right for one Influitive customer could be completely wrong for another!* We have some customers who want to switch and some who will definitely be staying. However, regardless of massive shakeups like this, it’s always a good idea to periodically assess if the program itself is healthy, if it’s truly driving business and customer impact and if the platform you are on is allowing you to effectively execute your advocacy strategy rather than if you are shaping your strategy to fit the confines of your platform. I agree there is no single platform out there in the CMA space that is going to do everything. Instead, the trend right now is to piece together multiple tools that do one or two things very well. I look forward to seeing some continued progress and disruption in the platform landscape so that customer marketing and advocacy can continue to mature. We need good tools in order to do that.

#announcements - January 19, 2024 at 02:59 AM

Party @Evan Huck wants to go back to Vegas! 😂 The people were a good time.

#announcements - December 07, 2023 at 07:39 PM

@Jeanne Talbot I used to manage all of onboarding at my last company! Hit me up if you want to a quick chat. Happy to share what I remember.

#open-share - November 21, 2023 at 08:50 PM

That is clever branding, @Rebecca Grossman! I like it.

#open-share - October 31, 2023 at 03:01 PM

#open-share - October 31, 2023 at 03:00 PM

Starting in an hour! Grab a sandwich, a drink and relax and listen during your lunch break. <https://www.linkedin.com/events/talkadvocacytome-kristenauguste7122309874885042176/comments/>

#open-share - October 31, 2023 at 03:00 PM

@Branka Prišunjak - you can watch the video as well once it’s up. @Shannon Howard - Excited to have you!

#open-share - October 25, 2023 at 05:10 PM

Advocacy practices are growing! Interested in learning how an Advocacy Center of Excellence can oversee and enable advocacy across multiple functions and product lines? Come to the live chat with Kristen Auguste, Head of Advocacy Center of Excellence at Siemens. Sure to be some really interesting insights on this Talk Advocacy to Me chat next Tuesday at 12pm ET. If you have questions ahead of time, you can drop them here or on the event page: <https://www.linkedin.com/company/37203562/admin/feed/posts/?viewEvents=true>

#welcome - October 25, 2023 at 04:16 PM

Hi there!

#announcements - August 08, 2023 at 03:13 PM

Thank you so much for sharing, Mo! I’ll be looking through this.

#open-share - August 08, 2023 at 01:58 PM

@Alison Bukowski I could buy into this term. A weather of knowledge - someone who has weathered the storm in a particular field. I think that’s legit!

#open-share - August 07, 2023 at 02:16 PM

A “weather” of knowledge, eh? Wow. That sounds REALLY knowledgeable!

#announcements - August 04, 2023 at 04:20 PM

Welcome @Kelly Miller! I do think the focus or mix is highly dependent on the target audience. For practitioners, events like the ones @Mary Green (Owner CMAweekly) hosts here focused on specific challenges or execution are a great way to connect customers, get an added layer of support for them and also build valuable best practice content from the discussions! Folks with some margin in their schedule who don’t necessarily get a lot of vendor love also love experiences. @Kiely (Monteiro) Hajjar has hosted some really creative customer experiences, such as escape rooms, candle making, etc. One of my favorite personal experiences was a virtual travel tour in Spain hosted by a local there. For executive level audiences, the size, focus and content would differ greatly. Regular roundtable discussions around very specific industry level topics that speak to their business challenges is a great event to bring value to the attendees and build some awesome content. You can also insert thought-leaders into these discussion for another layer of value. However, executives need fun too! I love infusing something exciting into an event, like a CAB, but it has to be done very intentionally and very well. Exceptional experiences that they can’t just get any time and don’t waste their time!

#announcements - August 04, 2023 at 04:05 PM

Hi All, been thinking about executive programs a lot lately. I specifically would love insights/ideas/examples from folks who have run a newsletter to a specific executive advocacy group focused on thought leadership, community and relationship building. Besides some great industry focused content, has anyone seen anything really creative being included in an executive level newsletter?

#open-share - June 16, 2023 at 07:11 PM

*CAP Awards* are open! There were 70 applicants last year (first year!) and we would love to see more. If you are doing innovative and impactful work in the world of CMA, this award program is for you. No restrictions on budget, tools, or network. All winners are chosen by a panel of judges - all heavy hitters in this space (see below). Here are this years’ categories: * Advocacy Impact * Advocate Engagement Campaign * Advocacy Program Brand * Exceptional Advocacy Portfolio * Lifecycle Advocacy * The Advocacy Mindset * Advocate of the Year (as in, nominating YOUR top customer advocate!) Share your great work - get in your application. Submission cut off date is July 7th - no extensions! <https://events.thecaptivatecollective.com/cap-2023>

#open-share - June 06, 2023 at 01:30 PM

Nice work @Ari Hoffman. Very cool to see the large list of CMOs and great for building awareness around the CMA practice.

#announcements - June 05, 2023 at 10:05 PM

@Maura Frost All good suggestions above. I’ll just add a few more: • Clear value proposition to the CSM team, just like you should have a clear value proposition to customers when inviting them into the program. I always say, you are building advocates externally and internally! People invest in things they believe will bring value to them in terms of time saving, increased role success, etc. • Have a program prospectus ready if you don’t already to hand off after the presentation. This could be a single PDF sheet or a few slides that outlines the purpose, mission, values, target audience, value propositions (internally and externally), target audience, etc. That sounds like a lot, but keep it short! • And a really good piece of advice I was told was during the presentation, get attendees to commit to one thing. That could be writing down the names of two clients who should be invited, downloading the prospectus during the meeting, raising their hand to volunteer for being a “program expert”, etc. The idea is simply to not just share knowledge, but get action going immediately. Hope there’s something helpful in there for you!

#agencies-contractors - May 31, 2023 at 08:07 PM

Oh, me too!

#agencies-contractors - May 31, 2023 at 08:06 PM

Hello everyone! Just realizing this is here.

#open-share - May 30, 2023 at 01:22 PM

If anyone is part of a start-up and wants the perspective of someone who advises CMOs in this space, there’s a live chat with Carrie Wadlington on What’s Top of Mind for New CMOs today on LinkedIn.

#announcements - May 12, 2023 at 06:54 PM

Well, isn’t this fun. Very hard to get all of mine in a single shot, so I had to go back to Christmas! My four trouble makers.

#announcements - May 04, 2023 at 01:41 PM

I’m a fan of a recorded interview. The beauty of a live interview is the ability of course to pivot and allow some nuggets of insight to find their way in. However, I am finding more and more that a recorded interview gives you so much bang for buck: • Video segments or the long-form interview • Audio clips • Podcast • Transcript from which you can create an easy blog post • Formal case study if you want to go that direction • Quotes

#jobs - April 07, 2023 at 07:19 PM

Hello Channel: I have a bit more detail now, so I’d like to reshare my original post. If someone has expertise in community management for *Higher Logic Vanilla* and ideally experience working with more senior IT roles, I have a client looking for a 3-6 month full-time contract. This community would run more like an advocacy program than a traditional community. They need help with implementation and then management from point of launch. If you are interested please DM me. Feel free to tag anyone who you think might be as well. Many thanks!

#announcements - March 24, 2023 at 05:54 PM

It’s an old book but How to Win Friends and Influence People is just based on basic human psychology.

#announcements - March 24, 2023 at 05:53 PM

Dale Carnegie has the tried and true method of getting buy-in and response - empathize, state how you both want the same thing, show you are interested in the same goals they are, then show how getting the action done is in line with their own goals (and those of the company), and then directly ask for you need - “I will need X by Y date or I will need to do Z if I do not receive by that time.”