Liz Richardson's Profile
Liz Richardson
Recent Messages
#general - February 11, 2025 at 05:53 PM
Our team LOVES using the Canvas feature in Slack and all the bookmarks. Great addition.
#open-share - February 05, 2025 at 02:55 PM
đ¨ Hi Bay Area folks, a couple of great learning and networking options coming your way!
âŚď¸If youâve been hearing about Lifecycle Advocacy and are wanting to dig in, join the on Thursday, February 27th at 9am in San Mateo. A 3-hour interactive session around the evolution of B2B advocacy, lifecycle advocacy design, and hands-on exercises to hone your learning.
âŚď¸If youâre newer to customer advocacy or appreciate a good refresher, thereâs an session on Wednesday, February 26th at 9:00am as well. All the elements of B2B customer advocacy practice for those who want to strengthen their foundational knowledge of advocacy and for the advo-curious in Sale, CS and leadership as well.
#open-share - January 29, 2025 at 10:55 AM
A little late to the game, but if there are any Londoners here, we are in town and hosting an advocacy essentials two hour learning session this afternoon in Central London. Itâs not too late to join us!
#open-share - January 23, 2025 at 12:37 AM
Thanks for the share, @Mary Green (Owner CMAweekly)!
#general - January 09, 2025 at 03:43 PM
@Charlotte Weiss Itâs definitely not a full list and there are new players now 9 months later, but there is a 2024 Vendor Lookbook for the field that you can download here: At least gives you a quick look on each vendor and includes some links they provided.
#open-share - January 08, 2025 at 01:40 AM
Please, please do the survey!
#welcome - January 02, 2025 at 04:43 PM
Hello <@U085FBE34CW>!!
#influitive - October 29, 2024 at 04:32 PM
Hello All. Anyone here an experienced Influitive user and looking for a new opportunity or some side work? If so, please DM me.
#open-share - September 06, 2024 at 04:31 PM
#open-share - September 06, 2024 at 04:30 PM
Story creation - still huge. Still a top priority for almost every organization. @Sam Shepler and Dan Kalmar will be discussing the key pieces to developing your customer content strategy as the customer content noise continues to get noisier. You can join live next Tuesday on LinkedIn:
#open-share - August 30, 2024 at 10:10 PM
How do I become an honorary employee?
#open-share - August 15, 2024 at 01:44 PM
If you want to hear from one of the rockstars in the advocacy space, definitely click âAttendâ for this discussion with Cristina Melluzzi. If you donât know @Cristina Melluzzi, sheâs worked for large enterprise organizations like Microsoft and Cisco. She built one of the first advocacy empires while at Cisco who many people have fashioned their advocacy team design against. Sheâs speaking next Tuesday on how she was able to start from a team of one and fashion a whole customer advocacy department by speaking to the C-Suite in terms they understood. Should be a great discussion.
#open-share - June 25, 2024 at 01:29 PM
Todayâs LinkedIn live TATM episode is on building spaces for advocacy within your community. The guest is @Todd Nilson from Clocktower Advisory. If community is part of your remit or if youâre looking for more advocacy <> community synergy, come join us at 9am PT | 12pm ET.
#open-share - May 17, 2024 at 03:24 PM
Thanks for always being such a great date, @Evan Huck!
#general - May 16, 2024 at 05:50 PM
We are glad you approve @Allison Hughes!
#general - May 16, 2024 at 05:49 PM
Oh, you did a play-by-play, @Mary Green (Owner CMAweekly). How fun! Thanks for sharing the love!
#open-share - May 16, 2024 at 03:59 PM
#open-share - May 16, 2024 at 03:58 PM
Speed Dating Part Two is starting in two minutes! We had so much fun yesterday. Come join us!
#open-share - May 15, 2024 at 03:02 PM
party
#open-share - May 15, 2024 at 03:01 PM
đ SPEED DATING STARTS IN ONE HOUR!! Come join the partaaaayy!
#open-share - May 13, 2024 at 03:03 PM
If youâre like me and you recognize more and more overlap with CS, CM and Customer Advocacy, then we have a really interesting discussion for you tomorrow on Talk Advocacy to Me. @Maureen Rice of Churn Zero has the unique perspective of being a customer marketer who leverages customer success tooling to nurture and activate her customers. This discussion should give you food for thought on how you are aligning with your CS org and if you are missing out on untapped technology potential. Live LinkedIn session tomorrow at 12pm ET. Always love to have you join. Feel free to leave questions ahead of time as well.
#open-share - April 15, 2024 at 04:57 PM
Always is. Itâs a complex event to put on but that makes it all the more rewarding!
#open-share - April 15, 2024 at 03:43 PM
it's alive
#open-share - April 15, 2024 at 03:42 PM
ITâS TIME!!! Advocacy Vendor Speed Dating is back for the 4th year. Love, love, love this event and seems like good timing for all the shakeup going on in the space. đ We also try and make this just a ton of fun and will be incorporating more audience participation and CMA insights.
15 vendors (several who are first-time participants), 10 minutes each, 0 pressure and youâre not stuck on any sales lists.
And of course, we never skimp on the prizes. Everyone who registers is eligible for our Ultimate Date giveaway. $200 Ticketmaster g/c, $250 gift card to the airline of your choice, two Away travel bags for you and your date. (Kind of sad I canât win myself)
And this year, each vendor is required to bring a customer date to give their real-life experience working with the vendor. Come and please share!
#open-share - April 02, 2024 at 03:48 PM
The chat with Jane seen above is starting in about 10 minutes! Grab your lunch or a mid-morning coffee and come join us.
#open-share - March 27, 2024 at 06:22 PM
Hi All! If you enjoyed the TATM episode with Jon Erskin last week, we have an equally tough but meaty topic next Tuesday with @Jane Menyo. Weâll be asking if our approach to Customer Marketing is working or if itâs time for a new playbook. Jane, Head of Customer Marketing at Gong, is impressively forward-thinking in this area. Should be another great topic. Join us live on LinkedIn Tuesday.
#open-share - March 14, 2024 at 06:07 PM
If you enjoy a provocative topic, this one may be the one for you: Letâs have some fun.
#open-share - March 06, 2024 at 09:15 PM
So glad you enjoyed it @Warsan Ahmed. I really enjoyed the discussion myself!
#general - February 29, 2024 at 05:44 PM
Hi All, I know there was a conversation about this previously, but is anyone using an Awards Program management platform that they really like? Or have heard of any good ones?
#open-share - February 28, 2024 at 02:52 PM
#open-share - February 28, 2024 at 02:52 PM
If you havenât seen this online yet, we are going to be having a lot of fun TODAY talking about Generative AI in relationship to Customer Marketing. The topic is hot of course but the guest panel is sure to make for a very good time. If you want to learn and laugh today, Iâm hosting three innovators in this field who are passionate about this topic - @Evan Huck from UserEvidence, Doni Lerner from PeerSpot and @ from Deeto.
Join us for some great questions and interactive discussion. Iâm genuinely stoked about this one.
#announcements - February 14, 2024 at 04:35 PM
Thank you so much for all your tips and examples, friends! Appreciate you all.
#announcements - January 19, 2024 at 02:54 PM
@Evan Huck If youâre throwing an event, Iâm there!
#influitive - January 19, 2024 at 02:53 PM
Hi All. Sorry Iâm late to respond and thanks for the invite @Mary Green (Owner CMAweekly). Yes, happy to share what we are seeing. We have been getting lots of outreach regarding Influitive. There are several long term Influitive customers who are considering next moves. However, and I think wisely, many of these customers want to carefully evaluate before making final decisions. There many questions to consider:
⢠Impact on service - thatâs pretty evident
⢠Impact on platform - not immediately as clear, but the platform wonât be going away anytime soon and no immediate functionality changes
⢠Impact on long term vision - VERY unclear as there doesnât seem to be one currently, they seem to be scrambling here
⢠Brand values alignment - for some, the new business model and strategy is simply not a fit
For many we are talking to now, the first steps are a through assessment in understanding 1) what value the program is truly generating today as it is and 2) based on primary goals, audience, risk aversion, etc. is Influitive still the right choice. Our team tries to come in with the most unbiased point of view but also bring our knowledge and connections to most of the platforms available to help evaluate the risks, rewards and viability of making a big change.
Similarly, if anyone here is evaluating a move, my advice would be to try and keep as unbiased and open minded as possible (trust me, talking to myself here as former head of Services and CS at Influitive and a former share holder) and do an assessment on impact to org, your role and customers. Likewise, estimate impact of staying with the changes to ownership, service levels and undocumented product strategy. Even a simple pros vs cons list is a good way to start building some clarity.
What is right for one Influitive customer could be completely wrong for another! We have some customers who want to switch and some who will definitely be staying.
However, regardless of massive shakeups like this, itâs always a good idea to periodically assess if the program itself is healthy, if itâs truly driving business and customer impact and if the platform you are on is allowing you to effectively execute your advocacy strategy rather than if you are shaping your strategy to fit the confines of your platform.
I agree there is no single platform out there in the CMA space that is going to do everything. Instead, the trend right now is to piece together multiple tools that do one or two things very well. I look forward to seeing some continued progress and disruption in the platform landscape so that customer marketing and advocacy can continue to mature. We need good tools in order to do that.
#announcements - January 19, 2024 at 02:59 AM
Party @Evan Huck wants to go back to Vegas! đ The people were a good time.
#announcements - December 07, 2023 at 07:39 PM
@Jeanne Talbot I used to manage all of onboarding at my last company! Hit me up if you want to a quick chat. Happy to share what I remember.
#open-share - November 21, 2023 at 08:50 PM
That is clever branding, @Rebecca Grossman! I like it.
#open-share - October 31, 2023 at 03:01 PM
#open-share - October 31, 2023 at 03:00 PM
Starting in an hour! Grab a sandwich, a drink and relax and listen during your lunch break.
#open-share - October 31, 2023 at 03:00 PM
@Branka PriĹĄunjak - you can watch the video as well once itâs up.
@Shannon Howard - Excited to have you!
#open-share - October 25, 2023 at 05:10 PM
Advocacy practices are growing! Interested in learning how an Advocacy Center of Excellence can oversee and enable advocacy across multiple functions and product lines? Come to the live chat with Kristen Auguste, Head of Advocacy Center of Excellence at Siemens. Sure to be some really interesting insights on this Talk Advocacy to Me chat next Tuesday at 12pm ET.
If you have questions ahead of time, you can drop them here or on the event page:
#welcome - October 25, 2023 at 04:16 PM
Hi there!
#announcements - August 08, 2023 at 03:13 PM
Thank you so much for sharing, Mo! Iâll be looking through this.
#open-share - August 08, 2023 at 01:58 PM
@Alison Bukowski I could buy into this term. A weather of knowledge - someone who has weathered the storm in a particular field. I think thatâs legit!
#open-share - August 07, 2023 at 02:16 PM
A âweatherâ of knowledge, eh? Wow. That sounds REALLY knowledgeable!
#announcements - August 04, 2023 at 04:20 PM
Welcome @Kelly Miller! I do think the focus or mix is highly dependent on the target audience. For practitioners, events like the ones @Mary Green (Owner CMAweekly) hosts here focused on specific challenges or execution are a great way to connect customers, get an added layer of support for them and also build valuable best practice content from the discussions!
Folks with some margin in their schedule who donât necessarily get a lot of vendor love also love experiences. @Kiely (Monteiro) Hajjar has hosted some really creative customer experiences, such as escape rooms, candle making, etc. One of my favorite personal experiences was a virtual travel tour in Spain hosted by a local there.
For executive level audiences, the size, focus and content would differ greatly. Regular roundtable discussions around very specific industry level topics that speak to their business challenges is a great event to bring value to the attendees and build some awesome content. You can also insert thought-leaders into these discussion for another layer of value.
However, executives need fun too! I love infusing something exciting into an event, like a CAB, but it has to be done very intentionally and very well. Exceptional experiences that they canât just get any time and donât waste their time!
#announcements - August 04, 2023 at 04:05 PM
Hi All, been thinking about executive programs a lot lately. I specifically would love insights/ideas/examples from folks who have run a newsletter to a specific executive advocacy group focused on thought leadership, community and relationship building.
Besides some great industry focused content, has anyone seen anything really creative being included in an executive level newsletter?
#open-share - June 16, 2023 at 07:11 PM
CAP Awards are open! There were 70 applicants last year (first year!) and we would love to see more. If you are doing innovative and impactful work in the world of CMA, this award program is for you. No restrictions on budget, tools, or network. All winners are chosen by a panel of judges - all heavy hitters in this space (see below).
Here are this yearsâ categories:
* Advocacy Impact
* Advocate Engagement Campaign
* Advocacy Program Brand
* Exceptional Advocacy Portfolio
* Lifecycle Advocacy
* The Advocacy Mindset
* Advocate of the Year (as in, nominating YOUR top customer advocate!)
Share your great work - get in your application. Submission cut off date is July 7th - no extensions!
#open-share - June 06, 2023 at 01:30 PM
Nice work @Ari Hoffman. Very cool to see the large list of CMOs and great for building awareness around the CMA practice.
#announcements - June 05, 2023 at 10:05 PM
@Maura Frost All good suggestions above. Iâll just add a few more:
⢠Clear value proposition to the CSM team, just like you should have a clear value proposition to customers when inviting them into the program. I always say, you are building advocates externally and internally! People invest in things they believe will bring value to them in terms of time saving, increased role success, etc.
⢠Have a program prospectus ready if you donât already to hand off after the presentation. This could be a single PDF sheet or a few slides that outlines the purpose, mission, values, target audience, value propositions (internally and externally), target audience, etc. That sounds like a lot, but keep it short!
⢠And a really good piece of advice I was told was during the presentation, get attendees to commit to one thing. That could be writing down the names of two clients who should be invited, downloading the prospectus during the meeting, raising their hand to volunteer for being a âprogram expertâ, etc. The idea is simply to not just share knowledge, but get action going immediately.
Hope thereâs something helpful in there for you!