#10-community
Thread
Our community manager starts next week and will be focused for the next 8 weeks on research and building a plan! <@U08MKRP1E9J> is new to customer/client enablement marketing, we're stealing her from our CS team.
Anyway, we have to wait to launch till our new product is ready, so hopefully September time frame. That's where we are for now, so Im sure any conversations would be great for Cass (and me if avail) to join to see what others are doing and of course share our own learnings once we get up and launched!
This Community Launch Guide from Brian Oblinger is really helpful (and robust):
Tips:
• “Right size” it for your program type and company stage — don’t overcomplicate it if it’s not necessary.
• Go on an internal and external listening tour for your community program to gain insights to inform the build and programs run in it to add value to members.
• Have a very clear goal for it initially for what you want it to impact first then expand them over time.
• Add internal and external processes in place earlier than you would expect to help you later as it grows.
happy to help
Feverbee is my absolute favorite resource site for Community. He puts into words the things I don't take the time to write. And I learn a lot from Richard too.
I follow this guide for creating almost every community.
Thanks so much friends!
Happy to jump on a call to chat if helpful at any point! I've helped launch way more brand communities than I care to admit before moving into customer marketing (and then launching another couple of communities on top of that since) 😅
Brian O. and I were colleagues for a few years, too. So we kinda grew up in the same "school"
Thank you! Cass is OOO but will respond soon I’m sure thanks team!!
Thanks @Rachel Ward for starting this thread and everyone for jumping in with your support! Looking forward to reviewing all the details above and jumping on calls with you in the coming weeks! Lots of amazing learnings coming my way and I'm looking forward to it!