#9-lifecycle-expansion

Thread

shetal27 June 04, 2025 at 08:11 PM

Hi all! Does anyone have any interesting AI use cases when it comes to lifecycle marketing? Curious how people are thinking about it or actually implementing it. We have Clay and are starting to test for outbound and inbound sequences/lead enrichment but I'm more curious how people are thinking about AI when it comes to lifecycle marketing touches

Rachel Ward June 10, 2025 at 02:15 PM

We are working on an AI project right now so I might have something more interesting to share with you soon. But today, not so much. Just GPT and Co-pilot for writing and we use Scribe for documentation.

Rachel Ward June 10, 2025 at 02:16 PM

Could be a good roundtable idea @Mary Green (Owner CMAweekly)

Mary Green (Owner CMAweekly) June 10, 2025 at 03:30 PM

Could either of you hop on a call soon? @shetal27 and @Rachel Ward, I can plan a roundtable.

shetal27 June 10, 2025 at 03:35 PM

Let me check calendar!

Rachel Ward June 10, 2025 at 03:44 PM

I am PTO next mon-thurs
then traveling the following wed-fri for an offsite
then Im gone jul 10-22

otherwise yes 🙂 just have a few weeks where im not free

Rachel Ward June 10, 2025 at 03:45 PM

@shetal27 not sure if you saw this thread: https://cmaweekly.slack.com/archives/C06JXSTARJR/p1748889786729939