#general

Yesterday, Captivate Collective had me on their first Talk Advocacy To Me of 2025. We had a great conversation about Why Customer Marketers Should Care About Customer Database Health. The focus was on your advocates and it was full of actionable next steps.

It's also on Spotify if you prefer consuming podcasts audio only.

Shout out to @Deena Zenyk and @Liz Richardson for their thoughtful questions.