#general

General Discussions & Topics

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Irwin Hipsman May 14, 2025 at 11:48 AM

Has anybody ever tried a program to let platform users know when they hit product utilization milestones. For example, top 10% of users that log in, or 100th time using a feature. If so, did you tie the message to ROI or outcomes or notice any impact. For example upsell, becoming an advocate….

David Shephard May 14, 2025 at 02:10 PM

Yes, initiated program utilizing Pendo with product to celebrate milestones, garner feedback and if: positive drive to peer2peer review / negative seek deeper understanding. Unfortunately not there long enough to see metrics and tie back to retention/churn/revenue.

Holly Bouffard May 14, 2025 at 02:35 PM

We did a campaign a few years ago that was used as a delighter for when a customer hit a million punches. It was a feel good campaign but didn’t yield a specific outcome.

Taylor Page May 14, 2025 at 05:09 PM

I've previously used that product data to add personalization to newsletters (think Spotify Wrapped but wayyyy jankier 😆 ) and we definitely saw higher engagement but it was hard to tie to ROI directly. but love the idea of using it as a signal to invite to advocacy program!