Cheyenne Robinson

#general - December 19, 2025 at 07:19 PM

So my role historically hasn’t touch much lifecycle but this is def a goal for me for 2026! But I spent most of my time in all the other areas def more than 40

#7-case-studies-stories - December 18, 2025 at 07:35 PM

What are you switching to? We have postal right now and are about to launch a swag store but since anyone can shop on the store we did it branded overall instead of to our program

#7-case-studies-stories - December 18, 2025 at 07:08 PM

What an amazing idea to donate to their org! We did something more charity based this year for the holidays where customers could choose a location to donate a tree but if they preferred they could get a Visa card instead and most did the Visa card. I love learning how things different for programs in different industries!

#7-case-studies-stories - December 15, 2025 at 03:00 PM

Hi CMAers!

> TLDR; How do you “sell” case studies?
Questions:

1. what are the benefits you promote that help you get all the case studies? a. OR do you promote different benefits based on the advocate? If so, what does that look like?
2. do you have any case study campaigns setup? a. if so, what channels? b. and what are the trigger for the campaign to kick off?
3. Is anyone doing account based targeting for advocacy case studies/what is your approach?

#general - December 13, 2025 at 01:46 PM

Hiiiiii - My brain is like 🤯 in a good way from the Captivate Collective certs this week. (heads up: you’ll prob see lots of questions from me this week)

Right now, I’m curious about the advocate acquisition process.

1. what triggers your nurture campaigns?
2. how do you segment/personalize messaging?

#9-lifecycle-expansion - December 13, 2025 at 01:37 PM

Heyyy all! Two questions!

1. Is anyone doing advocacy lifecycle campaigns in Gainsight?
2. Do you have any tips for quickly upskilling in this area? TMI_:_ I’m experiencing major blockers with our admin not fulfilling our team’s needs. My guess it’s a combo of not knowing how to fulfill our requests and competing priorities.

So….

I’m wondering if it’s something with the right permissions that I could fairly easy figure out myself/any tips for upskilling quickly.

Thank you!

#7-case-studies-stories - December 13, 2025 at 12:37 PM

Peerbound!

#announcements - December 05, 2025 at 11:04 PM

I had to change my schedule due to some work and personal conflicts so I’ll also be doing day 1 and day 3. I’ll complete the day 2 session sometime in 2026.

Going to be a great group!

#announcements - December 03, 2025 at 12:06 AM

YAHHH!!!! So excited to see you next week. I’ll be there too!

#9-lifecycle-expansion - November 24, 2025 at 09:43 PM

Tell me more about your research project please 👀

#9-lifecycle-expansion - November 24, 2025 at 04:31 PM

That's great that both areas are under you. Currently, the upsell/cross sell team is under DG and customer advocacy/customer content is under portfolio marketing along side product marketing. The two customer marketing teams meet monthly, but I'm only 3 months into the role and from my perspective it seems our 2 teams work in silos and just meet to know what each other are doing but not actually doing any projects together.. which is a huge gap from my perspective! This is helpful... sounds like I may need to go up a level to get alignment. Great info! and works great being new, i can set up an intro with the vp of DG and go from there! Thanks, @Mason Sokana!

#9-lifecycle-expansion - November 24, 2025 at 03:00 PM

Happy Monday!

I’d love to hear from folks that have customer expansion and advocacy under different teams.

My role is primary advocacy but this year we want to support and partner more with the go to buyer/upsell/cross-sell marketing and account teams.

I’d love to hear some examples of successful cross-collab between these groups and how advocacy can best support expansion.

#general - November 22, 2025 at 01:24 AM

Same here! All three

#general - November 22, 2025 at 12:33 AM

Join us!

#general - November 22, 2025 at 12:31 AM

Yah!!

#general - November 21, 2025 at 11:05 PM

Just signed up for the Captivate Collective certification classes in December! Hope to see others from CMAWeekly there!

#general - November 21, 2025 at 06:52 PM

Awesome! I’ll listen in I want to learn more

#dallas - November 21, 2025 at 01:46 PM

I have a pedicure appt at 4:30 in Bedford so I will miss yall! Love go join next time

#dallas - November 20, 2025 at 08:13 PM

I can make it to Irving but if we want to reschedule to like the day after Thanksgiving or something that also works for me

#dallas - November 20, 2025 at 08:12 PM

I’ve been super sick the past week. Not contagious (neg flu and neg covid), so I will be very comfy cozy attire and no makeup.

#dallas - November 20, 2025 at 08:11 PM

I have 6:30 on my calendar

#10-community - November 18, 2025 at 07:08 PM

I love this <@U07U1ME4ML0>! Thank you for the added input. Very helpful!

#general - November 18, 2025 at 12:10 AM

Thank you! Email sent!

#10-community - November 17, 2025 at 04:52 PM

hehe thank you, I think Elizabeth was tagged in another workspace where I asked this too.

#10-community - November 17, 2025 at 04:35 PM

YES they are! Surprised they aren't in CMAweekly yet!

#10-community - November 17, 2025 at 03:53 PM

Thanks for sharing! I'm looking at more of an exercise for determining the key community values.

#10-community - November 17, 2025 at 02:41 PM

We have community guidelines but not community values as well

#10-community - November 17, 2025 at 02:11 PM

Hi Everyone! Does your community have core values? What exercise did you go through to come up with your core values? I LOVE getting inspo from Slack's Customer Community. If you're not a member yet, you can join here: https://bit.ly/slackcommunityworkspace One thing Slack is big on in their community is centering everything around their core values, which are thrive, inspire, give, and connect. I'd love to go through this exercise at my company and curious if others have done this and what steps you took.

#reviews - November 17, 2025 at 01:18 AM

What about ReviewFlows has anyone used it or similar?

#reviews - November 17, 2025 at 01:17 AM

Has anyone used review flowz or similar?

#reviews - November 14, 2025 at 09:18 PM

They decided on us weighting each based on relevance to our GTM strategy to create our own overall review score. Our team will still prioritize 5 or so though.

#open-share - November 11, 2025 at 11:15 PM

I had an amazing first visit to HQ to meet my manager and vp, among others. While on the visit, I learned a colleague passed away. It’s wild that everyone asked if I knew her and there wasn’t a single person in our office who didn’t know her.

I wanted to share a post about my visit but it felt weird not including her.

I tried to do both in a way that was respectful.

Certainly, a week filled with mixed emotions.

And just a reminder your impact is far greater than you know. 💛

https://www.linkedin.com/posts/cheyennemrobinson_the-tipalti-light-is-shining-so-bright-activity-7394148585614819328-jWET?utm_source=share&utm_medium=member_ios&rcm=ACoAAAn-mOgBInX1HIRvs_XqnzNygOgXNYcbOfg

#announcements - November 11, 2025 at 09:51 PM

Thanks for doing this Mary!

#reviews - November 11, 2025 at 08:45 PM

Only advocates @Joel Primack - we do have some employees but they don’t participate outside of product really

#announcements - November 11, 2025 at 08:45 PM

I only rated what I’ve used so was only one system. (Actually two now!)

#reviews - November 11, 2025 at 08:43 PM

Our executives are asking for an “Online Reputation Score Top 10 Sites ( is there a way to distill this down to a single metric across all review sites?)”

Does anyone do this or providing an overall metric for reviews to share with executives? I will ask them to use a different name as reputation is misleading.

#10-community - November 11, 2025 at 08:43 PM

Oh goodness I thought that was where I was 😂

#announcements - November 11, 2025 at 02:41 AM

I’d be interested to know of those that submitted which systems are folks using together

#reviews - November 11, 2025 at 02:33 AM

We are also the review program and community program. When a customer becomes an advocate, the 3rd email asks for a review. We also promote different review incentives in the channel called get rewards.

#10-community - November 11, 2025 at 02:30 AM

Our executives are asking for an “Online Reputation Score Top 10 Sites ( is there a way to distill this down to a single metric across all review sites?)”

Does anyone do this or providing an overall metric for reviews to share with executives? I will ask them to use a different name as reputation is misleading.

#reviews - November 05, 2025 at 03:05 AM

10-15 min doesn’t seem accurate for G2 to me. Is that really how long it usually takes people? We say 10-15 for Peer Insights and they have way more questions

#reviews - November 05, 2025 at 03:04 AM

I haven’t!! This is interesting

#general - November 05, 2025 at 02:13 AM

I didn’t run ours but our team used Monday.com

#general - November 03, 2025 at 05:57 PM

Do a carousel! I can share my canva template. I never ended up using it because I was in late stage interviews when I finally put it together. Here's my template, if you want to take that approach: https://www.canva.com/design/DAGq6O5avxM/vcsRwV--EwQ7it55iFtLOg/edit?utm_content=DA[…]m_campaign=designshare&utm_medium=link2&utm_source=sharebutton

#open-share - October 29, 2025 at 03:23 PM

Hiiiii - I haven't posted on LinkedIn in ages, but finally shared about my "first case study" experience. If you'd like to check it out: view here

#general - October 29, 2025 at 03:04 PM

@Amy Ng do you have any materials that I can share with leadership to get buy-in?

#general - October 29, 2025 at 12:12 PM

Hi all, with the year wrapping up and planning ahead for 2026, what are your must go to conferences and memberships for ongoing CMA learning?

#announcements - October 02, 2025 at 12:51 AM

Yes! I used your ending in the one I made I really liked it to encourage a reply!

#dallas - September 30, 2025 at 01:34 AM

I’ve been to Royal China before. I haven’t been to fortune house.

Not sure where everyone is located fortune house might be more central.

#dallas - September 30, 2025 at 01:32 AM

Do you mean Nov 20