Cheyenne Robinson

#announcements - December 05, 2025 at 11:04 PM

I had to change my schedule due to some work and personal conflicts so I’ll also be doing day 1 and day 3. I’ll complete the day 2 session sometime in 2026.

Going to be a great group!

#announcements - December 03, 2025 at 12:06 AM

YAHHH!!!! So excited to see you next week. I’ll be there too!

#9-lifecycle-expansion - November 24, 2025 at 09:43 PM

Tell me more about your research project please 👀

#9-lifecycle-expansion - November 24, 2025 at 04:31 PM

That's great that both areas are under you. Currently, the upsell/cross sell team is under DG and customer advocacy/customer content is under portfolio marketing along side product marketing. The two customer marketing teams meet monthly, but I'm only 3 months into the role and from my perspective it seems our 2 teams work in silos and just meet to know what each other are doing but not actually doing any projects together.. which is a huge gap from my perspective! This is helpful... sounds like I may need to go up a level to get alignment. Great info! and works great being new, i can set up an intro with the vp of DG and go from there! Thanks, @Mason Sokana!

#9-lifecycle-expansion - November 24, 2025 at 03:00 PM

Happy Monday!

I’d love to hear from folks that have customer expansion and advocacy under different teams.

My role is primary advocacy but this year we want to support and partner more with the go to buyer/upsell/cross-sell marketing and account teams.

I’d love to hear some examples of successful cross-collab between these groups and how advocacy can best support expansion.

#general - November 22, 2025 at 01:24 AM

Same here! All three

#general - November 22, 2025 at 12:33 AM

Join us!

#general - November 22, 2025 at 12:31 AM

Yah!!

#general - November 21, 2025 at 11:05 PM

Just signed up for the Captivate Collective certification classes in December! Hope to see others from CMAWeekly there!

#general - November 21, 2025 at 06:52 PM

Awesome! I’ll listen in I want to learn more

#dallas - November 21, 2025 at 01:46 PM

I have a pedicure appt at 4:30 in Bedford so I will miss yall! Love go join next time

#dallas - November 20, 2025 at 08:13 PM

I can make it to Irving but if we want to reschedule to like the day after Thanksgiving or something that also works for me

#dallas - November 20, 2025 at 08:12 PM

I’ve been super sick the past week. Not contagious (neg flu and neg covid), so I will be very comfy cozy attire and no makeup.

#dallas - November 20, 2025 at 08:11 PM

I have 6:30 on my calendar

#10-community - November 18, 2025 at 07:08 PM

I love this <@U07U1ME4ML0>! Thank you for the added input. Very helpful!

#general - November 18, 2025 at 12:10 AM

Thank you! Email sent!

#10-community - November 17, 2025 at 04:52 PM

hehe thank you, I think Elizabeth was tagged in another workspace where I asked this too.

#10-community - November 17, 2025 at 04:35 PM

YES they are! Surprised they aren't in CMAweekly yet!

#10-community - November 17, 2025 at 03:53 PM

Thanks for sharing! I'm looking at more of an exercise for determining the key community values.

#10-community - November 17, 2025 at 02:41 PM

We have community guidelines but not community values as well

#10-community - November 17, 2025 at 02:11 PM

Hi Everyone! Does your community have core values? What exercise did you go through to come up with your core values? I LOVE getting inspo from Slack's Customer Community. If you're not a member yet, you can join here: https://bit.ly/slackcommunityworkspace One thing Slack is big on in their community is centering everything around their core values, which are thrive, inspire, give, and connect. I'd love to go through this exercise at my company and curious if others have done this and what steps you took.

#reviews - November 17, 2025 at 01:18 AM

What about ReviewFlows has anyone used it or similar?

#reviews - November 17, 2025 at 01:17 AM

Has anyone used review flowz or similar?

#reviews - November 14, 2025 at 09:18 PM

They decided on us weighting each based on relevance to our GTM strategy to create our own overall review score. Our team will still prioritize 5 or so though.

#open-share - November 11, 2025 at 11:15 PM

I had an amazing first visit to HQ to meet my manager and vp, among others. While on the visit, I learned a colleague passed away. It’s wild that everyone asked if I knew her and there wasn’t a single person in our office who didn’t know her.

I wanted to share a post about my visit but it felt weird not including her.

I tried to do both in a way that was respectful.

Certainly, a week filled with mixed emotions.

And just a reminder your impact is far greater than you know. 💛

https://www.linkedin.com/posts/cheyennemrobinson_the-tipalti-light-is-shining-so-bright-activity-7394148585614819328-jWET?utm_source=share&utm_medium=member_ios&rcm=ACoAAAn-mOgBInX1HIRvs_XqnzNygOgXNYcbOfg

#announcements - November 11, 2025 at 09:51 PM

Thanks for doing this Mary!

#reviews - November 11, 2025 at 08:45 PM

Only advocates @Joel Primack - we do have some employees but they don’t participate outside of product really

#announcements - November 11, 2025 at 08:45 PM

I only rated what I’ve used so was only one system. (Actually two now!)

#reviews - November 11, 2025 at 08:43 PM

Our executives are asking for an “Online Reputation Score Top 10 Sites ( is there a way to distill this down to a single metric across all review sites?)”

Does anyone do this or providing an overall metric for reviews to share with executives? I will ask them to use a different name as reputation is misleading.

#10-community - November 11, 2025 at 08:43 PM

Oh goodness I thought that was where I was 😂

#announcements - November 11, 2025 at 02:41 AM

I’d be interested to know of those that submitted which systems are folks using together

#reviews - November 11, 2025 at 02:33 AM

We are also the review program and community program. When a customer becomes an advocate, the 3rd email asks for a review. We also promote different review incentives in the channel called get rewards.

#10-community - November 11, 2025 at 02:30 AM

Our executives are asking for an “Online Reputation Score Top 10 Sites ( is there a way to distill this down to a single metric across all review sites?)”

Does anyone do this or providing an overall metric for reviews to share with executives? I will ask them to use a different name as reputation is misleading.

#reviews - November 05, 2025 at 03:05 AM

10-15 min doesn’t seem accurate for G2 to me. Is that really how long it usually takes people? We say 10-15 for Peer Insights and they have way more questions

#reviews - November 05, 2025 at 03:04 AM

I haven’t!! This is interesting

#general - November 05, 2025 at 02:13 AM

I didn’t run ours but our team used Monday.com

#general - November 03, 2025 at 05:57 PM

Do a carousel! I can share my canva template. I never ended up using it because I was in late stage interviews when I finally put it together. Here's my template, if you want to take that approach: https://www.canva.com/design/DAGq6O5avxM/vcsRwV--EwQ7it55iFtLOg/edit?utm_content=DA[…]m_campaign=designshare&utm_medium=link2&utm_source=sharebutton

#open-share - October 29, 2025 at 03:23 PM

Hiiiii - I haven't posted on LinkedIn in ages, but finally shared about my "first case study" experience. If you'd like to check it out: view here

#general - October 29, 2025 at 03:04 PM

@Amy Ng do you have any materials that I can share with leadership to get buy-in?

#general - October 29, 2025 at 12:12 PM

Hi all, with the year wrapping up and planning ahead for 2026, what are your must go to conferences and memberships for ongoing CMA learning?

#announcements - October 02, 2025 at 12:51 AM

Yes! I used your ending in the one I made I really liked it to encourage a reply!

#dallas - September 30, 2025 at 01:34 AM

I’ve been to Royal China before. I haven’t been to fortune house.

Not sure where everyone is located fortune house might be more central.

#dallas - September 30, 2025 at 01:32 AM

Do you mean Nov 20

#dallas - September 29, 2025 at 11:18 PM

Vote casted! I actually can’t do Thursdays in Dec but I can in Nov!

#dallas - September 29, 2025 at 11:13 AM

Agreeed!! Scroll up to vote on the best weekday for a meetup in November!

#general - September 28, 2025 at 05:34 PM

My initial reaction is why do we center any marketing function to one group/team? I would use those examples in addition to any specifics identified

#dallas - September 27, 2025 at 11:48 AM

November is great. I could def use some fellow local CMAer time. I’m only monthly two in new role and showing signs of burnout. 🥹 like new role but need to figure out how to slow it downnnnn 😆

Anyways, happy weekend! Yes to Nov!

#dallas - September 26, 2025 at 09:51 PM

Yes! Here you go: https://slackcommunity.com/events/details/slack-dallas-fort-worth-presents-slack-certifications-everything-you-need-to-know/

#dallas - September 20, 2025 at 11:49 PM

Hi folks! In October slack is hosting a local meetup in Carrollton.

Lmk if you’d like the details. They’re talking about slack certifications.

Be great to connect with other local CMAers managing customer communities via slack!

#general - September 17, 2025 at 11:17 AM

@Shannon Howard it used across the entire company to indicate customer health by account in salesforce with green yellow or red. The CSMs keep this field updated on every account they own.