Nicole Saunders

#general - January 09, 2025 at 10:31 PM

We tried to do spiffs this year, and found it incredibly cumbersome to manage, without really driving the right results. I learned a lot from the mechanics of the program (it was one I inherited when I stepped into this role) and would be happy to get into the details, but the TL;DR is that we got a lot of low value activity, and paid out a lot in spiffs for very few actual new advocates as a result.

A particular challenge was that, in many cases, they would get a customer to commit to an act of advocacy, but then it might not come to fruition for several months, so we had to do a lot to try to track things across months, and ended up with a huge sum to pay out late in the year when budgets were tight.

#general - January 08, 2025 at 09:32 PM

Thanks, @Daniel Palay. Let's find some time to connect.

#general - January 08, 2025 at 09:31 PM

Hey Bria, I'd be happy to chat as well.

#general - January 08, 2025 at 06:22 PM

Hi all, I'm looking to speak with a couple of other CM team leaders to understand how roles and responsibilities on your team are structured. Is there anyone who would be up for chatting with me about this and sharing what your team looks like?

#general - January 08, 2025 at 06:10 PM

We have a form submission on our website that runs the submissions through Marketo

#general - November 04, 2024 at 07:28 PM

I went to a paired wine tasting and lunch at a winery in Napa for a team meeting once and that would be an amazing thing to offer customers

#discussions - October 03, 2024 at 04:44 PM

@Nick Venturella @Rebecca Grossman I'd love to engage in this discussion as well

#general - September 12, 2024 at 09:20 PM

Yes, would love that

#general - September 06, 2024 at 09:36 PM

@Kevin Lau glad we've got a chat on the books next week 🙂

#general - September 06, 2024 at 09:31 PM

Hey @Rachel Ward - sorry I missed your response here! 2 of the heads report directly to me, and then 4 of them report to one of those individuals. At least, for now. I can pretty much structure it however I want

#general - September 06, 2024 at 09:28 PM

true story. I ended up with Gainsight and Vanilla on my shortlist the last time I was looking. I really liked Gainsights vision and their connection to the rest of their systems, but Vanilla seemed the best suited for things like sub-communities, translations, etc.

#general - September 06, 2024 at 09:22 PM

Kevin, do you think Gradual is in a place where it has the stability and infrastructure for larger enterprise communities? Since they're a smaller/newer company that's been my concern there

#general - September 06, 2024 at 06:02 PM

Wish I could join today. Hopefully next week!

#discussions - September 03, 2024 at 06:29 PM

thanks, both!

#discussions - September 03, 2024 at 03:33 PM

Does anyone have a Director-level Customer Marketing job description they'd be willing to share? I'm working on one and want to make sure it aligns with how other companies are structuring this kind of role

#general - August 22, 2024 at 04:52 PM

I have 6 headcount

#general - August 13, 2024 at 05:54 PM

Thanks, Lauren!

#general - August 13, 2024 at 05:54 PM

Hi Kevin, that would be amazing. Thank you!

#welcome - August 12, 2024 at 09:17 PM

Hey Joel! 🙂

#welcome - August 12, 2024 at 08:36 PM

Hello, world! I joined a while back but have been lurking. Excited to be more active as I'm in a new role with more customer marketing responsibilities.

🌍 Location: Madison, WI
💡Work: Sr. Director, Customer Experience Marketing at Coupa
🎯 Currently working on: Bringing our customer marketing and community teams together
❤️Free time: Singing with the Philharmonic Chorus of Madison and renovating an old house with my husband
✍️ Linkedin: https://www.linkedin.com/in/nicoledsaunders