Jenni Adair's Profile
Jenni Adair
Recent Messages
#general - January 28, 2026 at 01:03 AM
Have you checked out UserEvidence? That might be a good use case for this. I'd be happy to share my experience with them or get you a demo.
#general - January 28, 2026 at 12:49 AM
@Wynn Tanner check this out
#general - December 18, 2025 at 08:37 PM
Yes, thank YOU, Mary. 😘We love you and are so grateful for you. I'm especially grateful this year to this incredible community. Thanks for all of your support, calls, advice, tips, and for talking me off the ledge 🤪 and making me feel seen/heard/amazing. It's been quite the year 😬but I'm super hopeful 🙏for the amazing things to come in 2026.
#general - December 17, 2025 at 04:35 AM
Wanted to chime in here since you mentioned UE…The beauty of using UE is that you can set a trigger to ask for a review to those that give you a high NPS score. I found that to be very valuable to get reviews trickling in on an ongoing basis. We set all 10s to ask for a Gartner review and all 9s to ask for a G2 review.
#general - December 13, 2025 at 07:37 PM
Super helpful as always 👍
#general - December 12, 2025 at 06:02 PM
Yes, but I'm not working at the moment (just interviews) and my son just came home from college so I'm starting to turn this frown upside down. Yay! He's home for a month. I'm so excited!
#general - December 11, 2025 at 04:15 PM
Awesome! Thank you both! Would you to anything with the champion at the account? Like maybe get a quote from them to use in these ABM campaigns or get the champion to invite the exec to an event together like maybe a CAB or other event? Was also thinking maybe a survey to your champions to ask if they have a CISO or if they have a relationship with them or would invite them to join them at an event. Wondering what you think of that?
#general - December 10, 2025 at 07:27 PM
I'm chatting with Ciana again next week so I can check in on this topic as well.
#general - December 10, 2025 at 07:18 PM
Basically I'm trying to figure out how to get the attention of the security team at a current customer to show them the business value of the product line to buy more. Many of these IT vendors have the attention of the user (IT admin) but want to uplevel the sale to get more out of the account and show the business value to the exec level like the CISO or CIO. Many of the day to day users don't have a close relationship with their execs on the security team so how do you bridge the gap between the networking and security teams. The security teams are the ones with the money 😉 so that's why everyone is trying to go over and up.
#jobs - December 10, 2025 at 04:41 PM
Same
#jobs - December 09, 2025 at 11:49 PM
Happy to help with this. It’s been 6 months for me.
#general - December 09, 2025 at 07:08 PM
Does anyone have ideas on campaigns demand gen can implement to go after the security team at a customer site where they have a champion already at the networking level but want to move up and over to the CISO level?
#11-cma-events - December 03, 2025 at 04:33 PM
Can you sign me up? It won’t take my yahoo or gmail email addresses. Guess I need to get a job.🤪
#general - December 02, 2025 at 06:42 PM
I'm giving to Second Harvest Food Bank and Jeni Asaba's charity
#jobs - November 21, 2025 at 10:07 PM
Oh man, I love the CEO at Workday. He was on the board at my last company. He’s wonderful! I just might have to apply for this. Thanks for sharing. @Mary Green (Owner CMAweekly) while I have you, how do I invite my ex colleague to this slack group?
#general - November 21, 2025 at 01:52 AM
I like how you are using UE for the survey responses. Great example of a beautiful web page and how to pull it together. Thanks for sharing!
#general - November 21, 2025 at 01:47 AM
Please share with me as well, Amy. Thank you!
#general - November 08, 2025 at 01:21 AM
Do tell @Lauren Turner I tried it years ago by bringing an ipad to the booth and helping a few customers fill it out but it took too long. I think it could probably work easier now with AI's help but it still seems like a bit of hand holding. What I think might work better is to sign up customers at your booth to be part of your advocacy program and send them a survey when you get back with an automatic link to a review site if they give you an NPS 9 or 10. Or hire PeerSpot to join you and capture video testimonials on site.
#open-share - November 06, 2025 at 11:11 PM
@Mary Green (Owner CMAweekly)’s the BEST. We love you Mary! Thank you for ALL you do for each of us.
#general - November 06, 2025 at 02:50 PM
@Mary Green (Owner CMAweekly) Hey, that works too and I’m sure it was incredibly special. Your +1 must have felt so honored.
I like to party😎and have any excuse to get together with friends and family so we made a whole weekend out of it. I love weddings!!!
#general - November 05, 2025 at 07:01 AM
@Evan Huck Fun Fact - I got married there 23 years ago (one year after it opened). Our friends still talk about the steak served at our wedding. 😎
#general - November 01, 2025 at 11:01 PM
That song is catchy
#general - October 29, 2025 at 07:21 PM
@Kevin Lau Can I join? 😉 Ha! Hope you have a great one!
#general - October 29, 2025 at 06:10 PM
Yes, for sure. It’s hard to convince them otherwise. CABs seem to be coming back in a big way. I’m seeing this come up in every job description/interview.
#general - October 28, 2025 at 11:31 PM
Can anyone tell me all I need to know about starting, planning, running a CAB? I just ordered Irene Yam's book but wanted to hear from the community about any other tools or best practices. Thanks!
#general - September 30, 2025 at 05:34 AM
Company User Conference - Can you tell me best practices of what all you would do with your customers at your annual user conference? For instance, you could survey them before or after, ask for a review at the event, ask them to join your advocacy program, ask them to do a video onsite, ask them to post on social. Anything else you can think of that you should do while they are all there with you at your event? Thanks!
#general - September 23, 2025 at 02:00 AM
Ben at PrimeImage Media is the absolute BEST! I’ve used him for many years. He is inexpensive, super fast, accommodating (travels anywhere), and just plain awesome. I met him at a
Tech Field Day over a decade ago and he’s one of my best vendors I’ve ever worked with.
#general - September 05, 2025 at 01:26 AM
Had to share….the life of a customer advocacy pro 😎 Dying!!! 😭
#general - August 26, 2025 at 01:38 AM
Would love to see a sample slide on what all is being tracked from SFDC as far as advocacy goes.
#general - August 26, 2025 at 01:34 AM
Is it boost customer marketing or customer advocacy? Guess they mean both since advocacy is usually thought of as part of customer marketing (but I’d love to get Gartner’s take on whether they know the difference).
#general - August 08, 2025 at 06:36 PM
@Mary Green (Owner CMAweekly) Do we have a Bay Area channel? I’d like to organize an event soon with any Bay Area peeps that would be interested in a meet up. I can already think of about a dozen of us.
#general - June 27, 2025 at 06:52 PM
Yep, @Amy Ng that exact thing happened to me twice now in two years. 🤪 I’m starting to get a complex. but still trying to keep calm and have fun. 😎 Can’t wait to find my next gig (getting closer🤞) and in the meantime learn everything I can from all of you wonderful peeps. Happy summer all!
#general - June 27, 2025 at 05:31 PM
Thank you, Ryan. I’d love to see it. Emma, it would be a Slack community that is already established that I would help support but don’t own. I would own the champions piece of it but it’s already used for support etc.
#general - June 27, 2025 at 05:29 PM
Great topic! I’d love to see something on different tiers of customer marketing approaches for different sized companies. For example, if you are starting from scratch at a startup and there’s only one of you, what do you implement first/phase one (references, customer content, Community), second/phase two (CABs, user events etc). Then what would you do in a mid sized company if there is already a program or two in place and 1-2 customer marketing people on board. Then tackle the large org with a full team and when to implement what. I know there is no one size fits all but it would be great to see some ideas of how others are thinking about this when you have limited time and resources but want to make the most impact quickly.
#general - June 24, 2025 at 10:57 PM
Hi! Does anyone have tips (or better yet, a playbook) on how to find, nurture, mobilize customers in an already existing Slack community?