Jenni Adair's Profile
Jenni Adair
Recent Messages
#jobs - November 21, 2025 at 10:07 PM
Oh man, I love the CEO at Workday. He was on the board at my last company. He’s wonderful! I just might have to apply for this. Thanks for sharing. @Mary Green (Owner CMAweekly) while I have you, how do I invite my ex colleague to this slack group?
#general - November 21, 2025 at 01:52 AM
I like how you are using UE for the survey responses. Great example of a beautiful web page and how to pull it together. Thanks for sharing!
#general - November 21, 2025 at 01:47 AM
Please share with me as well, Amy. Thank you!
#general - November 08, 2025 at 01:21 AM
Do tell @Lauren Turner I tried it years ago by bringing an ipad to the booth and helping a few customers fill it out but it took too long. I think it could probably work easier now with AI's help but it still seems like a bit of hand holding. What I think might work better is to sign up customers at your booth to be part of your advocacy program and send them a survey when you get back with an automatic link to a review site if they give you an NPS 9 or 10. Or hire PeerSpot to join you and capture video testimonials on site.
#open-share - November 06, 2025 at 11:11 PM
@Mary Green (Owner CMAweekly)’s the BEST. We love you Mary! Thank you for ALL you do for each of us.
#general - November 06, 2025 at 02:50 PM
@Mary Green (Owner CMAweekly) Hey, that works too and I’m sure it was incredibly special. Your +1 must have felt so honored.
I like to party😎and have any excuse to get together with friends and family so we made a whole weekend out of it. I love weddings!!!
#general - November 05, 2025 at 07:01 AM
@Evan Huck Fun Fact - I got married there 23 years ago (one year after it opened). Our friends still talk about the steak served at our wedding. 😎
#general - November 01, 2025 at 11:01 PM
That song is catchy
#general - October 29, 2025 at 07:21 PM
@Kevin Lau Can I join? 😉 Ha! Hope you have a great one!
#general - October 29, 2025 at 06:10 PM
Yes, for sure. It’s hard to convince them otherwise. CABs seem to be coming back in a big way. I’m seeing this come up in every job description/interview.
#general - October 28, 2025 at 11:31 PM
Can anyone tell me all I need to know about starting, planning, running a CAB? I just ordered Irene Yam's book but wanted to hear from the community about any other tools or best practices. Thanks!
#general - September 30, 2025 at 05:34 AM
Company User Conference - Can you tell me best practices of what all you would do with your customers at your annual user conference? For instance, you could survey them before or after, ask for a review at the event, ask them to join your advocacy program, ask them to do a video onsite, ask them to post on social. Anything else you can think of that you should do while they are all there with you at your event? Thanks!
#general - September 23, 2025 at 02:00 AM
Ben at PrimeImage Media is the absolute BEST! I’ve used him for many years. He is inexpensive, super fast, accommodating (travels anywhere), and just plain awesome. I met him at a
Tech Field Day over a decade ago and he’s one of my best vendors I’ve ever worked with.
#general - September 05, 2025 at 01:26 AM
Had to share….the life of a customer advocacy pro 😎 Dying!!! 😭
#general - August 26, 2025 at 01:38 AM
Would love to see a sample slide on what all is being tracked from SFDC as far as advocacy goes.
#general - August 26, 2025 at 01:34 AM
Is it boost customer marketing or customer advocacy? Guess they mean both since advocacy is usually thought of as part of customer marketing (but I’d love to get Gartner’s take on whether they know the difference).
#general - August 08, 2025 at 06:36 PM
@Mary Green (Owner CMAweekly) Do we have a Bay Area channel? I’d like to organize an event soon with any Bay Area peeps that would be interested in a meet up. I can already think of about a dozen of us.
#general - June 27, 2025 at 06:52 PM
Yep, @Amy Ng that exact thing happened to me twice now in two years. 🤪 I’m starting to get a complex. but still trying to keep calm and have fun. 😎 Can’t wait to find my next gig (getting closer🤞) and in the meantime learn everything I can from all of you wonderful peeps. Happy summer all!
#general - June 27, 2025 at 05:31 PM
Thank you, Ryan. I’d love to see it. Emma, it would be a Slack community that is already established that I would help support but don’t own. I would own the champions piece of it but it’s already used for support etc.
#general - June 27, 2025 at 05:29 PM
Great topic! I’d love to see something on different tiers of customer marketing approaches for different sized companies. For example, if you are starting from scratch at a startup and there’s only one of you, what do you implement first/phase one (references, customer content, Community), second/phase two (CABs, user events etc). Then what would you do in a mid sized company if there is already a program or two in place and 1-2 customer marketing people on board. Then tackle the large org with a full team and when to implement what. I know there is no one size fits all but it would be great to see some ideas of how others are thinking about this when you have limited time and resources but want to make the most impact quickly.
#general - June 24, 2025 at 10:57 PM
Hi! Does anyone have tips (or better yet, a playbook) on how to find, nurture, mobilize customers in an already existing Slack community?