#general
General Discussions & Topics
Thread
I'm part of a London-based marketing leadership networking group, and someone has shared some initial research they've done analyzing 2.5 million LinkedIn job titles to get a sense of the landscape. A few interesting findings, so thought I would share!
The trends show that there is movement towards specialisation, but at a slower pace than overall market growth (generalists shrunk by 2.8%, but the overall marketing talent pool grew by 11.8% since June 2020)
Most careers plateau at manager level, with the conversion rate to Director and above decreasing by 23% since June 2020, with again generalist titles being favoured for leadership roles.
As someone that's on the job market with a hyper specialized profile and relatively senior background, I can really feel this double-edged sword right now.
Keen to get some thoughts and gut reactions on this?
super interesting data, thanks!
Thanks for sharing Charlotte! This data seems in line with what I'm seeing in North America as well - more senior resources are being laid off and their roles reposted at a more junior level.
Yep, @Amy Ng that exact thing happened to me twice now in two years. 🤪 I’m starting to get a complex. but still trying to keep calm and have fun. 😎 Can’t wait to find my next gig (getting closer🤞) and in the meantime learn everything I can from all of you wonderful peeps. Happy summer all!
Aww love your positive attitude @Jenni Adair, and can't wait to see where you land next! ❤️
It's unfortunately so common now - even one of our own teammates left her previous company and they reposted her job as two separate roles 🙃