Jennifer Lyons's Profile
Jennifer Lyons
Recent Messages
#general - June 05, 2025 at 08:09 PM
There are good and bad ways to use Asana. Your system should also be designed considering the size of the team and who is responsible for what.
#jobs - June 04, 2025 at 07:07 PM
@Lauren Turner I don’t think I can access that since I only have a free plan. It sounds wonderful.
#jobs - June 04, 2025 at 03:07 PM
Hello, fellow job seekers! 😊 Are any of you having success finding jobs with AI? If so, could you share your prompt(s) and which AI tool you find useful? 💼 I haven’t had any luck with LinkedIn’s new job search or using prompts in ChatGPT or MS CoPilot.
#jobs - June 03, 2025 at 06:51 PM
Artificial Intelligence is significantly improving. Both agentic and generative models are becoming increasingly advanced.
#jobs - June 03, 2025 at 06:23 PM
Well said @Joni Erdmann!
However, more and more marketing is not creative in the historic sense… it’s all about analytics now.
#jobs - June 03, 2025 at 05:53 PM
This is the role. I assume it’s a contract, but I could be wrong.
It just felt dehumanizing to refer to a prospective employee as a machine…especially in the context of AI.
#jobs - June 03, 2025 at 04:18 PM
Hello, fellow job seekers! 👋 I just saw a job post that said they are looking for an “execution machine”! How does this resonate with you?
#general - May 27, 2025 at 06:34 PM
Two touchpoints I had last week have me thinking about the future of customer marketing and customer success and the overlap in these two expanding roles.
This webinar from Gainsight: Growth Unlocked: How Top CROs Drive Revenue with Customer Success
And this LinkedIn post predicting the death of Customer Success by 2030
There are so many unmet needs within many organizations, and it’s a hot mess determining where various responsibilities sit. Is this purposeful today, trying to squeeze the most out of every headcount, or simple disorganized chaos?
#general - May 21, 2025 at 11:41 PM
Thanks @Irwin Hipsman!
#general - May 21, 2025 at 06:13 PM
Have any of you used Clay, and if yes, what specifically did you use it for?
#general - May 06, 2025 at 12:34 PM
I may be doing some consulting with a global IT outsourcer. They are working on website and update. In terms of review sites they feature they’re only using Clutch AI and Goodfirm, which are specific to outsourced tech. Should they also add G2, Gartner, PeerSpot and TrustRadius to their efforts? What would you recommend?
#jobs - April 22, 2025 at 01:09 AM
Congratulations
#general - April 18, 2025 at 06:06 PM
#general - April 18, 2025 at 06:05 PM
Do I need a different link?
#jobs - April 16, 2025 at 05:18 PM
Just saw this in another group and thought I’d share:
#jobs - April 09, 2025 at 12:25 PM
Is that actual base or OTE?
#announcements - April 08, 2025 at 06:58 PM
It was an excellent discussion. Much appreciated!
#general - April 07, 2025 at 06:27 PM
Ambassador programs, CABs, TABs, Community etc. what each is best for and what support is needed from excutives
#announcements - April 04, 2025 at 05:43 PM
@Mary Green (Owner CMAweekly)
#announcements - April 04, 2025 at 05:42 PM
Where can I find the link?
#announcements - April 04, 2025 at 04:39 PM
#jobs - April 01, 2025 at 05:15 PM
Last I connected on this role the compensation was positioned at 75-90K OTE, with no clarity on what the base salary actually is.
#jobs - March 27, 2025 at 07:10 PM
The role is hybrid: Belmont, CA
#jobs - March 24, 2025 at 04:48 PM
Thanks Lauren
#jobs - March 20, 2025 at 09:56 PM
Anyone here interview for the role at Avetta?
#general - March 20, 2025 at 08:43 PM
Following 👀
#general - March 20, 2025 at 05:53 PM
@Mason Sokana and everyone, I haven’t worked on growth campaigns (upsell, cross-sell, expansion, any of the ‘things’). Do any of you account for potential misattribution? Those customers who would have purchased more w/out having received your campaign.
#jobs - March 13, 2025 at 03:54 PM
@Natalie Gullatt You hit the nail on the head.
#jobs - March 13, 2025 at 12:36 PM
Same exact experience for me. Most JDs now ask for full lifecycle and include heavy demand generation campaigns component. And they demand proven prior experience. I wonder what percent of folks in our niche fit this profile?
#jobs - March 12, 2025 at 10:40 PM
Agreed 😢
#jobs - March 12, 2025 at 08:14 PM
@Natalie Gullatt yes, lots of demand gen. called customer marketing.
Also, weird, I’ve seen at least two ‘senior customer marketing specialist’ roles. Why not just let them be managers?
#jobs - March 12, 2025 at 01:19 PM
What is your program platform?
#jobs - March 10, 2025 at 09:13 PM
@Melissa Meyer exactly, which is sad because it would be great if we had a quality report to go by.
#jobs - March 10, 2025 at 01:36 PM
Do these salaries provided via the CMA 2024 salary report seem accurate to you? They seem very off to me based on what I am seeing in the job search. Are there other salary guides out there that are more accurate?
North America leads the pack – Customer marketers here earn an average total salary of $148,193, with Massachusetts professionals topping the charts at $186,111.
Europe sees growth – The average salary for customer marketers in Europe has risen to $98,588, up almost $20,000 from 2023.
Asia remains the lowest-paying region – Salaries have improved but still lag, with an average of $62,500, a jump from $50,000 in 2023.
Bonuses vary widely – North American professionals receive the highest average annual bonus of $15,357, while in Asia, bonuses average just $1,875.
#jobs - February 24, 2025 at 10:36 PM
She really did a fabulous job with this!
#jobs - February 24, 2025 at 10:34 PM
#jobs - February 24, 2025 at 10:32 PM
I vaguely recall @Leslie Barrett having created a document that could help you with your case.
#discussions - February 24, 2025 at 08:30 PM
I’m curious if how/if you’d weight different programs differently? Or if you’d give more weight to programs targeting specific product/industry targets.
#jobs - February 24, 2025 at 06:19 PM
If you’ve applied to the role at Zimperium, know that their main focus is automation campaign work. Our screening call lasted 10 minutes max.
#jobs - February 24, 2025 at 05:48 PM
@Cara Peterson well I’ll probably ghost too if the recruiters don’t follow-up
#jobs - February 22, 2025 at 11:00 PM
I’ve seen this behavior recently at other companies and I was really turned off about it.
#jobs - February 19, 2025 at 09:18 PM
#jobs - February 19, 2025 at 09:17 PM
There is a job search site he might want to subscribe to. It’s called Welcome to the Jungle.
#general - February 19, 2025 at 07:13 PM
@Emily Coleman are you looking to tie the attribution to the content within the emails and socials, or specific assets accesses via the campaign? Do you have a digital asset management tool?
#cabs - February 17, 2025 at 08:05 PM
I agree 6 mos min too! They can have an ambassador’s program in the more limited timeframe. Don’t call it a CAB until it’s fully baked.
#general - February 17, 2025 at 06:22 PM
You might try Jolean Olson at Scenic Road for your higher-end options. We worked with her team a lot at Sage.
#cabs - February 17, 2025 at 06:15 PM
What are some good strategies to get executives to ‘do the work’ necessary to support a real, interactive CAB? For example, in a start-up org and the PE folks and board want a real CAB established within a quarter.
#jobs - February 12, 2025 at 06:00 PM
I think I’ve applied there at least 7 times and have maybe gotten one screening interview.
#jobs - February 12, 2025 at 05:57 PM
Yes, sorority vibe!
#cabs - February 11, 2025 at 05:35 PM
What does SLED stand for? State, local, edu?