Jennifer Lyons's Profile
Jennifer Lyons
Recent Messages
#general - January 14, 2025 at 02:26 PM
@Irwin Hipsman in this JDs and other similar JDs I believe they are specifically wanting customer marketing to own strategy and execution for demand generation (new prospects) so full customer lifecycle. + engagement/nurturing + content production + PR + + + “all the things”. And in the case of most they have staff in these roles already In some cases I will look at the profiles of the folks in their respective roles and they don’t appear qualified so then I feel like companies are taking advantage of customer marketers…
#general - January 13, 2025 at 04:11 PM
@Evan Huck yes! I remember this string @Nick Venturella started. When I was reading the JD for the role I was thinking that it really is partially a customer success operations manager role not really a customer advocacy & engagement role.
#general - January 13, 2025 at 04:09 PM
@Shannon Howard outside of sales reference calls, what customer advocacy/marketing programs have direct, measurable connection to revenue? Everything else requires foggy attributions.
#general - January 13, 2025 at 03:02 PM
Also, I get a lot of inquiry from start-ups about what programs I’ve created from scratch and owned, which is honestly zero because my roles have always been cross-functional… So maybe I’ve had full ownership and commandeered a program in a different direction, improved it, etc.
But that is more the nature of the companies than my ability to envision and execute a program. For example, I once worked for a non-profit and our road to funding relied on my ability to envision new community programs and get them executed…
#general - January 13, 2025 at 02:58 PM
Me too, which is unfortunate. It makes for a bad candidate experience.
I similarly stumble over what to describe as a function of the role vs what is officially a ‘customer program’. It seems there are vastly different views of what this is.
#general - January 13, 2025 at 02:28 PM
Yes, impact and support for demand generation and revenue, but this JD assigned customer advocacy responsibility specifically for the customer acquisition strategy.
I guess I struggle over when to take JDs literally and when to take them with a grain of salt, since they are all over the map. Often if I ask for clarification during the interview process the response will be noncommittal or vague… it will appear that they aren’t sure what their expectations really are.
In this case I’ll come prepared to talk about how I’ve supported the lead pipeline, renewals, etc. by collaborating with demand gen, product, and content.
#general - January 13, 2025 at 01:47 PM
How deeply should a customer advocacy/marketing/engagement/community manager/lead/director etc. be responsible for developing and executing customer acquisition strategies?
Context: this is a responsibility in a JD for a customer advocacy role I have a phone screen for today. In general I am seeing a lot of JDs with responsibilities that I think are out of scope.
#general - January 08, 2025 at 05:00 PM
It can be used to help report on the useage of content featuring your advocates, but then you end up in a battle over utilization and bias to content new hires are introduced to… not a good measure of content impact.
#jobs - December 17, 2024 at 02:05 PM
Question to other job seekers: how many of you are looking for opportunities at start-ups where you can build the customer marketing function from the ground up? How many of you have proven, successful experience doing it?
#jobs - December 17, 2024 at 02:03 PM
Here is a role that a former colleague sent to me:
#announcements - December 13, 2024 at 06:02 PM
Where can I find the invite for that?
#jobs - December 11, 2024 at 12:04 PM
It’s fully onsite?
#jobs - December 04, 2024 at 04:40 PM
That’s very encouraging :)
#jobs - December 04, 2024 at 04:25 PM
Thanks too @Evan Huck 🙏
#jobs - December 04, 2024 at 04:25 PM
Yes please @Joel Primack 🙏
#jobs - December 04, 2024 at 04:20 PM
Do you know if the job is mandatory onsite?
#jobs - November 21, 2024 at 09:38 PM
Would love to learn more.
#jobs - November 19, 2024 at 06:56 PM
Must use a work email address But was able to game the system LOL
#jobs - November 18, 2024 at 04:26 PM
A friend forwarded this to me, but it’s not a fit for me:
#discussions - November 13, 2024 at 02:57 PM
I haven’t used them, but this looks interesting:
#chatgpt - November 08, 2024 at 02:54 PM
Sticking my toe in the water again since I’ve not been following the latest in AI for marketers… How many of you are allowed to use AI to support content development and reporting? How many of you have the business version of ChatGPT or similar?
What AI courses and certifications have you found to be helpful to the work you do? I’m somewhat considering this AI Prompting certification course, but it’s a bit pricey. I’m not inspired enough to self-teach.
#general - November 04, 2024 at 09:53 PM
If you want to DM me their names I could screenshot for you. Otherwise I can ask tomorrow.
#general - November 04, 2024 at 06:44 PM
Can you clarify what you want to know and why?
I’m currently on the end of my premium trial and could submit a request for an explanation, but I am not sure I understand what you are trying to accomplish.
Have you tried searching for LinkedIn profiles via browser instead on in the LinkedIn app?
#random - November 04, 2024 at 02:21 PM
Thanks for sharing Cara.
#discussions - October 23, 2024 at 07:33 PM
I think it depends. If you have the bandwidth to go back to the customer and find someone else that is okay with you either re-attributing the quote to them or developing a new quote I think that can be ideal.
I agree with Evan in that you can say ‘it was true at the time’.
However, I did work at an organization that had some very OLD stories they would not sunset. Many had been through 4-5 brand facelifts over the years.
I think it’s important to have an agreed schedule for reviewing and updating all aspects of your stories and consider sunsetting them if they can’t be updated. For example, if they reference new solutions and integrations that are no longer new or they contain future looking statements that are obviously well in the past.
#jobs - October 14, 2024 at 02:59 PM
What are some good sources for current job leads? #question
#jobs - October 03, 2024 at 12:39 PM
Is the role part-time?
#jobs - September 24, 2024 at 03:06 PM
Anyone try a free or paid AI mock interview tool?
#jobs - September 09, 2024 at 06:45 PM
But when I Google it there are tons of excuses for what they mean…from recruiters.
#jobs - September 09, 2024 at 02:09 PM
Instead of ‘high energy’ in job descriptions, why not say exactly the desired qualities?
#jobs - August 12, 2024 at 03:09 PM
They scheduled me for an interview today but emailed me this morning that they are moving forward with an internal candidate.
#jobs - August 05, 2024 at 07:21 PM
Do you know if this role can be performed on a remote basis?
#discussions - July 08, 2024 at 06:10 PM
Will you be seeking permission before posting?
#reviews - June 03, 2024 at 02:07 PM
Have any of you had a situation where a customer had trouble submitting a review on peer insights because their work email was on a different domain than the parent company?
#jobs - June 03, 2024 at 02:05 PM
Looks like a support role with nothing to do with advocacy.
#reviews - May 31, 2024 at 02:35 PM
Folks, who can give me a brief overview of FTC and review platform polices best practices. I vaguely recall the FTC proposing or enacting a policy discouraging the practice of soliciting reviews from a targeted set of customers that are more likely to give a positive review (e.g. high NPS score and/or member of an advocacy program), additionally discouraging the practice of requesting only 5 star reviews, etc.
What is the current policy in the US? Globally? Per major review platforms?
#open-share - May 13, 2024 at 03:34 PM
@Katie Aamodt also be mindful of politics when trying to take a program for another team. Do they want it or would they love to unload it.
#open-share - May 13, 2024 at 02:46 PM
What is the composition of the current CAB and what is the focus of their meetings? Maybe there is room for two groups. If the group aligned with product is more of a user group and focused on product feedback yours could be more aligned with senior leadership, for example. I’d really try to feel out the mindset of your new CMO before you pitch.
#job-seekers - April 10, 2024 at 10:14 PM
I think I have you beat for time completely out of work.
#job-seekers - April 10, 2024 at 10:11 PM
Contracting has no security. FTE has no security.
#jobs - March 09, 2024 at 06:16 PM
Did they remove the posting from the careers page?
#job-seekers - March 06, 2024 at 10:51 PM
I also follow their Groups under the Groups section if applicable.
#job-seekers - March 06, 2024 at 10:50 PM
I put industry group memberships under Organizations.
#general - March 02, 2024 at 03:30 PM
CustomerX Con 💯%
#job-seekers - February 22, 2024 at 06:08 PM
That Tines job seems to get reposted monthly. I think it was first posted in January. I never applied. The recruiter just contacted me today. I can’t recall why I didn’t apply before. Maybe that it’s series B.
#jobs - February 16, 2024 at 07:50 PM
@Maria Braune - I probably did. I don’t have a demand generation & campaigns background. Thank you for thinking of me 🙏
#jobs - February 15, 2024 at 07:06 PM
I’ve seen companies post like this in the past and it was always the same job!
#jobs - February 15, 2024 at 02:31 PM
I think I’ve seen worse.
#announcements - February 11, 2024 at 02:50 PM
What do you consider a ‘mini’ CAB?
#jobs - February 08, 2024 at 09:43 PM
That position has been open since early to mid-Dec. It would be great to understand what they are looking for and not finding.