Jennifer Lyons

#jobs - April 01, 2025 at 05:15 PM

Last I connected on this role the compensation was positioned at 75-90K OTE, with no clarity on what the base salary actually is.

#jobs - March 27, 2025 at 07:10 PM

The role is hybrid: Belmont, CA

#jobs - March 24, 2025 at 04:48 PM

Thanks Lauren

#jobs - March 20, 2025 at 09:56 PM

Anyone here interview for the role at Avetta?

#general - March 20, 2025 at 08:43 PM

Following 👀

#general - March 20, 2025 at 05:53 PM

@Mason Sokana and everyone, I haven’t worked on growth campaigns (upsell, cross-sell, expansion, any of the ‘things’). Do any of you account for potential misattribution? Those customers who would have purchased more w/out having received your campaign.

#jobs - March 13, 2025 at 03:54 PM

@Natalie Gullatt You hit the nail on the head.

#jobs - March 13, 2025 at 12:36 PM

Same exact experience for me. Most JDs now ask for full lifecycle and include heavy demand generation campaigns component. And they demand proven prior experience. I wonder what percent of folks in our niche fit this profile?

#jobs - March 12, 2025 at 10:40 PM

Agreed 😢

#jobs - March 12, 2025 at 08:14 PM

@Natalie Gullatt yes, lots of demand gen. called customer marketing.

Also, weird, I’ve seen at least two ‘senior customer marketing specialist’ roles. Why not just let them be managers?

#jobs - March 12, 2025 at 01:19 PM

What is your program platform?

#jobs - March 10, 2025 at 09:13 PM

@Melissa Meyer exactly, which is sad because it would be great if we had a quality report to go by.

#jobs - March 10, 2025 at 01:36 PM

Do these salaries provided via the CMA 2024 salary report seem accurate to you? They seem very off to me based on what I am seeing in the job search. Are there other salary guides out there that are more accurate?

North America leads the pack – Customer marketers here earn an average total salary of $148,193, with Massachusetts professionals topping the charts at $186,111.
Europe sees growth – The average salary for customer marketers in Europe has risen to $98,588, up almost $20,000 from 2023.
Asia remains the lowest-paying region – Salaries have improved but still lag, with an average of $62,500, a jump from $50,000 in 2023.
Bonuses vary widely – North American professionals receive the highest average annual bonus of $15,357, while in Asia, bonuses average just $1,875.

#jobs - February 24, 2025 at 10:36 PM

She really did a fabulous job with this!

#jobs - February 24, 2025 at 10:34 PM

https://influitive.com/resources/customer-marketing-advocacy-career-framework/?utm_c[…]rce=email&utm_content=CMASoulmate-Newsletter&utm_medium=email

#jobs - February 24, 2025 at 10:32 PM

I vaguely recall @Leslie Barrett having created a document that could help you with your case.

#discussions - February 24, 2025 at 08:30 PM

I’m curious if how/if you’d weight different programs differently? Or if you’d give more weight to programs targeting specific product/industry targets.

#jobs - February 24, 2025 at 06:19 PM

If you’ve applied to the role at Zimperium, know that their main focus is automation campaign work. Our screening call lasted 10 minutes max.

#jobs - February 24, 2025 at 05:48 PM

@Cara Peterson well I’ll probably ghost too if the recruiters don’t follow-up

#jobs - February 22, 2025 at 11:00 PM

I’ve seen this behavior recently at other companies and I was really turned off about it.

#jobs - February 19, 2025 at 09:18 PM

https://www.welcometothejungle.com/en

#jobs - February 19, 2025 at 09:17 PM

There is a job search site he might want to subscribe to. It’s called Welcome to the Jungle.

#general - February 19, 2025 at 07:13 PM

@Emily Coleman are you looking to tie the attribution to the content within the emails and socials, or specific assets accesses via the campaign? Do you have a digital asset management tool?

#cabs - February 17, 2025 at 08:05 PM

I agree 6 mos min too! They can have an ambassador’s program in the more limited timeframe. Don’t call it a CAB until it’s fully baked.

#general - February 17, 2025 at 06:22 PM

You might try Jolean Olson at Scenic Road for your higher-end options. We worked with her team a lot at Sage.

https://www.linkedin.com/in/jolean-olson-19004b1b/

#cabs - February 17, 2025 at 06:15 PM

What are some good strategies to get executives to ‘do the work’ necessary to support a real, interactive CAB? For example, in a start-up org and the PE folks and board want a real CAB established within a quarter.

#jobs - February 12, 2025 at 06:00 PM

I think I’ve applied there at least 7 times and have maybe gotten one screening interview.

#jobs - February 12, 2025 at 05:57 PM

Yes, sorority vibe!

#cabs - February 11, 2025 at 05:35 PM

What does SLED stand for? State, local, edu?

#cabs - February 11, 2025 at 05:34 PM

@Jeanne Talbot ?

#jobs - February 10, 2025 at 07:14 PM

@Sunny Manivannan it’s not lack of ability to write a customer story, it’s two things: 1) doing ‘free’ work for a job opportunity 2) lack of enough material to write a decent story. Plus I don’t have the automation skills they were looking for and the job overall wasn’t a match.

#cabs - February 10, 2025 at 07:05 PM

What are the best resources and training for learning how to successfully run CABs? Years ago I was looking at a training workshop that was quite expensive. Is it better to learn hands-on by doing?

#jobs - February 07, 2025 at 07:14 PM

Is there a new salary survey than this one? And what is up with the salary by location figures for 2020 on slide 20?

#general - February 07, 2025 at 06:58 PM

Copying from <#C07JY264D6D|> for exposure since I’m on a timeline 🙂

I’m working on a presentation about launching a CAB for the final phase of the interview process. As part of the presso, they asked me to look into best practices & insights for CABs in similar industries. Their solution targets high school athletic directors and coaches. Do any of you run a CAB that targets program leaders at schools? Or can someone help me with my AI promt? This one seemed to work the best, but it yielded very large company examples

“Find examples of successful customer advisor board programs for technology products serving high school extracurricular programs.”

#cabs - February 07, 2025 at 04:12 PM

Hi Everyone! I’m working on a presentation on launching a CAB for the final phase of the interview process. As part of the presso they asked me to look into best practices & insights for CABs in similar industries. Their solution targets high school athletic directors and coaches. Do any of you run a CAB that targets programmatic leaders at schools? Or can someone help me with my AI promt? This one seemed to work the best but it yielded very large company examples

“Find examples of successful customer advisor board programs for technology products serving high school extracurricular programs.”

#jobs - February 06, 2025 at 07:02 PM

They require a pretty extensive assignment.

#jobs - February 05, 2025 at 10:53 PM

Is there anyone free at the moment that I can bounce a scenario off of? I’m interviewing with a company that has asked me to complete a case study presentation specific to their business, and it feels like potentially doing free consulting work. The ask is very specific, but I am not sure if they are planning to provide background material or not… But anyway, just want to get some second opinions. The project would be easy enough with background, but extremely challenging to do without background and more information.

#jobs - February 05, 2025 at 10:44 PM

THIS👆it’s soooo demoralizing.

#jobs - February 05, 2025 at 10:42 PM

Yup, that’s how it is these days. I’ve even seen weasel titles like ‘senior customer marketing specialist’ on jobs that look more like a director-level or at least senior-manager-level.

#jobs - February 04, 2025 at 03:00 PM

Listed as Customer Success Specialist, but really looks like a references admin. Rate is LOW, $30-35/hr. What should it be for this JD? If interested, message me, and I can connect you to the recruiter.

Overview
Our client is seeking a detail-oriented, process-driven contractor to manage the day-to-day operations of their Customer Reference Program (CRP). This role will be the primary owner of reference request fulfillment while supporting program optimization and data quality initiatives.

Primary Responsibilities (70%)
Manage end-to-end reference request fulfillment process
Screen and validate incoming reference requests
Match customer references using Champion AI platform
Track request status and maintain communication flows
Monitor reference utilization and prevent advocate burnout
Provide regular updates to stakeholders on request status

Program Support Responsibilities (30%)
Support data cleansing and enrichment projects
Assist with advocate revalidation campaigns
Help maintain program dashboards and reports
Track and document process improvements
Support cross-team program initiatives
Assist with special reference requests

Required Skills
3+ years experience in customer-facing roles successfully fulfilling customer references for mid-market to enterprise customer reference programs.
Strong project management and organizational skills
Excellent communication and stakeholder management
Proficiency in HubSpot CRM
Experience with data analysis and reporting
Ability to work independently and problem-solve
Extremely detail-oriented with strong process adherence
Familiarity with AI/ML platforms

#general - January 31, 2025 at 08:17 PM

Has anyone in this community used NextBee? Specifically for standing up a VIP program?

#jobs - January 30, 2025 at 12:31 AM

I’ve seen multiple JD’s and rates from $45-75.

Company: Vertex, Inc.
Location: Remote
Duration: Through 2025
Pay: Market Rate

Customer Advocacy Manager
We are seeking a highly motivated and detail-oriented Marketing Manager to manage voice of customer (VOC) and customer advocacy projects. In this role, you will be responsible for executing marketing initiatives that leverage our satisfied customers to create advocacy content and generate participation in our VOC programs. You will work closely with cross-functional teams to develop case studies, gather customer feedback through surveys, recruit new advocates, and manage our reference program.

This is a remote position.

Customer Advocacy Manager Responsibilities
Customer Case Studies: Collaborate with Product teams, Sales, Customer Success, and customers to develop compelling case studies that highlight the success stories of our customers. Manage the entire case study creation process from ideation to publication - collaborating with internal content and creative resources.
Advocate Recruitment: Actively engage with satisfied customers to secure participation in our advocates program. Identify customers who are willing to participate in advocacy activities including webinars, speaking engagements, content collaboration, product feedback programs, testimonials, and references.
Customer Surveying: Design and implement customer satisfaction and feedback surveys to gather valuable insights, feedback, and proof points for sales and marketing. Analyze survey data and provide actionable recommendations to improve our products/services.
Reference Program Management: In close collaboration with our Sales team, manage the evolution of our customer reference program. Identify and nurture customer relationships to create a pool of references available for sales and marketing activities.
Cross-functional Collaboration: Collaborate closely with Sales, Product Marketing, Content Marketing, Customer Success, and other departments to align customer advocacy initiatives with overall marketing and business goals.
Performance Tracking: Monitor and report on the effectiveness of customer advocacy initiatives, measuring key performance indicators (KPIs) and making data-driven recommendations for optimization.

Customer Advocacy Manager Qualifications
Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certification is a plus.
Proven experience in marketing, project management, or customer advocacy roles.
Effectively manage multiple projects concurrently, prioritizing tasks to meet deadlines and achieve key milestones, and maintaining a high level of quality.
Proactive and self-motivated individual who thrives in a dynamic work environment.
Exceptional written and verbal communication skills.
Strong organizational skills, attention to detail, and ability to thrive in a fast-paced environment.
Demonstrated ability to take initiative, solve problems, and adapt to changing priorities.
Proficiency in CRM software, customer survey tools, and project management tool

#jobs - January 30, 2025 at 12:29 AM

I’m not sure if this is Vertex or not.

#jobs - January 29, 2025 at 08:26 PM

They were previously floating it at $30-38/hr They wouldn’t tell me the name of the client, which was also aggravating. They did say they could come up to $48/hr.

#general - January 24, 2025 at 05:04 PM

Just watched the Gartner Top Marketing Predictions for 2025 webcast. I thought it was pretty interesting and worth a listen while multitasking 🙂

https://webinar.gartner.com/690255/agenda/session/1541218

#jobs - January 24, 2025 at 04:00 PM

Is it reasonable to specify it be done in Zapier specifically?

#jobs - January 24, 2025 at 03:46 PM

I’ve seen worse Mary…. not necessarily for customer marketing. But wondering how many in our space have these skills. I am sure there are many, but I don’t as my career didn’t grow from demand gen and campaigns.

#jobs - January 24, 2025 at 03:41 PM

No, not stressed at all since I am not going to pursue this, but just truly curious to get feedback from others on how they’d approach the different aspects of the request. I think your in the Marketing Communication Women of Atlanta facebook group too and are probably familiar with how the members share and comment on these sort of scenarios.

Beyond seeing if they will pay, which I am 100% sure they will not, I would love to know others might handle the case study creation and the workflow request.

#jobs - January 24, 2025 at 03:36 PM

Sort of what I was thinking too Natalie, but in my case I’m not even qualified to do this… I kinda got the impression the VP of Marketing is just being snarky with me.

#jobs - January 24, 2025 at 03:32 PM

I applied for a customer marketing role and was shortlisted, but they have now changed the position from permanent until they build their pipeline. They want me to complete a challenge assignment within five days (see attached). I am not a digital marketer and do not have the skills to build automated campaigns and I will pull myself out of the running. Still, I am curious about the request and would like to analyze it and give feedback to the organization. If anyone has time to review the challenge, the context, and my questions, I would truly appreciate it. Also, if this sounds like a role you’d be interested in, please DM and I can give you the details.

They provided links to their website, blog, LinkedIn, G2, customer stories, and webinars. In part 2 of the assignment, they provided the results achieved by a fictitious customer of their solution, but there were no other details. They wanted candidates to write a one-page case study. How would you approach it? Just make something up based on their current case study format?
In part 3 they want the candidate to set up several workflow diagrams and one in a specific solution Zapier. I don’t have any of this skill set, but I am sure many of you do. Is this a simple and reasonable request? Would you perceive this as free consulting work you’d say no to?