Jennifer Lyons

#general - November 03, 2025 at 03:44 PM

You are with Uscreen, correct? And your customers are video creators, correct? I am making some assumptions about your customer base, but I think your instincts are spot on.

#8-references - October 29, 2025 at 08:50 PM

That would be amazing

#general - October 29, 2025 at 07:55 PM

I like Rev too, just wondering what may be new and potentially better.

#general - October 29, 2025 at 05:13 PM

Thank you ladies.

#general - October 29, 2025 at 01:19 PM

What are your favorite apps for transcribing, summarizing, outlining content ideas, proofreading/editing, and more, for video recording from Zoom, Google, Teams etc, such as:

• work meetings 📝 summarize, action items, etc.
• interviews with customers for content creation (social posts, customer case study video snippets, written case study) 🎥✍️

There are so many similar and overlapping features; I’d love to hear what you all think! 💬 Pricing would be good to consider too.

#general - October 29, 2025 at 01:11 PM

I struggle with the soft side of setting up a CAB. Often I see companies not want to run CABs the ideal way at outlined in Iren’s excellent book. They want a sales event, not a true two way give and take. I think sometimes you need to read the room and give leadership what they want even if you don’t agree with it. I’d love to hear what others think.

#8-references - October 29, 2025 at 01:07 PM

@Mary Green (Owner CMAweekly) do you think we could find someone or a couple people who have built this to give a show and tell during a Friday session?
@Alexie Glover I don’t have Salesforce skills to build something myself. Would it be best to get a third-party consultant or a Salesforce consultant to work with to define a work flow and how to instruct a company salesforce admin on requirements?
<@U09MDKT5ML3> would you be open to sharing what you’ve built on a session with anyone interested?

#8-references - October 28, 2025 at 07:20 PM

Have any of you created a reference request workflow in Salesforce that is not connected to ReferenceEdge or Infuitive? Is this possible?

#jobs - October 01, 2025 at 07:05 PM

This one sounds like a pretty heavy lift for one person. And it mentions hiring and managing a field marketing team. Is this normal?

#general - September 22, 2025 at 03:25 PM

Random question, does anyone here have SalesNavigator and be able to refer me for a free 2-month trial?

#jobs - September 12, 2025 at 06:46 PM

Thank you for doing this every week ❤️

#jobs - August 26, 2025 at 02:23 PM

Wow. Thanks for pulling this analysis together. Very interesting.

I’d love to compare this with how many are seeking new roles. Both currently employed, contracting, and unemployed.

#general - August 14, 2025 at 01:47 PM

I’ve posed the same question in another forum for feedback. I’m just curious, not necessarily interested in joining any new organizations just yet.

#general - August 14, 2025 at 12:48 PM

Are any of you members of Exit Five? If yes, how long have you been a member, and what do you find most beneficial about your membership?

https://www.exitfive.com/

#jobs - August 14, 2025 at 12:46 PM

<@U08Q1CSQD5E> I’m gonna post about it in the general channel :)

#jobs - August 13, 2025 at 10:38 PM

Is it remote?

#jobs - August 08, 2025 at 01:16 PM

Based on what I am learning from different channels, if you’re not ‘all in’ on consulting, it’s not the best idea to work 1099 jobs. I’ll stick to W2 only.

#jobs - August 08, 2025 at 12:10 PM

This post is unfortunately long, and pertaining to business entities and insurance. I have contracted for 6 months on 1099 in the past with no LLC or insurance. The only other time I’ve done contract work was twice on W2.

This week I interviewed for a fixed term contract which was a good match, but they ultimately let me know that in addition to an LLC (which I could get quickly) they needed me to have E&O coverage and I am assuming general liability.

For my own education how often is this an issue?
How many of you carry insurance for your contract/freelance work? And what types of insurance are typically required/recommended?
Is this commonly expected and how much do various business insurance cost annually?

For those of you who have insurance and LLC etc. how do you account for the cost in your pricing (legal, licensing, insurance, overhead)?

#jobs - August 07, 2025 at 05:41 PM

Are we still talking about Vercel @Cara Peterson? That certainly explains a lot.

#jobs - August 05, 2025 at 02:34 PM

If you are interested, I’d do a blind outreach to their CEO.
They only have 40 staff and this role would be the first marketer.
https://www.linkedin.com/in/joshwymer/

#general - August 05, 2025 at 02:24 PM

<@U08U4PV81KP> @Mary Green (Owner CMAweekly) but it gets murky. For example, artists style or likeness being used such as movies where actors are not compensated for the use of their likeness. It’s quite the grey area!

#general - August 04, 2025 at 07:57 PM

For our AI enthusiasts, I saw an interesting post in another channel for marketing professionals. Has this been an issue for any of you? Have you seen this trend of team shared GenAI accounts?

🚨 Ethical dilemma: Her boss just created a shared GenAI account, and now she’s expected to contribute her prompts. The problem? She’s spent years honing her language skills, and her prompts reflect deep intellectual training. Sharing them feels like giving away her thinking process—and potentially enabling someone to replicate her work without the skill behind it.
Has anyone else faced this? How do you balance team transparency with protecting your expertise?

#general - August 04, 2025 at 06:11 PM

If you haven’t already, I’d suggest asking in the Marketing Communications Women of Atlanta facebook group and also maybe in the Work From Homies Atlanta group on GroupMe.
Maybe PRSA and/or BMA Atlanta too.

#general - July 31, 2025 at 06:07 PM

@Joel Primack thanks for taking the time to respond 🙂

#10-community - July 31, 2025 at 01:52 PM

Received an email from Higher Logic today promoting their blog advocating for the use of an owned platform vs using facebook or LinkedIn etc. I didn’t read the email or blog, but my thought with VC, mergers, acquisitions, etc. is an ‘owned’ platform safe either? Just thought I’d throw that out for discussion, including how to continually evolve and future proof your programs in this context.

https://www.higherlogic.com/blog/community-social-media-vs-owned-platforms/?utm_campai[…]A&_hsmi=368847460&utm_content=368847460&utm_source=hs_email

#general - July 30, 2025 at 09:30 PM

@Joel Primack would love your generalized take on the market. It seems like all the JD’s and the recruiters/hiring managers can ask for proven experience…as well as desire for specific tools used.

#general - July 30, 2025 at 08:04 PM

With the job market the way it is right now, I don’t think I’ll get the chance to try much in the way of community work without significant prior hands-on experience.

#general - July 30, 2025 at 07:59 PM

<@U07U1ME4ML0> thank you for the tips. I’d rather toe in the water and take the free course at Community Strategy Academy for now! Beyond supporting a community via Influitive five years ago, I haven’t owned community, but I think it’s something I would enjoy and I think doing some of the free courses will be adequate. I read David Spinks book years ago and liked it, but dropping $500 on another course right now isn’t something I want to do!

#jobs - July 28, 2025 at 09:23 PM

I’d love to have a chat with your team about his opportunity.

#general - July 25, 2025 at 05:56 PM

Did anyone take you up on it?

#jobs - July 23, 2025 at 07:27 PM

“may or may not be legit” Amazon contract.

Job Opportunity- Customer Marketing Manager IV -12 months contract-Remote Role
US Tech Solutions
12-month contract remote opportunity for a “Customer Marketing Manager IV” role on a high-impact project with a Fortune 100 global technology company.

You can learn more about us at www.ustechsolutions.com.
Vikash Tripathi
Senior Recruiter
US Tech Solutions
Direct Number: tel:5512770489|(551)-277-0489
Email: vikash.tripathi@ustechsolutionsinc.com|vikash.tripathi@ustechsolutionsinc.com
This is for Amazon, and pay is $60/hr on W2 without benefits

Job Description
As a Marketing Manager, you will be responsible for designing strategic, customer-facing programs to achieve adoption and engagement goals. Leveraging deep domain and competitive landscape understanding, you will help shape and evangelize with your stakeholders, create complex experiment frameworks, analyse results, and structure programs covering a variety of customer-facing channels and touch points. You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with merchandising tools, analysing traffic data, and solving problems). This role will help shape the business’s life cycle marketing strategy, owning the testing and development of campaigns and scalable programs. This role is inherently cross-functional and highly visible, working closely with stakeholders and earning trust at all levels to be the voice of the Music customer to drive engagement, retention, and win back of the Music customers.

Responsibilities:
Own marketing strategies to support lifecycle and strategic programs, including vision, goals, and roadmap across channel planning to execute
Generate deep insights about customers at each stage in their relationship with our music service, inventing new ways to delight and introduce/engage music listeners to content
Ownership of marketing programs including conceptualizing, building, executing, and analysing adoption and engagement programs, making continuous improvements based on performance, trends, and insights via tests and optimization
Increase awareness of Music by developing and iterating on customer segmentation, designing innovative marketing tactics, and understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging.
Partner with product and technology teams to develop a roadmap and execute projects that drive increased adoption and engagement.
Liaise with international teams to benchmark, leverage, and share best practices and testing plans and serve as a model for existing international markets and vice versa
Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
Experience influencing multiple stakeholders and leading cross-functional teams (Product Managers, Analysts, Merchandisers, and other Marketers)
Stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs
Partner with technology and growth teams to enable increased automation across tools, targeting, reporting, and channel platform strategies across channels

Requirements:
Master’s degree
5+ years of relevant work experience in online marketing, marketing communications, product management, and/or consumer products and services
Proven track-record of managing and delivering life cycle programs, identifying customer actions and conversions for each stage, and achieving those KPIs
Experience managing engagement-focused programs; Use of web analytics including clickstream metrics to evaluate online customer behaviour, expertise in A/B testing and optimizations
Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness, and plan ongoing improvements
Strong data management skills,s Excel; experience with SQL strongly desired.
Strong verbal and written communication skills

Nice to have:
Demonstrated creativity and judgment to develop solutions based on customer segmentation and ever-evolving landscape and usage patterns
Intuition for customer communication voice; adept at marketing copywriting and design aesthetics
Experience working in the music industry, including a knowledge of current trends and history in music, the music industry, and digital music

#cabs - July 23, 2025 at 02:43 PM

I guess my question to the community is is now the time to be idealistic or to do as asked?

#cabs - July 23, 2025 at 01:49 PM

Hi @Irene Yam I’ve had a question/discussion topic rolling around in my head for a while. I’ve not had the opportunity to stand up a CAB myself. Months ago I did a presentation about how I’d set up a CAB as part of the interview process for a job opportunity. I advocated for doing what I’d call a ‘real’ CAB that is a two-way, mutually beneficial conversation. I don’t think they liked that! My impression is that a lot of companies want a sales event which is called a CAB. So my question for you and the community, in this job market, should I tread lightly on how I’d approach a CAB and seek to understand what the company wants and speak only to that?

#jobs - July 21, 2025 at 03:22 PM

@Ciana Abdollahian nothing negative towards you, the recruiter, or the company. I appreciate your offer to connect candidates with this new recruiter.

#jobs - July 21, 2025 at 03:18 PM

@Karen Thomas yes, that is what I was thinking. It seems pretty common.

#jobs - July 20, 2025 at 05:19 PM

Just adding for color ;)

#jobs - July 20, 2025 at 04:23 PM

Thank you Ciana. The post on LinkedIn is flagged as remote. It was first posted 5/21/25. They also posted a customer evidence role in late 2023 and I am not sure if that role was filled.

#general - July 17, 2025 at 10:44 PM

Monty & Gus, Monty & Penny, Monty

#general - July 17, 2025 at 10:37 PM

It's difficult to explain to Europe-based companies that a CAB in the US should cover airfare and lodging.

#jobs - July 14, 2025 at 05:21 PM

Have you used it yourself? How much does it cost?

#jobs - July 10, 2025 at 06:08 PM

Great question. I watched a webinar recently that might give you some additional ideas. They suggested you could use AI to find jobs to apply to but this didn’t work for me.

https://www.linkedin.com/events/7325654995939270658/comments/

#10-community - June 27, 2025 at 05:52 PM

Amazing. Thank you for this overview.

#10-community - June 27, 2025 at 01:18 PM

Hi everyone! 😊 Have you seen or created a document comparing the functionality of different community platforms? 📄✨ Also, is there a report that summarizes which major platforms work well together to provide a complete solution? 🤝😊 With all the new players plus changes with Influitive and Khoros, I am looking to keep up to date as best I can. Thank you!

#general - June 27, 2025 at 01:13 PM

Hi <@U07T66D33QW> wondering what you’ve learned from other Bettermode users subsequent to this post.

#10-community - June 27, 2025 at 01:10 PM

@Francisco Opazo can you elaborate on the pros of Bettermode for SaaS organizations?

#10-community - June 24, 2025 at 04:07 PM

<@U08R6SQJA4X> I too wish companies could just be satisfied to do a good job and serve a need, but sadly that’s PE and Khoros went from Vists to Ignite :(

#reviews - June 20, 2025 at 07:22 PM

Random question . Is creating dedicated pages for collecting Gartner reviews still a thing? I have a vague recollection from around 2022 that doing this earned you points towards something with Gartner, possibly one of their badges ? Someone had given me an example page for Informatica, I believe. The messaging was ‘we want to hear from you’ and ‘help your industry peers learn about solutions that can help them succeed’ or something along those lines. That landing page no longer seems to exist, and I’ve long forgotten who shared the example with me (I liked it a lot at the time and proposed doing it at the company I was working for) 💼.

Is this still something Gartner likes to see? 🔍 Do any of you still have one of these pages? Just looking to refresh my memory on this 📚. And if this is still a thing, would love to collect some current examples.

#general - June 16, 2025 at 06:37 PM

<@U07U1ME4ML0> no, I was just curious to learn what their focus is and what people think of them.

#general - June 16, 2025 at 06:01 PM

Yes @Joel Primack. Are they more oriented towards community and CX?

#general - June 16, 2025 at 01:38 PM

Who here is familiar with CMX Academy?