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I may be doing some consulting with a global IT outsourcer. They are working on website and update. In terms of review sites they feature they’re only using Clutch AI and Goodfirm, which are specific to outsourced tech. Should they also add G2, Gartner, PeerSpot and TrustRadius to their efforts? What would you recommend?
I would use the same advice here as I would with anyone in B2B tech—go where your competitors are. If your competitors are crushing it elsewhere, you need to focus and build your efforts there as well.
Depends on their competitors in the industry and where their customers are featured. It also helps to survey a sample size of existing customers, find out if (and which) online reviews influenced their purchase decision.
G2 for the win! At Autodesk we use G2 and Captera, but only G2 has an integration with Influitive that allows for automatic point dispersion once reviews have been approved. This leads me to believe G2 has integrations with many other Advocacy Hubs and software products.