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Random question . Is creating dedicated pages for collecting Gartner reviews still a thing? I have a vague recollection from around 2022 that doing this earned you points towards something with Gartner, possibly one of their badges ? Someone had given me an example page for Informatica, I believe. The messaging was ‘we want to hear from you’ and ‘help your industry peers learn about solutions that can help them succeed’ or something along those lines. That landing page no longer seems to exist, and I’ve long forgotten who shared the example with me (I liked it a lot at the time and proposed doing it at the company I was working for) 💼.
Is this still something Gartner likes to see? 🔍 Do any of you still have one of these pages? Just looking to refresh my memory on this 📚. And if this is still a thing, would love to collect some current examples.
So the badge that you can get from Gartner Reviews is the Voice of Customer: People's Choice badge for a specific category/industry.
If your organisation is entering for a Magic Quadrant, the Gartner Analysts will also be leveraging your Peer Reviews as part of the social proof/references piece instead of asking you to source your own references. The lead analyst for the industry I was in told me they also reviewed reviews from other sites such as G2, as well.
In the back end of your vendor portal in Peer Reviews, you can create multiple personalized tracking links, which can help you monitor campaign performance, and also tailor the incentives you want to attach to them. Note: you are only allowed to use Gartner's own incentives.
These links are mainly for sourcing, rather than showcasing cool stuff
Finally, they have also started doing "review quotes" which they create and you can link back to in campaigns. They are a really great source of social proof quick wins, and also come with a direct link to the review. But Gartner being Gartner, you need to use the visual they created, and follow their guidelines.
Happy to answer any more questions on Peer Insights if helpful!
weirdly enough, our category's gartner analyst told my AR team that they weren't looking at GPI reviews this year, which I don't really believe but thought was an interesting comment
Ha, well they may have changed since the last MQ I was involved with last year. Thanks for sharing!