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👋 Hi CMAers — just published a that might hit close to home.
It’s the start of a new series called IYKYK: Customer Marketing Edition.
It’s about all the moments where leadership asks for something wild—like a case study before the product has launched, or 30 new reviews by Friday—and we’re left trying scrambling to explain how advocacy actually works.
if you’ve ever been on the receiving end of something like that, this one’s for you
I’ll be sharing how I try to navigate these moments and turn them into something useful—like a chance to educate and advocate for what it really takes to do customer marketing (the right way).
if you’ve got your own IYKYK moment, please drop it in the comments!
No pain no gain. (Unfortunately), I have become an expert at securing quotes from customers and partners about products before they are launched. (it ain't pretty)
IYKYK: “When can we get them on a reference call?”
Oh, just as soon as I figure out who’s happy, available, approved, and not already overused… and then wait for their CSM to confirm it’s okay… and then get it scheduled… all by tomorrow 😅
@Amy and @Deja Darrington - I can absolutely relate. @Deja Darrington love that one - will add to the list and make sure to shout you out in the post!