Cara Peterson

#jobs - April 02, 2025 at 07:09 PM

Wiz is also hiring in the UK! Not affiliated, just love everything they do marketing wise

#general - March 31, 2025 at 09:40 PM

My graphics came out real bad, but I think if your branding is less techy it may work!

Other than that, I made a GPT for responding publicly to reviews, it's "trained" to respond in a way that is aligned with our brand voice, address concerns, highlight our strengths, and be approachable. I use chatGPT a lot when writing our customer newsletter to condense things if the blurb is too long, and my favorite (as someone who is a very dry texter) "Make this message sound more friendly"

#general - March 31, 2025 at 09:29 PM

I thought this post from the director of brand at Wiz was a super interesting idea on how to use AI for blog graphics.

#general - March 31, 2025 at 04:12 PM

@Amanda Peacock when I was pitching a formal reference program last week to our cro he mentioned also building a referral program, I was wondering, are you using champion to manage both?

#open-share - March 26, 2025 at 09:08 PM

It went good! Amazon delivered during my section and somehow my dogs slept through the doorbell. Here are my slides if anyone else missed it!

#open-share - March 25, 2025 at 08:42 PM

If you're free tomorrow at 2pm ET, SlapFive is doing the finale episode of CustomerX Chopped. We will be going over how to prove the value of your reference programs to leadership! https://www.linkedin.com/posts/caralpeterson_the-final-episode-of-customerx-chopped-i[…]m=member_desktop&rcm=ACoAABY2DJABmZBxwexAgMHXLlFy8czzsp2WJP0

#general - March 25, 2025 at 04:42 PM

Totally from @Kevin Lau’s Linkedin post, but I loved the Custom Funko idea, If our CAB wasn't in a few weeks totally would have done this!

#jobs - March 18, 2025 at 03:48 PM

Not a job, but I found this post super interesting, it's about trends right now in searching for jobs: https://www.linkedin.com/posts/marketingmeisha_as-many-of-you-know-i-post-weekly-b2b-[…]m=member_desktop&rcm=ACoAABY2DJABmZBxwexAgMHXLlFy8czzsp2WJP0

#jobs - March 14, 2025 at 05:39 PM

In case anyone wants a referral, HackerOne is hiring a VOC role: https://jobs.ashbyhq.com/hackerone/e6f96cfa-29b4-44c5-8eaa-c36cf426f146
Remote/hybrid: Seattle, WA; San Francisco Bay Area; Austin, TX; Washington, DC; or London, UK

#general - March 12, 2025 at 01:41 PM

We use NorthPoint and they are great at giving tips and creative

#jobs - March 10, 2025 at 02:53 PM

I'm not sure, do they mention how many people were surveyed? But it wouldn't surprise me if Massachusetts is the highest. The cost of living here is outrageous

#general - March 07, 2025 at 10:00 PM

I just got back from our All Hands this week, and during one of the sessions, a customer shared an interesting perspective on Minimum Viable Product programs that I wanted to pass along.
Instead of "Minimum Viable Product," their team uses "Minimum Lovable Product." The reasoning is that viable can sometimes imply something that is just barely functional, whereas lovable suggests something people genuinely care about and want to see succeed. I found this an interesting shift and potentially a great way to inspire stronger investment in your programs.

#jobs - March 07, 2025 at 02:59 PM

I just got back from my all-hands, and I ended up winning one of the awards. In the speech, they described me as the "One Women Show," so I'm going to snag that going forward in any interviews.

#general - March 06, 2025 at 09:53 PM

Oh! The only thing I can think of is doing a email around asking what swag they would like to receive

Hi [First Name],

We’re always looking for ways to show our appreciation, and we believe that the best gifts are the ones you truly want. To ensure our future swag aligns with your preferences, we’d love to hear your thoughts!

Could you spare a minute to complete this quick survey? Your feedback will guide us in selecting items that you’ll love.

[Insert Survey Link]

Thank you for being a part of our community. Your input means the world to us!

So they don’t feel like they are getting leftover swag, and there’s no promise of getting a gift

#general - March 06, 2025 at 09:29 PM

With your swag vendor, do you have the option to make a choice gift? I ran a campaign during Christmas to get rid of some swag when we changed vendors and customers could pick the option they wanted, it was super easy and customers loved the option to pick their gift!

#general - March 05, 2025 at 09:23 PM

@Amanda Peacock I love this!

#general - March 04, 2025 at 08:56 PM

I can't wait!

#general - March 04, 2025 at 12:30 PM

#general - March 03, 2025 at 06:12 PM

I have one! I’m traveling today, but can send over soon! Another thing that helped getting csms to ask is we added the slide to their base asr/Ebr deck

#jobs - March 03, 2025 at 02:39 PM

I really love the question “what on my resume made you want to speak to me”

#general - February 27, 2025 at 09:12 PM

My husband works for the government, so it's been ongoing craziness 😢

#jobs - February 24, 2025 at 11:14 PM

yes, always willing to share to help someone else! I'll send you a DM!

#jobs - February 24, 2025 at 10:58 PM

I have not looked at this in a while, but it may be interesting to take off the titles and see what your organization would choose to be your level. I recently tried to make a case for myself (and failed), but would be a good way to maybe prove you are working at a higher band

#discussions - February 20, 2025 at 11:52 PM

@Vera Flores I built a customer content database on Confluence that is how our reps find the right content for what they are looking at. Every piece of content has it's own page that has an overview of the company, then a higher level overview of the story (Challenge, solution, impact), then a 30 second commercial, and email templates.

#discussions - February 19, 2025 at 11:02 PM

Analyzing Customer Feedback: I pull our customer feedback into a sheet, anonymize and have AI pull any common themes and also create a summary for our executives to show our strengths and weaknesses.
Responding to G2 reviews: I created a GPT that can create personalized responses for each review
Content creation: All the blurbs in our customer newsletter need to be under 140 characters so use it to shorten, I just used it to "write" a blog, I wrote my notes than created a flow I wanted the blog to have and it was crazy accurate. (Personally hate posting on Linkedin so all my linkedin posts 😂)
Content database - all our public customer content is on a confluence database and I create quick cheat sheets on all the customer stories for the reps.

#jobs - February 19, 2025 at 10:49 PM

• Communications Manager at Abnormal Security (US - Remote).
• Sr. Manager of Brand & Communications at Securonix (Dallas, TX - Remote)
• Head of PR and Analyst Relations at Socure (US, Remote).

#discussions - February 12, 2025 at 10:46 PM

https://calendly.com/cara-ymv0/coffee-chat

#discussions - February 12, 2025 at 10:23 PM

yes! I feel like you did a presentation on working with leadership to come up with a percentage of the pipeline that could be tied to advocacy!

#discussions - February 12, 2025 at 10:19 PM

I manage all of our customer gifting, from celebrating life events (like a new baby) to supporting customer offsites and executive meetings. I'm looking for ways to quantify the impact of gifting to present to leadership. One idea is tracking gifts against opportunities in Salesforce to measure influenced pipeline, but I’d love to hear if anyone has used other methods to showcase the impact of customer gifting!

#jobs - February 12, 2025 at 05:00 PM

I interviewed there years ago and had a connection on the team. I heard it is a great place to work and they did give me direct feedback why they did not move forward, which I really appreciated.

#jobs - February 11, 2025 at 01:34 PM

I think it is, personally I'm not sure how many data points they have so not sure how accurate it is. When I was doing my salary negotiation I tracked salaries for postings that were similar to my job / level of experience to come up with a range.

#jobs - February 06, 2025 at 02:06 PM

This may be the most insane salary range I’ve ever seen

#jobs - February 03, 2025 at 11:23 PM

Hi all! There is an opening for a content strategist on my team! Mostly building content, but also helping strategize content for our customer journey: https://jobs.ashbyhq.com/hackerone/7ab54bf9-38ea-4c5e-9517-c10d40dea06c (FYI we now are "Flexible Work" so only available in Seattle, SF, Austin, and DC)

#general - February 03, 2025 at 05:43 PM

Here's an example of one I just did with REI: https://www.hackerone.com/blog/how-rei-strengthens-security-hackerones-global-security-researcher-community

#jobs - January 28, 2025 at 05:20 PM

I shared something similar when I was between jobs last year. I thought it was a tough market, but I think it is even more challenging now. Even when I did not get a job I still did something to celebrate the process. I was getting way too tough on myself for getting rejected and you really need to go into interviews with confidence. It did not have to be anything of monetary value, maybe it was just going for a hike, or going to see a terrible band at a coffee shop.

I also volunteered during that time helping out with a local internship program, and was really good for me mentally still being busy and providing support for people.

#jobs - January 24, 2025 at 05:32 PM

I only had two days notice so it was probably around 5 hours?

#jobs - January 24, 2025 at 05:13 PM

While honesty I think if a company is asking you to do an assignment they should compensate you for it, but I’ve never had a company offer that. It’s an extremely unpopular opinion but these are the necessary evils of looking for a job. For HackerOne I built a workable database and created an 30 minute presentation, I was annoyed for sure but did make it more into showing my creativity on how I would handle the challenge. I asked for feedback after I started and honestly they said showing initiative, creativity, and ownership were what they were looking for so did not really matter on the details because there’s no way to know internal flows when you are interviewing. I also had to do something very similar for panda doc and can share over what I did.

#general - January 24, 2025 at 12:07 AM

I use both Grammarly and ChatGPT if you're on a small team or have limited resources they are so helpful. I have access to Grammarly through work, and it’s helpful since it can be trained to align with your brand voice. As for ChatGPT, I use it as a starting point for planning, writing tasks (such as social copy and review responses), and analyzing data to create reports that provide executives with insights into customer feedback trends.

#open-share - January 14, 2025 at 02:26 PM

@Chris Dalton Yes! Came a long way from using customer stories to get meetings with prospects / customers because I hated cold calling 😂

#linkedin - January 13, 2025 at 08:26 PM

If anyone is free tomorrow at 12PM EST, myself and a few other CMA pros are going to be speaking about "The Unrealistic Case Study" were we will be going over how to solve the challenge when executives ask for the impossible a just few weeks before SKO! Join to gain insights on how to manage this ask! (If you're a Legend of Zelda fan, I hope you like my presentation) Link to register: https://community.customerx.pro/public/events/customerx-chopped-episode-1-unrealistic-case-study-request-vbav0inn0f

#general - January 08, 2025 at 08:57 PM

this 100% - I have google alerts set up for whenever "HackerOne" is mentioned and have gotten a few quotes / proof points from there! In the content database I built there's a section on social media mentions to track them and reps can easily screenshot / share. For emails / random slack "quotes" I always say it's worth the ask then if the answer is no, I make them anonymous and add to UserEvidence. And for peer reviews if there's any good quotes there I add also to UserEvidence

#general - January 08, 2025 at 04:37 PM

@Joel Primack yes just dmed you it!

#general - January 08, 2025 at 04:11 PM

I just used one of your sessions from the Customer Marketing alliance to create a document to establish how I support different departments and it was so helpful! Here are topics I would personally like to pick your brain about:
• Building a Awards program from scratch + getting executive alignment
• How to make the best out of peer reviews
• If you could start all over, what would you do differently with your programs

#open-share - January 02, 2025 at 04:39 PM

If you know me, you know I absolutely hate talking about myself or being the center of attention. So, stepping up to do a company-wide presentation on my successes since joining HackerOne was way out of my comfort zone. But —it was 100% worth it.
Creating visibility for your role is so important, and I highly recommend doing your own "wrapped" of customer advocacy accomplishments. It gave me the chance to share some amazing stats, highlight the impact of my work, and show just how many departments and customers I’ve been collaborating with.
Even thought it was extremely nerve-wracking, the benefits are worth every moment of discomfort. I've attached the presentation I did if anyone wants some inspiration (a few slides are deleted for internal reasons)

#random - December 04, 2024 at 10:52 PM

We don't have anything official, but I schedule for 3 weeks before we plan on posting on the website so they are posted on the same day

#reviews - December 03, 2024 at 04:03 PM

thank you @Katlin Hess!

#reviews - November 27, 2024 at 04:51 PM

@Perri Chaikof great point, I try to test things out before creating content to have any tips for success and could not get passed the login

#reviews - November 27, 2024 at 04:50 PM

@Valeria Gomez we do have reviews being pushed from G2, but not all are showing up

#reviews - November 27, 2024 at 04:00 PM

I'm currently running a G2 spiff with our post sales team and we are having a lot of success, so I've also been asked to run the review campaigns for AWS market place. I've never run a AWS campaign and was wondering if anyone else had and there's anything different or quirky about AWS reviews that may help!

#jobs - November 26, 2024 at 10:38 PM

Not affiliated, just part of of the Cybersecurity marketing society and they send job postings! (free to join 🙂)
• Lifecycle Marketing Manager (Remote) at Scrut Automation (US, Remote).
• Senior Manager, Customer Marketing & Advocacy at Picus (Massachusetts, United States / Texas, United States / London, United Kingdom / Illinois, United States / North Carolina, United States)
• Customer Marketing Manager at ZeroFox (Baltimore, MD - Hybrid).