Cara Peterson

#discussions - February 12, 2025 at 10:46 PM

https://calendly.com/cara-ymv0/coffee-chat

#discussions - February 12, 2025 at 10:23 PM

yes! I feel like you did a presentation on working with leadership to come up with a percentage of the pipeline that could be tied to advocacy!

#discussions - February 12, 2025 at 10:19 PM

I manage all of our customer gifting, from celebrating life events (like a new baby) to supporting customer offsites and executive meetings. I'm looking for ways to quantify the impact of gifting to present to leadership. One idea is tracking gifts against opportunities in Salesforce to measure influenced pipeline, but I’d love to hear if anyone has used other methods to showcase the impact of customer gifting!

#jobs - February 12, 2025 at 05:00 PM

I interviewed there years ago and had a connection on the team. I heard it is a great place to work and they did give me direct feedback why they did not move forward, which I really appreciated.

#jobs - February 11, 2025 at 01:34 PM

I think it is, personally I'm not sure how many data points they have so not sure how accurate it is. When I was doing my salary negotiation I tracked salaries for postings that were similar to my job / level of experience to come up with a range.

#jobs - February 06, 2025 at 02:06 PM

This may be the most insane salary range I’ve ever seen

#jobs - February 03, 2025 at 11:23 PM

Hi all! There is an opening for a content strategist on my team! Mostly building content, but also helping strategize content for our customer journey: https://jobs.ashbyhq.com/hackerone/7ab54bf9-38ea-4c5e-9517-c10d40dea06c (FYI we now are "Flexible Work" so only available in Seattle, SF, Austin, and DC)

#general - February 03, 2025 at 05:43 PM

Here's an example of one I just did with REI: https://www.hackerone.com/blog/how-rei-strengthens-security-hackerones-global-security-researcher-community

#jobs - January 28, 2025 at 05:20 PM

I shared something similar when I was between jobs last year. I thought it was a tough market, but I think it is even more challenging now. Even when I did not get a job I still did something to celebrate the process. I was getting way too tough on myself for getting rejected and you really need to go into interviews with confidence. It did not have to be anything of monetary value, maybe it was just going for a hike, or going to see a terrible band at a coffee shop.

I also volunteered during that time helping out with a local internship program, and was really good for me mentally still being busy and providing support for people.

#jobs - January 24, 2025 at 05:32 PM

I only had two days notice so it was probably around 5 hours?

#jobs - January 24, 2025 at 05:13 PM

While honesty I think if a company is asking you to do an assignment they should compensate you for it, but I’ve never had a company offer that. It’s an extremely unpopular opinion but these are the necessary evils of looking for a job. For HackerOne I built a workable database and created an 30 minute presentation, I was annoyed for sure but did make it more into showing my creativity on how I would handle the challenge. I asked for feedback after I started and honestly they said showing initiative, creativity, and ownership were what they were looking for so did not really matter on the details because there’s no way to know internal flows when you are interviewing. I also had to do something very similar for panda doc and can share over what I did.

#general - January 24, 2025 at 12:07 AM

I use both Grammarly and ChatGPT if you're on a small team or have limited resources they are so helpful. I have access to Grammarly through work, and it’s helpful since it can be trained to align with your brand voice. As for ChatGPT, I use it as a starting point for planning, writing tasks (such as social copy and review responses), and analyzing data to create reports that provide executives with insights into customer feedback trends.

#open-share - January 14, 2025 at 02:26 PM

@Chris Dalton Yes! Came a long way from using customer stories to get meetings with prospects / customers because I hated cold calling 😂

#linkedin - January 13, 2025 at 08:26 PM

If anyone is free tomorrow at 12PM EST, myself and a few other CMA pros are going to be speaking about "The Unrealistic Case Study" were we will be going over how to solve the challenge when executives ask for the impossible a just few weeks before SKO! Join to gain insights on how to manage this ask! (If you're a Legend of Zelda fan, I hope you like my presentation) Link to register: https://community.customerx.pro/public/events/customerx-chopped-episode-1-unrealistic-case-study-request-vbav0inn0f

#general - January 08, 2025 at 08:57 PM

this 100% - I have google alerts set up for whenever "HackerOne" is mentioned and have gotten a few quotes / proof points from there! In the content database I built there's a section on social media mentions to track them and reps can easily screenshot / share. For emails / random slack "quotes" I always say it's worth the ask then if the answer is no, I make them anonymous and add to UserEvidence. And for peer reviews if there's any good quotes there I add also to UserEvidence

#general - January 08, 2025 at 04:37 PM

@Joel Primack yes just dmed you it!

#general - January 08, 2025 at 04:11 PM

I just used one of your sessions from the Customer Marketing alliance to create a document to establish how I support different departments and it was so helpful! Here are topics I would personally like to pick your brain about:
• Building a Awards program from scratch + getting executive alignment
• How to make the best out of peer reviews
• If you could start all over, what would you do differently with your programs

#open-share - January 02, 2025 at 04:39 PM

If you know me, you know I absolutely hate talking about myself or being the center of attention. So, stepping up to do a company-wide presentation on my successes since joining HackerOne was way out of my comfort zone. But —it was 100% worth it.
Creating visibility for your role is so important, and I highly recommend doing your own "wrapped" of customer advocacy accomplishments. It gave me the chance to share some amazing stats, highlight the impact of my work, and show just how many departments and customers I’ve been collaborating with.
Even thought it was extremely nerve-wracking, the benefits are worth every moment of discomfort. I've attached the presentation I did if anyone wants some inspiration (a few slides are deleted for internal reasons)

#random - December 04, 2024 at 10:52 PM

We don't have anything official, but I schedule for 3 weeks before we plan on posting on the website so they are posted on the same day

#reviews - December 03, 2024 at 04:03 PM

thank you @Katlin Hess!

#reviews - November 27, 2024 at 04:51 PM

@Perri Chaikof great point, I try to test things out before creating content to have any tips for success and could not get passed the login

#reviews - November 27, 2024 at 04:50 PM

@Valeria Gomez we do have reviews being pushed from G2, but not all are showing up

#reviews - November 27, 2024 at 04:00 PM

I'm currently running a G2 spiff with our post sales team and we are having a lot of success, so I've also been asked to run the review campaigns for AWS market place. I've never run a AWS campaign and was wondering if anyone else had and there's anything different or quirky about AWS reviews that may help!

#jobs - November 26, 2024 at 10:38 PM

Not affiliated, just part of of the Cybersecurity marketing society and they send job postings! (free to join 🙂)
• Lifecycle Marketing Manager (Remote) at Scrut Automation (US, Remote).
• Senior Manager, Customer Marketing & Advocacy at Picus (Massachusetts, United States / Texas, United States / London, United Kingdom / Illinois, United States / North Carolina, United States)
• Customer Marketing Manager at ZeroFox (Baltimore, MD - Hybrid).

#linkedin - November 21, 2024 at 05:10 PM

Excited to chat with you all about references tomorrow! 🎉 If you have a question or topic you’d like to make sure we cover, feel free to ping me ahead of time. While it’ll be an open discussion, I’d love to ensure we address anything specific on your mind! https://www.linkedin.com/posts/caralpeterson_customeradvocacy-peerreferences-activity[…]014925389825-6PcJ?utm_source=share&utm_medium=member_desktop

#discussions - November 20, 2024 at 08:30 PM

Maybe #1 on the G2 grid since Spring 2022?
• The highest rate of review completion I've gotten from customers who checked the box in our UserEvidence survey or google forms
• We are currently doing a CSM/AM SPIFF and it is working really well
◦ Was just two enablement sessions, outreach templates, ask slide, and email signature
• I have gotten a few from my customer newsletter too giving away "Limited edition swag"

#random - November 20, 2024 at 03:11 PM

@Evan Huck this is so interesting (and very surveymonkey) and tbh want one for myself

#random - November 20, 2024 at 01:52 PM

yes that slide you sent is amazing. I'm actually going to share it to the rest of my team if they need something to help support them. Maybe I can do a slide for each year?

#random - November 19, 2024 at 08:48 PM

Has anyone ever built a "roadmap" for their programs and career progression? Unfortunately I'm about to have my 4th manager in a pretty short time, and looking for a way to show my successes so far (always keep a brag doc) and current projects, but also the programs that need to be built to have a successful customer marketing + advocacy function with a realistic timeline

#general - November 19, 2024 at 03:11 PM

@Kamrin Coffey I would be happy to connect or give resume feedback!

#jobs - November 15, 2024 at 07:42 PM

If you are looking for a job, highly recommend following Meisha Patterson on LinkedIn, she posts a round up of jobs I think every Friday. Not affiliated, just wanted to share 🙂

• Community Manager, Tailscale
◦ Stack Overflow
◦ Accruent
◦ Salesloft
◦ Motive
◦ Superside
◦ Apollo.io
◦ https://lnkd.in/eUddDitD

#discussions - November 15, 2024 at 11:49 AM

We just used Joe, here is his info:

Joe Higgins
joehiggins@sleeping-giant.studio
07500863843

#general - November 14, 2024 at 03:31 PM

@Karilla Dyer sorry was on vacation! We let them know before we post and if they request not to be mentioned we do not mention them.

#general - November 07, 2024 at 10:17 PM

This is what we do when a customer launches their program!

#random - November 06, 2024 at 08:19 PM

I've refreshed programs before, but we have no program whatsoever right now

#random - November 06, 2024 at 08:19 PM

that would be so helpful!

#random - November 06, 2024 at 08:13 PM

yeah I get it.....I got tasked with building a reference program last week and yesterday got asked to also own all customer marketing......Can you say no to anything on the list or deprioritize it?

#random - November 06, 2024 at 08:11 PM

omg.....how are you surviving

#random - November 06, 2024 at 08:08 PM

Do you have someone to help you on the email copy? I send about the same amount, but I do not write the emails just give direction and the final okay and it helps a lot!

#random - November 06, 2024 at 08:05 PM

ironically I was going to cold outreach to you @Amanda Peacock cause I know you are also a team of one and wanted your perspective on my insane workload 😂

#general - November 06, 2024 at 01:28 PM

Would anyone be interested in having a chat around customer gifting?

#random - November 01, 2024 at 12:25 PM

Best way to explain it is we are people before just someone doing a job at work. I created a intro slide that was more personal then my typical into of position, pronouns, and location, also added a halloween icebreaker. Here is the slide:

#random - October 31, 2024 at 07:28 PM

I wanted to give a quick shoutout to @Alison Bukowski and @Dave Hansen. I inherited our new hire sales onboarding and I've been attempting to make the session more engaging, so this time I added a #peoplebeforeprofessionals introduction shown at CustomerXCon and it completely changed the tone of the onboarding creating more engagement with the new hires!

#general - October 30, 2024 at 01:18 PM

I second Asana! I was managing mine in a google sheet, but it became too complicated and also something else I had to update. I can share how I was using a google doc, but Asana is just perfect for all the small little steps and also creating an easy way for leadership to see what is coming soon!

#general - October 17, 2024 at 06:56 PM

One I added last time that got good feedback was starting out with asking them what their main goals with their position / team and if there was anyway advocacy could help. Another one that really helped me was there preferred method of communication for collaborating.

#general - October 09, 2024 at 08:55 PM

I’ll be there!

#general - October 01, 2024 at 04:16 PM

I manage the sales enablement for customer content for reps. Our quotes are managed through User Evidence and any long form content / logos are managed in a database I built through confluence. For most effective, logos / case studies are what sales uses the most

#discussions - October 01, 2024 at 02:52 PM

Mine sounds a little similar to Amanda’s set up. We have customers interests on the contact field and log the activities once completed as an activity.

#general - August 28, 2024 at 01:29 PM

I made this same cocktail a few months ago, SOOO GOOD

#general - August 13, 2024 at 05:25 PM

I feel like it's always super tough to incentivize! What has worked for me is publicly praising reps who are helping with my programs (or creating a leaderboard). If you have an internal slack channel for praising employees or a sanding spot on internal enablement it's a good place to praise reps in front of their manager / executives!