Cara Peterson's Profile
Cara Peterson
Recent Messages
#open-share - January 14, 2025 at 02:26 PM
@Chris Dalton Yes! Came a long way from using customer stories to get meetings with prospects / customers because I hated cold calling 😂
#linkedin - January 13, 2025 at 08:26 PM
If anyone is free tomorrow at 12PM EST, myself and a few other CMA pros are going to be speaking about "The Unrealistic Case Study" were we will be going over how to solve the challenge when executives ask for the impossible a just few weeks before SKO! Join to gain insights on how to manage this ask! (If you're a Legend of Zelda fan, I hope you like my presentation) Link to register:
#general - January 08, 2025 at 08:57 PM
this 100% - I have google alerts set up for whenever "HackerOne" is mentioned and have gotten a few quotes / proof points from there! In the content database I built there's a section on social media mentions to track them and reps can easily screenshot / share. For emails / random slack "quotes" I always say it's worth the ask then if the answer is no, I make them anonymous and add to UserEvidence. And for peer reviews if there's any good quotes there I add also to UserEvidence
#general - January 08, 2025 at 04:37 PM
@Joel Primack yes just dmed you it!
#general - January 08, 2025 at 04:11 PM
I just used one of your sessions from the Customer Marketing alliance to create a document to establish how I support different departments and it was so helpful! Here are topics I would personally like to pick your brain about:
• Building a Awards program from scratch + getting executive alignment
• How to make the best out of peer reviews
• If you could start all over, what would you do differently with your programs
#open-share - January 02, 2025 at 04:39 PM
If you know me, you know I absolutely hate talking about myself or being the center of attention. So, stepping up to do a company-wide presentation on my successes since joining HackerOne was way out of my comfort zone. But —it was 100% worth it.
Creating visibility for your role is so important, and I highly recommend doing your own "wrapped" of customer advocacy accomplishments. It gave me the chance to share some amazing stats, highlight the impact of my work, and show just how many departments and customers I’ve been collaborating with.
Even thought it was extremely nerve-wracking, the benefits are worth every moment of discomfort. I've attached the presentation I did if anyone wants some inspiration (a few slides are deleted for internal reasons)
#random - December 04, 2024 at 10:52 PM
We don't have anything official, but I schedule for 3 weeks before we plan on posting on the website so they are posted on the same day
#reviews - December 03, 2024 at 04:03 PM
thank you @Katlin Hess!
#reviews - November 27, 2024 at 04:51 PM
@Perri Chaikof great point, I try to test things out before creating content to have any tips for success and could not get passed the login
#reviews - November 27, 2024 at 04:50 PM
@Valeria Gomez we do have reviews being pushed from G2, but not all are showing up
#reviews - November 27, 2024 at 04:00 PM
I'm currently running a G2 spiff with our post sales team and we are having a lot of success, so I've also been asked to run the review campaigns for AWS market place. I've never run a AWS campaign and was wondering if anyone else had and there's anything different or quirky about AWS reviews that may help!
#jobs - November 26, 2024 at 10:38 PM
Not affiliated, just part of of the and they send job postings! (free to join 🙂)
• Lifecycle Marketing Manager (Remote) at
• Senior Manager, Customer Marketing & Advocacy
• Customer Marketing Manager at .
#linkedin - November 21, 2024 at 05:10 PM
Excited to chat with you all about references tomorrow! 🎉 If you have a question or topic you’d like to make sure we cover, feel free to ping me ahead of time. While it’ll be an open discussion, I’d love to ensure we address anything specific on your mind!
#discussions - November 20, 2024 at 08:30 PM
Maybe #1 on the G2 grid since Spring 2022?
• The highest rate of review completion I've gotten from customers who checked the box in our UserEvidence survey or google forms
• We are currently doing a CSM/AM SPIFF and it is working really well
◦ Was just two enablement sessions, outreach templates, ask slide, and email signature
• I have gotten a few from my customer newsletter too giving away "Limited edition swag"
#random - November 20, 2024 at 03:11 PM
@Evan Huck this is so interesting (and very surveymonkey) and tbh want one for myself
#random - November 20, 2024 at 01:52 PM
yes that slide you sent is amazing. I'm actually going to share it to the rest of my team if they need something to help support them. Maybe I can do a slide for each year?
#random - November 19, 2024 at 08:48 PM
Has anyone ever built a "roadmap" for their programs and career progression? Unfortunately I'm about to have my 4th manager in a pretty short time, and looking for a way to show my successes so far (always keep a brag doc) and current projects, but also the programs that need to be built to have a successful customer marketing + advocacy function with a realistic timeline
#general - November 19, 2024 at 03:11 PM
@Kamrin Coffey I would be happy to connect or give resume feedback!
#jobs - November 15, 2024 at 07:42 PM
If you are looking for a job, highly recommend following on LinkedIn, she posts a round up of jobs I think every Friday. Not affiliated, just wanted to share 🙂
• Community Manager,
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#discussions - November 15, 2024 at 11:49 AM
We just used Joe, here is his info:
Joe Higgins
07500863843
#general - November 14, 2024 at 03:31 PM
@Karilla Dyer sorry was on vacation! We let them know before we post and if they request not to be mentioned we do not mention them.
#general - November 07, 2024 at 10:17 PM
This is what we do when a customer launches their program!
#random - November 06, 2024 at 08:19 PM
I've refreshed programs before, but we have no program whatsoever right now
#random - November 06, 2024 at 08:19 PM
that would be so helpful!
#random - November 06, 2024 at 08:13 PM
yeah I get it.....I got tasked with building a reference program last week and yesterday got asked to also own all customer marketing......Can you say no to anything on the list or deprioritize it?
#random - November 06, 2024 at 08:11 PM
omg.....how are you surviving
#random - November 06, 2024 at 08:08 PM
Do you have someone to help you on the email copy? I send about the same amount, but I do not write the emails just give direction and the final okay and it helps a lot!
#random - November 06, 2024 at 08:05 PM
ironically I was going to cold outreach to you @Amanda Peacock cause I know you are also a team of one and wanted your perspective on my insane workload 😂
#general - November 06, 2024 at 01:28 PM
Would anyone be interested in having a chat around customer gifting?
#random - November 01, 2024 at 12:25 PM
Best way to explain it is we are people before just someone doing a job at work. I created a intro slide that was more personal then my typical into of position, pronouns, and location, also added a halloween icebreaker. Here is the slide:
#random - October 31, 2024 at 07:28 PM
I wanted to give a quick shoutout to @Alison Bukowski and @Dave Hansen. I inherited our new hire sales onboarding and I've been attempting to make the session more engaging, so this time I added a #peoplebeforeprofessionals introduction shown at CustomerXCon and it completely changed the tone of the onboarding creating more engagement with the new hires!
#general - October 30, 2024 at 01:18 PM
I second Asana! I was managing mine in a google sheet, but it became too complicated and also something else I had to update. I can share how I was using a google doc, but Asana is just perfect for all the small little steps and also creating an easy way for leadership to see what is coming soon!
#general - October 17, 2024 at 06:56 PM
One I added last time that got good feedback was starting out with asking them what their main goals with their position / team and if there was anyway advocacy could help. Another one that really helped me was there preferred method of communication for collaborating.
#general - October 09, 2024 at 08:55 PM
I’ll be there!
#general - October 01, 2024 at 04:16 PM
I manage the sales enablement for customer content for reps. Our quotes are managed through User Evidence and any long form content / logos are managed in a database I built through confluence. For most effective, logos / case studies are what sales uses the most
#discussions - October 01, 2024 at 02:52 PM
Mine sounds a little similar to Amanda’s set up. We have customers interests on the contact field and log the activities once completed as an activity.
#general - August 28, 2024 at 01:29 PM
I made this same cocktail a few months ago, SOOO GOOD
#general - August 13, 2024 at 05:25 PM
I feel like it's always super tough to incentivize! What has worked for me is publicly praising reps who are helping with my programs (or creating a leaderboard). If you have an internal slack channel for praising employees or a sanding spot on internal enablement it's a good place to praise reps in front of their manager / executives!
#reviews - August 05, 2024 at 02:07 PM
Thank you for all your suggestions! I don’t think I’ve ever had a more detailed project plan on peer reviews, but got the green light from anyone giving pushback!
#reviews - July 31, 2024 at 04:48 PM
I’m hopefully kicking off a review campaign in the next few weeks I’m getting a little internal push back and I was wondering if anyone had a good response/ action plan for the objection I got.
The objection is that if we are asking for customer feedback will come with the assumption that we will take action on their feedback. I’m wondering if this has ever happened from customers on expecting action from them completing a peer review.
#open-share - July 30, 2024 at 04:23 PM
🎉congrats!!
#open-share - July 15, 2024 at 12:46 PM
@Mary Green (Owner CMAweekly) someone recently told me the phrase “don’t let perfect be the enemy of good” and has totally helped my workflow!
#open-share - July 12, 2024 at 09:39 PM
I’m not really someone who posts on LinkedIn, but I wanted to share this in case anyone else has ever felt the same, because imposter syndrome is terrible.
Last September, I was laid off, which was a huge shock, especially since I had just moved cross-country and wasn’t expecting to be without a job. The job search that followed was the hardest I’ve ever experienced (sending support to anyone currently in the same boat).
After months of searching, I finally landed a new job. However, a few weeks in, my manager left, and the imposter syndrome hit me hard. Suddenly, I was on my own, relying solely on my knowledge and instincts. Despite the challenges, I was recently named the MVP of Q1!
I just wanted to express my gratitude to this incredible community. I’ve always been a team of one since moving from sales to customer marketing, and I owe so much of my success to the support and resources I’ve found here. Thank you all for being such an amazing source of inspiration and help!
#general - June 27, 2024 at 02:12 PM
I did a company wide enablement a few months ago about how to build a customer centric advocacy program that went over all the different ways a customer interacts with us and how important it is to track those activities to prevent burnout and creating more visibility to customer asks. And also emphasizing the importance of understanding customer motivators to becoming an advocate and making sure they have a white glove experience when they do “advocacy activities” with us. I can share about half of the slides that are only advocacy enablement
#discussions - June 24, 2024 at 01:13 PM
I use the slack + gmail integrations
#general - June 14, 2024 at 03:21 PM
I am!
#reviews - June 13, 2024 at 02:28 PM
I think I can, when you leave a g2 review it asks you to rate on a 10 point scale, so whatever they decide is divided in two. So if you give a 9 it’s a 4.5 star rating
#reviews - June 03, 2024 at 02:44 PM
Yep! Their email domain did not match their linkedin (parent company) and they resubmitted a few times and still did not get approved
#open-share - May 21, 2024 at 01:13 PM
I'm looking for people who want to brag about how they show their love / support for customers on social! I'm working with my social media team to create more content around customers, but I'm not the most social media savvy person (took me months to learn tiktok 😂). So if anyone does an amazing job with this, especially on Linkedin, I'd love to take a look!
#job-seekers - May 02, 2024 at 12:50 PM