Cara Peterson's Profile
Cara Peterson
Recent Messages
#general - September 08, 2025 at 02:38 PM
@Shannon Howard + @Kristine Kukich
Also Lila @ gainsight has a some great posts on their strategy on LinkedIn;
#jobs - August 22, 2025 at 04:05 PM
My old job at HackerOne just got posted today:
If anyone wants any context or questions, please let me know!
#jobs - August 07, 2025 at 05:47 PM
Yes! Sorry Iām terrible with adding context!
#jobs - August 07, 2025 at 05:18 PM
more spice on this one: they just had a 16% layoff last week š¢
#jobs - August 06, 2025 at 03:20 PM
Honestly, it is a crazy market; I don't even know. The place I'm going, I got along really well with the team. The interviews felt more like conversations, were really energizing, and I could really just be myself and nerd out on CMA things.
#general - August 06, 2025 at 02:53 PM
They are not replacing me š, but if they change their mind, I'd be happy to help you get a referral from someone on my team!
#jobs - August 06, 2025 at 02:52 PM
Iām starting a new role next week after what was probably the hardest job search Iāve ever experienced, and I just wanted to share a note of support for anyone else currently looking.
Thereās so much advice out there, what to say, how to interview, how to stand outābut the reality is, it's a tough market. I made it to several final rounds, completed so many presentations and assignments, followed up with every contactā¦ and the job I ended up landing? I had a typo in my email.
Itās easy to internalize rejection and start questioning yourself, or feel like you need to be perfect just to get a response. I definitely struggled with imposter syndrome along the way, and the constant pressure to get everything exactly right was exhausting.
So if youāre in it right now, please be gentle with yourself. Itās not easyāand youāre not alone. If you ever want to talk, need a second set of eyes on something, or just a reminder that youāre doing great, my DMs are open. Cheering you on. š
#general - August 06, 2025 at 02:44 PM
It's actually my last week at my company, and I'm kinda nervous about what is going to happen when there is no one to say no
#general - August 06, 2025 at 02:37 PM
Yeah! I have an internal guide on approvals and whenever Iām ooo create a doc with processes, but people went a little rogue.
#general - August 04, 2025 at 02:47 PM
Not on notion, but I have an internal CMA wiki on confluence, for all my resources!
#general - July 28, 2025 at 07:10 PM
Hey CMA crew, in need of a quick gut check:
We had a customer speak on a recent webinar, and while I was out, our broader marketing team pulled a few quotes from it and added them to our website. The session was recorded, but the customer didnāt explicitly approve the quotes for use.
Iām getting some pushback that since it was a public recording, we can use what he said in the transcript. Wanted to gut check if this is the right move or if Iām being overly cautious asking them to be removed asap
#reviews - July 24, 2025 at 08:55 PM
Also very late to this, if there are any good quotes/proof points, I'll add them to my asset library on UserEvidence, then share them on our weekly sales/marketing all hands!
#general - July 24, 2025 at 03:59 PM
oh nvm! Did not know there was a private group!
#general - July 24, 2025 at 02:11 PM
I think private groups could work really well for a few specific topics. For example, the no-vendors channel is great because it encourages honest feedback on tools and shared troubleshooting, which feels really helpful and candid.
I could also see value in a private group focused on job searching. If Iām in the interview processāor even if I get rejectedāIād love a more private space to share insights or feedback that might help someone else land the role. I just wouldnāt feel as comfortable sharing that kind of detail in a fully public thread.
That said, one of my favorite things about this community is how open and collaborative it already is. Iām always happy to share planning docs, lessons learned, or anything else if it could help someone else save time or avoid pitfalls.
#general - July 24, 2025 at 01:33 PM
I'm a strong maybe for Boston! I'm on the Cape, so if I can make it work, I'll be there!
#reviews - July 22, 2025 at 06:26 PM
Hi! Does anyone have any insights on review campaigns, especially on PeerSpot? I've managed review campaigns before, but I've never done one specifically on PeerSpot, so I wonder if anyone has experience with this and can share tips. Also, is the only way to leave a review by recording on your computer?
#jobs - July 22, 2025 at 04:51 PM
Some spicy info on this one. I made it to the final round -8 interviews and an assignment. They offered the role to to someone else. The person did not accept and they reached out to me last week to see if I would give them another shot. Met with the new CMO and got rejected because they are rewriting the position to be more senior, so it may get reposted.
Team seems great, the culture is supposedly amazing, company is very customer oriented, product is actually pretty good, was testing it out to make sales pitch decks for customer stories and worked way better than ChatGPT.
#jobs - July 22, 2025 at 02:31 PM
Yes, our community team is giant!
#jobs - July 22, 2025 at 12:58 PM
Another community job at H1! . This job is very similar to mine, except doing advocacy for our hacker community!
#jobs - July 17, 2025 at 08:10 PM
Granted, I get so nervous during interviews that I tend to forget the more common questions asked, but I think it would be really helpful to share what questions are asked during interviews. This could help people prepare beforehand or consider wild card questions they might not have thought anyone would ask.
#open-share - July 15, 2025 at 04:36 PM
Iām so sorry @Ciana Abdollahian, youāve genuinely been so helpful and the content you share has made a big difference for me. If you havenāt already, I highly recommend checking out the Cybersecurity Marketing Society. Their founder Gianna is incredibly well connected and the community often shares job referrals and resources.
#general - July 15, 2025 at 04:33 PM
Eleven + Mica
#general - July 11, 2025 at 11:06 PM
Oh no! If you're interested, is hiring a Director of Advocacy, and I used to work with the head of CS. I can reach out to see if she can refer you!
has a few roles in Lexington, MA, but they are at the senior manager level, and I also have a contact there I can reach out to!
#general - June 17, 2025 at 11:40 PM
Not a webinar, but this podcast is amazing:
Also, @Leslie Barrettās newsletter:
#8-references - June 17, 2025 at 02:36 PM
Hi everyone! For those of you who are teams of one, how do you handle reference requests when you're out of office?
I currently report into the head of marketing and donāt have a strong internal backup for managing references while Iām away. Right now, my process is to notify teams in advance, ask them to submit requests proactively, and share a list of available references along with email templates for CSMs to use. Iām CCād on outreach so I can follow up when I return.
It mostly works, but Iām hoping to build a more seamless OOO workflow that allows me to truly disconnect. If youāve found a system that works well, Iād love to learn from you!
#general - June 13, 2025 at 02:30 PM
<@U08R6SQJA4X> we have Whistia so there could be an option there!
@Rachel Bonistalli <@U0806J8HHHR> we don't have a customer community yet and our education platform doesn't have a login, but would be a great option if we did!
#general - June 11, 2025 at 09:35 PM
Hi everyone,
Weāre running a customers-only product roadmap webinar under NDA and plan to link the recording in our next customer newsletter. The catch is keeping the video easy for customers to watch yet hard for anyone to share publicly or find.
If youāve shared similar āsemi-privateā content, what worked best? Iām looking for a solution that:
ā¢ Keeps behind simple authentication
ā¢ Let's verified customers' stream with minimal friction
ā¢ No downloading or easy resharing without having a verified email
Platform tips or process ideas would be hugely helpful. Thanks in advance!
#general - June 10, 2025 at 07:32 PM
Kinda west coast, we did out CAB here last year:
#jobs - June 09, 2025 at 02:22 PM
Sharing this in case it helps with any salary negotiation conversations!
#open-share - June 04, 2025 at 05:40 PM
Yay! I'm in Seattle on June 24, then Portland from June 25th till I think the 9th/10, then back to Seattle on the 11+12th.
Are you in Portland or Seattle?
#open-share - June 04, 2025 at 05:29 PM
If anyone has a free minute, we are doing a contest internally on who can get the most impressions to help drive registration to our event coming up in Seattle, would love the views:
Also, I will be in Seattle / Portland from June 26 to July 13 if anyone is local and wants to meet for happy hour or a coffee chat!
#reviews - May 29, 2025 at 08:48 PM
Hi everyone! Iāve been using a small ChatGPT-powered assistant I put together to help respond to our G2 reviews, and itās been super effective at quickly and thoughtfully responding to every review. I think it's super-valuable to respond to every review, but it can be hard to consistently do so. This little tool helps me quickly draft thoughtful, on-brand replies without becoming a time sink. I just wanted to share in case others are trying to streamline review responses!
#general - May 20, 2025 at 07:49 PM
We internally celebrate when live demos run smoothly. Issues are part of the process; doing your best is what matters. And if something does come up, as long as you learn from it, thatās still a win.
#general - May 16, 2025 at 03:42 PM
@Shannon Howardās points are spot on. It is a tough market, and hiring managers are getting a lot of interest in their positions. Granted, this is totally just my opinion, but I think showing how thoughtful you are in your job search goes a long way. Having a few bullet points on why the position/company made you apply goes further than I'm currently interviewing for three other roles. That being said, if you are currently interviewing for other roles, be honest about the timeline. If a company really does want you, they are going to move things around to accommodate or at least do their best.
Maybe I'm snarky, lol, but I have totally asked how many people they are interviewing throughout the hiring process. As a candidate, I think it is super important to know. For example, if they take 5 people to the final round and also have them do an assignment, it probably shows red flags on their side and is important information to know.
#general - May 15, 2025 at 10:16 PM
just checking is this the hiring manager that asked you this or a recruiter?
#general - May 15, 2025 at 05:34 PM
Speaking of which, @Ciana Abdollahian's recent post on the is spot on
#general - May 15, 2025 at 05:31 PM
lol should also throw in a villain/police person, having to step in with "Great idea, but unfortunately that would be illegal or make our customer unhappy"
#general - May 15, 2025 at 05:07 PM
We had our quarterly company update this morning, and our advocacy team got a shoutout for the work we are doing with our customers. Whenever this happens, it always makes me think of this meme
#reviews - May 13, 2025 at 03:47 PM
I could totally be wrong, but I think we technically can't even use the reviews to post on public assets like social š
#reviews - May 13, 2025 at 03:45 PM
@Daniel Palay maybe! We do not pay for G2, so it's pretty limited what we can do. I do want to do a "wall of love' similar to what Gong does
#reviews - May 13, 2025 at 03:15 PM
Hi everyone! š
Iām traveling this week for a customer workshop and our Dallas roadshow, but wanted to keep the discussion going!
Peer reviews were a newer motion for our sales team, and with support from our CS partners, weāve already brought in 50+ new reviewsāand counting.
We decided to focus on G2 since our sales team consistently heard prospects reference it. But now that weāre seeing momentum, I want to make sure those reviews donāt just sit on G2.
Curiousāhow are you enabling your sales team to use peer reviews effectively? Are you embedding them in decks, call follow-ups, sales plays?
And are there any creative ways you're amplifying them outside the review platform itself?
#jobs - May 13, 2025 at 01:49 AM
I think a lot of companies are doing backdoor references now... But if youāre a candidate I also recommend doing your own backdoor reference on the company. Glassdoor is not super trustworthy and I have gotten good insights from people who were previously in the position or team.
#open-share - May 09, 2025 at 09:25 PM
<@U07V02XU2CB>, more of an internal issue vs. external. If our reps knew we had a top-tier box, I would get a million requests for it and my budget is small
#open-share - May 09, 2025 at 06:17 PM
thank you!
#open-share - May 09, 2025 at 06:07 PM
Little post on AI in Customer marketing + Advocacy. Here's how I've been using Ai just this week:
ā¢ Drafted and edited our customer newsletter
ā¢ Summarized our newest case study and created content for our reps to easily share (Including a video script for Linkedin promotion)
ā¢ Made a GPT to create a template for our web team to share our customer stories on our new site
ā¢ and most fun: Created naming strategies for swag kits to avoid revealing tiered levels, with playful cybersecurity-themed alternatives.
Reply in the š§µ if you have any new use cases!
#open-share - May 08, 2025 at 12:04 AM
that sweater is AMAZING!
#jobs - April 29, 2025 at 09:44 PM
Not affiliated, but interviewed before joining H1:
#general - April 23, 2025 at 03:20 PM
also, if you ever want AI to give you words of affirmation, throw your resume in NotebookLM