Cara Peterson

#general - May 16, 2025 at 03:42 PM

@Shannon Howard’s points are spot on. It is a tough market, and hiring managers are getting a lot of interest in their positions. Granted, this is totally just my opinion, but I think showing how thoughtful you are in your job search goes a long way. Having a few bullet points on why the position/company made you apply goes further than I'm currently interviewing for three other roles. That being said, if you are currently interviewing for other roles, be honest about the timeline. If a company really does want you, they are going to move things around to accommodate or at least do their best.

Maybe I'm snarky, lol, but I have totally asked how many people they are interviewing throughout the hiring process. As a candidate, I think it is super important to know. For example, if they take 5 people to the final round and also have them do an assignment, it probably shows red flags on their side and is important information to know.

#general - May 15, 2025 at 10:16 PM

just checking is this the hiring manager that asked you this or a recruiter?

#general - May 15, 2025 at 05:34 PM

Speaking of which, @Ciana Abdollahian's recent post on the logo references is spot on

#general - May 15, 2025 at 05:31 PM

lol should also throw in a villain/police person, having to step in with "Great idea, but unfortunately that would be illegal or make our customer unhappy"

#general - May 15, 2025 at 05:07 PM

We had our quarterly company update this morning, and our advocacy team got a shoutout for the work we are doing with our customers. Whenever this happens, it always makes me think of this meme

#reviews - May 13, 2025 at 03:47 PM

I could totally be wrong, but I think we technically can't even use the reviews to post on public assets like social 😞

#reviews - May 13, 2025 at 03:45 PM

@Daniel Palay maybe! We do not pay for G2, so it's pretty limited what we can do. I do want to do a "wall of love' similar to what Gong does

#reviews - May 13, 2025 at 03:15 PM

Hi everyone! 👋
I’m traveling this week for a customer workshop and our Dallas roadshow, but wanted to keep the discussion going!
Peer reviews were a newer motion for our sales team, and with support from our CS partners, we’ve already brought in 50+ new reviews—and counting.
We decided to focus on G2 since our sales team consistently heard prospects reference it. But now that we’re seeing momentum, I want to make sure those reviews don’t just sit on G2.
Curious—how are you enabling your sales team to use peer reviews effectively? Are you embedding them in decks, call follow-ups, sales plays?
And are there any creative ways you're amplifying them outside the review platform itself?

#jobs - May 13, 2025 at 01:49 AM

I think a lot of companies are doing backdoor references now... But if you’re a candidate I also recommend doing your own backdoor reference on the company. Glassdoor is not super trustworthy and I have gotten good insights from people who were previously in the position or team.

#open-share - May 09, 2025 at 09:25 PM

<@U07V02XU2CB>, more of an internal issue vs. external. If our reps knew we had a top-tier box, I would get a million requests for it and my budget is small

#open-share - May 09, 2025 at 06:17 PM

thank you!

#open-share - May 09, 2025 at 06:07 PM

Little post on AI in Customer marketing + Advocacy. Here's how I've been using Ai just this week:
• Drafted and edited our customer newsletter
• Summarized our newest case study and created content for our reps to easily share (Including a video script for Linkedin promotion)
• Made a GPT to create a template for our web team to share our customer stories on our new site
• and most fun: Created naming strategies for swag kits to avoid revealing tiered levels, with playful cybersecurity-themed alternatives.
Reply in the 🧵 if you have any new use cases!
https://www.linkedin.com/posts/caralpeterson_customermarketing-customeradvocacy-aiinm[…]m=member_desktop&rcm=ACoAABY2DJABmZBxwexAgMHXLlFy8czzsp2WJP0

#open-share - May 08, 2025 at 12:04 AM

that sweater is AMAZING!

#jobs - April 29, 2025 at 09:44 PM

Not affiliated, but interviewed before joining H1: https://apply.workable.com/vasion/j/E83BA45893/

#general - April 23, 2025 at 03:20 PM

also, if you ever want AI to give you words of affirmation, throw your resume in NotebookLM

#7-case-studies-stories - April 17, 2025 at 09:24 PM

I ask this at the end of every interview: "If you could raise a magic wand, is there anything you would change about your customer experience or the HackerOne Product?""

#reviews - April 16, 2025 at 10:38 PM

@Daniel Palay, Totally agree, likelihood to recommend is a valuable signal. Even if it’s not a formal KPI, it adds helpful context when paired with metrics like review volume or star ratings.

@Grace Corey I love how structured your approach is, especially the CSM leaderboard and sprint model! I'm curious how you’re encouraging CSMs to ask, are you tying it to a moment in the customer journey like an EBR/ASR or letting them choose the timing?

#general - April 16, 2025 at 12:38 AM

I have a namedrop section in a database I built, but Salesforce is the single source of truth, so if a customer churns, they are automatically removed. When you say not secure, do you mean you can't use an API to update a map or the data is unreliable?

#reviews - April 16, 2025 at 12:06 AM

Hey everyone, I totally dropped the ball on last week’s discussion topic, but I have one for this week!

I’m running a Gartner review campaign this month since they’re offering a gift card promo and my CMO asked what KPIs I’m using to track success. At my last company I had a pretty high KPI but here we’re just starting to ask for reviews so I’ve been measuring progress based on how we’re doing compared to competitors and the change in the rating. I also track any testimonials that come through
Curious what metrics or KPIs you use to track review campaigns. Anything beyond volume that’s been helpful for showing impact

#general - April 14, 2025 at 02:59 PM

cara@hackerone.com|cara@hackerone.com

#general - April 11, 2025 at 04:12 PM

I would be so interested in joining this! Can make either date work!

#8-references - April 10, 2025 at 08:43 PM

@Jaz Cuevas I really wanted to bring in Champion, the product seemed perfect for what I needed, but I got turned down internally twice 😑

#8-references - April 10, 2025 at 08:03 PM

Has anyone explored using Agentforce for customer references? I’m building a reference program using our internal tools and just got off a chat with our VP of Data about whether Agentforce could help sales reps self-serve references or at least speed up the process of finding the right one. She mentioned it would be a super simple build. It could also help reduce the time spent digging through Salesforce notes to find a match, especially when you have a reference need that is not in your program.

#general - April 04, 2025 at 08:29 PM

I have a tracker within Salesforce. It is tracked on the "activity" feature in salesforce for logging all advocacy actions and it all gets pulled to a dashboard. For references I used inspiration from @Leslie Barrett’s blog

#jobs - April 02, 2025 at 07:09 PM

Wiz is also hiring in the UK! Not affiliated, just love everything they do marketing wise

#general - March 31, 2025 at 09:40 PM

My graphics came out real bad, but I think if your branding is less techy it may work!

Other than that, I made a GPT for responding publicly to reviews, it's "trained" to respond in a way that is aligned with our brand voice, address concerns, highlight our strengths, and be approachable. I use chatGPT a lot when writing our customer newsletter to condense things if the blurb is too long, and my favorite (as someone who is a very dry texter) "Make this message sound more friendly"

#general - March 31, 2025 at 09:29 PM

I thought this post from the director of brand at Wiz was a super interesting idea on how to use AI for blog graphics.

#general - March 31, 2025 at 04:12 PM

@Amanda Peacock when I was pitching a formal reference program last week to our cro he mentioned also building a referral program, I was wondering, are you using champion to manage both?

#open-share - March 26, 2025 at 09:08 PM

It went good! Amazon delivered during my section and somehow my dogs slept through the doorbell. Here are my slides if anyone else missed it!

#open-share - March 25, 2025 at 08:42 PM

If you're free tomorrow at 2pm ET, SlapFive is doing the finale episode of CustomerX Chopped. We will be going over how to prove the value of your reference programs to leadership! https://www.linkedin.com/posts/caralpeterson_the-final-episode-of-customerx-chopped-i[…]m=member_desktop&rcm=ACoAABY2DJABmZBxwexAgMHXLlFy8czzsp2WJP0

#general - March 25, 2025 at 04:42 PM

Totally from @Kevin Lau’s Linkedin post, but I loved the Custom Funko idea, If our CAB wasn't in a few weeks totally would have done this!

#jobs - March 18, 2025 at 03:48 PM

Not a job, but I found this post super interesting, it's about trends right now in searching for jobs: https://www.linkedin.com/posts/marketingmeisha_as-many-of-you-know-i-post-weekly-b2b-[…]m=member_desktop&rcm=ACoAABY2DJABmZBxwexAgMHXLlFy8czzsp2WJP0

#jobs - March 14, 2025 at 05:39 PM

In case anyone wants a referral, HackerOne is hiring a VOC role: https://jobs.ashbyhq.com/hackerone/e6f96cfa-29b4-44c5-8eaa-c36cf426f146
Remote/hybrid: Seattle, WA; San Francisco Bay Area; Austin, TX; Washington, DC; or London, UK

#general - March 12, 2025 at 01:41 PM

We use NorthPoint and they are great at giving tips and creative

#jobs - March 10, 2025 at 02:53 PM

I'm not sure, do they mention how many people were surveyed? But it wouldn't surprise me if Massachusetts is the highest. The cost of living here is outrageous

#general - March 07, 2025 at 10:00 PM

I just got back from our All Hands this week, and during one of the sessions, a customer shared an interesting perspective on Minimum Viable Product programs that I wanted to pass along.
Instead of "Minimum Viable Product," their team uses "Minimum Lovable Product." The reasoning is that viable can sometimes imply something that is just barely functional, whereas lovable suggests something people genuinely care about and want to see succeed. I found this an interesting shift and potentially a great way to inspire stronger investment in your programs.

#jobs - March 07, 2025 at 02:59 PM

I just got back from my all-hands, and I ended up winning one of the awards. In the speech, they described me as the "One Women Show," so I'm going to snag that going forward in any interviews.

#general - March 06, 2025 at 09:53 PM

Oh! The only thing I can think of is doing a email around asking what swag they would like to receive

Hi [First Name],

We’re always looking for ways to show our appreciation, and we believe that the best gifts are the ones you truly want. To ensure our future swag aligns with your preferences, we’d love to hear your thoughts!

Could you spare a minute to complete this quick survey? Your feedback will guide us in selecting items that you’ll love.

[Insert Survey Link]

Thank you for being a part of our community. Your input means the world to us!

So they don’t feel like they are getting leftover swag, and there’s no promise of getting a gift

#general - March 06, 2025 at 09:29 PM

With your swag vendor, do you have the option to make a choice gift? I ran a campaign during Christmas to get rid of some swag when we changed vendors and customers could pick the option they wanted, it was super easy and customers loved the option to pick their gift!

#general - March 05, 2025 at 09:23 PM

@Amanda Peacock I love this!

#general - March 04, 2025 at 08:56 PM

I can't wait!

#general - March 04, 2025 at 12:30 PM

#general - March 03, 2025 at 06:12 PM

I have one! I’m traveling today, but can send over soon! Another thing that helped getting csms to ask is we added the slide to their base asr/Ebr deck

#jobs - March 03, 2025 at 02:39 PM

I really love the question “what on my resume made you want to speak to me”

#general - February 27, 2025 at 09:12 PM

My husband works for the government, so it's been ongoing craziness 😢

#jobs - February 24, 2025 at 11:14 PM

yes, always willing to share to help someone else! I'll send you a DM!

#jobs - February 24, 2025 at 10:58 PM

I have not looked at this in a while, but it may be interesting to take off the titles and see what your organization would choose to be your level. I recently tried to make a case for myself (and failed), but would be a good way to maybe prove you are working at a higher band

#discussions - February 20, 2025 at 11:52 PM

@Vera Flores I built a customer content database on Confluence that is how our reps find the right content for what they are looking at. Every piece of content has it's own page that has an overview of the company, then a higher level overview of the story (Challenge, solution, impact), then a 30 second commercial, and email templates.

#discussions - February 19, 2025 at 11:02 PM

Analyzing Customer Feedback: I pull our customer feedback into a sheet, anonymize and have AI pull any common themes and also create a summary for our executives to show our strengths and weaknesses.
Responding to G2 reviews: I created a GPT that can create personalized responses for each review
Content creation: All the blurbs in our customer newsletter need to be under 140 characters so use it to shorten, I just used it to "write" a blog, I wrote my notes than created a flow I wanted the blog to have and it was crazy accurate. (Personally hate posting on Linkedin so all my linkedin posts 😂)
Content database - all our public customer content is on a confluence database and I create quick cheat sheets on all the customer stories for the reps.

#jobs - February 19, 2025 at 10:49 PM

• Communications Manager at Abnormal Security (US - Remote).
• Sr. Manager of Brand & Communications at Securonix (Dallas, TX - Remote)
• Head of PR and Analyst Relations at Socure (US, Remote).