#open-share

“Why don’t we have more recognizable logos on our website?”

Just hit publish on my first post of my IYKYK series, where I break down the stuff customer marketers hear all the time—and how to turn those moments of frustration into influence.

It sounds simple, but this question usually kicks off a much bigger conversation.

Like... how do we actually turn customers into public advocates? and what does it really take to earn a logo?

This post walks through how I answer that question—and how I use it as a chance to get support for the work behind the scenes.

P.S. realizing there’s way more I want to say than what fits in a post, so I’m thinking about turning this series into a resource guide where I can dive deeper!