Bria Jones

#dallas - December 08, 2025 at 06:14 PM

I think I went once years ago and if I recall correctly, it's pretty but the lines were so long that it took forever just to even get in. and I don't remember it being $50, that seems a bit steep to me too.

#7-case-studies-stories - December 05, 2025 at 07:00 PM

@Sarah McCoy Thank you! It definitely helps and I'm glad you mentioned churn should be an obvious reason to pull a case study but I've gotten some unexpected pushback on that recently so wanted to see if I needed a reality check lol

#7-case-studies-stories - December 04, 2025 at 04:58 PM

<@U08MBG24LRM> Makes sense, thanks! What's your criteria to remove a case study from your web? What would make you take down a case study?

#7-case-studies-stories - December 04, 2025 at 04:27 PM

Hi all, what's your strategy around case study clean up? Mostly, how do you determine when to sunset a case study from public use? Outside of a customer specifically asking, of course.

#reviews - December 04, 2025 at 04:15 PM

We're running refresh campaigns through G2 right now. It hasn't been wildly successful but have seen some new reviews. We started the refresh on July 29th for 2 of our products and we've had 4 approved reviews since then.

#dallas - November 21, 2025 at 10:15 PM

Sorry friends, had some urgent requests from the boss lady and traffic is insane now. I'm in east Dallas so it'll take me forever to get there. Will have to miss this one but excited to catch up in January! @Maria Colusi

#dallas - November 21, 2025 at 10:02 PM

Sorry friends, had some urgent requests from the boss lady and traffic is insane now. I'm in east Dallas so it'll take me forever to get there. Will have to miss this one but excited to catch up in January!

#dallas - November 21, 2025 at 08:04 PM

I may be a bit late myself, busy day today but going to od my best to wrap up in the next hour!

#dallas - November 20, 2025 at 09:35 PM

just saw the invite but it says 3pm for me, is that correct?

#dallas - November 20, 2025 at 09:31 PM

Right?? This rain and 80+ degrees in November. Texas weather is weird 😆 Looking forward to tomorrrow! Same time?

#dallas - November 20, 2025 at 08:07 PM

That works for me! it's about the same distance for me either way, happy to meet up tomorrow instead.

#dallas - September 30, 2025 at 04:57 PM

Thanks Paola! Excited to meetup with everyone 🙂

#dallas - September 30, 2025 at 02:09 PM

Wow sorry I've been so MIA friends, missed all the voting but Nov 20th works for me! I haven't been to fortune house in irving but i live super close to Fortune House in Dallas and it's very good! Highly recommend.

#dallas - September 23, 2025 at 07:38 PM

I'm just now seeing this, sorry! I think that could be interesting, would you mind sending the details?

#dallas - August 27, 2025 at 02:19 PM

Hey friends, everyone still in for tonight?

#general - August 21, 2025 at 08:48 PM

Agree with Alexie! We just created SFDC fields to track advocacy and reference activity and one of the fields on the activity record is a related opportunity field that we can then pull reports on and/or create dashboard cards to show influenced revenue. Best thing I have done was befriend our SFDC admin ha.

#general - August 21, 2025 at 08:42 PM

Same here, it's an autopopulated check box in SFDC (both logo use and publicity) based on their contract but what I've recently discovered is that current contract language isn't specific about how we can use them, so I still have to follow up and get approval for specific use. Better than nothing but not perfect by any means.

#dallas - August 19, 2025 at 05:58 PM

Hi Friends! Most of us are planning to attend the meetup with Amanda Peacock next Wednesday so I'm posting the details here for us but will follow up with Amanda too!

Let's plan on Wednesday August 27th 6:30pm at The Woolworth. Good food/drinks and right next to the iconic giant eyeball so, good opportunity for a photo op! I'll book a table for us so we have a spot but no obligation to eat if the menu isn't your jam. Let me know if there are any objections to this spot!

#dallas - August 19, 2025 at 02:08 PM

@Bria Jones has joined the channel

#general - July 23, 2025 at 08:47 PM

ooh girl, height of the summer heat, start hydrating now! haha

#general - July 23, 2025 at 08:44 PM

<@U08V0DUNXQB> when will you be in the Dallas area?

#general - July 23, 2025 at 08:37 PM

Love that idea @Heather Quitos! Count me in 🙂

#general - July 23, 2025 at 07:06 PM

I'm in Dallas! Would love to meet up!

#general - June 18, 2025 at 07:21 PM

@Vera Flores Would you be willing to send your graph to me? I'm working on building out an advocacy roadmap at my organization.

#general - June 04, 2025 at 01:06 PM

I've also done high-end gift baskets/shareables if they're big family folks.

#general - June 04, 2025 at 01:05 PM

Not sure of your budget but I've sent custom leather goods to executives--rocks glasses wrapped in leather with their initials on it, passport holders, sometimes dog leashes if we know that info. I worked with a company called Clayton & Crume. Really good stuff over there, not cheap, but good!

#general - May 21, 2025 at 03:13 PM

I feel you Mary! Launches can be tough no matter how well you've planned. In my opinion, 6 weeks at a new company is not a lot of time to fully comprehend their business the way CM has to, so give yourself some grace. I'm on week 4 at a new company--saying to myself too!

#jobs - February 22, 2025 at 07:52 PM

@Jeanne Talbot Yes ma’am. They sent me the assignment after the first call with the recruiter to present to the hiring manager.

#jobs - February 21, 2025 at 10:48 PM

I agree! I thought it was odd too but I really liked the role so I went ahead with it. 😒

#jobs - February 21, 2025 at 10:43 PM

Hi all, just wanted to chime in here because I just wrapped up an interview process with Samsara and wanted to share my experience.

First interview was with a recruiter, then they had me do a "2 hour" take-home assignment that was a full project proposal (big shock, took way longer than 2 hours) that I then had to present to the hiring manager on a 45 minute interview. It went well and they were excited to move forward with me and scheduled the next round (4 more interviews), had me sign an NDA, provided all these great resources to prepare for the 4 more interviews. Then called me today to tell me that they had extended an offer to a candidate that was further along in the process than me and he accepted last night. The recruiter said that this individual had initially declined the offer but changed his mind and they were "really excited" to move forward with him quickly. I don't know the exact timeline but I wouldn't have continued scheduling interviews with an offer out to another candidate, personally. Especially one that initially declined but to each their own.

Just wanted to share my very recent experience with them. Definitely disappointing to say the least.

#jobs - February 10, 2025 at 08:23 PM

@Caitlin Croft

#jobs - February 10, 2025 at 08:22 PM

@Caitlin Croft

#jobs - February 10, 2025 at 08:21 PM

@Caitlin Croft

#jobs - January 27, 2025 at 09:29 PM

Sending love to all of us that are on the job hunt! It's a wild world out there right now. I appreciate all these tips and it's comforting to know I'm not the only one who struggles with feeling confident while job searching.

#general - January 08, 2025 at 07:38 PM

Sure, I welcome it!

#general - January 08, 2025 at 06:50 PM

Hi everyone! I was wondering if anyone who is running a CM program at a large, enterprise company could share their goals and big ideas for 2025. I'm always asked what other Customer Marketing teams are doing so I though I'd ask this group! What are you all focused on for 2025?

#jobs - October 03, 2024 at 04:15 PM

Can vouch for @Caitlin Croft! I reported to her 🙂 She's awesome!

#discussions - July 18, 2024 at 05:21 PM

Got it! Thanks again @Tiffany P. Nguyen! Appreciate the insight!

#discussions - July 18, 2024 at 01:39 PM

@Tiffany P. Nguyen that would be great! My email is brjones@manh.com|brjones@manh.com, thank you!

#discussions - July 16, 2024 at 04:27 PM

Hi friends! Is anybody doing anything innovative/cool/different with customer newsletters that you might be willing to send me an example of? Or any platforms that you're using to send that are good to work with? We're pretty old school with our current newsletter so looking at all the ways we might be able to shake it up. Appreciate the insight as always!

#general - July 12, 2024 at 10:04 PM

Happy to chime in! I would say venue definitely matters. Especially if you’re asking c-suite to attend. They get invited to everything so a cool venue helps give you an extra hook to get them there.

#discussions - July 02, 2024 at 04:19 PM

Makes sense! Good to give ample notice for attendees. Here's what we're working on now in case it's a helpful framework:
We are doing an Executive Dinner Series in Sept (internally we call it a roadshow) in partnership with a company we worked with to produce a retail-focused research initiative last year (any "meaty" topic that's trending in your industry would work of course) So we are going to 3 cities where we have the highest concentration of retail customers and we'll be using that research as the foundation for the dinners. They'll be treated to a high-end dinner/experience and then discuss the topics at hand with a moderator who will keep the conversation flowing. We work with sales to identify the right contacts to invite to these dinners to ensure its mutually beneficial for all attendees--who would benefit from talking to whom (good cross sell/upsell ops, etc.) The dinners will follow "Chatham House rules" which means the attendees will all agree to not repeat conversations outside of the dinner so that everyone feels comfortable to speak freely and have honest conversations. We also surveyed some of our most engaged C-suite contacts last year to see what topics and event cadence would be most enticing for them. They are invited to everything at that level, so we wanted to produce an event that they would be likely to attend.

You could also treat it like a CAB and use the time to ask for feedback about products, programs, etc.

happy to have a quick chat if that's easier or you have more questions!

#discussions - July 02, 2024 at 03:58 PM

Nice. I think smaller groups are the way to go for exec events. What's the time frame for your retreat? As in, how much time will be asked of your attendees? @Kati Jacobson

#discussions - July 02, 2024 at 03:03 PM

Hey @Kati Jacobson, I've been responsible for the Executive Experience at my company for a while now, happy to offer my thoughts! Couple of clarifying questions though:
Do you know which customer executives you'll be inviting? As in, existing customers, prospects or a mix?
And how many do you anticipate? Intimate gathering or a larger group?

#general - March 01, 2024 at 09:36 PM

That's the other one! I knew there was another conference I was forgetting! Thank you!

#general - March 01, 2024 at 09:17 PM

Hi all! For my professional development goals for this year, my boss has made room in the budget for me to attend a CM conference. I've never had budget to go before so I'll be a first timer (though I've been in Customer Marketing for years). Which CM conferences have you been to that are the most beneficial? Assuming there are multiples, I only know of CMA's conferences.

#announcements - March 01, 2024 at 09:00 PM

Sending YOU good vibes in particular! Tough to have multiple sick kiddos. Hope every one is on the mend soon!

#announcements - January 05, 2024 at 08:12 PM

@Rob Ayre great feedback, thanks! Totally agree about the comms plans. It's incredibly important to be transparent with customers, especially when they've been advocates for as long as many of them have been. I hadn't considered wiping out all the points at once, that's something to consider. It's a tricky situation, for sure though ha.

@Mary Green (Owner CMAweekly) I don't know that we would need to do a forced redemption, though it could certainly be an option. Right now, most of our customers are only redeeming their points for passes to our user conference and that would be problematic for our conference budget ha. But I'm not overhauling the entire program right this second so that could be an option for 2025 once we've gotten folks to use up their points this year. We're planning to bump up the points required to attend for 2024, then formally launch an entirely new program in 2025. They can also use points for education services so we're doing some heavy promo for that too to get points used up.

@Srishty Khullar I'll happily take you up on that. There's a lot of layers to overhauling a 20 year old program! I'll DM you shortly, much appreciated!

#announcements - January 05, 2024 at 05:14 PM

Hi All! I am managing an advocacy program that offers rewards for activities, has a point structure, etc. The program has been around for a long time (going on 20 years) and the points have never expired...until now. Leadership wants to overhaul the point structure and institute a point expiration (among other changes) going forward. Has anyone conquered this before? All the programs i've ever run always had an point expiration dates. So I'm curious how this was managed on the back end and ultimately communicated to customers, if anyone has any experience here!

#announcements - October 20, 2023 at 07:02 PM

Is anyone running executive-level advocacy groups/outreach? Curious to see what the most successful program elements have been for anyone who has done them before. Working on building out an executive program now!