#general
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Hi everyone! I was wondering if anyone who is running a CM program at a large, enterprise company could share their goals and big ideas for 2025. I'm always asked what other Customer Marketing teams are doing so I though I'd ask this group! What are you all focused on for 2025?
I'm a one-person customer marketing team at a ~200 person company. I'm happy to share what I'm thinking about for 2025 if that size org is still relevant for you.
Sure, I welcome it!
Hey Bria, I'd be happy to chat as well.
2025 is an evolving year for sure!! What type of programs are you currently managing? i.e. customer marketing means 5000+ 😉 different things. Do you manage adoption, growth, and advocacy? Events? CABs? Depending on what your organization looks like, this year may look different.
Technology is making a big splash for us in terms of how we can provide efficiency to drive revenue and growth for the company. For example, we are using Champion to better track job changes (talk to @Gianna Scorsone for more info) and connecting to lifecycle programs. While also implementing Laudable (connect with @Angela Ferrante) to make it easier to access customer voice.
(Long answer, so much to say, happy to chat! 🙂)
The short answer - world domination