Asha May

#open-share - February 02, 2024 at 05:10 AM

Love the trial and error approach and the "automated intern" analogy. Thanks for sharing, @!

#announcements - January 23, 2024 at 11:17 PM

Catching up here. @Sharon Rosa-Bohrer - I hope your interview went well.

#jobs - January 23, 2024 at 09:18 PM

Congratulations. @Brittnee Dawson!

#open-share - January 15, 2024 at 02:40 AM

@Joel Klettke - A wealth of examples on how different companies presenting their customer stories im a easy to find, filter, digest manner. Love the reminders on the details that stand out in the story. Thanks for sharing!

#announcements - January 09, 2024 at 06:49 PM

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#announcements - January 09, 2024 at 06:49 PM

Hi @ - I'd love to see as well. Thanks

#announcements - December 15, 2023 at 02:09 PM

Happy, happy!

#random - December 06, 2023 at 10:26 PM

@Sarah Koval - Own the “Head of…” title, if that what they want to refer to you as. They’re propping you up for the audience and that can only be a good thing. 💪 However, quickly correct them when they say “Customer Reference Manager “. That’s not acceptable.

#announcements - October 19, 2023 at 01:38 PM

Thanks, Dean. If only I was hiring!

#announcements - October 19, 2023 at 12:53 PM

Happy Thursday! Does anyone have a Customer Marketing career track template the can share? Of all the content I “travel” with from company to company, that’s the one I continually fail to bring with me when I jump. I’ve done these so many times with HR. I just don’t want to start over again. If anyone has template for the progression from Customer Marketing Associate, Manager, Sr Manager, Director, Sr Director, that would be great. Thanks!

#open-share - October 11, 2023 at 01:20 AM

The primary influence to the format was kicking off a new CAB in a fully virtual mode. In which case, I found it even more important to build in elements that allowed the members to get to know one another personally. It needed to make up for the lack of F2F.

#open-share - October 06, 2023 at 02:02 PM

@Bree Bunzel - I’m sure there are several ways you could approach this. What I’ve done in past and what I’m re-applying again in my current role is largely the following: 1. First decision would be to identify the type of CAB that would be of value to your org as well as your customers - Executive CAB or Product CAB. Depending on the nature of your product and customer base, you may have a few more options. 2. With at decision made, then you’ll have a clearer idea of who your internal sponsor is to understand what they would find as valuable outcomes with a CAB - CEO/CCO for Executive or CPO for Product. I would do the same with a few customers. 3. Then, there’s a whole framework on launching the nomination and agenda development. The upfront work is worthwhile to make the longer term value of the effort meaningful. Hope that helps.