Carmel Anderson

#discussions - June 20, 2024 at 08:19 AM

Thanks all! I'm wondering - do you focus then more on media/PR engagement, or do you go cross-funnel? My manager seems to want me to drive activity around the big "moments" but we have a very immature CM/advocacy function, and feel like getting meaningful stories into the hands of sales people and supporting campaigns is more impactful in the short term.

#discussions - June 19, 2024 at 04:07 PM

Hey CMA crew! I was wondering, have any of you ever sat in a comms team before? My first time in many years of CM and looking for ways of working