Amy Ng's Profile
Amy Ng
Recent Messages
#general - April 24, 2025 at 10:53 PM
Monthly seems helpful for making sure any content / news / updates are still fresh / relevant
#9-lifecycle-expansion - April 24, 2025 at 10:50 PM
How about some type of matching program where you can pair recently renewed folks with other customers who are a bit more tenured and/or are using a use case they're interested in but haven't adopted yet? Maybe a kind of 'choose your own adventure' theme for the upcoming year
#9-lifecycle-expansion - April 24, 2025 at 10:46 PM
GitLab has a playbook that's pretty thorough!
#general - April 24, 2025 at 10:42 PM
This looks very comprehensive - thanks so much for sharing @Sarah Miller! π
#jobs - April 22, 2025 at 12:45 AM
Congrats on accepting a new role! π
#general - April 22, 2025 at 12:41 AM
I was on a community chat hosted by Talkdesk a couple of weeks ago, and a few of the community managers there were recommending .
It looks like they're hosting a live demo with the Led by Community folks on April 23rd in case you're interested!
#10-community - April 15, 2025 at 01:42 PM
Spotted this blog on Discourse recently in case it helps:
#7-case-studies-stories - April 11, 2025 at 05:53 PM
I think I've seen @Shannon Howard share one in the past! And this isn't quite a slide deck, but I did bookmark this nice one-pager G2 has if it helps
#jobs - April 11, 2025 at 05:48 PM
For sure! They have American offices as well so you never know π€ Happy to keep an eye out for other roles too!
#jobs - April 10, 2025 at 11:50 PM
Hmm, it looks like says Remote - Canada too. (A previous version listed Remote - Canada, Toronto, London - Ontario, and Calgary as the work options.)
#jobs - April 10, 2025 at 09:13 PM
Canadian role - Sr. Marketing Manager, Customer Advocacy & Award program @ Info-Tech Research Group:
#general - April 10, 2025 at 02:33 PM
Not directly CMA related, but still some interesting looking content in here - Maven released a number of 'Lightening Talks' for individual contributors to better use AI:
#10-community - April 09, 2025 at 10:01 PM
@Amy Ng has joined the channel
#jobs - April 08, 2025 at 04:05 PM
I think Rob forgot to lead with "work with the best of the best" π β€οΈ
#general - April 05, 2025 at 02:09 AM
β’ Networking (member directory with tags / filter / search, 1:1 matching, and/or mentoring programs)
β’ Gamification elements
#general - April 05, 2025 at 02:06 AM
We partnered with User Evidence to release a CMA Tech Landscape Report (+ webinar) next week. Happy to share when the report link is live!
Here is the webinar link for now:
#general - March 28, 2025 at 10:53 PM
That sounds great, thanks <@U08E9JC8TB4>!
#cabs - March 28, 2025 at 10:52 PM
Happy to help anytime! π
#cabs - March 28, 2025 at 09:37 PM
You're welcome! I unfortunately haven't had a chance to use it myself, but I attended a webinar of theirs way back when and they mentioned their questions were inspired by Tim Ferriss, Oprah, etc. so definitely not your standard conversation starters haha.
#cabs - March 28, 2025 at 09:14 PM
Not sure if you're using Zoom for your CAB, but I believe Twine is built for this:
#general - March 25, 2025 at 12:23 AM
Great point! I was thinking more visual examples, but doesn't hurt to give it a go :) Thanks!
#general - March 24, 2025 at 11:26 PM
Hi friends π Does anyone have examples of invites they send to advocates to join an advocacy program (or community) after participating in an act of advocacy like a case study or a speaking engagement? Looking for some inspiration!
#general - March 23, 2025 at 03:50 AM
Do you have a preferred reward vendor? It might be worth exploring if an integration can be built with RefEdge so you don't have to migrate all of your points / activity data
#general - March 19, 2025 at 06:00 PM
Anti-bribery and anti-corruption regulations can definitely be more robust abroad. We typically see clients consult their Legal teams to see what's acceptable, and you could end up exploring the charity donation route and/or having some type of checkbox with legal language that clients need to check off to confirm the reward is not meant to construe favor, etc.
#general - March 19, 2025 at 03:02 PM
Great question! Not specifically just for referrals, but for folks that can't accept monetary gifts, we promote a charity donation instead
#general - March 19, 2025 at 03:00 PM
Can you please add me as well? Thanks!
#general - March 15, 2025 at 12:19 AM
If user groups are a focus area, Bevy may be a good fit since each user group can have its own page, newsletter, events, etc. I hear they also have some AI capabilities on the admin side to help reduce admin burden.
If you're thinking about Khoros, it's also helpful to double check which version you're demoing / considering - Classic is their legacy offering and Aurora is their new one.
#discussions - February 20, 2025 at 06:04 PM
Excellent points above! Base can offer community elements through it's partnership with Bettermode, and SlapFive has partnerships with Gradual, Vanilla, Khoros and Bevy so you could do an advocacy-community hybrid through that route (though you will need to pay for both platforms.)
Do you have any tools in your existing tech stack that address any of the bullet points you listed?
#cabs - February 12, 2025 at 10:58 PM
Hey team π As luck would have it, Captivate's very own @Elizabeth Hammersley will be sharing her CAB best practices at our next 'Talk Advocacy to Me' event on March 4th!
#general - January 31, 2025 at 10:11 PM
You may want to chat with @Aparna Sharon Isa Dass π
#jobs - January 17, 2025 at 01:37 PM
Canadian remote role that sits more on the CS side of the house:
#general - January 15, 2025 at 03:22 PM
@Jaz Cuevas - not yet! A lot of it depends on what they have in their existing tech stack and whether they're looking for purely reference solution or if they want references + advocacy for their team's needs π
#general - January 14, 2025 at 06:25 PM
Hey Jaz! We've had clients also consider Base, Champion, Deeto, and SlapFive for reference management and some also use RO Innovation as well π
#general - January 09, 2025 at 01:54 AM
@Madeline Coke - Yes, I checked with our Marketing person who runs our awards and she shared the following about Jotform:
> We do pay for it. They have various levels but depending upon the size of their program, they'd likely need the Bronze level at minimum. The free version only allows up to 100 monthly submissions. There are other parameters too. Our program isn't huge but the free version didn't work for us.
>
> I think it's like $40/mo or something like that. No contracts.
#general - January 08, 2025 at 06:37 PM
We use Jotform!
#general - December 06, 2024 at 08:17 PM
Happy to help anytime! π This question came up a lot when I worked at Influitive as well, so I know it's always on our CMA practitioners minds haha
#general - December 06, 2024 at 08:05 PM
Hey @Lisa Kaspari! We had a client ask us a similar question recently and this is what we found:
> One stat a customer of our used for goal-setting is below. However, please be aware that someone willing to recommend your company is not the same as an active reference or advocate.
>
> There is a benchmark online that says that 25% of customers of a company should be advocates. This benchmark is based on the study by Bain and Satmetrix, Reichheld, F. F. (2003), The ultimate question: Driving good profit from loyal customers. Harvard Business School Press. The study found that companies with a Net Promoter Score (NPS) of 70 or higher had an average customer advocacy rate of 25%. This means that for every 100 customers, 25 of them were willing to recommend the company to others.
That being said, doing a gap analysis and creating your own numbers based on the data could yield more personalized results π
#general - November 25, 2024 at 09:29 PM
Always appreciate all the goodness I find in here @Mary Green (Owner CMAweekly)! π
#general - November 25, 2024 at 09:08 PM
I had this asset downloaded from Kevin Lau too if it's helpful!
#general - November 25, 2024 at 02:28 AM
It does look pretty modern / clean on their public-facing community too:
#general - November 22, 2024 at 01:35 AM
Interesting, I've only come across clients who use it for employer advocacy. Are you thinking about Sprinklr for your customer community?
#general - November 08, 2024 at 07:05 PM
Any chance you use Asana? They have some capacity planning tools based on tasks or points that can be helpful if you already use them for project planning.
#general - October 30, 2024 at 03:15 PM
Just chiming in that you can share your Asana board with guests (no seat required), but sometimes the billing happens based on how many users have a company email (e.g. @companyname.com) so you may unfortunately get dinged with additional costs if you're sharing with coworkers
#jobs - October 22, 2024 at 06:25 PM
A neat role for Canadian customer marketers with public transit experience π
#general - October 21, 2024 at 04:29 PM
The standard point ratio is 1 point = $0.03 so you can typically work backwards from there if you know the value of the activity to your business. For example, if a product review is worth $25 to your org, the Influitive point value would be around 830 points (830 points x $0.03 = $24.90)
#jobs - October 04, 2024 at 06:43 PM
Director-level executive platforms and narratives role @ Microsoft (US remote):
#general - September 18, 2024 at 10:34 PM
I remember at Influitive, our CSMs would write all of their own customer speakers a handwritten thank you note (and guessing the CM team may have threw in a gift as well.)
#discussions - August 23, 2024 at 05:52 PM
Hey Kate, what type of content and programming are you offering in your executive track?
#discussions - August 21, 2024 at 08:30 PM
If your event app has some type of passport game (e.g. visit 'x' number of booths to be entered to win 'xyz'), you could consider reaching out to your event team to add your community booth (if you have one!) to the list to help boost foot traffic.
You could also consider community-specific contests, games, giveaways, scavenger hunts, or meetups to increase your member-to-member touch points at the event.
I've seen some past clients play community Bingo (e.g. 'find another member from the same state as you') while others have hosted their own 'spirit day' where all members come dressed in tie dye clothing on the first Tuesday of the conference.
There are also booth-specific activations like hiring a professional photographer to take free headshots or having a caricaturist or barista to help create a unique onsite experience.
#discussions - August 12, 2024 at 09:03 PM
You're welcome @Marianna! If you feel comfortable sharing, feel free to let us know what you choose. We were looking at SaaSquatch for some clients too, so good to know itβs on the higher end for pricing π